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All Journal Jurnal Sendratasik Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Media Infotama Bina Al-Ummah Teras Jurnal SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Persepsi : Communication Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Technopreneurship and Information System (JTIS) Jurnal Pengabdian Al-Ikhlas JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Jurnal Teknologi Sistem Informasi dan Sistem Komputer TGD Jurnal Abdimas Serawai Jurnal Nasional Holistic Science Jurnal Komputer, Informasi dan Teknologi Jurnal Kajian Pembelajaran dan Keilmuan Jurnal Edukasi Khatulistiwa : Pembelajaran Bahasa dan Sastra Indonesia Jurnal Multidisiplin Dehasen (MUDE) Jurnal Prointegrita SENTRI: Jurnal Riset Ilmiah Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia Jurnal Pendidikan dan Pengabdian Masyarakat Ranah Research : Journal of Multidisciplinary Research and Development Ekasakti Matua Jurnal Manajemen Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal TAM (Technology Acceptance Model) JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi)
Khairullah, Khairullah
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Journal : Journal of Education, Humaniora and Social Sciences (JEHSS)

 1 
Strategi Pemasaran Brand Rock Our Soul dalam Penjualan di Media Sosial Instagram Purba, Boy Randy; Khairullah, Khairullah
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2607

Abstract

The development of digital technology has changed marketing strategies, especially through social media such as Instagram. Rock Our Soul, an accessories brand with dark fashion, gothic, and streetwear styles, leverages Instagram to build brand identity and increase customer engagement. This research aims to analyze Rock Our Soul's marketing strategy in increasing sales and interaction with customers on Instagram. Using a qualitative approach, data was collected through observation of Instagram uploads, interviews with account managers, and analysis of customer interactions. The results show that the combination of strong visual aesthetics, direct selling strategies through Direct Messages, and involvement in offline events and digital communities increases brand awareness and customer loyalty. Rock Our Soul also implements sales hooks and experience-based strategies to increase sales conversions. This study provides insights for other brands in optimizing social media as the main marketing tool in the digital era.
Analisis Komunikasi Interpersonal dan Pengaruhnya Terhadap Kesehatan Mental dalam Drama Daily Dose Of Sunshine Marbun, Andre Samuel William; Khairullah, Khairullah
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2674

Abstract

This study aims to analyze the representation of interpersonal communication in the Korean drama Daily Dose of Sunshine and its relevance to mental health issues. The approach used is qualitative with a literature study method, with primary data sources in the form of 12 key scenes that show the dynamics of communication between the main character, Jung Da Eun, with patients, family, and colleagues. The analysis is carried out through open coding techniques and thematic analysis, as well as interpretive-narrative approaches to uncover the meaning of empathic communication, social support, stigma, and emotional expression. The results of the study show that interpersonal communication has an important role in the psychological recovery process, both as a means of building trust and as a bridge in reconstructing post-traumatic stress disorder. On the other hand, communication that is full of stigma and domination worsens the mental state of the character. The drama not only illustrates the importance of communication between patients and medical personnel but also highlights the need for emotional support for healthcare workers themselves. These findings confirm that empathetic and reflective interpersonal communication can be the foundation for creating an inclusive and supportive environment for mental health recovery.
Strategi Komunikasi Pemasaran Dinas Kebudayaan dan Pariwisata Kabupaten Karo dalam Pengembangan Pariwisata Berastagi Sinaga, Andika Ariyoga; Khairullah, Khairullah
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2608

Abstract

Berastagi tourism has great potential in supporting Karo Regency's economic growth, but competition with other destinations demands an effective marketing communication strategy. This study analyzes the strategy implemented by the Karo Regency Culture and Tourism Office in the development of Berastagi tourism. Using a qualitative approach with the case study method, data was collected through interviews, observations, and documentation studies, and then analyzed with thematic analysis. The results of the study show that marketing communication strategies include digital promotion, cooperation with stakeholders, organizing cultural events, and strengthening destination branding.  Digital promotion is effective in increasing Berastagi tourism exposure, but it is constrained by budget and experts. Cooperation with travel agents and local communities has had a positive impact, but coordination still needs to be improved. Cultural festivals attract tourists, but promotion is still not optimal. Destination branding is not well structured and needs to be strengthened to be more competitive in North Sumatra. This research recommends increasing digital marketing, optimizing cultural promotion, and more innovative branding strategies so that Berastagi is more competitive as a leading tourist destination in North Sumatra.
Co-Authors Abdullah, Dedy Achmad Lutfi Adi Wijaya Aditya, Rio Agus Syahrani Agus Wartiningsih Agus, Mat Ahadi Sulissusiawan Aldi, Gustomi Anggraeni, Arera Ayu Annisa, Ayu Antonius Totok Priyadi Aritonang, Wendy Ricardho Balga, Nakata Beny Beny Budi Susarianto Darnita, Yulia Dwi Anggraeni, Meri Elofhia, Loriya Fabriandi, Gilang Pramudia Fadillah, Adnan Faizal Faizal, Faizal Fernandez, Shandy Fransiska, Nora Giova, Giova Guntur Alam Hadi , Alam Kurnia Hamzani Hamzani Heavenlim, Natalia Rosi Henny Sanulita Hermawan, Ferri Imanullah, Muhammad Juanda Juanda Juhardi, Ujang Julyani, Siska Jumadi Jumadi Junia, Wiyana Karolina, Adelia Kirana, Eka Chandra Kusuma, Erwin Arry Lala, Andi Lingga, Rafi Putra Luthfi, Achmad Mahfuzhi, A.R. Walad Mahfuzi, A.R Walad Mahfuzi, AR. Walad Maizuar Maizuar Marbun, Andre Samuel William marhalim, marhalim Martono Martono Marzam Marzam Mellisa Jupitasari Muhammad Arsyad Mulyadi Mulyadi Muntahanah, Muntahanah Musthofa, Ahmadal olyvia, tasya Padila, Kurnia Pahriza, Pahriza Pahrizal, Pahrizal Panggabean, Gidion Pitriyo, Ari Purba, Boy Randy Putra, Wahyu Dharma Rahmadona, Evita Rahmawanti, Novi Rajes, Achmad Ramadan, Muhammad Fadli Ilham Ramadhan, Suwandi Reswan , Yuza Rezwan, Yuza Rice Haryati Rifqo, Muhammad Husni Ronny Saputra, Ronny Sabila, Lisa Safrizal, Edy Sahputra , Eka Sahputra, Dedi Sahutni, Reza Utami Saragi, Yosafat Steven Sastya Hendri Wibowo Silviani, Irene Sinaga, Andika Ariyoga Sinaga, Naomi Septiana Siti Abidah Sofyan Sofyan Solehah, Gusti Hadiatus Sonita, Anisya Surya Ade Saputera Syafruddin Ritonga, Syafruddin Syahrial, Muhfi Syambasril, Syambasril Tampubolon, Parulian Tarihoran, Yuli Kartika Teuku Ikmal Thiara, Rekhi Toyib, Rozali Wahyu Febriansyah, Eky Wahyudi Ariannor Wesli Wesli Widianto, Indra Yoga Wijaya, Ardi Witriyono, Harry Yoan Joupin, Muhammad Yudihartanti, Yulia Yulia Darmi Yuza Reswan