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Eastasouth Journal of Effective Community Services
Published by Eastasouth Institute
ISSN : 29855993     EISSN : 29631440     DOI : https://www.doi.org/10.58812/ejecs
Core Subject : Social,
Social Sciences
Eastasouth Journal of Effective Community Service adalah jurnal ilmiah yang menerbitkan artikel-artikel pengabdian masyarakat dari penerapan berbagai disiplin ilmu. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan hasil kegiatan pengabdian masyarakat yang telah dicapai dalam bidang pengabdian masyarakat. EJECS khususnya berfokus pada masalah utama dalam mengembangkan ilmu-ilmu berikut dalam pengabdian masyarakat: kesehatan, ilmu sosial, kewirausahaan, teknologi, dan pendidikan pengajaran.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 118 Documents
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Karang Taruna Human Resource Competency Development Through Soft Skills and Digital Literacy Training in Pematang Johar Village Nasution, Lisa Elianti; Bao Giang, Phan; Kanchanawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Halim, Hendra; Amri, Khoirul; Irawan, Dedi
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.512

Abstract

This community service program was carried out to answer the issue of lack of soft skills and digital literacy competencies among members of the Pematang Johar Village Youth Organization, which has an impact on the suboptimal role of youth in social activities and village development. The focus of this service is to increase communication capacity, leadership, teamwork, and the ability to utilize digital technology. The activity aims to empower youth through strengthening personal and organizational competencies. The methods used are participatory action research (PAR) and practice-based participatory training, which are carried out through soft skills sessions, basic digital literacy, advanced digital literacy, and technical assistance. The results of the activity showed a significant increase in the communication skills, leadership, and digital skills of the participants, the formation of a digital creative team, and the improvement of the organizational culture of Karang Taruna. This program has succeeded in encouraging youth as agents of social change in the village.
Pelatihan Pemasaran Digital Berbasis Green Economy Untuk Meningkatkan Nilai Tambah Produksi Hasil Tani Desa Pematang Johar Gultom, Pesta; Sianturi, Jeudi Agustina Taman Parulian; Kanchawongpaisan, Sipnarong; Ihsan, Mhd.
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.513

Abstract

Dalam rangka melaksanakan salah satu pilar penting pendidikan tinggi Indonesia di kancah internasional, Sekolah Tinggi Ilmu Ekonomi Eka Prasetya berkolaborasi dengan, Universitas Methodist Indonesia, Shinawatra University Thailand,  dan mahasiswa melaksanakan Pengabdian kepada Masyarakat (PkM) Internasional.  Yang menjadi mitra PkM internasional ini para ibu-ibu PKK desa Pematang Johar. Kegiatan PkM Internasional ini sudah menjawab kebutuhan ibu-ibu PKK desa Pematang Johar, khususnya untuk memperkenalkan produk kreatif hasil  keterampilan para ibu-ibu PKK dan memasarkannya secara online melalui penggunaan platform digital yang berbasis ekonomi hijau (green economy).
Digital Marketing Tips on Instagram (Case Study on Madu Modow Honey SME) Lastriani, Elvi; Rosmala, Mira; Alexander, David Opel; Rashid, Muhammad Hafiz Abd; Absy, Amiral Arief; Putri, Dian Syah
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.514

Abstract

This Community Service (PKM) activity was conducted by STIE Dharma Putra at the Madu Madow Honey MSME in Siak Regency, Riau, in June 2025. This MSME produces premium-quality Sialang Siak Honey but faces challenges in digital marketing and preparing simple financial reports. The activity's title was "Simple Digital Marketing Tips on Instagram (Case Study of the Madu Modow Honey MSME)." The goal was to provide training and mentoring so that MSMEs could implement effective digital marketing strategies through Instagram to expand market reach and increase sales. Furthermore, the training also included preparing simple financial reports for better business management. The resulting output was improved digital skills and optimization of the MSME's Instagram account. The expected outcomes were increased market reach, increased sales turnover, and increased brand awareness of Madu Sialang Siak. This activity involved four lecturers and ten students, with the output being a National Journal.
Pematang Johar Creative Village: Developing a Creative Village through Local Wisdom – Based Economic Empowerment Mentari, Putri; Lubis, Hana Salsabila; Rashid, Muhammad Hafiz Abd.; Umuri, Khairil; Syahrizal, Teuku Muhammad; Kanchawongpaisan, Sipnarog; Ihsan, Mhd
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.515

Abstract

This community service program was implemented by lecturers and students if STIE Eka Prasetya in Pematang Johar Village, North Sumatra, in response to the underutilization of local products (various rice, duck egges, tempe, and its derivatives, batik, and recycled crafts) for creative economic development and sustainable tourism. The program aimed to empower the community by strengthening entrepreneurial capacity, product innovation, and the use of local wisdom as the identity of a creative village. The approach used included workshops, participatory training, business mentoring, and hands-on digital marketing practice over one month. As a result, local producers improved product quality and variety, enhanced design and packaging, began using social media for promotion, and developed a better understanding of a basic business management. This program demonstrates the important role of higher education institutions in knowledge transfer and in supporting the development of creative, locally rooted village economies.
Creation of Attractive Digital Marketing to Improve the Branding of Pematang Johor Community Businesses Purba, Rahmad Dianta; Marpaung, Linda Wahyu; Abd.Rashid, Muhammad Hafiz; Halim, ⁠Hendra; Kanchawongpaisan, Sipnarong; Giang, Phan Bao; Sari, Nabila Dwi Puspita
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.516

Abstract

This community service and research project aims to enhance the digital capabilities of the Pematang Johar Rice Field Tourism Village community through strengthened branding and digital marketing. The activity was motivated by the significant decline in tourist visits during the COVID-19 pandemic, which highlighted the need for more adaptive promotional strategies. The study employed a descriptive-participatory approach consisting of observation, socialization, training, and mentoring activities. A total of 60 participants were involved in training sessions covering visual content production, social media management, Google Maps optimization, and village website development. Pre-test results indicated low levels of digital literacy (40/100), while post-test scores increased sharply to 90/100 after the mentoring sessions. Beyond technical improvements, the program also led to social transformation, including the formation of a village digital team, increased collaboration among MSMEs, and the establishment of a new branding identity: “Pematang Johar – Rice Field Tourism on the Outskirts of Medan City.” The outcomes demonstrate that digital marketing is an effective strategy for promoting tourist villages and supporting sustainable local economic growth.
Training Tourism Business Budgeting for MSME Actors in Pematang Johar to Improve Operational Effeciency Nainggolan, Susan Grace; Napitupulu, Junika; Januarty, Widalicin; Riyaldi, Muhammad Haris; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd.; Handayani, Putri
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.517

Abstract

Budgeting training for tourism MSME entrepreneurs in Pematang Johar aims to improve their operational cost management and business efficiency. This activity involved 20 MSME entrepreneurs from the culinary, handicraft, and tourism service sectors. The training methods included lectures, discussions, case studies, and budgeting practice. The training results showed an increase in participants' understanding of budgeting concepts, their ability to prepare financial plans, and their awareness of controlling operational costs. Post-training monitoring showed a reduction in cost waste, prioritization of expenditures, and the use of cost-effective promotions. Thus, this training contributed to improving the efficiency and sustainability of tourism MSMEs in Pematang Johar.
Transforming Lembu Sejahtera Farmers Group's Product Sales Through Digital Marketing Israwati, Israwati; Hermansyah, Hermansyah; SM, Damri; Kanchanawongpaisan, Sipnarong; Raihan, Muhammad; Azizah, Mailani
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.518

Abstract

Community service at the Lembu Sejahtera Farmers Group in Merempan Village, Siak District, Riau, aims to address the limitations of market reach and conventional marketing for superior cattle breeding. Activities are carried out through problem identification, joint planning, preparation, training and mentoring, and evaluation. A participatory approach involves observation, interviews, focus group discussions (FGDs), and literature review to implement digital marketing strategies. As a result, group members' understanding and skills in digital promotion have improved, local leaders have emerged, new internal institutions have been created, and behavioral transformations have occurred toward independence and technological adaptation. Other impacts include increased sales, income, market expansion, and strengthening the group's position. Sustainability is ensured through partner capacity building, the establishment of an independent Village Breeding Center, and increased group competitiveness in the digital era, supporting sustainable socio-economic transformation and the national meat self-sufficiency program.
Education on Making Processed Snack Food Products from Local Ingredients to Increase Family Income Januarty, Widalicin; Nainggolan, Elisabeth; Nainggolan, Susan Grace V; Nizam, Ahmad; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd; Riskyandana, Haykal
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.519

Abstract

The limited economic capacity of rural families often stems from minimal knowledge about local resource utilization and weak home-based business management. This program aimed to enhance family income through education on the production of processed snack foods using locally available ingredients. A service-learning and participatory empowerment approach was implemented with 40 housewives, youth representatives, and micro-entrepreneurs. Training included product innovation, hygiene practices, packaging techniques, and basic financial management. Results indicated a 65% increase in participants’ knowledge of snack processing techniques, and 75% began producing or selling snack products within one month post-training. Proper education accompanied by mentoring can effectively transform local agricultural commodities into marketable food products, thereby contributing to household income enhancement and sustainable community-based entrepreneurship.

Page 12 of 12 | Total Record : 118

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