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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH International Journal of Artificial Intelligence Research Jurnal Pariwisata Jurnal SOLMA JURNAL EDUCATION AND DEVELOPMENT Jurnal Akademi Pariwisata Medan Holistika : Jurnal Ilmiah PGSD JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Sasindo Unpam Jurnal Abdi Insani Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat J-REaLL JOLLT Journal of Languages and Language Teaching JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah Rehabilitasi Sosial (Rehsos) Edu Sociata : Jurnal Pendidikan Sosiologi Jurnal Ilmiah Hukum dan Hak Asasi Manusia Mamangan Social Science Journal Innovative: Journal Of Social Science Research Hasil Karya Aisyiyah Untuk Indonesia Socius: Social Sciences Research Journal SmartComp Jurnal Pendidikan Guru Sekolah Dasar Majapahit Journal of Islamic Finance dan Management Tourism, Hospitality and Culture Insights Journal Majapahit Journal of Islamic Finance dan Management Tamaddun: Jurnal Ilmu Sosial, Seni, dan Humaniora Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat ABDIMAS Iqtishadia Tourism Economics, Hospitality, and Business Management Journal Jurnal Rekam Medic
Yanti, Dewi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Mamangan Social Science Journal

 1 
Conditions Of The Business World, Industry World, Working World Of Indonesian Tourism Yanti, Dewi; Liyushiana, Liyushiana; Khadry, Muhammad
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5508

Abstract

The tourism business world continues to grow in line with the development of tourism that accommodates all the needs of tourists visiting various tourist attractions. The purpose of this study is to develop various strategies to answer these needs both in increasing the number of entrepreneurs and workers in accordance with the needs of the business world, the industrial world and the world of work, especially in the tourism sector. This study uses a qualitative research approach where qualitative research as a scientific method is often used and implemented by a group of researchers in the field of social sciences, including education. The results obtained after conducting research in two interview quotes delivered by two informants from the Lake Toba Authority Implementing Agency, it can be said that the need for workers in the tourism sector in 8 Regencies Around Lake Toba is currently still high. However, to support the two statements above, a projection will be calculated based on four tourism business samples, namely, star hotels, non-star hotels, restaurants/eateries and Travel. Based on arithmetic calculations, the number of workers in the next five (5) years can be projected. In 2023 the number of workers in travel is estimated at 722 people. In 2024 it will increase to 766 people. In 2025, there were 827 people. In 2026, it increased to 902 people and in 2027, it increased to 1,010 people. The conclusion obtained from the research results can be seen in the projection of the number of special workforce data on travel in the next five (5) years, increasing by around 5% - 12% each year.
Digital Media Management Strategy by Local Governments In Tourism Marketing Dalimunthe, Femmy Indriany; Liyushiana, Liyushiana; Yanti, Dewi; Dalimunthe, Mohammad Yusuf; Arrey, Mbaze-Ebock Vivian
Jurnal Mamangan Vol 14, No 2 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.10072

Abstract

This Phenomenon provides opportunities to utilize the internet and social media in various business sectors, including marketing activities that are usually carried out in the tourism industry. This study was conducted to formulate a digital media management strategy in tourism marketing by local governments. This study was conducted in the city of Medan, where local officials have attempted to utilize various digital media platforms in tourism marketing. Unfortunately, tourists are less enthusiastic about visiting events and tourist attractions in this city. Therefore, it is necessary to reanalyze the existing conditions by formulating new strategies for digital tourism marketing by the Medan City Tourism Office. This study was conducted using PEST analysis, Porter’s Diamond Model, Value Chain Analysis, SWOT Analysis, and Balanced Scorecard. The results identified 8, 16, 13, and 4 categories of strengths, weaknesses, opportunities, and threats. The SWOT analysis results place digital media tourism marketing in quadrant III. The conclusion from the results and discussion is that strategy mapping and measurement using the Balanced Scorecard categorizes 13 alternative strategies into 4 perspectives, namely financial, customer, business process, and growth and learning. The novelty of this research is that the growth and learning perspective produces two alternative strategies, namely conducting market analysis and designing target profiles for each platform
Co-Authors Afni, Vernia Nur Andriani, Ulan Anugrah, Rifqi Arrey, Mbaze-Ebock Vivian Arya Arya, Arya Astrid, Astrid Azizah, Ummi Nasryatul Baehaqi Baihaqi, M. 'Azizan 'Azmani Bangun, Deby Regina Br. D.P, Karismayanti Dalimunthe, Femmy Indriany Dalimunthe, Mohammad Yusuf Denny, Agustinus Deti, Deti Dina Yunita, Dina Dwiana, Nidia Nur Fadhilah, Raihani Nur Fahira, Tasya Yasmin Fariza, Surya Tama Fathanah, Dinda Firman Firman Fitriana, Dina Hafifa, Nur Hafizi, M. Zainul Hikmah, Bintan Wahdatul Hizbullah , Nur Hosea Ringkat, Glenn Fernando Hotimah, Wiwin Husnul Hutabarat, Jelita Silvia Indradewa, Rhian Indriani Indriani, Kasil Sri Irwansyah Irwansyah Iskandari, Yuli Istikoma Istikoma Januarti, Woro Jawas, Effa Chalisah Limbong, Christine Herawati Liyushiana, Liyushiana Lubis, Muhammad Rizki Maharani, Agisti Mahdi, Agus Nur Manalu, Arie Afandi Marbun, Safira Septy Vani Matovani, Galuh Muhammad Khadry Muhammad, Iman Nadlifuddin, Mohammad Ilham Napitupulu, Inda Triwana Ngatemin Nisa, Jihan Luthfun Nurfatika, Lingga Ayu Salma nurhuda, zamzam Octariadi, Barry Ceasar Oktaviani, Diah Ayu Panjaitan, Ananda Pratiwi Prayogi, Budi Pujiati, Tri Puspitasari Puspitasari Putri, Annysa Gea Putri, Nafi’ Kharisma Rachmad Hidayat Rahmad Solling Hamid Rahmat Prayogi, Rahmat Rahmina, Faza Alya Ramadhan, Ikhlas Ramadhanita, Rizqa Rezeki, Syailendra Reza Irwansyah Rijal, Ibnu Rizkiyah, Putri Rosari, Dina Rosidah , Ani Roy , Dedi S, Repa Fajriyani Salam, Badri Santika, Serly Sanusi Sanusi Saragih, Yoana Romauli Sarlini, Heti Savitri, Mersya Nurina Seran, Ary Setiawan Siahaan, Sonia Trifosa Sianipar, Christina Indriany Sibarani, Putra Adrian Sidik, Alpin Nur Siregar, Fitri Siti Nurhayati Sitinjak, Septi Anggina Sri Hartati SRI RAHAYU Subagja, Agus Dedi Sulla, Franklin Yohanes Suyatno Suyatno Tamami, Rahman Tawa, Tegar Putra Triadi, Rai Bagus Umaira, Putri Nabilah Virginia, Alfanny Widayanti, Erina Yasir Mubarok Yoganindhito, Dwi Adi Kusumo