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All Journal Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat IMAGE Prosiding Penelitian dan Pengabdian kepada Masyarakat AdBispreneur Journal of Secretary and Business Administration JFIOnline Organum: Jurnal Saintifik Manajemen dan Akuntansi Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Kolaborasi Resolusi Konflik Forum Bisnis dan Kewirausahaan Bahtera Inovasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Jurnal Pengabdian Bakti Akademisi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Sekretaris & Administrasi Bisnis
Rivani, Rivani -
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences

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Penentuan Suksesor Bisnis Dengan Metode Simple Multi Attribute Rating Technique (SMART) Berdasarkan Teori ACE-MAN Untuk Mendukung Suksesi Bisnis di PT. X Ulya Mubarak, Zaki; Rivani, Rivani
Bahtera Inovasi Vol 7 No 1 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v7i1.5808

Abstract

This research was conducted to formulate an assessment and selection of business successors based on objective criteria to support the business succession process at the company which runs a business in the distribution of pharmaceutical products and medical devices. This research uses a qualitative approach with descriptive methods. Data were collected by using several techniques such as literature study, in-depth interviews, distribution of questionnaires and data triangulation from three informants who were also respondents to evaluate potential successors. Candidate evaluation criteria are determined based on the ACE-MAN theory (Acceptable, Charismatic, Energetic, Managing, Achieving and Networking). The candidate evaluation formulation is analyzed by qualitative methods and Simple Multi Attribute Rating Technique (SMART) method to find the best candidate with the highest rating score based on ACE-MAN criteria. The result of the research conducted is that the company has started planning the business succession process. There is one candidate who obtains the highest rating results from three assessors after being processed by the SMART method based on the ACE-MAN criteria and also being able to fulfill the family cultural values applied in the company.
PENERAPAN PEMASARAN DIGITAL BAGI PELAKU PARIWISATA DESA PANUNDAAN, KABUPATEN BANDUNG Hakim, Raden Marsha Aulia; Chan, Arianis; Rivani, Rivani; Suryadipura, Dadan; Auliana, Lina
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i2.51418

Abstract

Panundaan Village, located in Ciwidey District, Bandung Regency, has significant potential in the tourism sector. To optimize this potential, collaboration among various stakeholders, including the village government, private sector, academics, community, and  residents, is required. The community service program implemented aims to support the development of tourism in Panundaan Village through digital marketing. The methods used include descriptive analysis through Focus Group Discussions (FGD) and surveys to evaluate the implementation of digital marketing by tourism businesses in the village. The FGD involved the Panundaan Village business community, such as Saluyu MSMEs, private business operators, agritourism operators, and village officials. The expected outcome is the achievement of an effective digital marketing process to enhance tourism businesses in Panundaan Village. Based on the activities conducted, it was found that 29% of business operators have implemented digital marketing through social media platforms like Instagram. Marketing through various digital platforms shows significant potential in supporting business growth. However, there is a need for skilled and focused human resources to manage and optimize all the digital marketing platforms utilized. Therefore, capacity building and training for workers in digital marketing are crucial steps to ensure the sustainability and effectiveness of the digital marketing strategy in Panundaan Village. Desa Panundaan, terletak di Kecamatan Ciwidey, Kabupaten Bandung, memiliki potensi besar dalam sektor pariwisata. Untuk mengoptimalkan potensi ini, diperlukan kolaborasi antara berbagai pihak, termasuk pemerintah desa, sektor swasta, akademisi, komunitas, dan masyarakat setempat. Program pengabdian masyarakat yang dilaksanakan bertujuan mendukung pengembangan pariwisata Desa Panundaan melalui pemasaran digital. Metode yang digunakan meliputi analisis deskriptif melalui Focus Group Discussion (FGD) dan survei untuk mengevaluasi implementasi pemasaran digital oleh pelaku usaha wisata di desa tersebut. FGD dilakukan dengan melibatkan komunitas usaha Desa Panundaan seperti UMKM Saluyu, pelaku usaha swasta, pelaku usaha agrowisata, dan perangkat desa. Hasil yang diharapkan adalah tercapainya proses pemasaran digital yang efektif dalam mengembangkan usaha wisata di Desa Panundaan. Berdasarkan kegiatan yang dilaksanakan, ditemukan bahwa 29% pelaku usaha telah menerapkan pemasaran digital melalui media sosial seperti Instagram. Pemasaran menggunakan berbagai platform digital menunjukkan potensi yang signifikan dalam mendukung pertumbuhan usaha. Namun, terdapat kebutuhan akan sumber daya manusia yang terampil dan fokus dalam mengelola serta mengoptimalkan seluruh platform digital yang digunakan. Oleh karena itu, peningkatan kapasitas dan pelatihan tenaga kerja di bidang pemasaran digital menjadi langkah krusial untuk memastikan keberlanjutan dan efektivitas strategi pemasaran digital di Desa Panundaan.
Implementasi Desain Business Model Canvas Dalam Rangka Meningkatkan Kapasitas Bisnis Pada Usaha Mikro Kecil dan Menengah (UMKM) Pempek Umize Syahzanan Sahilah; Ratna Meisa Dai; Rivani Rivani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.6612

Abstract

UMKM play a crucial role in the Indonesian economy. The purpose of this study is to examine the effectiveness of BMC in improving the capacity and development of Pempek Umizee's business in a systematic and comprehensive manner. The method used is descriptive qualitative. Data collection was carried out using observation, interviews, and documentation studies. Data analysis techniques employed the triangulation model. The research findings revealed a significant impact on overall business growth, evidenced by relatively high revenue. BMC helped Pempek Umizee become more adaptive, efficient, and responsive to market demands, strengthening branding, marketing, innovation, and operational management.
ANALISIS IMPLEMENTASI PROGRAM PELATIHAN DAN PENDAMPINGAN DIGITALISASI BISNIS PADA PENDAMPING UMKM DI KOTA TANGERANG Rivani, Rivani; Hanidah, In-In; Resnawaty, Risna
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i3.60995

Abstract

Digitalisasi bisnis adalah metode penting untuk kelangsungan hidup dan pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM), terutama di Kota Tangerang. UMKM dengan digitalisasi bisnis dapat meningkatkan daya saing usahanya. Kegiatan ini bertujuan untuk menganalisa efektivitas pelatihan tentang teknologi digitalisasi bisnis dan program pendampingannya yang ditawarkan kepada para pendamping digitalisasi bisnis untuk meningkatkan keterampilan mereka dalam membantu proses digitalisasi bisnis UMKM. Kegiatan ini bersifat kualitatif dan didukung dengan data primer yang dihasilkan dari observasi, wawancara, dan survei ke lapangan menggunakan kuesioner di antara 40 peserta program pelatihan digitalisasi bisnis yang merupakan Account Officer dari Lembaga Keuangan Mikro. Hasil kegiatan menunjukkan bahwa pelatihan berjalan sangat baik, ditunjukkan dengan antusiasme peserta dan penilaian positif terhadap materi serta keterampilan pemateri. Pada pendampingan pasca-pelatihan, 81% pelaku UMKM mampu mencatat transaksi keuangan secara tertib, 86% mulai memanfaatkan media sosial untuk promosi, dan 41% menggunakan marketplace untuk transaksi digital. Kendala utama adalah preferensi pelaku UMKM terhadap metode tradisional akibat keterbatasan teknologi atau faktor usia. Program ini membuktikan bahwa pelatihan dan pendampingan yang terstruktur dapat memperkuat peran pendamping UMKM dalam mendukung transformasi digital. Dukungan berkelanjutan dari mentor dan narasumber ahli juga menjadi kunci keberhasilan implementasi digitalisasi pada UMKM di Tangerang.
Pengaruh Perilaku Konsumen Sadar Lingkungan Dan Niat Pembelian Produk Ramah Lingkungan Terhadap Perilaku Pembelian Produk Ramah Lingkungan (Studi Kasus Pada Konsumen Zero Waste Indonesia) Farhan Maulana; Bambang Hermanto; Rivani Rivani
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.340

Abstract

The goal of this research is to demonstrate the correlation between ecologically conscious consumer behavior, green purchase intention, and green purchase behavior within a Zero Waste Indonesia community. Data was gathered from 175 consumers in Zero Waste Indonesia. A method of research that deals with the collection of numerical data and statistical analysis was used in this study, using questionnaires as the primary data collection technique and journal and national news sources for secondary data collection. The results of this research indicate that green purchase intention is influenced by ecologically conscious consumer behavior, green purchase behavior is influenced by green purchase intention, and ecologically conscious consumer behavior is not affected by green purchase behavior.
Pengaruh Experiential Marketing Terhadap Customer Loyalty (Survei Pada Konsumen Grab-Car di Kota Batam) Arianis Chan; Nindi Atikah Safira; Rivani Rivani; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.241

Abstract

This research aims to find out about experiential marketing and customer loyalty as well as the effect of experiential marketing on customer loyalty in Grab-Car services.The objects examined in this study is experiential marketing and customer loyalty. The research method that used in this research is descriptive verification analysis and the design of research is survey. The sampling technique that used is non- probability sampling and done by using pusposive sampling. This research used simple linear analysis to determine the effect of experiential marketing on customer loyalty in Grab-car services. Data sourced from literature study, observation, questionnaire and interview. The population of this research is all Grab-Car consumers in Batam City. The sampling technique that used is non-probability sampling and done by using purposive sampling with the criteria of respondents is already using Grab-Car service in Batam City at least two times. The number of samples from this study was determined using iteration techniques with the acquisition of a sample size of one hundred thirty six respondents. The results of this research shows that experiential marketing has a significant effect on customer loyalty Grab-Car services, which means that any increase in experiential marketing will cause an increase in customer loyalty. The author suggested is that Grab-Car makes think marketing strategies more attractive so that consumers can think deeper so they can provide a good opinion of the company’s services. Keywords : Marketing, Experiential Marketing, Customer Loyalty
Co-Authors A.A. Ketut Agung Cahyawan W Adhana, Defay Muda Anggita Gracia Arianis Chan Bambang Hermanto Bambang Hermanto Bambang Hermanto Bekti, Zahnaz Mutiara Bintang Chandra Hendriyani, Chandra Dadan Suryadipura Dahlan, Haris Bin Dinaroe Dinaroe Ekasanti, Anandita Emyliana Listiowati, Emyliana Fadhil, Rahmat Farhan Maulana Farisadri Fauzan Fauziah, Sabila Nurul Firah Fanesa Halim, Hendra Hastuti, Dewi Wisudyanti Budi Healthy Nirmalasari Healthy Nirmalasari, Healthy Hendrayana Hendrayana, Hendrayana Hendri Mulyono Idim Mumajad Ihsan, Fauziah In-In Hanidah Iwan Sukoco Jajang Ginanjar Khildah Khaerati Lina Auliana Linda Kurniawati Luthfi Thirafi Maulana, Farhan Maulana, M. Rizki Meilanny Budiarti Santoso Muhamad - Rizal Muhamad Rizal Ni Made Purnami Nindi Atikah Safira Nisva, Raisa Ullya Nizam, Ahmad novindra . Nugrayani, Dewi Nulhakim, Soni A. Nurhana Dhea Parlina Nurillah Jamil Achmawati Novel Othman, Razali Bin Pratami Wulan Tresna Purba, Rivan Salvador R. Anang Muftiadi Raden Marsha Aulia Hakim Raida Agustina Ramadhani, Evi Ratna Meisa Dai Resnawaty, Risna - Ria Arifianti Ridwan Nurdin Risna Resnawaty, Risna Rudi - Darwis Rusdin Tahir, Rusdin Sam'un Jaja Raharja Setiyaningrum, Anita Putri Sitepu, Novi Indriyani Sitti Saleha, Sitti Slamet Usman Ismanto Sukmadewi, Rani Suryanto Suryanto Syahzanan Sahilah Trena, Pratami Wulan Ulya Mubarak, Zaki Zikran, Ghrina