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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Mirai Management EKONOMIS : Journal of Economics and Business YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming EconBank : Journal Economics and Banking Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Jurnal Bisnis Mahasiswa Balance : Jurnal Akuntansi dan Manajemen Innovative: Journal Of Social Science Research IIJSE Social Sciences Insights Journal Journal of Sustainable Community Development Jurnal Pengabdian Masyarakat dan Riset Pendidikan PESHUM
Pristiyono, Pristiyono
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Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Coffee Shop Marketing Innovation through Differentiation Strategies during COVID-19 Pristiyono, Pristiyono; Husain, Husain; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3566

Abstract

The aim of this research is to dig deeper into differentiation strategies through appropriate indicators and what differentiation is offered by coffee shop business actors. Based on data from the Labuhanbatu Regency Cooperatives and SMEs Service in 2021, currently, the number of MSMEs operating in coffee shops is still surviving and is recorded as being actively assisted by 156 MSMEs. So, the authors decided to use the entire population as a sample of 156 respondents. Determination of sampling applies purposive sampling, one of the non-random sampling techniques. Data analysis uses validity and reliability tests as well as problem-solving using the IBM SPSS AMOS 22 path analysis approach. Based on the results of the respondent profile description, it is known that the majority are male, aged 31-40 years. The majority of businesses last 7-10 years with owner status. All hypotheses in this research can be accepted so that the variables of product differentiation, price differentiation, and service differentiation have a significant effect on marketing innovation.
Factors That Influence Consumer Attractiveness in Purchasing on Consumer Satisfaction Star Mobil Showroom Valevy, Reza; Pristiyono, Pristiyono; Al Ihsan, Muhammad Ali
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4156

Abstract

The aim of this research is to prove that product innovation, price, and product quality influence the decision to purchase used cars in Labuhanbatu Regency. Data collection techniques include observation, questionnaires, literature studies, and documentation. The number of samples used in research using Partial Least Square-SEM analysis in this research was 50 consumers. This research uses descriptive statistical data analysis and Partial Least Square-SEM, which is an analysis used to develop or predict an existing theory. This research uses PLS structural model analysis with the help of SmartPLS 4.0 software. Structural model analysis has several stages, namely: 1) Formulating structural model theory, 2) Outer model analysis, 3) Inner model analysis, and 4) Hypothesis testing. The conclusion that can be conveyed in this research is that the hypothesized variables of product innovation and brand image partially influence the decision to purchase a used car. Meanwhile, the price variable does not have a strong relationship with the decision to purchase a used car. Finally, the purchasing decision variable influences consumer satisfaction in buying a used car, influenced by three indicators, namely product trust, other people’s views, and the presence of friends about the Star Mobil Rantauprapat showroom.
ANALISIS MOTIVASI KONSUMEN DAN IMPULSIVE BUYING DALAM BERBELANJA ONLINE E-COMMERCE INDONESIA Rahmawati, Yulia; Pristiyono, Pristiyono; Gulo, Nur’ainun
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13693

Abstract

This research aims to determine the analysis of consumer motivation and impulsive buying in online shopping for Indonesian e-commerce. The total sample was 150 respondents, namely people from Kampung Rakyat District who shopped using the Shopee application. This research uses data processing assistance, namely smart pls version 4.0, by conducting outer model testing, inner capital testing and bootstrapping (hypothesis testing). In the outer model test, the test was carried out by looking at the outer loading, average variance extracted (AVE), cross loading reliability and Cronbach alpha values, all research results were said to be good, in the inner model test there were 2 equations produced by r square with the highest r square value found in the second equation, namely impulsive buying. In hypothesis testing, it was found that the research results of all research hypotheses were accepted with the results that the website quality variable had an effect on consumer motivation (2.723>1.96), advertising policy had an effect on consumer motivation (2.723>1.96), Consumer motivation influences impulsive buying (2.723>1.96), and smartphone penetration influences consumer motivation (2.723>1.96).
Public Knowledge Level Regarding Satisfaction with the JKN Mobile Application in Rantauprapat Rambe, Rahma Pitriyani; Pristiyono, Pristiyono; Henry, Raja Saul Martho
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1155

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tingkat pengetahuan masyarakat terhadap kepuasan pengguna. Lokasi penelitian di Kota Rantauprapat Pada Tahun 2025. Metode penelitian menggunakan pendekatan kuantitatif. Data dikumpulkan dari 100 responden dan dianalisis melalui uji regresi sederhana, dan uji hipotesis dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa Tingkat pengetahuan berpengaruh positif dan signifikan terhadap kepuasan pengguna. Koefisien determinasi (R²) sebesar 0,474 mengindikasikan bahwa 47,4% variasi kepuasan pengguna dapat dijelaskan oleh tingkat pengetahuan, sementara 52,6% sisanya dipengaruhi oleh faktor lain di luar model penelitian.   This study aims to analyze the influence of the level of public knowledge on user satisfaction. The research location is Rantauprapat City in 2025. The research method uses a quantitative approach. Data were collected from 100 respondents and analyzed through simple regression tests, and hypothesis testing with the help of statistical software. The results show that the level of knowledge has a positive and significant effect on user satisfaction. The coefficient of determination (R²) of 0.474 indicates that 47.4% of the variation in user satisfaction can be explained by the level of knowledge, while the remaining 52.6% is influenced by other factors outside the research model
Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia Pristiyono, Pristiyono; Kanchanawongpaisan, Sipnarong; Broto, Bayu Eko
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3630

Abstract

Peer to Peer lending is a financial service model that connects lenders and borrowers to engage in loan agreements directly using Indonesian rupiah through an electronic platform based on internet connectivity. This study investigates the factors that affect behavioral intention and customer satisfaction in the use of Peer-To-Peer (P2P) lending platforms. with a particular emphasis on the novelty of focusing on business actors located around Medan City who utilize P2P lending as an alternative source of capital and business expansion. Employing a quantitative research method. data were collected through online questionnaires distributed via Google Forms. The study targeted Micro, Small, and Medium Enterprises (MSMEs) based in Medan City. involving 504 respondents selected through purposive sampling. Data analysis was conducted using a path analysis model. The findings reveal that performance expectancy. effort expectancy. social influence. intrinsic motivation. and extrinsic motivation all have a positive and significant impact on behavioral intention to adopt P2P lending. Furthermore. behavioral intention was found to have a positive and significant effect on customer satisfaction in the context of P2P lending usage.
Optimalisasi Pemanfaatan Media Sosial dan Web Desa sebagai Sarana Digital Guna Meningkatkan Ekonomi Masyarakat Desa: Pengabdian DLM, Mawaddah Raudhatul Zannah; Pristiyono, Pristiyono; Ritonga, Mulkan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5869

Abstract

Kegiatan pengabdian kepada masyarakat ini ditujukan guna mengoptimalkan pemanfaatan media sosial dan Web Desa sebagai sarana digital dalam meningkatkan ekonomi masyarakat di Desa Bandar Kumbul, Kecamatan Bilah Barat, Kabupaten Labuhanbatu. Persoalan pokok yang dialami pelaku UMKM di desa tersebut adalah rendahnya literasi digital, keterbatasan pemanfaatan media sosial sebagai media promosi, serta belum optimalnya pengelolaan Web Desa sebagai sarana penyebaran informasi dan pemasaran produk lokal. Metode yang dipergunakan pada kegiatan ini ialah Community Based Participatory Research (CBPR) dengan pendekatan partisipatif yang melibatkan masyarakat desa dan 30 pelaku UMKM sebagai peserta utama kegiatan. Tahapan pelaksanaan kegiatan meliputi observasi awal, kegiatan sosialisasi, pelatihan penggunaan media sosial, pendampingan pembuatan akun dan konten promosi, serta evaluasi hasil kegiatan. Hasil pelaksanaan kegiatan memperlihatkan adanya perbaikan pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan media sosial, dari mulai Facebook, Instagram, dan TikTok untuk menjadi sarana promosi digital. Di samping hal tersebut, Web Desa mulai dimanfaatkan sebagai media informasi sekaligus etalase digital untuk menampilkan berbagai produk unggulan masyarakat. Secara menyeluruh, kegiatan ini berdampak positif pada peningkatan literasi digital masyarakat serta perluasan jangkauan pemasaran produk UMKM yang mendukung peningkatan ekonomi masyarakat desa secara bertahap dan berkelanjutan.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Agustina, Sela Al Ihsan, Muhammad Ali Amelia, Reza Rizki Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arjuna, Syukron Broto, Bayu Eko Devi Andriani Diana, Melly Nova DLM, Mawaddah Raudhatul Zannah Efendi Siregar, Zukifli Musannip Elvina Elvina Fadillah, Sri Fatimah Siregar Fauziah Hanum Gulo, Nur'Ainun Gulo, Nurainun Gulo, Nur’ainun Harahap, Aziddin Hasibuan, Habibur Rahman Henry, Raja Saul Martho Hermawati, Dewi Husain Husain Ihsan, Muhammad Ali Al Izagi, Dwi Juliana Juliana Jumianto, Jumianto Kanchanawongpaisan, Sipnarong Kasandra, Cici Lubis, Junita Lubis, Mela Apriana Manik, Mei Magdalena Muhammad Ali Al Ihsan Muhammad Yasir Arafat Pohan Munthe, Abdillah Menri Musyarrof, Fauzi Muti'ah, Rahma Nasution, Ahmad Syuhairi Nasution, Meisa Fitri Ningsih, Milda Suci Nst, Meisa Fitri Oktaviani, Dera Pangestu, Irnandari Pasaribu, Rodiah Putra, Rezky Ade Ramadayanti, Nila Ramadhani, Eka Fitri Rambe, Bhakti Helvi Rambe, Rahma Pitriyani Rini Andriyani Ritonga, Erliana Ritonga, Jurniati Ritonga, Mulkan Safri, Hayanuddin Sahputri Cahaya Sipahutar Simanjuntak, Daslan Simbolon, Hotbin Siregar, Marlina Sri Hayati, Sri Sri Langgeng Ratnasari SRI RAHAYU Suliawati, Silvia Suryadi, Sudi Sutriani Sutriani Syahfii, Muhammad Valevy, Reza Wati, Sinta Kurnia Yudi Prayoga Yulia Rachmawati Yulia Rahmawati, Yulia Zaunuri, Muhammad Zufrie, Zufrie Zulkifli Musannip Efendi Siregar