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Herry Novrianda
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Analisis Pengaruh Kualitas Pelayanan, Persepsi Kemudahan dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pada Jasa Brilink Raisa di Kecamatan Rumbia Kurniawan, Indra; Selamet Fuadi; Herry Novrianda
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6180

Abstract

The purpose of this study is to find out whether the quality of service affects the decision to buy back. To find out if the perception of convenience affects the repurchase decision. and to find out if customer satisfaction affects the purchase decision. The sample of this study is BRIlink Raisa customers totaling 65 respondents. Data collection uses questionnaires and literature studies. Data analysis uses instrument prerequisite testing , namely validity test and reliability test . The analysis test uses the normality test and the linearity test . The hypothesis test uses multiple linear regression analysis , partial test (Test T), Joint Test (Test F) and Coefficient of Determination (R2) using a program (SPSS). The results of the study show that 1).Service quality has an influence and significance on purchasing decisions 2).The perception of convenience has no effect and is not significant to the purchase decision. 3).Customer satisfaction has an effect and is significant on purchasing decisions
Co-Authors Aan Sahar Aan Shar Aan Shar Aan shar Aan Shar Aan Shar Abdur Rahim, Abdur Abi, Yudi Irawan Ahmad Soleh Aji Purnomo Akmal, Samsul Al Hidayat, Rahmat Ana Nurmalia Andi Lopa Ginting Aprizal, M.Irpan Azuwandri, Azuwandri Chandra, M. Jeffri Arlinandes Debby Arisandi Debby Arisandi Debby Arisandi Debby Arisandi, Debby Dhimas Setyo Nugroho Ditasman, Ditasman Dora Wasi Dwi Kristanti Edwin Junidi Eka Putra, M Bima Faisal Muttaqin Fitri, Marsellina Gustini, Gustini Hadi, Effed Darta HANUARSYAH , DWI Hariyadi, Rizky Herlina, Meti Iksan Hasibuan Imam Hambali Indra Kurniawan Iwi Karmita Sari Janusi Waliamin Kusmawati, Nanda Lestari Lestari Lina Asnamawati M Bima Eka Putra Marliza Ade Fitri Marsellina Fitri Mikaresti, Pamela Mikaresti, Pamella Muttaqin, Faisal Nengsih, Mimi Kurnia Nour Farozi Nugroho, Dhimas Setyo Nurmalia, Ana Okka Adittio Putra Puspita, Veny Putra, M Bima Eka Rafsanjani, Rikei Risnita Tri Utami Robiansyah, Anton Rossa Damayanti Selamet Fuadi Shar, Aan Sherly Nelsa Fitri Sintia Safrianti Solichin Solichin Steviani Batti Sudriyanti Putri Timbul Rasoki Tito Irwanto Tito Irwanto Tito Irwanto, Tito Wediyanto, Eko Wiardi, Akram Harmoni Yusmaniarti Yusnita, Yuli