Article Per Year (5 Year)
p-Index From 2020 - 2025
5.164
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss MEDIA MANAJEMEN JASA Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Bisnis Mahasiswa Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ekonomika Dan Bisnis Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Law, Education and Business Journal of Management Accounting, Tax and Production Journal of Innovative and Creativity Journal of Management Education Social Sciences Information and Religion J-CEKI
Lubis, Adelina
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
PENGARUH SEGMENTASI PASAR TERHADAP KEBERHASILAN PROMOSI KOPI’DI Lubis, Adelina; Teviana, T.; Sitorus, Lasria
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 2 (2025): Volume 8 No. 2 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i2.44553

Abstract

Segmentasi pasar merupakan strategi penting dalam meningkatkan efektivitas promosi bisnis. Penelitian ini menganalisis pengaruh segmentasi pasar terhadap keberhasilan promosi dan peningkatan penjualan usaha kopi keliling KOPI’DI. Bisnis ini menargetkan mahasiswa dan pekerja kantoran dengan pendekatan demografi dan perilaku. Promosi dilakukan secara intensif melalui media sosial guna meningkatkan penjualan dan loyalitas pelanggan. Hasil penelitian menunjukkan bahwa strategi segmentasi yang tepat dapat meningkatkan efektivitas promosi serta daya tarik produk. Dengan memahami kebiasaan konsumsi dan daya beli target pasar, KOPI’DI dapat menyesuaikan strategi pemasarannya secara lebih efisien. Namun, tantangan utama yang dihadapi adalah daya beli masyarakat yang fluktuatif akibat kondisi ekonomi yang tidak stabil. Oleh karena itu, KOPI’DI perlu melakukan inovasi dalam promosi serta menawarkan variasi harga yang sesuai dengan daya beli konsumen agar tetap kompetitif. Kesimpulannya, segmentasi pasar berperan krusial dalam keberhasilan promosi bisnis. Dengan strategi yang tepat, KOPI’DI dapat memperluas pasar, meningkatkan loyalitas pelanggan, serta mempertahankan pertumbuhan bisnis dalam jangka panjang.
The influence of facilities and prices on consumer purchase intentions in the denai lama tourism village: a regression study Siagian, Larasati Br; Lubis, Adelina; Pratama, Ikbar
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1906

Abstract

This research aims to analyze the influence of facilities and prices on consumer buying interest in the Denai Lama Tourism Village. Adequate facilities and affordable prices are two important factors that can increase the attractiveness of a tourist destination. The method used in this research is a regression study to identify the relationship between the independent variables (facilities and prices) and the dependent variable (consumer buying interest). The population in this study were tourists who visited the Denai Lama Tourism Village. The sample was taken using a purposive sampling technique, with a total of 98 respondents. Data was collected through a questionnaire that had been tested for validity and reliability. Data analysis was carried out using multiple linear regression. The research results show that facilities and price have a significant influence on consumer buying interest. Meanwhile, price also has a positive effect, indicating that more affordable prices can increase consumer buying interest. The conclusion of this research is that improving the quality of facilities and setting competitive prices is an effective strategy to increase consumer buying interest in the Denai Lama Tourism Village. These findings provide practical implications for tourist destination managers in planning and developing appropriate facilities and pricing strategies to attract more visitors
Efektivitas Media Sosial dan Word of Mouth Dalam Meningkatkan Pembelian Kuliner Bakso Raja dan Es Campur Nita di Medan Amplas Sihaloho, Rebecca Putri; Lubis, Adelina; Effendi, Ihsan; Simarmata, Rojelita Catrina
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2675

Abstract

Penelitian ini mengkaji pengaruh Word of Mouth (WOM) dan media sosial Instagram terhadap keputusan pembelian konsumen pada UMKM Bakso Raja dan Es Campur Nita di Medan Amplas. Latar belakang penelitian dilatarbelakangi oleh transformasi perilaku konsumen di era digital, di mana rekomendasi dari mulut ke mulut dan konten media sosial berperan penting dalam proses pengambilan keputusan. Namun, UMKM kuliner lokal seperti Bakso Raja dan Es Campur Nita masih mengalami kendala dalam mengoptimalkan strategi pemasaran digital untuk meningkatkan daya saing bisnis. Penelitian ini dilaksanakan dengan metode kuantitatif, serta cara pengumpulan data digunakan melalui penyebaran kuesioner kepada 75 orang yang merupakan pelanggan UMKM tersebut. Analisis data dilakukan dengan menggunakan program SPSS 27. Hasil penelitian menunjukkan bahwa WOM dan media sosial Instagram memengaruhi keputusan pembelian secara parsial dan simultan. Kedua variabel independen dapat bertanggung jawab atas 84,1% variabilitas keputusan pembelian, menurut nilai koefisien determinasi (R Square) sebesar 0,841. Temuan kunci penelitian ini menegaskan peran strategis integrasi antara rekomendasi konsumen (WOM) dan pemanfaatan media sosial Instagram dalam meningkatkan minat beli dan loyalitas pelanggan. Implikasi penelitian ini adalah bahwa kombinasi strategi WOM yang efektif dengan konten kreatif di Instagram dapat menjadi pendorong utama pertumbuhan UMKM kuliner lokal di tengah persaingan pasar yang semakin ketat. Rekomendasi praktis yang diajukan meliputi optimalisasi konten Instagram, peningkatan interaksi dengan pelanggan, serta penguatan strategi untuk mendorong ulasan positif dari konsumen.
The Influence Of Product Quality, Service Quality, And Price On Purchasing Decisions Through Consumer Beliefs As a Variable Intervening At Pt. Freya Frist Indonusa Medan Nasution, Rizki Fajri; Lubis, Adelina; Aisyah, Nur
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11607

Abstract

This study aims to analyze the influence of product quality, service quality, and price on purchase decisions, with consumer trust acting as an intervening variable at PT. Freya Frist Indonusa Medan. The independent variables in this study include Product Quality (X1), Service Quality (X2), and Price (X3), while the dependent variable is Purchase Decision (Y), with Consumer Trust (Z) as the mediating factor. A quantitative approach is employed, utilizing data collection techniques such as questionnaires and direct observations to gather responses from consumers. The study population comprises 225 consumers, and by applying Slovin’s formula with a significance level of 0.05, a representative sample of 144 respondents was selected. The collected data is then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, facilitated by SmartPLS software, to examine the relationships between variables and test the proposed hypotheses. The findings reveal that Product Quality (X1) has a significant positive effect on Consumer Trust (Z), indicating that higher product quality enhances consumer confidence in the brand. Similarly, Service Quality (X2) also positively influences Consumer Trust (Z), suggesting that superior service contributes to higher levels of trust. Additionally, Price (X3) positively impacts Purchase Decision (Y), showing that competitive pricing strategies influence consumer choices. These results highlight the importance of maintaining high product and service quality while setting reasonable prices to strengthen consumer trust, ultimately leading to better purchase decisions and increased customer satisfaction at PT. Freya Frist Indonusa Medan.
Exploration Of Social Exchange Theory: Costumer Loyalty with Trust And Satisfaction As Intervening in Islamic People's Financing Banks (BPRS) Lubis, Adelina; Effendi, Ihsan; Rosalina, Dhian; Murad, Miftahuddin
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 2 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i2.11613

Abstract

This research was at the Medan City Islamic People's Credit Bank (BPRS), which was lagging in terms of the number of customers and information technology. This study aims to determine the effect of organizational information and information technology on loyalty by using the intervening variables of satisfaction and trust. This research used correlational quantitative and Structural Equation Models (SEM). Respondents used in this study were 314 BPRS customers who are still active. The results showed that the information technology used by the BPRS did not affect loyalty where satisfaction was the intervention variable. On the other hand, organizational communication had an influence on customer loyalty with customer trust as an intervention variable
The Influence of Brand Image and Online Customer Reviews on Online Fashion Product Purchase Decisions on Shopee among Students of the Faculty of Economics, Santo Thomas Catholic University, Medan Situmorang, Hezron Apriadi; Meutia, Riza Fanny; Lubis, Adelina; Tobing, Fitriani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Brand Image and Online Customer Reviews on Online Fashion Product Purchase Decisions on Shopee. The type of research used is associative research with a quantitative approach. The population in this study was 380 people, determined by a purposive sampling technique, with a sample size of 79 people using the Slovin formula. Data collection was carried out through questionnaires and data processing using SPSS software. From partial testing, the T test showed that t count (2.644) > t table (2.011), with a significance level of 0.000 > 0.05, proving that brand image has a positive and significant effect on purchasing decisions. And in the online customer review variable, the t count value (4.441) > t table (2.011) with a significance level of 0.000 > 0.05, proving that online customer reviews have a positive and significant effect on purchasing decisions. F test shows that F count is 67.177 > 3.11 (F table), so it can be concluded that simultaneously brand image and online customer review variables have a positive and significant effect on purchasing decisions. From the discussion of multiple linear regression, Y = 9.005 + 0.448X1 + 0.495X2. It can be concluded that brand image and online customer reviews have a positive and significant effect on purchasing decisions for fashion products among students of the Faculty of Economics, Santo Thomas Catholic University, Medan. The coefficient of determination (R2) of 0.799 means that purchasing decisions can be explained by brand image and online customer reviews by 63.9% while another 36.1% can be explained by other factors not examined in this study.
KEPUASAN PENGGUNA APLIKASI GRAB: STUDI EMPIRIS TERHADAP PENGARUH KUALITAS DAN RESPONSIVITAS LAYANAN CUSTOMER SERVICE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Lubis, Adelina; Effendi, Ihsan; Kristin, Okta Viani; Lubis, Nabila Boru
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of customer service quality and customer service responsiveness on user satisfaction with the Grab application among students of the Faculty of Economics at Universitas Negeri Medan. The background of this research stems from the increasing use of online transportation services, which demands excellent service quality, including interactions with customer service. The study employs a quantitative approach with simple random sampling techniques involving 100 respondents, and data analysis is conducted using SPSS version 26. The results reveal that customer service quality and customer service responsiveness significantly influence user satisfaction, both partially and simultaneously. Customer service responsiveness is identified as the most dominant factor, with a regression coefficient of 0.593, compared to customer service quality, which has a coefficient of 0.319. The coefficient of determination (R²) value is 0.412, indicating that 41.2% of the variation in user satisfaction can be explained by the two independent variables. These findings emphasize the importance of improving service quality and responsiveness to enhance user satisfaction and foster customer loyalty in digital application-based services such as Grab.
KEPUASAN PENGGUNA APLIKASI GRAB: STUDI EMPIRIS TERHADAP PENGARUH KUALITAS DAN RESPONSIVITAS LAYANAN CUSTOMER SERVICE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Lubis, Adelina; Effendi, Ihsan; Kristin, Okta Viani; Lubis, Nabila Boru
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of customer service quality and customer service responsiveness on user satisfaction with the Grab application among students of the Faculty of Economics at Universitas Negeri Medan. The background of this research stems from the increasing use of online transportation services, which demands excellent service quality, including interactions with customer service. The study employs a quantitative approach with simple random sampling techniques involving 100 respondents, and data analysis is conducted using SPSS version 26. The results reveal that customer service quality and customer service responsiveness significantly influence user satisfaction, both partially and simultaneously. Customer service responsiveness is identified as the most dominant factor, with a regression coefficient of 0.593, compared to customer service quality, which has a coefficient of 0.319. The coefficient of determination (R²) value is 0.412, indicating that 41.2% of the variation in user satisfaction can be explained by the two independent variables. These findings emphasize the importance of improving service quality and responsiveness to enhance user satisfaction and foster customer loyalty in digital application-based services such as Grab.
Analisis Pengaruh Teknologi dan Pengembangan Karyawan Terhadap Peningkatan Manajemen Kualitas di UMKM Fashion (Studi Kasus Idola Fashion) Lubis, Adelina; Aprinawati, Aprinawati; Afifah, Roihanah; Sembiring, Olivia
Journal of Law, Education and Business Vol 3, No 1 (2025): April 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v3i1.5849

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak teknologi dan pengembangan sumber daya manusia terhadap pengelolaan kualitas di sektor UMKM fashion, dengan Idola Fashion sebagai objek studi. Dalam konteks perekonomian Indonesia, UMKM memainkan peranan yang signifikan, tetapi menghadapi berbagai tantangan dalam meningkatkan daya saing dan kualitas manajemen di era digital saat ini. Metode yang diterapkan adalah pendekatan kuantitatif dengan desain deskriptif, di mana data diperoleh melalui kuesioner yang disebarkan kepada konsumen Idola Fashion. Temuan penelitian mengindikasikan bahwa teknologi mendukung efisiensi dalam proses produksi dan meningkatkan standard produk, sementara pengembangan karyawan melalui program pelatihan berkontribusi pada peningkatan produktivitas dan kreativitas. Analisis regresi memperlihatkan bahwa baik penggunaan teknologi maupun pelatihan karyawan memiliki dampak yang signifikan pada manajemen kualitas, dengan persamaan regresi yang dihasilkan adalah Y = 2,750 + 0,191X₁ + 0,674X₂. Harapan dari temuan ini adalah untuk memberikan perspektif kepada UMKM fashion lainnya guna memaksimalkan penggunaan teknologi dan pengembangan karyawan demi peningkatan kualitas manajemen serta loyalitas pelanggan.
Kepuasan Pelanggan sebagai Dampak dari Inovasi Produk dan Kualitas Pelayanan : Studi pada Warkop HH Kecamatan Medan Tembung Lubis, Adelina; Effendi, Ihsan; Situngkir, Jenni br; Simanungkalit, Nurul Amalyiah; Pardosi, Urbano I.R.S; Siregar, Doly
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10407

Abstract

Penelitian ini dilatarbelakangi oleh adanya ketidakpuasan sebagian pelanggan terhadap inovasi produk dan kualitas layanan di Warkop HH, seperti kurangnya variasi menu serta pelayanan yang dinilai kurang optimal. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan kualitas layanan terhadap kepuasan pelanggan di Warkop HH. Metode yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel yang digunakan sebanyak 57 responden yang merupakan pelanggan Warkop HH, dan data dikumpulkan melalui kuesioner. Analisis dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa baik inovasi produk maupun kualitas layanan secara parsial dan simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas layanan memiliki pengaruh yang lebih dominan dibandingkan inovasi produk. Penelitian ini menyimpulkan bahwa peningkatan kualitas layanan dan inovasi produk merupakan strategi penting dalam meningkatkan kepuasan pelanggan.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Alfahmi, Fikri ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Aprinawati, Aprinawati Audia Junita Aulia Sofiea Putri Batubara, Muhammad Taruna Sakti Dhian Rosalina, Dhian Effendi , Effendi Ihsan Effendi, Ihsan Fauzi, Fachri Ali Girsang, Melvin Dominic Prapta Haq, Syukria Resti Hutagalung, Gracella Rosnah S Ikhwan, Al Izzah, Edsan Faris Kristin, Okta Viani Kuswardani , Retna Astuti Lingga, Rosi Dearan S Lubis, Andi Reza Syahputra Lubis, Nabila Boru Mahyundari, Adha Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Meutia, Riza Fanny Muhammad Husein Murad, Miftahuddin Naibaho, Laura Natalia Nainggolan, Chelsy Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Nur Aisyah Nurul Wardani Lubis Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Pratama, Ikbar Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Risky Siagian, Annisya Sagala, Bahari Sari, Adelina Puspita Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihaloho, Rebecca Putri Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Simarmata, Rojelita Catrina Sinaga, Lilis Elita Sinaga, Yohana Br Siregar , Muhammad Akbar Siregar, Doly Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmorang, Hezron Apriadi Situngkir, Jenni br Sukma, Sabrina Theresia Syahbudin, Jafar T Teviana Telaumbanua, Rizky Idaman Tobing, Fitriani Togatorop, Rey Septanislaus Tohap Parulian Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yusniar Lubis Zul Azmi Mutahajjid