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Nugraha, Isna
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Integrating IoT Data and Consumer Behavior Analytics to Enhance Decision-Making in Sustainable Koi Fish Cultivation Sugiarto, Sugiarto; Wahyuni, A; Nugraha, Isna; Rizqina, Azza; Agvenia, Keisya
ILKOMNIKA Vol 8 No 1 (2026): Volume 8, Number 1, April 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/ilkomnika.v8i1.832

Abstract

This study presents a data-driven decision-support framework that integrates Internet of Things (IoT)–based water quality monitoring with consumer behavior analytics to support sustainable koi fish cultivation. An IoT monitoring system was implemented using an ESP32 microcontroller equipped with pH, dissolved oxygen (DO), temperature, and turbidity sensors to continuously record water quality conditions over a 30-hour observation period. Time-series sensor data were processed through noise filtering, timestamp synchronization, and descriptive statistical analysis to characterize environmental stability patterns. In parallel, consumer behavior data were collected from 50 respondents using an online questionnaire addressing color preference, purchase considerations, maintenance awareness, and price sensitivity. The integrated analysis combined correlation analysis and K-Means clustering to explore relationships between water quality stability indicators and consumer segmentation. The results indicate that relatively stable pH (6.66–7.20) and DO (6.0–7.1 mg/L) conditions align with the preferences of quality-focused and maintenance-oriented consumer groups, while automated IoT-based monitoring supports operational efficiency relevant to budget-conscious buyers. Overall, the findings demonstrate that integrating environmental sensing data with consumer behavior analytics can enhance operational decision-making, improve market alignment, and support sustainability in koi aquaculture systems.
Co-Authors Aflah, Rifka Mauliana Agvenia, Keisya Alfani, Ahmad Mujaddid Aliya, Izra Noor Amalliyah, Nurul An Khofiyah, Nida Andyas Mukti Pradanarka Anshori, Husna Zaka Anugerah Dany Priyanto, Anugerah Dany Aqidawati, Era Febriana Ardlianti , Rana Atikah Arier, Tivani Nava Arifin, Defitria Sabrina Firdaus Armevia, Nazwa Rifqi Aryanti, Friska Ayubi, Rehan Zufar Candiani, Malkia Adeelin Dicya, Bintara Putra Dira Ernawati Dwi Sukma Donoriyanto Fahrudin, Tresna Maulana Fanani, Handre Syahrul Farida Pulansari Fatikasari, Aulia Dewi Gilang Ramadhan Gufron, Achmad Hayati, Kinanti Resmi Iffad Rakhmanhuda Intania Widyantari Kirana Islami, Mega Cattleya Prameswari Annissaa Kamilah, Nurisma Bintang Khumaira, Nadya Amelia Kuswara, Ramadana Esa Nababan, Yohanes Nida An Khofiyah Ningrum, Dwi Mulyati Novasani, Raditya Jarwenda Nugraha, Yaskie Cahyana Septiviandra Ade Nur Rahmawati Nuswantoro, Wira Yudha Pangesti, Arwinda Perdana Suteja Putra Prakosa, Albertus Adriyanto Satrio Prashodang, Tryandika Rizkat Pratama, Aditya Tri Primadhiya, Fairuzzayyan Puji W, Endang Putri Adisti, Kirana Rahmawati, Rahmawati Ramadhan , Gilang Rizqina, Azza Rochmoeljati, Rochmoeljati Romadoni, M Ilham Rr. Rochmoeljati Rusindianto Rusindiyanto sholeha, fitriatus Silvi Istiqomah Sinta Dewi Sitorus, Ema Rosary Sugiarto Sugiarto S Sukma Donoriyanto, Dwi Sukma, Dwi Syaifullah, Hafid Syamsiah, Yuliatin Ali Tarigan, Feby Yola Br Tranggono Tranggono Wahyu Santoso Wahyuni, A Widyawati, Diana Winursito, Yekti Condro Yasmin, Avril Virga Mutiara Yulia Sari, Alma Dwi