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Kristinae, Vivy
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SOSIALISASI DIGITAL MARKETING UNTUK PENINGKATAN KINERJA PEMASARAN PRODUK BUMDESA SEHATI SERAMBUT DI KOTAWARINGIN TIMUR Toepak, Erwin Prasetya; Kristinae, Vivy; Supriyono , Bambang; Sopather, Kembara
MAJU : Indonesian Journal of Community Empowerment Vol. 2 No. 4 (2025): MAJU : Indonesian Journal of Community Empowerment, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v2i4.1457

Abstract

Serambut Village, Pulau Hanaut District, East Kotawaringin has local resource-based economic potential, one of which is the coconut oil business unit managed by BUMDesa Sehati Serambut. Although it has potential products, the marketing strategy implemented has not utilized digital channels optimally. The use of digital channels is very necessary to expand market reach and strengthen the competitiveness of BUMDesa products in the digital era. This community service activity was carried out as a response to these needs with the main objective of increasing the knowledge and basic skills of BUMDesa employees in utilizing social media and e-commerce platforms as marketing tools. This activity was carried out in the form of interactive socialization and open discussions that emphasized understanding the concept of digital marketing based on the 4P theory (Product, Price, Place, Promotion). The activity methodology involved delivering materials and participatory dialogue between speakers and participants. Initial results showed high enthusiasm from participants and increased awareness of the importance of digital transformation in marketing. This socialization is targeted to produce outputs in the form of increased digital marketing literacy among BUMDesa actors, as well as being a basis for further mentoring activities. By delivering the material appropriately and contextually, this activity is expected to have a long-term impact in increasing the institutional capacity of BUMDesa and the competitiveness of local digital-based products.
PENINGKATAN KAPASITAS UMKM MELALUI PELATIHAN IPTEK DAN PEMANFAATAN PASAR DIGITAL DI KELURAHAN KERENG BANGKIRAI, PALANGKA RAYA Ferdinand, Ferdinand; Kristinae, Vivy; Sopather, Kembara
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Februari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i2.1496

Abstract

Strengthening the capacity of Micro, Small, and Medium Enterprises (MSMEs) is a strategic step in encouraging community economic independence based on local potential. In Kereng Bangkirai Village, Palangka Raya, the potential for handicrafts and processed natural products is quite large, but it is still constrained in terms of mastery of technology and access to digital markets. This community service activity aims to improve the skills of MSMEs in applying science and technology (IPTEK) and utilizing digital platforms for product marketing. The implementation method was carried out through interactive training and hands-on workshops, involving 25 participants from various household business groups. The results of the activity showed a significant increase in the skills of creating a marketplace account, digital promotion design, and the use of simple applications for business registration. Despite the obstacles found such as limited digital literacy and internet infrastructure, this activity still has a positive impact on the spirit and adaptability of MSME actors to the digital era. This activity proves that a participatory and contextual training approach is able to bridge the technology gap and open up new economic opportunities for coastal communities.
The Influence of salary and organizational culture on job satisfaction of iBox Palangka Raya Employees Ferdinand, Ferdinand; Kristinae, Vivy; Mahrita, Ani; Toendan, Rita Yuanita; Tunjang, Hansly; Peridawaty, Peridawaty
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 1 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i1.22435

Abstract

This study aims to analyze the influence of salary and organizational culture on employee job satisfaction at iBox Palangka Raya. Improving job satisfaction is important because it can positively impact employee effectiveness and loyalty, which are influenced by internal organizational factors. Therefore, a quantitative approach was used to examine the relationship between these variables. This study employed a quantitative descriptive method with the aid of SPSS version 23.0 software. The data used were primary data collected through questionnaires from 50 iBox Palangka Raya employees. The analysis showed that salary and organizational culture had a positive and significant influence of 63% on employee job satisfaction. This indicates that the better the salary structure and the stronger the organizational culture implemented, the higher the level of employee job satisfaction. These findings provide practical implications for iBox management to actively pay attention to the salary system and the development of organizational culture to create a conducive work environment. Future research is recommended to consider other variables, such as transformational leadership styles, to gain a more comprehensive understanding
Kinerja Bisnis UMKM: Peran Adaptasi Bisnis Dalam Memediasi Orientasi Kewirausahaan Dan Inovasi Produk Meitiana; Kristinae, Vivy; Novan
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/5peq4937

Abstract

This study aims to determine the Role of Business Adaptation in Mediating the Effect of Entrepreneurial Orientation and Product Innovation on the Business Performance of MSMEs in Palangka Raya. This research uses explanatory research with a quantitative approach. The sample in this study consists of 100 respondents. The analysis technique used is Partial Least Square (PLS). The results of the study indicate that: 1) Entrepreneurial Orientation has a positive and significant effect on Business Adaptation, 2) Product Innovation has a positive and significant effect on Business Adaptation, 3) Entrepreneurial Orientation has a positive and significant effect on Business Performance, 4) Product Innovation has a positive and significant effect on Business Performance, 5) Business Adaptation has a negative and significant effect on Business Performance, 6) Business Adaptation plays a negative and significant role in mediating the relationship between Entrepreneurial Orientation and Business Performance, and 7) Business Adaptation plays a negative and significant role in mediating the relationship between Product Innovation and Business Performance. It is recommended for future research to examine other factors influencing the business performance of MSMEs in Palangka Raya, such as internal company factors, external factors, and business environment factors.
The Influence of Antecedent Dimensions of Service Quality on Customer Satisfaction Towards Customer Loyalty Bryanviko, Mayrichael; Meitiana, Meitiana; Kristinae, Vivy; Karuehni, Ina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.421

Abstract

The purpose of this study was to determine the effect of antecedent dimensions of service quality on customer satisfaction towards customer loyalty at Perumdam Maruang Duhung. The population in this study were customers of Perumdam Maruang Duhung. The sample determination was carried out by multiplying the number of indicators by 5 and obtaining a sample of 80 respondents. The method of data collection was through surveys and distributing questionnaires to consumers as respondents for 1 week. The data analysis technique used was Structural Equation Modeling (SEM) Analysis with Partial Least Square (PLS). The results showed that the variables of Physical Evidence, Responsiveness, Assurance, Reliability, and Empathy had a positive and significant effect on Customer Satisfaction. Customer Satisfaction had a positive and significant effect on customer loyalty.
The Effect of Digital Marketing on Interest in Buying Indihome Products with the Role of Brand Image as an Intervening Variable Victor, Victor; Meitiana, Meitiana; Kristinae, Vivy; Aprilita, Aprilita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.422

Abstract

This study examines the effect of digital marketing on purchase intention of IndiHome products, with brand image as an intervening variable. This study contributes to understanding the effectiveness of digital marketing strategies in increasing customer purchase intention and strengthening brand image. This research uses the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a quantitative approach. Data were collected through questionnaires distributed to 100 IndiHome customers in Palangka Raya. The results showed that digital marketing has a positive and significant effect on purchase intention, both directly and indirectly through improving brand image. These findings emphasize the importance of an effective digital marketing strategy in shaping brand image and driving customer purchasing decisions. The implications of this research can help PT Telkom in optimizing marketing strategies to increase IndiHome's competitiveness in the telecommunications industry.
Influence of Quality, Service, Atmosphere on Satisfaction via Buying Interest – Season Coffee Prasetia, Gerry Agave; Meitiana, Meitiana; Kristinae, Vivy; Nahan, Noorjaya
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4670

Abstract

Purpose: This study aimed to examine the influence of product quality, service quality, and store atmosphere on customer satisfaction, with purchase intention as a mediating variable at Season Coffee in Kasongan. This study is motivated by the increasing competition in the coffee shop industry, where customer satisfaction is shaped by the quality of products, service delivery, and store ambiance. Methodology/Approach: A quantitative approach with an associative method was used. Data were collected using questionnaires distributed to 100 active customers of Season Coffee. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) with SmartPLS 3.0 was used for data analysis. Results/Findings: The findings indicate that product quality, service quality, and store atmosphere each have a positive and significant effect on purchase intention. Moreover, purchase intention significantly influenced customer satisfaction and mediated the relationship between the three independent variables and customer satisfaction. Conclusions: The results suggest that enhancing product quality, improving service performance, and optimizing store ambiance can effectively increase customers’ purchase intentions, which, in turn, improves overall customer satisfaction. Therefore, coffee shop businesses should focus on these key elements to strengthen customer loyalty and competitive advantage. Limitations: This study is limited to a specific demographic in Kasongan and may not fully represent the broader customer base of the Seasons Coffee. Contribution: This study contributes to the development of consumer behavior models in Indonesia’s coffee shop industry and provides empirical support for the mediating role of purchase intention between service attributes and customer satisfaction.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PASIEN DENGAN MEDIASI KEPUASAN PASIEN RUMAH SAKIT UMUM DAERAH MAS AMSYAR KASONGAN Aditya Candra L. Awat, Natanael; Meitiana, Meitiana; Kristinae, Vivy; Giovanni, Jonathan
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3532

Abstract

This study aims to analyze the effect of service quality on patient loyalty with mediation of patient satisfaction at Mas Amsyar Kasongan Regional General Hospital. This study used a quantitative design with a survey method of 96 patients selected by purposive sampling using the Lameshow formula. The questionnaire was distributed online and analyzed with Structural Equation Modeling (SEM) 4.0 to test the relationship between research variables. The results show that service quality influences patient satisfaction at Mas Amsyar Kasongan Regional General Hospital. Service quality influences patient satisfaction at Mas Amsyar Kasongan Regional General Hospital. Patient loyalty influences patient satisfaction at Mas Amsyar Kasongan Regional General Hospital. Patient satisfaction mediates the effect of service quality on patient loyalty at Mas Amsyar Kasongan Regional General Hospital.
PENGARUH EXPERIENTIAL MARKETING & KUALITAS ACARA TERHADAP MINAT BERKUNJUNG ULANG MELALUI KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGUNJUNG ACARA MINGGUAN HUMA BETANG NIGHT PALANGKA RAYA) Sihombing, Salbetta; Kristinae, Vivy; Borneo Poetra, Gema; Meitiana, Meitiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3533

Abstract

This study examines the effects of experiential marketing and event quality on revisit intention, mediated by visitor satisfaction, in the weekly Huma Betang Night cultural event (Palangka Raya, Indonesia). A quantitative survey of 75 visitors was analyzed using PLS-SEM (SmartPLS 3.0). Results indicate positive, significant paths: experiential marketing → satisfaction (β = 0.392; p < 0.001), event quality → satisfaction (β = 0.404; p < 0.001), satisfaction → revisit intention (β = 0.431; p < 0.001), experiential marketing → revisit intention (β = 0.251; p = 0.002), and event quality → revisit intention (β = 0.262; p = 0.005). Satisfaction partially mediates the effects of experiential marketing (indirect β = 0.169; p = 0.001) and event quality (indirect β = 0.174; p < 0.001) on revisit intention. Model explanatory power is moderate (R² satisfaction = 0.321; R² revisit intention = 0.497). The findings highlight the importance of sensory–affective experiences and service/process quality to strengthen visitor satisfaction and revisit intention in secondary-city cultural night contexts.
Analisis Customer Satisfying dan Knowledge Sharing Dalam Optimalisasi Formulasi Promotion Pemasaran Produk Lokal di Yogyakarta dan Palangka Raya Kristinae, Vivy
Jurnal Pendidikan Ekonomi Undiksha Vol. 13 No. 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i2.41105

Abstract

Research in the field of marketing management to optimize the formulation of promotions from customer satisfaction and knowledge sharing in realizing the economic welfare of local product business actors. The research was conducted in two cities in Indonesia that have a culture with batik products as an aesthetic regional icon in meeting customer needs. Batik has an appeal and philosophy which is a cultural heritage, economically it has value-added products to advance the region from increasing income. SDL research theory in providing a strategy to improve service quality in terms of promotion based on customer needs. The research was conducted on 300 batik entrepreneurs in Yogyakarta and in Palangka Raya. This type of quantitative research with statistical tools SPSS 24.0 shows significant positive results of customer satisfaction and knowledge sharing increasing the optimization of marketing promotions by 71%. The implications of the research as a marketing strategy in increasing the income of local product business actors, from optimizing marketing promotions for the economic welfare of business actors.
Co-Authors Aditya Candra L. Awat, Natanael Amilia, Noor Andre Setiawan Angelica, Helena Ani Mahrita Aprilita, Aprilita Aref Puadi Arum, Diah Panjar Astrid, Astrid Atviaputra, Alvin Siena Borneo Poetra, Gema Bryanviko, Mayrichael Christa, Usup Riassy Damayanti, Nurlia Eka Erwin Prasetya Toepak Erwin Prasetya Toepak Ferdinand Ferdinand Ferdinand, Ferdinand Inglesia, Nathaly Irmawan, Muhammad John Budiman Bancin Jonathan Giovanni Jonathan Giovanni Karuehni, Ina Lampe, Normand Armando Lelo Sintani Mahrita, Ani Meidian Krisna, Kade Chrysti Meitiana Meitiana Meitiana, Meitiana Muliyani, Agustina Nahan, Noorjaya Novan Novan, Novan Nurlia Eka Damayanti Pebriani, Putri Peridawaty, Peridawaty Prakosos, Rian Sidiq Prasetia, Gerry Agave Retawati, Anike Rian Sidiq Prakoso Roby Sambung Roby Sambung Septya, Lia Sihombing, Salbetta Sonder, Johni Sopather, Kembara Sukmani, Meylinda Supriyono , Bambang Syamsudin, Achmad Tiawon, Harin Toendan, Rita Yuanita Tunjang, Hansly Victor Victor Wulandari, Leony