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Contact Name
Unang arifin
Contact Email
bcsps@unisba.ac.id
Phone
+6285211144661
Journal Mail Official
bcsps@unisba.ac.id
Editorial Address
UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp: +62 22 420 3368, +62 22 426 3895 ext. 6891
Location
Kota bandung,
Jawa barat
INDONESIA
Bandung Conference Series: Psychology Science
ISSN : -     EISSN : 28282191     DOI : https://doi.org/10.29313/bcsps.v2i3
Bandung Conference Series: Psychology Science (BCSPS) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Psikologi dengan ruang lingkup sbb: Broken Home, Budaya Organisasi, Celebrity Worship, Delinkuensi, Dewasa Awal, Disiplin Kerja, Dukungan Sosial, Health belief, Interaksi Parasosial, Kemandirian Anak Usia Dini, Kematangan Karir, Kepuasan Kerja, Komitmen Organisasi, Obesitas, Parasocial Relationship, Peak Performance, Pendidikan Karakter, Penyesuaian diri, Penyesuaian pernikahan, Pola Asuh, Prestasi Belajar, Psychological Well-Being, Religiusitas, Remaja Akhir, Self Esteem, Self regulation, Ta’aruf. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Articles 1 Documents
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Pengaruh Social Comparison terhadap Self-Presentation Mahasiswa Pengguna Instagram Dimediasi Self-Esteem Adzra Kalya; Rizka Hadian Permana
Bandung Conference Series: Psychology Science 957-966
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsps.v6i2.24235

Abstract

Abstract. The increasing use of Instagram among university students encourages social comparison, a process in which individuals evaluate themselves by comparing with others. This process may influence how individuals construct and present themselves (self-presentation) on social media. This study aimed to examine the effect of social comparison on self-presentation among Instagram-using university students, with self-esteem as a mediating variable. A quantitative approach with a cross-sectional correlational design was employed. The participants consisted of 150 active Instagram users aged 18–25 years in Bandung City, selected using purposive sampling. Data were collected using the Iowa-Netherlands Comparison Orientation Measure (INCOM), the Self-Presentation Strategies via SNS Scale, and the Rosenberg Self-Esteem Scale (RSES). Data were analyzed using path analysis with JASP version 0.19. The results indicated that social comparison had a significant negative effect on self-esteem (β = −0.201, p < .001). Furthermore, social comparison had a significant direct effect only on the supplication dimension of self-presentation (β = −0.071, p = .036), while no significant effects were found on the ingratiation and enhancement dimensions. Self-esteem also significantly predicted only the supplication dimension (β = −0.286, p < .001) and partially mediated the relationship between social comparison and supplication. These findings suggest that the influence of social comparison on self-presentation among Instagram users varies across different dimensions of self-presentation. Abstrak. Penggunaan Instagram yang semakin tinggi di kalangan mahasiswa mendorong terjadinya social comparison, yaitu proses individu membandingkan dirinya dengan orang lain. Proses tersebut berpotensi memengaruhi cara individu menampilkan dirinya (self-presentation) di media sosial. Penelitian ini bertujuan untuk menguji pengaruh social comparison terhadap self-presentation pada mahasiswa pengguna Instagram dengan self-esteem sebagai variabel mediator. Penelitian menggunakan pendekatan kuantitatif dengan desain korelasional cross-sectional. Partisipan penelitian berjumlah 150 mahasiswa aktif pengguna Instagram berusia 18–25 tahun di Kota Bandung yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan menggunakan Iowa-Netherlands Comparison Orientation Measure (INCOM), Self-Presentation Strategies via SNS, dan Rosenberg Self-Esteem Scale (RSES). Analisis data dilakukan menggunakan path analysis melalui perangkat lunak JASP versi 0.19. Hasil penelitian menunjukkan bahwa social comparison berpengaruh negatif signifikan terhadap self-esteem (β = −0,201; p < 0,001). Selain itu, social comparison hanya berpengaruh langsung terhadap dimensi supplication pada self-presentation (β = −0,071; p = 0,036), sedangkan tidak berpengaruh signifikan terhadap dimensi ingratiation maupun enhancement. Self-esteem juga hanya berpengaruh signifikan terhadap dimensi supplication (β = −0,286; p < 0,001) dan berperan sebagai mediator parsial pada hubungan antara social comparison dan dimensi supplication. Temuan ini menunjukkan bahwa pengaruh social comparison terhadap self-presentation pada mahasiswa pengguna Instagram bergantung pada dimensi self-presentation yang ditampilkan.

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