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All Journal Jurnal Pendidikan Ekonomi Undiksha SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Mantik Bahtera Inovasi International Journal on Social Science, Economics and Art Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat International Journal of Contemporary Sciences (IJCS)
Kristinae, Vivy
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The Influence of salary and organizational culture on job satisfaction of iBox Palangka Raya Employees Ferdinand, Ferdinand; Kristinae, Vivy; Mahrita, Ani; Toendan, Rita Yuanita; Tunjang, Hansly; Peridawaty, Peridawaty
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 1 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i1.22435

Abstract

This study aims to analyze the influence of salary and organizational culture on employee job satisfaction at iBox Palangka Raya. Improving job satisfaction is important because it can positively impact employee effectiveness and loyalty, which are influenced by internal organizational factors. Therefore, a quantitative approach was used to examine the relationship between these variables. This study employed a quantitative descriptive method with the aid of SPSS version 23.0 software. The data used were primary data collected through questionnaires from 50 iBox Palangka Raya employees. The analysis showed that salary and organizational culture had a positive and significant influence of 63% on employee job satisfaction. This indicates that the better the salary structure and the stronger the organizational culture implemented, the higher the level of employee job satisfaction. These findings provide practical implications for iBox management to actively pay attention to the salary system and the development of organizational culture to create a conducive work environment. Future research is recommended to consider other variables, such as transformational leadership styles, to gain a more comprehensive understanding
Kinerja Bisnis UMKM: Peran Adaptasi Bisnis Dalam Memediasi Orientasi Kewirausahaan Dan Inovasi Produk Meitiana; Kristinae, Vivy; Novan
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/5peq4937

Abstract

This study aims to determine the Role of Business Adaptation in Mediating the Effect of Entrepreneurial Orientation and Product Innovation on the Business Performance of MSMEs in Palangka Raya. This research uses explanatory research with a quantitative approach. The sample in this study consists of 100 respondents. The analysis technique used is Partial Least Square (PLS). The results of the study indicate that: 1) Entrepreneurial Orientation has a positive and significant effect on Business Adaptation, 2) Product Innovation has a positive and significant effect on Business Adaptation, 3) Entrepreneurial Orientation has a positive and significant effect on Business Performance, 4) Product Innovation has a positive and significant effect on Business Performance, 5) Business Adaptation has a negative and significant effect on Business Performance, 6) Business Adaptation plays a negative and significant role in mediating the relationship between Entrepreneurial Orientation and Business Performance, and 7) Business Adaptation plays a negative and significant role in mediating the relationship between Product Innovation and Business Performance. It is recommended for future research to examine other factors influencing the business performance of MSMEs in Palangka Raya, such as internal company factors, external factors, and business environment factors.
The Influence of Antecedent Dimensions of Service Quality on Customer Satisfaction Towards Customer Loyalty Bryanviko, Mayrichael; Meitiana, Meitiana; Kristinae, Vivy; Karuehni, Ina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.421

Abstract

The purpose of this study was to determine the effect of antecedent dimensions of service quality on customer satisfaction towards customer loyalty at Perumdam Maruang Duhung. The population in this study were customers of Perumdam Maruang Duhung. The sample determination was carried out by multiplying the number of indicators by 5 and obtaining a sample of 80 respondents. The method of data collection was through surveys and distributing questionnaires to consumers as respondents for 1 week. The data analysis technique used was Structural Equation Modeling (SEM) Analysis with Partial Least Square (PLS). The results showed that the variables of Physical Evidence, Responsiveness, Assurance, Reliability, and Empathy had a positive and significant effect on Customer Satisfaction. Customer Satisfaction had a positive and significant effect on customer loyalty.
The Effect of Digital Marketing on Interest in Buying Indihome Products with the Role of Brand Image as an Intervening Variable Victor, Victor; Meitiana, Meitiana; Kristinae, Vivy; Aprilita, Aprilita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.422

Abstract

This study examines the effect of digital marketing on purchase intention of IndiHome products, with brand image as an intervening variable. This study contributes to understanding the effectiveness of digital marketing strategies in increasing customer purchase intention and strengthening brand image. This research uses the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a quantitative approach. Data were collected through questionnaires distributed to 100 IndiHome customers in Palangka Raya. The results showed that digital marketing has a positive and significant effect on purchase intention, both directly and indirectly through improving brand image. These findings emphasize the importance of an effective digital marketing strategy in shaping brand image and driving customer purchasing decisions. The implications of this research can help PT Telkom in optimizing marketing strategies to increase IndiHome's competitiveness in the telecommunications industry.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PASIEN DENGAN MEDIASI KEPUASAN PASIEN RUMAH SAKIT UMUM DAERAH MAS AMSYAR KASONGAN Aditya Candra L. Awat, Natanael; Meitiana, Meitiana; Kristinae, Vivy; Giovanni, Jonathan
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3532

Abstract

This study aims to analyze the effect of service quality on patient loyalty with mediation of patient satisfaction at Mas Amsyar Kasongan Regional General Hospital. This study used a quantitative design with a survey method of 96 patients selected by purposive sampling using the Lameshow formula. The questionnaire was distributed online and analyzed with Structural Equation Modeling (SEM) 4.0 to test the relationship between research variables. The results show that service quality influences patient satisfaction at Mas Amsyar Kasongan Regional General Hospital. Service quality influences patient satisfaction at Mas Amsyar Kasongan Regional General Hospital. Patient loyalty influences patient satisfaction at Mas Amsyar Kasongan Regional General Hospital. Patient satisfaction mediates the effect of service quality on patient loyalty at Mas Amsyar Kasongan Regional General Hospital.
PENGARUH EXPERIENTIAL MARKETING & KUALITAS ACARA TERHADAP MINAT BERKUNJUNG ULANG MELALUI KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGUNJUNG ACARA MINGGUAN HUMA BETANG NIGHT PALANGKA RAYA) Sihombing, Salbetta; Kristinae, Vivy; Borneo Poetra, Gema; Meitiana, Meitiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3533

Abstract

This study examines the effects of experiential marketing and event quality on revisit intention, mediated by visitor satisfaction, in the weekly Huma Betang Night cultural event (Palangka Raya, Indonesia). A quantitative survey of 75 visitors was analyzed using PLS-SEM (SmartPLS 3.0). Results indicate positive, significant paths: experiential marketing → satisfaction (β = 0.392; p < 0.001), event quality → satisfaction (β = 0.404; p < 0.001), satisfaction → revisit intention (β = 0.431; p < 0.001), experiential marketing → revisit intention (β = 0.251; p = 0.002), and event quality → revisit intention (β = 0.262; p = 0.005). Satisfaction partially mediates the effects of experiential marketing (indirect β = 0.169; p = 0.001) and event quality (indirect β = 0.174; p < 0.001) on revisit intention. Model explanatory power is moderate (R² satisfaction = 0.321; R² revisit intention = 0.497). The findings highlight the importance of sensory–affective experiences and service/process quality to strengthen visitor satisfaction and revisit intention in secondary-city cultural night contexts.
Analisis Customer Satisfying dan Knowledge Sharing Dalam Optimalisasi Formulasi Promotion Pemasaran Produk Lokal di Yogyakarta dan Palangka Raya Kristinae, Vivy
Jurnal Pendidikan Ekonomi Undiksha Vol. 13 No. 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i2.41105

Abstract

Research in the field of marketing management to optimize the formulation of promotions from customer satisfaction and knowledge sharing in realizing the economic welfare of local product business actors. The research was conducted in two cities in Indonesia that have a culture with batik products as an aesthetic regional icon in meeting customer needs. Batik has an appeal and philosophy which is a cultural heritage, economically it has value-added products to advance the region from increasing income. SDL research theory in providing a strategy to improve service quality in terms of promotion based on customer needs. The research was conducted on 300 batik entrepreneurs in Yogyakarta and in Palangka Raya. This type of quantitative research with statistical tools SPSS 24.0 shows significant positive results of customer satisfaction and knowledge sharing increasing the optimization of marketing promotions by 71%. The implications of the research as a marketing strategy in increasing the income of local product business actors, from optimizing marketing promotions for the economic welfare of business actors.
Business Strategy Sustainability of Local Product in Facing Provincial Expansion in Central Kalimantan Kristinae, Vivy; Erwin Prasetya Toepak; Ani Mahrita; Jonathan Giovanni; Rian Sidiq Prakoso; Roby Sambung; Nurlia Eka Damayanti
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 8 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i8.10534

Abstract

Research in the expansion of the Greater Kotawaringin Province was identified as meeting the administrative requirements of the number of districts, namely 5 districts consisting of East Kotawaringin, West Kotawaringin, Seruyan, Lamandau and Sukamara districts. However, the Regional Original Income in the proposed area for the expansion of Kotawaringin Raya Province is deemed unable to support sustainable regional development, especially Lamandau and Sukamara Regencies, which are the smallest contributors of all the regencies in Central Kalimantan Province, so there is a need for more monitoring and evaluation. comprehensive. The proposed expansion of the Greater Barito Province, which consists of South Barito, East Barito, North Barito and Murung Raya Regencies, is considered to still not meet administrative requirements. The proposed expansion of Barito Raya Province still consists of 4 (four) districts or one more district has not been fulfilled, so the initial recommendation that can be given is that the regional government of the Greater Barito region can add one more district or can expand the districts first. The sustainability of the business strategy is built with a vision, mission and positive influence to improve the welfare of the SMes business. The effect of entrepreneurship on innovation has an impact on SMes business performance
SOSIALISASI RENCANA PEMEKARAN PROVINSI BARITO RAYA UNTUK MENINGKATKAN PEMAHAMAN PELAKU USAHA KECIL DAN MENENGAH DI BUNTOK Kristinae, Vivy; Toepak, Erwin Prasetya; Mahrita, Ani; Giovanni, Jonathan; Prakosos, Rian Sidiq; Sambung, Roby; Damayanti, Nurlia Eka; Sukmani, Meylinda
MAJU : Indonesian Journal of Community Empowerment Vol. 1 No. 3 (2024): MAJU : Indonesian Journal of Community Empowerment, Mei 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/6b43fa39

Abstract

Pelayanan administrasi bagi usaha kecil dan menengah (UKM) di provinsi yang memiliki banyak kabupaten mempunyai tantangan yang besar seperti penerapan sistem administrasi yang tidak memadai dan layanan publik yang tidak optimal akibat keterbatasan sumber daya dan kelangkaan transportasi. Provinsi Kalimantan Tengah memiliki 14 wilayah administratif, dan luasnya wilayah administratif ini dapat memberikan masalah bagi pemerintah khusunya dalam hal optimasi layanan publik. Untuk mengatasi hal tersebut dapat dilakukan melalui pembangunan daerah Provinsi baru di Kalimantan Tengah sehingga dapat meningkatkan pemerataan pelayanan publik bagi usaha kecil dan menengah. Kegiatan pengabdian kepada masyarakat (PkM) ini dilaksanakan dengan tujuan untuk meningkatkan pemahaman para pelaku usaha kecil dan menengah di Buntok, Barito Selatan mengenai rencana pembentukan Provinsi Barito Raya. PkM ini dilakukan dengan menggunakan metode Focus Group Discussion dan dilaksanakan di di Warung Mama Nisa Kamper. Hasil kegiatan ini menunjukkan bahwa pelaku usaha di Warung Mama Nisa Kamper mengetahui tujuan dari pembentukan Provinsi Barito Raya.
The influence of brand Image on the competitiveness of local products at jawet niang small and medium enterprises with purchasing decisions as a mediating variable Inglesia, Nathaly; Kristinae, Vivy; Muliyani, Agustina; Retawati, Anike
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6742

Abstract

Using purchase decision as a mediating variable, this study attempts to examine how brand image affects local product competitiveness in IKM Jawet Niang.  Using a quantitative technique, the study was carried out in Palangka Raya City with an emphasis on a local small and medium industry (IKM).  Customers who had made at least two purchases from IKM Jawet Niang were given questionnaires to complete in order to gather data.  SmartPLS 4.1 was used for data processing, and 96 people made up the sample.  The findings show that brand image has a favourable impact on both product competitiveness and purchase decisions, with the relationship between brand image and product competitiveness being mediated by purchase decisions. This study adds to the body of knowledge on traditional-cultured local SMEs, stresses the value of brand awareness in boosting the competitiveness of local products, and highlights how SMEs support regional economic growth while preserving ancestral culture by empowering local speciality products
Co-Authors Aditya Candra L. Awat, Natanael Angelica, Helena Ani Mahrita Aprilita, Aprilita Arum, Diah Panjar Atviaputra, Alvin Siena Bryanviko, Mayrichael Damayanti, Nurlia Eka Erwin Prasetya Toepak Erwin Prasetya Toepak Ferdinand Ferdinand Ferdinand Ferdinand, Ferdinand Inglesia, Nathaly Irmawan, Muhammad John Budiman Bancin Jonathan Giovanni Jonathan Giovanni Karuehni, Ina Lelo Sintani Luntungan, David Mahrita, Ani Meidian Krisna, Kade Chrysti Meitiana Meitiana Meitiana Meitiana, Meitiana Muliyani, Agustina Nahan, Noorjaya Novan Novan, Novan Nurlia Eka Damayanti Peridawaty, Peridawaty Poetra, Gema Borneo Prakosos, Rian Sidiq Prasetia, Gerry Agave Retawati, Anike Rian Sidiq Prakoso Roby Sambung Roby Sambung Septya, Lia Sihombing, Salbetta Sopather, Kembara Sukmani, Meylinda Supriyono , Bambang Syamsudin, Achmad Tiawon, Harin Toendan, Rita Yuanita Tunjang, Hansly Victor Victor Wulandari, Leony Wulandary, Leony