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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH International Journal of Artificial Intelligence Research Jurnal Pariwisata Jurnal SOLMA JURNAL EDUCATION AND DEVELOPMENT Jurnal Akademi Pariwisata Medan Holistika : Jurnal Ilmiah PGSD JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Sasindo Unpam Jurnal Abdi Insani Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat J-REaLL JOLLT Journal of Languages and Language Teaching JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah Rehabilitasi Sosial (Rehsos) Edu Sociata : Jurnal Pendidikan Sosiologi Jurnal Ilmiah Hukum dan Hak Asasi Manusia Mamangan Social Science Journal Innovative: Journal Of Social Science Research Hasil Karya Aisyiyah Untuk Indonesia Socius: Social Sciences Research Journal SmartComp Jurnal Pendidikan Guru Sekolah Dasar Majapahit Journal of Islamic Finance dan Management Tourism, Hospitality and Culture Insights Journal Majapahit Journal of Islamic Finance dan Management Tamaddun: Jurnal Ilmu Sosial, Seni, dan Humaniora Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat ABDIMAS Iqtishadia Tourism Economics, Hospitality, and Business Management Journal Jurnal Rekam Medic
Yanti, Dewi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

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Short Videos & Social Media Algorithms: Effective Communication in Tourism Marketing Yanti, Dewi; Subagja, Agus Dedi; Nurhayati, Siti; Rezeki, Syailendra Reza Irwansyah; Limbong, Christine Herawati; Hamid, Rahmad Solling
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.585

Abstract

More and more users and business owners are gravitating toward short films. Short videos are now more engaging and entertaining due to more interactive engagements and the development of artificial intelligence technology like facial recognition. Short video marketing communications emerged due to the rapid growth of short videos. Social media usage is one kind of short video marketing communication. Short videos can now be uploaded to social media platforms for communication. TikTok is one of those social media sites. To sell its app, TikTok uses short movies that, thanks to an algorithm, quickly become viral hits. This study aims to identify Social Media Algorithms and Short Videos as Effective Communication Media in Tourism Marketing. Descriptive techniques are used in this study's qualitative methodology. The findings of the study demonstrate how social platforms like TikTok, which use algorithms based on user preferences and short films uploaded to social media, have changed how prospective tourists learn about places to visit the use of brief videos through social media platforms as marketing communications influences tourists' perceptions of destination image and tourist intentions, with interactive marketing playing a more significant role. This study investigates empirically the influence of usage on perceptions of destination image and tourism intentions. Regarding the effect of visitor intention, the influence of tourist attractions and accommodations is greater than that of short video marketing on image perception.
Co-Authors Afni, Vernia Nur Andriani, Ulan Anugrah, Rifqi Arrey, Mbaze-Ebock Vivian Arya Arya, Arya Astrid, Astrid Azizah, Ummi Nasryatul Baehaqi Baihaqi, M. 'Azizan 'Azmani Bangun, Deby Regina Br. D.P, Karismayanti Dalimunthe, Femmy Indriany Dalimunthe, Mohammad Yusuf Denny, Agustinus Deti, Deti Dina Yunita, Dina Dwiana, Nidia Nur Fadhilah, Raihani Nur Fahira, Tasya Yasmin Fariza, Surya Tama Fathanah, Dinda Firman Firman Fitriana, Dina Hafifa, Nur Hafizi, M. Zainul Hikmah, Bintan Wahdatul Hizbullah , Nur Hosea Ringkat, Glenn Fernando Hotimah, Wiwin Husnul Hutabarat, Jelita Silvia Indradewa, Rhian Indriani Indriani, Kasil Sri Irwansyah Irwansyah Iskandari, Yuli Istikoma Istikoma Januarti, Woro Jawas, Effa Chalisah Limbong, Christine Herawati Liyushiana, Liyushiana Lubis, Muhammad Rizki Maharani, Agisti Mahdi, Agus Nur Manalu, Arie Afandi Marbun, Safira Septy Vani Matovani, Galuh Muhammad Khadry Muhammad, Iman Nadlifuddin, Mohammad Ilham Napitupulu, Inda Triwana Ngatemin Nisa, Jihan Luthfun Nurfatika, Lingga Ayu Salma nurhuda, zamzam Octariadi, Barry Ceasar Oktaviani, Diah Ayu Panjaitan, Ananda Pratiwi Prayogi, Budi Pujiati, Tri Puspitasari Puspitasari Putri, Annysa Gea Putri, Nafi’ Kharisma Rachmad Hidayat Rahmad Solling Hamid Rahmat Prayogi, Rahmat Rahmina, Faza Alya Ramadhan, Ikhlas Ramadhanita, Rizqa Rezeki, Syailendra Reza Irwansyah Rijal, Ibnu Rizkiyah, Putri Rosari, Dina Rosidah , Ani Roy , Dedi S, Repa Fajriyani Salam, Badri Santika, Serly Sanusi Sanusi Saragih, Yoana Romauli Sarlini, Heti Savitri, Mersya Nurina Seran, Ary Setiawan Siahaan, Sonia Trifosa Sianipar, Christina Indriany Sibarani, Putra Adrian Sidik, Alpin Nur Siregar, Fitri Siti Nurhayati Sitinjak, Septi Anggina Sri Hartati SRI RAHAYU Subagja, Agus Dedi Sulla, Franklin Yohanes Suyatno Suyatno Tamami, Rahman Tawa, Tegar Putra Triadi, Rai Bagus Umaira, Putri Nabilah Virginia, Alfanny Widayanti, Erina Yasir Mubarok Yoganindhito, Dwi Adi Kusumo