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All Journal Islam Futura Biology, Medicine, & Natural Product Chemistry Jurnal Manajemen Pendidikan (JMP) Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring Wacana Publik Economics and Digital Business Review Global Abdimas: Jurnal Pengabdian Masyarakat Indonesian Journal of Multidisciplinary Science International Journal of Humanities Education and Social Sciences Analisa: Journal of Social Science and Religion Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi) Al-Muyassar: Journal of Arabic Education Jurnal Manajemen Tadris al-'Arabiyyah: Jurnal Pendidikan Bahasa Arab dan Kebahasaaraban Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Edukasia Islamika: Jurnal Pendidikan Islam Tasharruf : Journal of Islamic Economics and Business Jurnal Ilmu Kesehatan
Ma'arif, Syamsul
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Journal : Indonesian Journal of Multidisciplinary Science

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Outsourcing Business Development Strategy (PT XYZ Case Study) Falah, Fajrul; Ma'arif, Syamsul; Ekananta, Arry
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 8 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i8.1127

Abstract

Outsourcing has become a strategic approach for companies to focus on core business activities by transferring workforce management to specialized providers. In Indonesia, the outsourcing industry is rapidly growing, driven by cost efficiency and operational flexibility. PT XYZ, a subsidiary under PT PNM Venture Capital, manages outsourced employees to support PT PNM’s business operations. However, PT XYZ faces challenges such as unmet employee fulfillment targets, high turnover rates, and reliance on a single main customer, which affect its operational performance. This study aims to analyze these internal and external challenges and formulate effective business development strategies for PT XYZ. Using a mixed-method approach including in-depth interviews, questionnaires, and literature review conducted between October 2024 and January 2025, data were collected from management, employees, shareholders, and customers. The study applies SWOT analysis and prioritizes strategies using Fuzzy AHP. Results indicate that human resource capacity and regulatory environment are critical factors for success. Ten strategic alternatives were identified, with market expansion outside the PNM Group emerging as the highest priority, followed by increasing outsourced workforce numbers and enhancing employee retention. The study concludes that optimizing workforce management, embracing technological innovation, and diversifying market reach are essential to PT XYZ’s sustainable growth and competitiveness in Indonesia’s dynamic outsourcing industry.
Co-Authors Achadi, Muh Wasit Agus Nurhadi, Agus Ayu Istianti, Monica Chalid Imran Musa Darma Rika Swaramarinda, Darma Rika Desti Setiyowati Ekananta, Arry Endah Kanti Pangestuti, Endah Kanti Falah, Fajrul Fauziah, Salsa Syifa Gustoro, Dimas Harapandi, Harapandi Hariningsih, Yetti Hery Prambudi Hery Widijanto khairul fuad Labibi, silda Lalu Agus Satriawan, Lalu Agus M. Taufik Hidayat Mahfud Junaedi Mashuri Mashuri Muhammad Ramadhan Mulyati Muna, Yunita Miftahul Nandini, Nandini Natsir, Uhud Darmawan Nugraha, Muhamad Reza Robby Nurcahyo Kursistiyanto Nurdianzah, Erry Pujo Widodo, Pujo Ratih Rahmawati Rifa'i, Ilyas Rizky Ramadhan, Rizky Rosdaniati saputro, heru Sholahudin, Farhan Sirojudin, Ahmad Siti Shalihah, Siti Sri Zulaihati, Sri Suyuthi, Ahmad Fuad Hasyim Hafid Syamsunasir, Syamsunasir Ulfana, Novita Rika Utsman, Thoha Yasin Wijaya, Roma Yusrina, Jihan Avie Yuyun Rohmatul Uyuni