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Erna Sofriana Imaningsih

Universitas Mercu Buana

Author-ID : 1047563

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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The Influence of Product Quality, Promotion and Role of Influencers on Customer Trust and Their Implications in Financing Decisions at KPR Bank XYZ Syariah Darifah, Darifah; Erna Sofriana Imaningsih; Dudi Permana
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1815

This study aims to analyze the role of Trust as a mediator between the relationship between product quality, promotion and the role of influencer on mortgage financing decisions at Bank XYZ Syariah. This research was conducted using a quantitative method with a total sample of 370 respondents who were customers of Bank XYZ Syariah using a purposive sampling technique. Researchers used a questionnaire to collect data. The data analysis technique used in this study was The Structural Equation Modeling (SEM) from the PLS 3.0 statistical software package. Based on the results of the study, it was found that product quality did not directly influence financing decisions, promotion had a direct effect on financing decisions, the role of influencer had a direct effect on financing decisions, trust was proven to be able to mediate the relationship between product quality, promotion and the role of influencer on financing decisions, and Trust able to perfectly mediate the relationship between product quality and financing decisions.

Factors Influencing Revisit Intention of Class B Hospital Patients in Jakarta Sianita, Pricillia Priska; Harwani, Yuli; Permana, Dudi; Sofriana Imaningsih, Erna
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2322

This research aims to build a new conceptual framework model which is novelty, which is a combination of models or concepts from previous research combined with the conditions of class B hospitals in Jakarta which makes it possible to develop Positive EWOM, Experience, Care Quality, Satisfaction conditions. Regarding the Revisit of Class B Hospital Patient Intentions in Jakarta in order to provide maximum class B Hospital services in Jakarta to patients so that they can continue to compete. Location This research will be carried out at a Class B Hospital in Jakarta. The selection of research locations was based on the number of Class B hospitals in Jakarta compared to other areas. The method used is a qualitative method to obtain hypotheses and conceptual frameworks.

Factors Influencing Green Fashion Purchase Decisions: The Role of Green Brand Image, Electronic Word of Mouth, and Customer Perception with Green Attitude Mediation Fahlevi, Tengku Reza; Sofriana Imaningsih, Erna
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4296

This study explores the influence of Green Brand Image, Electronic Word of Mouth (E-WOM), and Customer Perception on Purchase Decision, with Green Attitude acting as a mediating factor, within the context of local green fashion products. As sustainability becomes a critical concern in the fashion industry, understanding consumer behavior toward eco-friendly products is essential for developing effective marketing strategies. Using a sample of 190 consumers from the Jabodetabek region, this research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze the data. The findings reveal that Green Brand Image and Customer Perception significantly enhance Green Attitude, while Electronic Word of Mouth showed no significant impact. Furthermore, Green Attitude is found to have a strong and positive influence on Purchase Decision, highlighting the pivotal role of pro-environmental attitudes in driving consumer choices. Interestingly, while Green Brand Image does not directly affect Purchase Decision, Customer Perception demonstrate significant and positive impacts, however, this is different from Electronic Word of Mouth, which has no significant effect on Purchase Decision. Additionally, Green Attitude partially mediates the relationship between Green Brand Image and Purchase Decision and partially mediates the effects of Customer Perception, however, Green Attitude does not mediate the relationship between Electronic Word of Mouth and Purchase Decision. These results underscore the importance of fostering a strong green brand identity, leveraging positive online reviews, and educating consumers about the benefits of sustainable fashion. The study provides valuable insights for marketers aiming to promote local green fashion products and align with the growing demand for environmentally responsible consumption.

Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Aldina Shiratina Ali, Anees Janee Amzad Samudro Anggraeni, Adilla Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Ayu Arwati, I G. Daniel Tumpal H. Aruan Darifah, Darifah Deden Kurniawan Deden Tarmidi Djamil, Masydzulhak Dudi Permana Elsa Rianty Enny Ariyanto Enny Ariyanto, Enny Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali Ida Royani Ignatius Heruwasto Imam Yuwono Indra Raharja Inneke Anggraini Jarman Setiadi Khoiriah, Rizka Ismi Lenny Christina Nawangsari Mahadewi, Erlina P. Mas Wahyu Wibowo Masdzulhak Masdzulhak Mochamad Soelton Mohd Yusoff Yusliza Muhammad Fikri Nanda Della Fitriana Noor Hazlina Ahmad, Noor Hazlina Noor Salim Noor Salim NURUL HIDAYAH Oktaviani, Dea Panigoro, Erwin Parwoto Prijono Tjiptoherijanto PUTRA, Rangga Aji Raharja, Indra Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin Saimin, Saimin SALMAN, Kina Bahru Saputra, Salman Ari Sendjaja, Theodorus Setiawan, Arip Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani, Yuli Yusoff, Yusliza Mohd Yuwanti, Destiyana

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Journal : Dinasti International Journal of Digital Business Management