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All Journal SEGMEN Jurnal Manajemen dan Bisnis KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi MBIA Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen BALANCE: Economic, Business, Management and Accounting Journal TECHNOBIZ : International Journal of Business Prima Ekonomika : Jurnal Ekonomi dan Bisnis Studi Kasus Inovasi Ekonomi Jurnal Bisnis, Manajemen, dan Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Dynamic Management Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Jurnal Manajemen dan Bisnis Journal of Islamic and Muhammadiyah Studies Journal of Management Studies and Development Jurnal Indonesia Sosial Sains (JIMBE) SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Manajemen Indonesia Jurnal Intelek Dan Cendikiawan Nusantara Journal of Business & Management Jurnal Ilmu Manajemen Motivasi: Jurnal Manajemen dan Bisnis Altifani Journal: International Journal of Community Engagement
Diah Isnaini Asiati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Public Health Social Sciences Other

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Pengaruh Website Quality, Word of Mouth, dan Harga Terhadap Keputusan Pembelian Smartphone Vivo di Kota Palembang Al-Azhar, Muhammad Yudha; Asiati, Diah Isnaini; Astuti, Maidiana
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.481

Abstract

This research aims to determine the influence of website quality, word of mouth, and price on the purchase decision of Vivo smartphones in Palembang City, to determine the influence of website quality on the purchase decision of Vivo smartphones in Palembang City, to determine the influence of word of mouth on the purchase decision of Vivo smartphones in Palembang City, and to determine the influence of price on the purchase decision of Vivo smartphones in Palembang City. The type of this research is associative research. The variables used in this study are website quality, word of mouth, and price as independent variables, and purchase decision as the dependent variable. The research population is finite with a sample size of 100 respondents who are users of Vivo smartphones. The data used is primary data, with the data collection technique in the research being the distribution of questionnaires. The data analysis used in this study is multiple linear regression analysis. The research results show that there is a positive and significant influence of website quality, word of mouth, and price on the purchasing decision of Vivo smartphones in the city of Palembang. There is a positive and significant influence of website quality on the purchasing decision of Vivo smartphones in the city of Palembang. There is a positive and significant influence of word of mouth on the purchasing decision of Vivo smartphones in the city of Palembang, and there is a positive and significant influence of price on the purchasing decision of Vivo smartphones in the city of Palembang.
Pengaruh Produk dan Promosi terhadap Keputusan Pembelian Air Minum Merek Club di Kelurahan 3-4 Ulu kota Palembang Pratiwi, Juriyah; Asiati, Diah Isnaini; Fitantina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.551

Abstract

The The purpose of this research is to determine the influence of products and promotions on decisions to purchase club brand drinking water in the community of Subdistrict 3-4 Ulu Palembang simultaneously and partially. This research includes associative research. The research population is infinite, with a sample size of 100 respondents. The data used is primary data. The sampling technique is Probability Sampling using the Purposive Sampling method. The data collection technique in research is by questionnaire. The data analysis used in this research is Multiple Linear Regression analysis. The results of Multiple Linear Regression show that there is a positive influence of Product and Promotion variables on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the F hypothesis test show 1) There is a significant influence of Product and Promotion variables on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the t hypothesis test show 2) There is a significant influence of the Product variable on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. 3) There is a significant influence of the Promotion variable on the decision to purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the coefficient of determination show that the Adjusted R Square value means that purchasing decisions can be explained
Understanding E-Paper Engagement: The Interplay of Product, Promotion, Culture, and Social Contexts in the Digital News Market Asiati, Diah Isnaini; Herdiyan
Journal of Management Studies and Development Vol. 4 No. 02 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i02.923

Abstract

The rapid development of technology has compelled the media industry to shift toward digital-based platforms. Achieving success in this transition requires an effective strategy that considers consumer behavior variables. Given that consumers respond differently to technology, it is essential to identify behavioral factors that have the potential to significantly impact digital media access. This study aims to examine the influence of product and promotional strategies on the decision to purchase e-paper from Bisnis Indonesia, with cultural and social characteristics of consumers as intervening variables. Products and promotions are external stimuli that influence consumer behavior and are shaped by the strength of individual cultural and social contexts. An associative research design was employed to test the hypotheses, involving 155 e-paper subscribers of Bisnis Indonesia from ten representative cities. Primary data were collected through questionnaires, and Structural Equation Modeling (SEM) was used for analysis via LISREL software. The results indicate a positive and significant effect of product and promotional variables on purchasing decisions, which is further strengthened by cultural and social consumer characteristics. Overall, the model explains 89% of the variance in the purchase decision variable.
The Effect of Working Environment, Leadership and Organizational Culture on Law Enforcement Officers’ Performance: The case of Police Resort at Musi Rawas Regency Harsono, Harsono; Asiati, Diah Isnaini; Choiriyah, choiriyah
International Journal of Business, Management and Economics Vol. 6 No. 2 (2025): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v6i2.2762

Abstract

This research aims to determine the influence of the work environment, leadership, and organizational culture on the performance of Musi Rawas Resort Police Members. This type of research is associative; the variables used in this research are work environment, leadership, and organizational culture. The objects of this research are all members of the Musi Rawas Police Department. The population in this study consisted of 188 members, and the sample size was determined using the Slovin formula with a 5% error rate, resulting in a total sample of 128 members. The sampling method used was cluster sampling. The primary data used in this research were collected through a questionnaire. The analysis technique employed is multiple linear regression, utilizing the SPSS application. The research results demonstrate that 1) the work environment, leadership, and organizational culture have a positive and significant influence on the performance of members of the Musi Rawas Resort Police. 2) The work environment has a positive and significant influence on the performance of members of the Musi Rawas Resort Police. 3) Leadership has a positive and significant influence on the performance of members of the Musi Rawas Resort Police. 4) Organizational culture has a positive and significant influence on the performance of members of the Musi Rawas Resort Police. The coefficient of determination obtained indicates that the work environment, leadership, and organizational culture contribute 69.5% to performance; the remaining 30.5% is influenced by other variables not studied
The Effect of Work Motivation And Work Environment On Employee Performance With Work Satisfaction As A Mediation Variable At Pt. Suryabumi Agrolanggeng, Penukal Abab Lematang Ilir Regency (Pali Anggini, Lia; Asiati, Diah Isnaini; Yamaly, Fadhil
International Journal of Business, Management and Economics Vol. 6 No. 2 (2025): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v6i2.2775

Abstract

This study aims to determine the effect of work motivation and work environment on employee performance with job satisfaction as a mediating variable at PT. Suryabumi Agrolanggeng, Penukal Abab Lematang Ilir Regency (PALI). This type of research is Associative. The variables used by researchers are work motivation variables, work environment, job satisfaction and employee performance. The sample in this study were 120 employees of PT. Suryabumi Agrolanggeng, Penukal Abab Lematang Ilir Regency (PALI) who were selected using Cluster Random Sampling. The data used in this study were primary data with a questionnaire data collection method. The data analysis technique used was Structural Modeling Equation (SEM) with the Lisrel Program Application. The results of this study indicate that: (1) Work motivation has a positive and significant effect on job satisfaction (2) Work environment has a positive and significant effect on job satisfaction (3) Work motivation has a positive and significant effect on employee performance (4) Work environment has a positive and significant effect on employee performance (5) Job satisfaction has a positive and significant effect on employee performance (6) Job satisfaction strengthens the influence of work motivation on employee performance (7) Job satisfaction strengthens the influence of the work environment on employee performance
The Effect of Motivation and Organizational Commitment on Job Satisfaction and Its Impact on Teacher Performance In Private Junior High Schools in Lempuing District Hendrik, Hendrik; Rahayu, Sri; Asiati, Diah Isnaini
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2888

Abstract

This study aims to determine the effect of motivation and organizational commitment on job satisfaction and its impact on teacher performance at a private junior high school in the sub-district of Lempuing, Ogan Komering Ilir. This type of research is associative. The variables used in this study are Motivation, Organizational Commitment, Satisfaction, and Performance. The sample in this study was teachers, totaling 110 people. The study employed primary data, collecting data using questionnaire techniques. The analysis technique uses SEM. The results of the survey prove that 1) motivation has no significant effect on teacher job satisfaction. 2) Motivation has a significant positive effect on teacher performance. 3) Commitment has no significant effect on teacher satisfaction in Lempuing Subdistrict. 4) Work commitment does not have a significant effect on teacher job satisfaction in the sub-district of Lempuing. 5) Satisfaction has no significant effect on the performance of teachers in private junior high schools in the sub-district of Lempuing, Ogan Komering Ilir.
PENGARUH BAURAN ECERAN TERHADAP KEPUTUSAN PEMBELIAN DI JM PLAJU KOTA PALEMBANG Icha Tarisa; Diah Isnaini Asiati; Amidi
Journal of Management and Business Vol 8 No 1 (2025): Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jmb.v8i1.4875

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh retail mix terhadap keputusan pembelian di JM Plaju Kota Palembang. Jenis penelitian yang digunakan adalah asosiatif. Variabel penelitian yang digunakan adalah harga, pelayanan, suasana toko, lokasi dan keputusan pembelian. Populasi penelitian ini tidak terbatas, dan sampel yang dipilih adalah 100 responden dengan teknik pengambilan sampel menggunakan Nonprobability Sampling menggunakan Purposive Sampling. Data yang digunakan dalam penelitian ini adalah data primer. Metode pengumpulan data yang digunakan adalah melalui kuesioner. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil analisis membuktikan bahwa (1) secara bersama-sama terdapat pengaruh yang signifikan antara Harga, Pelayanan, Suasana Toko dan Lokasi terhadap Keputusan Pembelian . (2) Terdapat pengaruh positif dan signifikan Harga terhadap Keputusan Pembelian di JM Plaju Kota Palembang. (3) terdapat pengaruh positif dan signifikan pelayanan terhadap keputusan pembelian pada JM Plaju Kota Palembang. (4) terdapat pengaruh positif store atmosfer terhadap keputusan pembelian di JM Plaju Kota Palembang. (5) terdapat pengaruh positif dan signifikan lokasi terhadap keputusan pembelian di JM Plaju Kota Palembang. (6) terdapat pengaruh positif dan signifikan terhadap keputusan pembelian di JM Plaju Kota Palembang. Hasil Koefisien Determinasi menunjukkan besarnya kontribusi Harga, Pelayanan, Suasana Toko dan Lokasi terhadap Keputusan Pembelian sebesar 76,2%.
Determinants of Zakat Behavior Asiati, Diah Isnaini; Nopriyansah, Reza
International Journal of Business, Management and Economics Vol. 1 No. 2 (2020): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbmer.v1i2.193

Abstract

Zakat is a popular Islamic weapon in shaping the welfare of society which has moral, social, and economic values. Economically, zakat balances social life by distributing wealth from rich people to poor societies. However, the greatness that is aimed to be realized was not sufficient in encouraging people to implement zakat itself, even for its value owners which is Moslem’s community. This is why the target of obtaining zakat in each region as well as national does not always achieved. This research tries to find answers that explain why people are willing to pay zakat. The development of the idea is carried out by taking all the indicators that indicate the willingness of people to pay zakat. The number of indicators reaches 52 statements. The research was developed with a causal design based on primary data. A total of 100 people were determined by cluster sampling who were involved in filling out questionnaires related to zakat behavior. The respondents came from all sub-districts in Palembang City. The data obtained is then processed using analysis factor in order to determine the choice factors that can be used as the basis for zakat behavior. The selected factors are then processed using multiple linear regression. The results showed that there are 12 factors that can be identified as the basis for zakat behavior. Following this, the test results proved that all factors influence zakat behavior and there are partially various results. Among these factors are knowledge, belief, external motivation, work, and institutions; they have been shown to significantly influence zakat behavior. As for promotion, persuasion, internal motivation, WOM, income, distribution, and individual sales, the results proved that they have insignificant effect to the behavior of zakat people. Among these factors, personal income and sales showed a negative influence.
The The Effect of Competence, Job Placement and Job Satisfaction on Employee Performance at the Regional Office VII BKN Sartika, Lusi; Fatimah, Fatimah; Asiati, Diah Isnaini
International Journal of Business, Management and Economics Vol. 3 No. 3 (2022): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v3i3.752

Abstract

This study aims to determine and analyze 1) the effect of competence, job placement and job satisfaction on employee performance at the Regional Office VII BKN, 2 ) the effect of competence on employee performance at the Regional Office VII BKN, 3) the effect of job placement on employee performance at the Regional Office VII BKN and 4) Job Satisfaction on employee performance at Regional Office VII BKN. The object of research is the employee at the Regional VII BKN office. The research method is associative using primary data. The population of this study was 140 employees, the sample selection technique used in this study was a probability sampling technique with a cluster random sampling method obtained through the formula of Isaac and Michael as many as 100 employees. The analysis technique used is multiple linier regression analysis. The results showed tha 1) simultaneously competence, job placement and job satisfaction had a significant effect on employee performance at Regional Office VII BKN, 2) competence had a significant effect on employee performance at Regional Office VII BKN, 3) job pacement had a significant effect on employee performance. At Regional Office VII BKN 4) job satisfaction has a significant effect on employee performance at Regional Office VII BKN
The Effect of Work Discipline and Organizational Culture on Motivation and its Impact on Employee Performance in Water Tourism in Muara Enim Regency Putra, Ade; Asiati, Diah Isnaini; Trihandayani, Zaleha
International Journal of Business, Management and Economics Vol. 3 No. 4 (2022): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v3i4.929

Abstract

This study aims to determine the effect of work discipline and organizational culture on motivation and its impact on employee performance in water tourism in Muara Enim Regency. This type of research is Associative. The sample in this study was employees at water tourism in Muara Enim Regency, totalling 87 people who were selected using a proportionate random sampling technique. The data used in this study are primary data with questionnaire data collection methods. The data analysis technique used is Structural Modeling Equation (SEM) with Program Applications. The results showed that: (1) Work discipline positively and significantly influenced employee motivation at Water Tourism, Muara Enim Regency. (2) There is a positive and significant influence of organizational culture on employee motivation in Muara Enim Regency Water Tourism. (3) Work discipline has a positive and significant effect on employee performance at Water Tourism, Muara Enim Regency. (4) There is a negative and insignificant influence between organizational culture on employee performance at Water Tourism, Muara Enim Regency. (5) Motivation has a positive and significant influence on employee performance at Water Tourism in Muara Enim Regency. (6) Motivation strengthens the influence of discipline on employee performance in Water Tourism, Muara Enim Regency. (7) Motivation strengthens the influence of organizational culture on employee performance at Water Tourism, Muara Enim Regency.
Co-Authors Ade Putra Adi Saputra Darmansyah Adjeng Moelyati, Trisniarty Agusria, Lesi Al-Azhar, Muhammad Yudha Alden Argina, Alden Amidi Anggini, Lia Aprilia, Venny Apriyanto Apriyanto Apriyanto, Apriyanto Astuti, Maidiana Azminudin, Ulul Burmansyah Burmansyah Choiriyah Choiriyah Choiriyah Choiriyah Darma Yanti Dasir Dasir Desi Rahmawati Deviyana Deviyana Dita Fickriyani Rahayu Dwi Atmojo, Wasis Dwi Puspita Sari Dwi Puspita Sari, Dwi Puspita Emi Puspita Sari Erliza Yuniarti Ersi Sisdianto fatimah Fatimah Fitantina Fitantina, Fitantina Fitri Febriana Fitriah, Wani Gumar Herudiansyah H.M Idris Hariansyah, Adi Harsono Harsono Helmizuryani Helmizuryani Hendrik Hendrik Hendro, Omar Herdiyan Herdiyan, Herdiyan Herfina Saptalia Herman Seri Icha Tarisa Idris Idris Indawan Syahri Junaidi Junaidi Kevin, Haminsyah Khan, Muhammad Asif Kurniawaty Kurniawaty Lesmana, Fadli Lesmana, Redy Lovita, Leshy M. Hazazie Akbar Maidiana Astuti Handayani Mardiana Puspasari Melli Haryani MISMIWATI, MISMIWATI MISMIWATI Moelyatie, Trisniarty Adjeng Mrs Eljalina Muhammad Firly Muhammad Idris Muhammad Idris Muhammad Ikhsan Muhammad Syahril Murni, Shantri Dewi Nabah Lestari, Winda Nadia Afrilliana Nopriyansah, Reza Nur Shafira Putri Nurhidayat Nurhidayat Nurkolis Nurkolis, Nurkolis Nurrahmi, Maftuhah Oktariansyah, Muhammad Hafiz Omar Hendro Omar Hendro Oscar Agyemang Opoku Pratiwi, Juriyah Puspita Sari, Bella Putridhinata, Zeva Apriliya Quadrianti, Lilly Reza, Muhamad Okto Rusmarani, Elvira Sabrina, Nina Sahputra, Rendy Salsabillah Saniyyah Qonitah Saputra, Darwin Saputra, Fadli Sari, Rizky Fajar Sartika, Lusi Septadiyanto Septadiyanto SRI RAHAYU Sule, Sani Abdullahi Sunardi Sunardi Sunardi, Sunardi Syarifah, Ulfi Fathiyyatus Tetuka, Jaka Trisniarty Trisniarty Ulpa, Aktrilianjas Usman, Hamid Veru Sastra Wasis Dwi Atmojo Wati , Sakdiah Wuri, Hutariadi Yamaly, Fadhil Yamaly, Fadly Yanti, Darma Yudha Mahrom Yunita Febriani Zaleha Trihandayani