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All Journal Jurnal Pendidikan Vokasi E-Journal Home Economic and Tourism Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI International Journal of Educational Dynamics (IJEDS) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI MIMBAR : Jurnal Penelitian Sosial Dan Politik Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Tourism, Haritage and Sport Recreation Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Stamina YASIN: Jurnal Pendidikan dan Sosial Budaya MASALIQ: Jurnal Pendidikan dan Sains Nawasena: Jurnal Ilmiah Pariwisata Jurnal bintang manajemen Journal of Business on Hospitality and Tourism Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Sains Terapan Pariwisata Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Kajian Pariwisata dan Perhotelan Journal of Multidimensional Management Tamasya Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Hijriyantomi Suyuthie
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

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Journal : journal of multidimensional management

 1 
The Effect of the Accor Live Limitless (ALL) Loyalty Program on Repurchase Intention Mediated by Guest Satisfaction at Peppers Seminyak Bali Valentino Yuda Agustin; Hijriyantomi Suyuthie
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.40

Abstract

This study investigates the direct and indirect effects of the Accor Live Limitless (ALL) loyalty program on repurchase intention at Peppers Seminyak Bali, Indonesia, with guest satisfaction as a mediating variable. A quantitative research design with an associative–causal approach was employed, involving 100 respondents who were ALL members and had stayed at the hotel within the past year, selected using the Slovin formula (10% margin of error) and simple random sampling. Data were collected through validated self-administered questionnaires on a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0. Results revealed that the loyalty program had a positive and significant effect on both repurchase intention (β = 0.239, t = 2.923, p = 0.003) and guest satisfaction (β = 0.373, t = 3.631, p < 0.001). Guest satisfaction also exhibited a strong and significant influence on repurchase intention (β = 0.574, t = 6.513, p < 0.001) and partially mediated the loyalty program–repurchase intention relationship (β = 0.214, t = 2.987, p = 0.003). Theoretically, this research extends loyalty and satisfaction models in luxury hospitality, while practically, it offers insights for hotel managers to optimize loyalty program benefits through personalized rewards, streamlined redemption processes, and consistent service excellence to strengthen guest retention.
The Influence of Online Customer Reviews on Hotel Room Purchase Decisions Through Online Travel Agents at Hotel Truntum Padang Agda, Agda Treusna Pamungkas; Hijriyantomi Suyuthie
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.52

Abstract

The rapid development of information technology has significantly transformed the hospitality industry, where online customer reviews (OCRs) have become a crucial determinant of consumer behavior in hotel booking decisions through Online Travel Agents (OTAs). This study aims to examine the effect of OCRs on hotel room purchase decisions at Hotel Truntum Padang. Employing a quantitative causal approach, data were collected from 100 respondents using purposive sampling and analyzed through simple linear regression with SPSS version 26. The results revealed that OCRs have a positive and significant impact on purchase decisions, explaining 35.9% of the variance, while the remaining 64.1% is influenced by other factors. These findings confirm the essential role of OCRs in shaping customer trust, credibility, and intention to book, where positive reviews encourage bookings and recommendations, while negative reviews may reduce consumer trust. From a managerial perspective, the study emphasizes the importance of actively managing OCRs by encouraging feedback, responding to negative comments, and utilizing customer reviews as a strategic tool to enhance competitiveness in the hospitality market.
The Effect of Trust and Service Quality on Customer Satisfaction at Emersia Hotel & Resort Batusangkar Safhira, Sahda; Suyuthie, Hijriyantomi
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.53

Abstract

The hospitality industry plays a pivotal role in driving tourism development and regional economic growth, where trust and service quality are widely recognized as fundamental determinants of customer satisfaction. In the face of intensifying global competition and the proliferation of digital booking platforms, hotels are required to ensure not only adequate physical facilities but also consistent, responsive, and reliable service delivery to sustain guest loyalty. This study aims to examine the effect of trust and service quality on customer satisfaction at Emersia Hotel & Resort Batusangkar. A quantitative research design with a causal-associative approach was employed, involving 110 respondents selected through purposive sampling. Data were collected using a structured questionnaire with constructs of trust, service quality, and customer satisfaction, and analyzed using SPSS version 25 through validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The findings indicate that both trust and service quality have a positive and significant effect on customer satisfaction, with an adjusted R² of 0.510, showing that these two variables jointly explain 51% of the variance in satisfaction. The results highlight that improvements in staff competence, responsiveness, and assurance are critical strategies for strengthening guest trust and ensuring sustained competitiveness. This study contributes to the hospitality management literature by providing empirical insights into the determinants of customer satisfaction in a regional hotel context, while offering practical implications for hotel managers seeking to enhance service excellence and long-term customer loyalty.
Co-Authors Abdul Aziz Abdul Aziz Adek Kurnia Fiza Adriani, Genia Agda, Agda Treusna Pamungkas Aidil, Fahril Akimupasya, Shaffyna Ananda Alvionita, Rediana Ananda Putri Welasasih Andika, Putri Angela Tri Kurnia Sari Anggika Sigit Apriwanti, Nira Arif Adrian Ariza, Tesa Fitri Arlinda, Putri Asmar Yulastri Aulia Mutia Giska Aulia Mutia Giska Avandi, Rivi Ayu Wirdawati Benny Fikri Yaldi Budi Ernanda Daniel Manik Darmadi, Riki Dea Namira Deva Amanda Novresia Dewi, Susi Safra DWITAMA, FRISCA SASRI Edo Hamonangan Simatupang Eldia, Shinta Putri elida elida Fajar Sidik Fajri Hidayat Fajri Hidayat Fajri, Syahrul Fatur A Amri Fauzan Azima Febrian Rafqi Akbar Feri Ferdian Feriantano Sundang Pranata Fernando Fasandra filma sari Fitry, Herma Fiza, Adek Kurnia Gusti, Via Hadi Ibnu Saputra Hafizah Febiola Hafizah Febiola Handini P , Clarana Hanifa, Zahratul Helga Sri Wahyuni Hervina Hervina Husna, Rifdatul ICA PUTRI MINANG SARI, UTARI ARDILLA Ida Ayu Putu Sri Widnyani Ifrah Galbina Ifrah Galbina Imam Zakira Imam Zakira Inggraini, Inggraini Ira Meirina Ira Meirina Chair Jannah, Riza Bill Jennyfer Jennyfer Juita, Mentari Danny Juniva, Silzia Kasmita Kasmita Kasmita Kasmita Khairani Saladin Khairunnisa Khairunnisa Komaini, Anton Kurniawan, Rellasmiendra Lisna Ma’rufah, Utami Maihendri, Fagil Meirina, Ira Mesta, Qoriah Monica, Vira Muhadi, Ihsan Muhammad Alfarisyi Muhammad Aulia Fadli Muhammad Luthfi Rizky Muli Junita Muli Junita Nafia, Zitny Ilman Nidia Wulansari Novia Febriani Novita Sari, Alita Novita Sari, Dwi Putri Nurmailis Nurmailis Oktarinaldi, Taufik Ovrio Yusmar pasaribu pasaribu pasaribu, pasaribu Perdi Al-Aziz Perdi Al-Aziz Praci, Rusti Mawa Pratama, Vischa Mansyera Pratiwi Ritonga Pudia M. Indika Putra, Dion Rahmana Putra, Edri Sulsa Putri Artha Pramesti Putri, Deanita Rafki, Ahmad Rahma Risa Asri Rahman, Faizir Rahmat Ismail Rahmi Fadilah Ramadhani, Fredi Randi Hidayat Refanul Syaputra Pohan Retnaningtyas Susanti Ridho Ryswaldi Risti Widya Ningrum Ritonga, Pratiwi Rizki Amel ya Rizki Amelia Sinensis Roza Hendra Putri Safhira, Sahda Satria, Imam Ali Sepdanius, Endang Serena Azni Serena Azni Setiani, Rini Setyaningsih, Feni Silfeni Silfeni Silitonga, Dahlia Rahmana Siti Anisa Siti Fatma Surenda, Rian Suryani, Triana Susiani Susiani, Susiani Suwita, Suwita Syafriani, Oza Tiara Fadilla Putri Trisnadi Tiara Fadilla Putri Trisnadi Utami, Nidya Lovitha Valentino Yuda Agustin Vanica Serly Waryono . Widha Swara Astini Youmil Abrian Yudika Putra, Alvino Yuke Permata Lisna Yuki Fitria Yulfiana, Dita Yuliana Yuliana Yuliana Yuliana Yulianti Yulianti Zahari, Mohd Salehuddin Mohd