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All Journal E-Journal Home Economic and Tourism Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI International Journal of Educational Dynamics (IJEDS) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI MIMBAR : Jurnal Penelitian Sosial Dan Politik Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Tourism, Haritage and Sport Recreation Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Stamina Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Nawasena: Jurnal Ilmiah Pariwisata Jurnal bintang manajemen Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Sains Terapan Pariwisata Jurnal Manajemen Pariwisata dan Perhotelan Journal of Multidimensional Management Tamasya Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Hijriyantomi Suyuthie
Universitas Negeri Padang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

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Journal : Journal of Multidimensional Management

 1 
The Effect of the Accor Live Limitless (ALL) Loyalty Program on Repurchase Intention Mediated by Guest Satisfaction at Peppers Seminyak Bali Valentino Yuda Agustin; Hijriyantomi Suyuthie
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.40

Abstract

This study investigates the direct and indirect effects of the Accor Live Limitless (ALL) loyalty program on repurchase intention at Peppers Seminyak Bali, Indonesia, with guest satisfaction as a mediating variable. A quantitative research design with an associative–causal approach was employed, involving 100 respondents who were ALL members and had stayed at the hotel within the past year, selected using the Slovin formula (10% margin of error) and simple random sampling. Data were collected through validated self-administered questionnaires on a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0. Results revealed that the loyalty program had a positive and significant effect on both repurchase intention (β = 0.239, t = 2.923, p = 0.003) and guest satisfaction (β = 0.373, t = 3.631, p < 0.001). Guest satisfaction also exhibited a strong and significant influence on repurchase intention (β = 0.574, t = 6.513, p < 0.001) and partially mediated the loyalty program–repurchase intention relationship (β = 0.214, t = 2.987, p = 0.003). Theoretically, this research extends loyalty and satisfaction models in luxury hospitality, while practically, it offers insights for hotel managers to optimize loyalty program benefits through personalized rewards, streamlined redemption processes, and consistent service excellence to strengthen guest retention.
The Influence of Online Customer Reviews on Hotel Room Purchase Decisions Through Online Travel Agents at Hotel Truntum Padang Agda, Agda Treusna Pamungkas; Hijriyantomi Suyuthie
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.52

Abstract

The rapid development of information technology has significantly transformed the hospitality industry, where online customer reviews (OCRs) have become a crucial determinant of consumer behavior in hotel booking decisions through Online Travel Agents (OTAs). This study aims to examine the effect of OCRs on hotel room purchase decisions at Hotel Truntum Padang. Employing a quantitative causal approach, data were collected from 100 respondents using purposive sampling and analyzed through simple linear regression with SPSS version 26. The results revealed that OCRs have a positive and significant impact on purchase decisions, explaining 35.9% of the variance, while the remaining 64.1% is influenced by other factors. These findings confirm the essential role of OCRs in shaping customer trust, credibility, and intention to book, where positive reviews encourage bookings and recommendations, while negative reviews may reduce consumer trust. From a managerial perspective, the study emphasizes the importance of actively managing OCRs by encouraging feedback, responding to negative comments, and utilizing customer reviews as a strategic tool to enhance competitiveness in the hospitality market.
Co-Authors Abdul Aziz Abdul Aziz Adriani, Genia Agda, Agda Treusna Pamungkas Alvionita, Rediana Ananda Putri Welasasih Andika, Putri Angela Tri Kurnia Sari Anggika Sigit Apriwanti, Nira Arif Adrian Ariza, Tesa Fitri Arlinda, Putri Aulia Mutia Giska Aulia Mutia Giska Avandi, Rivi Benny Fikri Yaldi Budi Ernanda Daniel Manik Darmadi, Riki Dea Namira Deva Amanda Novresia Dewi, Susi Safra DWITAMA, FRISCA SASRI Edo Hamonangan Simatupang Eldia, Shinta Putri elida elida Fajri Hidayat Fajri Hidayat Fajri, Syahrul Fatur A Amri Fauzan Azima Febrian Rafqi Akbar Ferdian, Feri Fernando Fasandra filma sari Fitry, Herma Gusti, Via Hadi Ibnu Saputra Hafizah Febiola Hafizah Febiola Handini P , Clarana Helga Sri Wahyuni Hervina Hervina Husna, Rifdatul ICA PUTRI MINANG SARI, UTARI ARDILLA Ida Ayu Putu Sri Widnyani Ifrah Galbina Ifrah Galbina Imam Zakira Imam Zakira Inggraini, Inggraini Ira Meirina Ira Meirina Chair Jennyfer Jennyfer Juita, Mentari Danny Juniva, Silzia Kasmita Kasmita Kasmita Kasmita Khairunnisa Khairunnisa Komaini, Anton Kurniawan, Rellasmiendra Lisna Ma’rufah, Utami Mesta, Qoriah Muhadi, Ihsan Muhammad Alfarisyi Muhammad Aulia Fadli Muhammad Luthfi Rizky Muli Junita Muli Junita Nidia Wulansari Novia Febriani Novita Sari, Alita Novita Sari, Dwi Putri Nurmailis Nurmailis Oktarinaldi, Taufik Ovrio Yusmar pasaribu pasaribu Perdi Al-Aziz Perdi Al-Aziz Praci, Rusti Mawa Pratiwi Ritonga Pudia M. Indika Putra, Dion Rahmana Putra, Edri Sulsa Rahman, Faizir Rahmi Fadilah Ramadhani, Fredi Randi Hidayat Refanul Syaputra Pohan Risti Widya Ningrum Rizki Amel ya Rizki Amelia Sinensis Roza Hendra Putri Satria, Imam Ali Sepdanius, Endang Serena Azni Serena Azni Setiani, Rini Setyaningsih, Feni Silfeni Silfeni Silitonga, Dahlia Rahmana Surenda, Rian Suryani, Triana Susiani Susiani, Susiani Suwita, Suwita Syafriani, Oza Tiara Fadilla Putri Trisnadi Tiara Fadilla Putri Trisnadi Utami, Nidya Lovitha Valentino Yuda Agustin Waryono . Widha Swara Astini Youmil Abrian Yudika Putra, Alvino Yuki Fitria Yulfiana, Dita Yuliana Yuliana Yuliana Yuliana Yulianti Yulianti