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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Mirai Management EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming EconBank : Journal Economics and Banking Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Jurnal Bisnis Mahasiswa Balance : Jurnal Akuntansi dan Manajemen Innovative: Journal Of Social Science Research IIJSE Social Sciences Insights Journal Journal of Sustainable Community Development PESHUM
Pristiyono, Pristiyono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Coffee Shop Marketing Innovation through Differentiation Strategies during COVID-19 Pristiyono, Pristiyono; Husain, Husain; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3566

Abstract

The aim of this research is to dig deeper into differentiation strategies through appropriate indicators and what differentiation is offered by coffee shop business actors. Based on data from the Labuhanbatu Regency Cooperatives and SMEs Service in 2021, currently, the number of MSMEs operating in coffee shops is still surviving and is recorded as being actively assisted by 156 MSMEs. So, the authors decided to use the entire population as a sample of 156 respondents. Determination of sampling applies purposive sampling, one of the non-random sampling techniques. Data analysis uses validity and reliability tests as well as problem-solving using the IBM SPSS AMOS 22 path analysis approach. Based on the results of the respondent profile description, it is known that the majority are male, aged 31-40 years. The majority of businesses last 7-10 years with owner status. All hypotheses in this research can be accepted so that the variables of product differentiation, price differentiation, and service differentiation have a significant effect on marketing innovation.
Factors That Influence Consumer Attractiveness in Purchasing on Consumer Satisfaction Star Mobil Showroom Valevy, Reza; Pristiyono, Pristiyono; Al Ihsan, Muhammad Ali
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4156

Abstract

The aim of this research is to prove that product innovation, price, and product quality influence the decision to purchase used cars in Labuhanbatu Regency. Data collection techniques include observation, questionnaires, literature studies, and documentation. The number of samples used in research using Partial Least Square-SEM analysis in this research was 50 consumers. This research uses descriptive statistical data analysis and Partial Least Square-SEM, which is an analysis used to develop or predict an existing theory. This research uses PLS structural model analysis with the help of SmartPLS 4.0 software. Structural model analysis has several stages, namely: 1) Formulating structural model theory, 2) Outer model analysis, 3) Inner model analysis, and 4) Hypothesis testing. The conclusion that can be conveyed in this research is that the hypothesized variables of product innovation and brand image partially influence the decision to purchase a used car. Meanwhile, the price variable does not have a strong relationship with the decision to purchase a used car. Finally, the purchasing decision variable influences consumer satisfaction in buying a used car, influenced by three indicators, namely product trust, other people’s views, and the presence of friends about the Star Mobil Rantauprapat showroom.
ANALISIS MOTIVASI KONSUMEN DAN IMPULSIVE BUYING DALAM BERBELANJA ONLINE E-COMMERCE INDONESIA Rahmawati, Yulia; Pristiyono, Pristiyono; Gulo, Nur’ainun
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13693

Abstract

This research aims to determine the analysis of consumer motivation and impulsive buying in online shopping for Indonesian e-commerce. The total sample was 150 respondents, namely people from Kampung Rakyat District who shopped using the Shopee application. This research uses data processing assistance, namely smart pls version 4.0, by conducting outer model testing, inner capital testing and bootstrapping (hypothesis testing). In the outer model test, the test was carried out by looking at the outer loading, average variance extracted (AVE), cross loading reliability and Cronbach alpha values, all research results were said to be good, in the inner model test there were 2 equations produced by r square with the highest r square value found in the second equation, namely impulsive buying. In hypothesis testing, it was found that the research results of all research hypotheses were accepted with the results that the website quality variable had an effect on consumer motivation (2.723>1.96), advertising policy had an effect on consumer motivation (2.723>1.96), Consumer motivation influences impulsive buying (2.723>1.96), and smartphone penetration influences consumer motivation (2.723>1.96).
VAKSIN SEBAGAI MANAJEMEN DIRI MASYARAKAT KAMPUNG BARU DI ERA PANDEMI COVID-19 Nasution, Agung Pratama; Pristiyono, Pristiyono; Halim, Abd
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 4 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i4.1338-1344

Abstract

Pentingnya pengabdian masyarakat ini dilakukan sebagai upaya memberikan informasi dan edukasi kepada masyarakat dan sebagai upaya membantu kebijakan pemerintah pusat serta meningkatkan peran perguruan tinggi sebagai agent of change dalam kehidupan bermasyarakat melalui program KKN Tematik/Membangun Desa sekaligus membantu pemerintah desa dalam mesosialisasi kepada masyarakat yang masih minim informasi vaksinasi di Desa Kampung Baru, Kec. Bilah Barat, Kab. Labuhanbatu. Metode pelaksanaan pengabdian ini pendekatan survei dan sosialisasi kepada peserta 20 responden di aula kantor desa. Kesimpulan dari pengabdian masyarakat menemukan bahwa pendekatan survei menjadi alternatif dalam memecahkan masalah sosial yang berkaitan dengan vaksinasi. Dari hasil sosialisasi menyimpulkan semua peserta dan masyarakat yang ikut serta dalam kegiatan ini memberikan respon dan sangat mendukung. Kegiatan pengabdian membangun desa yang dimaksud memberikan edukasi dan pemahaman ke masyarakat melalui program Kampus Merdeka KKN Tematik. Membantu pemerintah desa percepatan pelaksanaan vaksinasi
Public Knowledge Level Regarding Satisfaction with the JKN Mobile Application in Rantauprapat Rambe, Rahma Pitriyani; Pristiyono, Pristiyono; Henry, Raja Saul Martho
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1155

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tingkat pengetahuan masyarakat terhadap kepuasan pengguna. Lokasi penelitian di Kota Rantauprapat Pada Tahun 2025. Metode penelitian menggunakan pendekatan kuantitatif. Data dikumpulkan dari 100 responden dan dianalisis melalui uji regresi sederhana, dan uji hipotesis dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa Tingkat pengetahuan berpengaruh positif dan signifikan terhadap kepuasan pengguna. Koefisien determinasi (R²) sebesar 0,474 mengindikasikan bahwa 47,4% variasi kepuasan pengguna dapat dijelaskan oleh tingkat pengetahuan, sementara 52,6% sisanya dipengaruhi oleh faktor lain di luar model penelitian.   This study aims to analyze the influence of the level of public knowledge on user satisfaction. The research location is Rantauprapat City in 2025. The research method uses a quantitative approach. Data were collected from 100 respondents and analyzed through simple regression tests, and hypothesis testing with the help of statistical software. The results show that the level of knowledge has a positive and significant effect on user satisfaction. The coefficient of determination (R²) of 0.474 indicates that 47.4% of the variation in user satisfaction can be explained by the level of knowledge, while the remaining 52.6% is influenced by other factors outside the research model
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Agustina, Sela Al Ihsan, Muhammad Ali Amelia, Reza Rizki Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arjuna, Syukron Devi Andriani Diana, Melly Nova Efendi Siregar, Zukifli Musannip Elvina Elvina Fadillah, Sri Fatimah Siregar Gulo, Nur'Ainun Gulo, Nurainun Gulo, Nur’ainun Halim, Abd Hanum, Fauziah Harahap, Aziddin Hasibuan, Habibur Rahman Henry, Raja Saul Martho Hermawati, Dewi Husain Husain Ihsan, Muhammad Ali Al Izagi, Dwi Juliana Juliana Jumianto, Jumianto Kanchanawongpaisan, Sipnarong Kasandra, Cici Lubis, Junita Lubis, Mela Apriana Manik, Mei Magdalena Muhammad Ali Al Ihsan Muhammad Yasir Arafat Pohan Munthe, Abdillah Menri Musyarrof, Fauzi Muti'ah, Rahma Nasution, Agung Pratama Nasution, Ahmad Syuhairi Nasution, Meisa Fitri Ningsih, Milda Suci Nst, Meisa Fitri Oktaviani, Dera Pangestu, Irnandari Pasaribu, Rodiah Prayoga, Yudi Putra, Rezky Ade Ramadayanti, Nila Ramadhani, Eka Fitri Rambe, Bhakti Helvi Rambe, Rahma Pitriyani Rini Andriyani Ritonga, Erliana Ritonga, Jurniati Ritonga, Mulkan Safri, Hayanuddin Sahputri Cahaya Sipahutar Simanjuntak, Daslan Simbolon, Hotbin Siregar, Marlina Sri Hayati, Sri Sri Langgeng Ratnasari SRI RAHAYU Suliawati, Silvia Suryadi, Sudi Sutriani Sutriani Syahfii, Muhammad Valevy, Reza Wati, Sinta Kurnia Yulia Rachmawati Yulia Rahmawati, Yulia Zaunuri, Muhammad Zufrie, Zufrie Zulkifli Musannip Efendi Siregar