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Journal : Persepsi : Communication Journal

Analysis of Audience Reception to TikTok Content @Vmuliana as an Educational Media in the Career Field Sinaga, Naomi Septiana; Sahputra, Dedi; Khairullah, Khairullah
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.17943

Abstract

This research aims to find out how the audience accepts the analysis of the TikTok account @vmuliana regarding career education content. Then it is divided into three meaning positions, namely Dominance, Negotiation and Opposition using the Reception approach theory according to Stuart Hall. The informants in this research were followers and non-followers of the TikTok account @vmuliana to get the audience's meaning after watching the educational content. This research uses qualitative research methods, collecting data through in-depth interviews with six informants who are active audiences who have watched educational content from Vina Muliana. The results of this research show that TikTok social media users give different meanings to the messages conveyed by the media according to the informant's point of view. Dominant Hegemony Position Category, namely the informant agrees that Vina Muliana's educational content provides a lot of information and is very useful in the career field. Negotiation Position Category, namely informants who benefit from the content but also have different views. Opposition category, namely informants who think the content is too focused on general methods that many people already know.
Co-Authors Abdullah, Dedy Achmad Lutfi Adi Wijaya Aditya, Rio Agus Syahrani Agus Wartiningsih Agus, Mat Ahadi Sulissusiawan Aldi, Gustomi Anggraeni, Arera Ayu Annisa, Ayu Antonius Totok Priyadi Aritonang, Wendy Ricardho Balga, Nakata Beny Beny Budi Susarianto Darnita, Yulia Dwi Anggraeni, Meri Elofhia, Loriya Fabriandi, Gilang Pramudia Fadillah, Adnan Faizal Faizal, Faizal Fernandez, Shandy Fransiska, Nora Giova, Giova Guntur Alam Hadi , Alam Kurnia Hamzani Hamzani Heavenlim, Natalia Rosi Henny Sanulita Hermawan, Ferri Imanullah, Muhammad Juanda Juanda Juhardi, Ujang Julyani, Siska Jumadi Jumadi Junia, Wiyana Karolina, Adelia Kirana, Eka Chandra Kusuma, Erwin Arry Lala, Andi Lingga, Rafi Putra Luthfi, Achmad Mahfuzhi, A.R. Walad Mahfuzi, A.R Walad Mahfuzi, AR. Walad Maizuar Maizuar Marbun, Andre Samuel William marhalim, marhalim Martono Martono Marzam Marzam Mellisa Jupitasari Muhammad Arsyad Mulyadi Mulyadi Muntahanah, Muntahanah Musthofa, Ahmadal olyvia, tasya Padila, Kurnia Pahriza, Pahriza Pahrizal, Pahrizal Panggabean, Gidion Pitriyo, Ari Purba, Boy Randy Putra, Wahyu Dharma Rahmadona, Evita Rahmawanti, Novi Rajes, Achmad Ramadan, Muhammad Fadli Ilham Ramadhan, Suwandi Reswan , Yuza Rezwan, Yuza Rice Haryati Rifqo, Muhammad Husni Ronny Saputra, Ronny Sabila, Lisa Safrizal, Edy Sahputra , Eka Sahputra, Dedi Sahutni, Reza Utami Saragi, Yosafat Steven Sastya Hendri Wibowo Silviani, Irene Sinaga, Andika Ariyoga Sinaga, Naomi Septiana Siti Abidah Sofyan Sofyan Solehah, Gusti Hadiatus Sonita, Anisya Surya Ade Saputera Syafruddin Ritonga, Syafruddin Syahrial, Muhfi Syambasril, Syambasril Tampubolon, Parulian Tarihoran, Yuli Kartika Teuku Ikmal Thiara, Rekhi Toyib, Rozali Wahyu Febriansyah, Eky Wahyudi Ariannor Wesli Wesli Widianto, Indra Yoga Wijaya, Ardi Witriyono, Harry Yoan Joupin, Muhammad Yudihartanti, Yulia Yulia Darmi Yuza Reswan