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Sri Rezeki
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Journal : Outline Journal of Management and Accounting

 1 
Analysis of Service Quality and Sales Promotion on Consumer Decisions in Using the Grab Bike Application Agus Rahmadsyah; Sri Rezeki
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.156

Abstract

This study aims to determine the effect of Service Quality on Decisions to Use on Grab Bikes, determine the effect of Sales Promotion on Decisions to Use on Grab Bikes, determine the effect of Service Quality and Sales Promotion on Decisions to Use on Grab Bikes. The population in this study were all students of STIE Eka Prasetya as many as 1,122 students from 2017 to 2020. Using the Slovin formula with an error rate of 10%, the total sample size was 92 respondents. The results of the study show that Service Quality and Sales Promotion partially have a positive and significant effect on the Decision to Use Grab Bike consumers. The results of the study show that Service Quality and Sales Promotion simultaneously have a positive and significant effect on the Decision to Use Grab Bike consumers. The results of this study are supported by the value of R square (R2) which means that Service Quality and Sales Promotion have an influence on the Decision to Use. While the rest is influenced by other factors that come from outside this research model such as advertising, consumer behavior, satisfaction, loyalty, price and other variables.
The Influence of Promotions and Consumer Satisfaction on Purchasing Decisions at PT Papparich Sun Plaza Medan Sri Rezeki; Agus Rahmadsyah
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.186

Abstract

This study discusses the promotion and customer satisfaction of purchasing decisions at PT Papparich Sun Plaza Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. The population in this study supports 51,016 consumers and the sample in this study supports 100 consumers. Data analysis using multiple linear regression analysis methods. The analysis results provide an equation. Research Results Promotional Research and Customer Satisfaction of Purchasing Decisions at PT. Papparich Sun Plaza Medan. Rating with multiple regression analysis namely Purchasing Decision = 18,480 + 0,228 Promotion + 0,279 Consumer Satisfaction + e. The results of testing the Promotion and Customer Satisfaction hypothesis regarding the positive and significant of the Purchasing Decision at PT Papparich Sun Plaza Medan. The magnitude of the coefficient of determination is 0.414 means that the Promotion Strategy and Consumer Satisfaction can explain the Purchasing Decision at PT Papparich Sun Plaza Medan by 41.4% and the remaining 58.6% is supported by other variables outside of this study such as service quality, price, and product .
Co-Authors Ade Rachmat Yudiyanto Ade Rachmatb Yudianto Afrizal Agus Rahmadsyah Alifia Restu Selvanda Amelia Erawaty Siregar Amellia Erawaty Siregar Andrian, Dedek Annisa Antonio Lodian Aras Mulyadi Aris Munandar Asbi Asianna Martini Simarmata Associate Prof. Dr. Muhammad Hafiz Abd Rashid Astaria Br Ginting Aulia Iski Bayu Jaya Tama Br.Manjorang, Novita Andriani C Putroe Ula Rahifa Cecilia Cut Reinilda Rischa Cut Zahri Harun Damayanty S Dara Mauliza dedi irawan Desma Erica Maryati Manik Dewi Saputri Dian Setyorini Dr Asliza Yusoff Effendi, Leo Adhar Eka Purnamasari Erin Padilla Siregar Esty Rahayu Fajri Ekawardana Femilina Nazara Fitriana Yolanda Gusman Lesmana Gustina Harum Sasanti Hazizah Sabilah Siagian Henni Jc Saragih Herrialfian Herrialfian Ihdina Gustina Ilham Muhammad Ishafit Ishafit Isti Mulyati Istikomah, Endang Kiki Khoiriyani Kiki Wahyuni Lasria Yolivia Aruan Liandy, Nicholas Linda Wahyu Marpaung Lisdayanti Simanjuntak Lubis , Ayu Ulfah Nur M Hasan M Jalaluddin Marta Armita Br Silaban Marta Armita Silaban Megawati Saragih Melly Sukma Dewi Ratu Mutriara Mely Sukma Dewi Ratu Mutiara Merlin Qhardanova Merry Susanti Mesrida Simarmat Michael Muammar Rinaldi Muchlas Muchlas Muhammad Ali Akbar Muhammad Rizki Bima Putra Murniati Ar Nainggolan, Elisabeth Ngurah Ray Nizam Azmal Abdul Malek Nopriadi Nopriadi Nunung Faujiah Nur Azlina Nurbaiti Nurbaiti Nurhajimah Nurhajimah Nurlayli Istiqomah Nurul Elenawati Nurul Huda Nurul Mustabsyirah Rafi'i Nurwani Nurwani Ong, Virginia Petrus Loo Pipin Kurnia Plora Novita Sinaga Prasetyo, Stephanie Pristiyono Putri, Serly Rachmi Fanani Hakim Rahmawati Yuliyani Ratri Tri Hapsari Ratu Syafira Nurasyifa Ridha Andayani Ridho Wahyuni Rinaldo, Rinaldo Risa Rahma Putri Rizky Darmawan Rohana Fika SKD Salma Salma Santi Chismirina Seri Wahyuni Harahap Silvia Desmara Sitorus, Damayanty Steven Alfando subanar subanar Sunnati , Sunnati . Sunnati Sunnati Suripah . Susda Heleni Syifa . T Zahrial Helmi Tri Husni Uli Makmun Hasibuan Ulkharimah Uza Kristiyanto Valentina Sari Theresia Siagian Vanessa Vinna Angelia Widya Anggraini Putri Widya Anggriani Putri Wirna Parida Zafrullah Zafrullah Zetriuslita Zulfa Rusiwan Zulfan M ALIBASYAH Zulfan M. Alibasyah Zulkarnain ' Zuraida Usman Bany Zyad Dilmi