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Muhammad Thoyib Amali
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INDONESIA
CHANNEL: Jurnal Komunikasi
Published by Universitas Ahmad Dahlan
ISSN : 23392681     EISSN : 26212579     DOI : https://doi.org/10.12928/channel
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
CHANNEL: Jurnal Komunikasi aims to provide a National Indonesian forum for academics, researchers, and professionals to share their ideas to discuss, explore, and disseminate the latest issues and development of communication. The scope of this journal is particularly those related to media studies and digital media in Southeast Asia.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 67 Documents
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Dialogic Engagement and Institutional Trust: A Netnographic Study of @halal.indonesia on Instagram as a Government Communication Platform Fadhli, Ahmad; Fahzaria, Nabilla Anasty; Indrawati, Izni Nur; Dewi, Iska Nur Indira; Ridzki, Megumi Zahira
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.956

Abstract

This study explores how the Halal Product Guarantee Agency (BPJPH) utilizes selective engagement strategies on its official Instagram account, @halal.indonesia, to map public interest and prioritize communication. As Indonesia holds the world's largest Muslim population and serves as a global halal market leader, strategic public communication around halal certification is critical. Employing a qualitative netnographic method, this research analyzes 1,502 Instagram posts and 27,943 associated comments published between May 2019 and February 2024. The analysis reveals that while all posts received engagement, dialogic interaction occurred in only 2.68% of comments, and administrative responses were identified in just 319 comment threads—42.78% of dialogic interactions and only 0.21 per upload on average. Administrator responses were concentrated around posts offering public service information, halal certification processes, and policy outreach. These findings suggest that BPJPH practices intentional and selective responsiveness, favoring comments that reflect high public interest or information-seeking behavior, while disregarding vague, low-quality, or off-topic content. The study underscores the significance of strategic two-way communication in cultivating institutional trust, transparency, and participatory governance in digital spaces. It contributes to the discussion on social media governance, interest mapping, and digital public engagement, offering practical implications for communication strategies across public sector institutions.
Strategic Digital Branding on TikTok: A SOSTAC-Based Case Study of Camille Beauty’s Skincare Marketing in Indonesia Yuliono, Dharanisya Dzakirah; Rochmaniah, Ainur
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1007

Abstract

TikTok has emerged as a powerful platform for marketing communication, particularly for beauty and skincare brands targeting digitally native consumers. This study investigates the TikTok-based digital marketing strategy of Camille Beauty, an Indonesian skincare brand, through the lens of the SOSTAC framework, comprising Situation Analysis, Objectives, Strategy, Tactics, Action, and Control. Employing a qualitative descriptive approach, the research integrates content observation of the brand's TikTok account (@camillebeauty_official) with in-depth interviews involving consumers and content-engaged users. The findings reveal that Camille Beauty effectively leverages TikTok’s platform affordances—such as short-form videos, live streaming, influencer collaborations, and user-generated content—to build brand visibility, consumer trust, and product sales. The brand's content strategy includes educational posts, product demonstrations, testimonial videos, and promotional campaigns, which are designed to align with audience preferences, especially among Gen Z women. The SWOT and 5S (Sell, Serve, Speak, Save, Sizzle) analyses further illuminate the brand’s strengths, challenges, and marketing goals. Data triangulation indicates that Camille Beauty's consistency in content creation and real-time interaction significantly contributed to follower growth and increased customer conversion. This study contributes to the expanding literature on social media marketing by offering a contextualized case of how TikTok content influences consumer engagement in the beauty sector. The findings highlight the importance of data-driven control mechanisms, platform-specific tactics, and strategic positioning in a competitive digital environment. The research provides actionable insights for marketers aiming to optimize content strategies within short-video platforms.
Exploring the Decision-Making Processes: How Urban Indonesia's Middle-Class Prioritizes Convenience and Cost on Live-Streaming Commerce Pradika, Mohammad Fawaid; Aristawati, Talitha; Sabila, Radifa Husna; Pambudi, Satria Aji; Marjorie, Maria Audrey
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1023

Abstract

This study explores the decision-making process of middle-class consumers in Surabaya, Indonesia, when purchasing primary needs through Shopee Live, an emerging live-streaming commerce feature. Drawing on Kotler and Armstrong’s five-stage model of consumer decision-making, this qualitative research explores how internal motivations, external constraints, and digital platform features shape online shopping behavior. In-depth interviews with purposively selected informants were conducted and analyzed using thematic analysis. The findings reveal that the problem recognition stage is influenced by internal factors such as discomfort with offline shopping and limited time, as well as external barriers like store distance and additional offline costs. During the information search stage, consumers rely on Shopee Live hosts, real-time viewer comments, and product reviews. At the alternative evaluation stage, decision-making is shaped by price comparisons, discount availability, user interface ease, and product variety. The purchase decision is ultimately driven by price competitiveness, transactional convenience, and the interactive nature of the live-streaming format. In the post-purchase stage, behavior ranges from product returns and negative reviews among dissatisfied consumers to enthusiastic recommendations among highly satisfied buyers. The study contributes to consumer behavior theory by demonstrating how live commerce integrates digital interactivity with traditional evaluative mechanisms. Practically, it offers strategic insights for digital marketers seeking to engage middle-class urban consumers through affordability, user experience, and trust-building features.
Integrating Digital Marketing Communication and Community Participation for Sustainable Tourism Development: A Case Study of Sumberbulu Tourism Village, Indonesia Maulana, Mahesa; Deliana, Dian; Indah, Tiara
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1061

Abstract

This study investigates the role of integrated digital marketing communication in enhancing visitor attraction and promoting sustainability in Sumberbulu Tourism Village, Karanganyar Regency, Central Java. Drawing on a qualitative research design, the study employs literature review, field observations, in-depth interviews, and focus group discussions with key stakeholders including village managers, local government representatives, and community members. The findings reveal that digital platforms—such as Instagram, Google Business, and Traveloka—are strategically used to promote cultural and ecological attractions. However, the digital marketing strategy faces challenges, including limited infrastructure, human resource capacity, and government support. To address these constraints, collaborative initiatives involving academic institutions and training programs have been implemented to improve digital literacy and promotional capabilities. The study also highlights the critical role of local community participation, particularly in tourism service delivery, environmental conservation, and cultural preservation. Women's involvement and community-based economic activities further reinforce the village's sustainability goals. The integration of digital technologies with community engagement and government support reflects the principles of community-based sustainable tourism (CBST). The study contributes to the academic discourse on rural tourism marketing and offers practical insights for policymakers and tourism managers aiming to enhance sustainable destination development. Future research should incorporate comparative studies across regions and include digital content creators and tourists to deepen understanding of participatory digital communication strategies in sustainable tourism.
Strategic Integration of Creative and Blue Economies through Digital Media: A Case Study of PT Digipedia Karya Pratama in Indonesia’s Maritime Region Yudistia, Tasya Takhayaza; Hasrullah, Hasrullah; Yahya, Muhammad; Rahmadiansyah, Afique
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1062

Abstract

This study explores the strategic integration of creative industry practices and blue economy principles through the lens of a small digital media enterprise in Indonesia’s Riau Islands. Using a qualitative case study approach, it investigates how PT Digipedia Karya Pratama navigates structural constraints—such as limited human capital, financing, and innovation capacity—to engage in sustainable digital innovation. Data were collected through semi-structured interviews, document analysis, and direct observation, and analyzed thematically alongside a SWOT framework. Findings reveal that while the company’s strengths lie in institutional networks and cultural embeddedness, it struggles with underdeveloped game development initiatives and insufficient engagement in regional innovation ecosystems. However, its strategic location and narrative capital offer pathways for leveraging marine sustainability themes through serious games and digital storytelling. The study contributes to the literature by highlighting the role of peripheral creative firms in aligning digital transformation with blue economy goals, proposing a replicable model for innovation-driven development in coastal regions. Practical recommendations are offered to strengthen talent development, multi-stakeholder collaboration, and culturally grounded game production. This case contributes to the discourse on inclusive innovation, sustainability communication, and creative economy policy in emerging economies.
Decoding Inclusive Beauty: Audience Reception to Beauty Standards and Disability in Digital Media Advertisements Fithria, Khoirunnisa Nur; Sarwono, Billy K
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1080

Abstract

This study explores how Indonesian audiences interpret beauty standards in digital advertisements featuring models with disabilities and examines how digital media shapes perceptions of beauty and diversity. Drawing on a qualitative approach grounded in a constructivist paradigm, this research applies Stuart Hall’s reception theory and Roland Barthes’s semiotics to analyze two popular beauty advertisements: Pond’s #WajahmuKekuatanmu (2022) and Wardah #BeautyMovesYou (2021). Data were collected through in-depth interviews with eight informants aged 18–25. Findings indicate that although both advertisements incorporate models with disabilities, their messages are interpreted differently. Pond’s ad was perceived as reinforcing conventional beauty myths, focusing on flawless skin and idealized aesthetics, whereas Wardah’s ad was more positively received for promoting empowerment and inclusion, though still subject to critique for retaining elements of perfection. Audience responses were categorized into dominant, negotiated, and oppositional readings, revealing a critical engagement with how disability and beauty are portrayed. The study highlights a gendered dimension in audience interpretation, with female informants generally more receptive to inclusive messages. It recommends that advertisers ensure authenticity by involving disability communities in production processes to avoid tokenism and misrepresentation. This research contributes to digital media and disability studies by underlining the need for deeper shifts in narrative, substance, and visual representation to achieve meaningful inclusion.
From Instability to Initiative: Navigating Editorial Challenges in the Formation of Independent News Portals in Indonesia Ratnaningtyas, Rr. Pramesthi; Adiyanto, Wiwid
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1099

Abstract

This study explores the editorial and organizational challenges faced by Indonesian journalists who, amid financial instability and professional dissatisfaction, choose to establish independent online news portals. Using a descriptive qualitative design grounded in phenomenological methodology, the research draws on the lived experiences of two senior journalists in Yogyakarta. Findings reveal that motivations for establishing independent media include dissatisfaction with low wages, editorial constraints, and weak media management. Despite limited human and financial resources, these journalists maintain their commitment to journalistic ideals while adapting to the demands of a competitive digital media environment. The study identifies three core challenges in establishing independent news outlets: human resources, funding, and marketing. It also highlights the role of media ecosystems in supporting operational viability, while emphasizing the compromises required to balance journalistic integrity with business sustainability. Anchored in the social responsibility theory of the media, this research contributes to scholarly discourse on media precarity, professionalism, and entrepreneurial journalism in the Global South. The findings suggest that, although independent journalism offers a path toward editorial autonomy, it remains vulnerable to structural, legal, and commercial pressures that continue to shape media practice in the digital era.
Attitude and Intention to Seek Mental Health Support Among Generation Z: Evaluating Instagram’s Role as a Mediator Hadi, Ezra Aurelia Glenia; Destiwati, Rita
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1339

Abstract

This study investigates the relationship between attitudes toward mental health and the intention to seek professional psychological support among Generation Z, with Instagram evaluated as a potential mediating variable. Drawing on the Theory of Planned Behavior (TPB), this research applies a quantitative, descriptive-correlational design involving 98 Indonesian respondents aged 15–24. The study employs Pearson correlation, validity and reliability tests, and mediation analysis using the Sobel test. Results reveal statistically significant positive relationships between attitude and intention (r = 0.442, p < 0.01), attitude and Instagram usage (r = 0.373, p < 0.01), and Instagram usage and intention (r = 0.436, p < 0.01). However, mediation analysis indicates that Instagram does not significantly mediate the relationship between attitude and intention (Z = 0.0734, p > 0.05). While Instagram is widely used by Generation Z for mental health-related content, this study finds that personal attitudes are more influential than platform engagement in shaping help-seeking intentions. The findings highlight the importance of enhancing mental health literacy and reducing stigma through both attitudinal and community-based interventions, with social media serving as a supportive—though not determining—channel. Future research should explore additional mediating factors such as social support, cultural norms, and mental health literacy across various digital platforms.
Decoding Diversity: Indonesian Student’ Reception of Religious and Multicultural Themes in ‘Mentega Terbang’ Using Stuart Hall’s Encoding/Decoding Framework Annisa, Firly; Nurnisya, Frizki Yulianti; Sofian, Muhammad Raqib Bin Mohd; Pradipta, Elita Putri; Soliman, Eman M.
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1341

Abstract

This research explores the reception of the Malaysian film "Mentega Terbang" among students at Universitas Muhammadiyah Yogyakarta (UMY). The film has sparked controversy in Malaysia due to its portrayal of elements perceived to be insensitive to Islam, the predominant religion in the country. Using Stuart Hall's encoding/decoding model as a research framework, this study investigates how Indonesian students interpret and engage with the film's themes and controversies. The methodology employed in this research involves qualitative analysis of audience reception. Data was gathered through focus group discussions and individual interviews conducted with UMY students. The findings reveal diverse interpretations among Indonesian students regarding the portrayal of questioning religion during childhood as a common and acceptable theme. Many students argue that such themes should not necessarily provoke controversy but rather reflect everyday experiences and discussions. Overall, this study contributes to understanding how media messages, particularly those involving sensitive cultural and religious themes, are received and interpreted by different audience groups. It underscores the variability in audience perceptions and highlights the importance of context and cultural background in shaping interpretations of media content.
Netizen Journalism and the Democratization of Local News: A Case Study of @abouttng on Instagram in Tangerang, Indonesia Widianti, Mira Adita; Pramana, Pramana; Srikandi, Melati Budi
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1342

Abstract

The rise of social media has transformed the production and distribution of news, giving birth to participatory models of journalism often referred to as netizen journalism. This study investigates the role of the Instagram account @abouttng as a platform for local information dissemination and civic engagement in Tangerang, Indonesia. Using a qualitative content analysis approach, the research examines @abouttng’s use of visual media, interaction patterns, and thematic content—focusing on topics such as infrastructure, transportation, environmental concerns, and public safety. The findings reveal that @abouttng functions not only as an alternative news outlet but also as a participatory space where netizens act as content producers, commentators, and civic advocates. Visual storytelling enhances content credibility and reach, while active user engagement facilitates real-time discourse and collective problem-solving. The study highlights both the democratic potential and ethical challenges of decentralized information environments, including issues of misinformation, content moderation, and the absence of traditional editorial oversight. By expanding on the theoretical framework of participatory journalism, this research provides insight into how hyperlocal social media accounts contribute to grassroots communication ecosystems, community awareness, and digital civic engagement in the Global South.

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