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Aulia, Putri
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Journal : Jurnal Perbankan Syariah Darussalam (JPSDa)

 1 
The Effect Of Product Innovation And Service Quality On Customer Satisfaction: A Study On Indonesian Sharia Banks Aolia, Jumatul; Aulia, Putri; Rosmiati; Ananta, Herdi Gilang; Agustina, Ahadiah
JPSDa: Jurnal Perbankan Syariah Darussalam Vol. 5 No. 02 (2025): Juli 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jpsda.v5i02.4138

Abstract

This study aims to analyze the effect of product innovation and service quality on customer satisfaction at Islamic banks in Indonesia. The main issue in this study relates to the importance of developing relevant service and product strategies in increasing customer satisfaction and loyalty in the increasingly competitive Islamic banking sector. The approach used is quantitative with descriptive design. Primary data were collected through the distribution of Likert scale questionnaires to 100 randomly selected respondents. The independent variables consist of product innovation (X?) and service quality (X?), while the dependent variable is customer satisfaction (Y). The analysis technique used is multiple linear regression with the help of SPSS software version 22. The results showed that both product innovation and service quality have a significant influence on customer satisfaction, both partially and simultaneously. Simultaneously, the two variables explain 74.7% of the variation in customer satisfaction. The findings confirm the importance of product renewal and service quality improvement as key strategies in strengthening the position of Islamic banks in Indonesia.
Co-Authors Adam, Aura Masitha Adiansyah Afdal Afdal, Afdal Aghisna, Rana Agustina, Rezqi Maulanda Ahadiah Agustina Aldino, Dhafin Rizky Alfharizi, Ananda Alfitriani Siregar Allo, Jessica Iring Amalia , Riski Amanda, Silvia Ametha, Sisin Nastasya Ananda, Diaz Khalid Ananta, Herdi Gilang Andri Eko Putra, Andri Eko Anggoro, Hendi Tri Angreni , Adella Aolia, Jumatul Arif Widodo Asisa, Wafiq Az-Zahra , Natasha Az-Zahra, Natasha Azalia, Maria Benedicta Azhima, Idzni Azizah , Anisa Fitriani Azizah, Anisa Fitriani Azrina, Nabila Azzmi, Muhammad Batubara, Hafifah Bayustin, Marisa Budiman, Muhammad Akbar Carissa, Monica Dabukke, Hotromasari Dalianti, Novi Dewi, Lesta Puspita Dwi Marselina, Resya Fahrun Nur Rosyid Fatimah, Friska Nur Firmansyah Firmansyah Ginting, Rahmadani Fitri Hadji, Kuswan Hafiz Hafiza, Tia Handa, Yusti Rahayu Hasmidyani, Dwi Hutasuhut, Melfa Aisyah Iwandaka, Age Jannah, Fitriyah Nauratul JELITA, DEA PUTRI Julita Julita Jumrodah Kaisha az, Ratu Kamaruddin, Muhammad Junaid Khairani, Azka Khairunnisa, Nabila Laila, Siti Nur Lubis, Hilda Zahra Masganti Sit Mauliddya, Annisa Muhammad Basri Muhammad, Arifin Nasihah, Siti Nasution, Homsani Nia P, Tasya Halimah Nirmala, Yulia Nugraha, Dadi Mulyadi Nurhasana, Adila Nurlinda Oktasani, Reda Oktavia Nst, Adelyna Oktavia, Rani PAHLEVI, M. REZA Pandini, Anindya Intan Panggabean, Muawiyah Lani Patmawati, Nanda Permatasari, Sheila Silvia Prasetyo, Sisman Putri, Leoni Sabrilina Rahmayani, Isty Ramadani, Shoumi Ramadhani , Nabila Ramadhani, Nabila Rambe, Aulai Ramadhani Rambe, Riris Nurkholidah Restu Agusti Rifany, May Riski Amalia, Riski Riski, M Rosmiati Sangadah , Lailatul Sangadah, Lailatul Sanggar Wati, Amilia Sanjaya Gajah, Ewin Satria, Doni Sayfriani, Angela Sekar Ayu Larasati Sijabat, Salomo Siregar, Jihan Fadiyah Fithri Siregar, Jihan Fadiyah Fitri Sitorus, Ahmad Syukri Solikatun Sukiswo, Helmy Wahyu SUPRIYONO . Suratman Suratman Syafruddin Syafruddin Taufaturrahman Totok Sudiyanto, Totok Ummi, Insyafiatul Waldani, Anggi Jumiafitri Windiati Yanti, Inda Hadi Zahra Vadinda, Farell Zainuddin, Sahida Binti