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All Journal Jurnal Pendidikan Ekonomi Undiksha JURNAL PENDIDIKAN TAMBUSAI Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Manajemen Sains dan Organisasi (JMSO) Bahtera Inovasi International Journal on Social Science, Economics and Art Studi Ilmu Manajemen dan Organisasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Applied Finance and Business Studies Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat International Journal of Contemporary Sciences (IJCS)
Kristinae, Vivy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Business Strategy Sustainability of Local Product in Facing Provincial Expansion in Central Kalimantan Kristinae, Vivy; Erwin Prasetya Toepak; Ani Mahrita; Jonathan Giovanni; Rian Sidiq Prakoso; Roby Sambung; Nurlia Eka Damayanti
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 8 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i8.10534

Abstract

Research in the expansion of the Greater Kotawaringin Province was identified as meeting the administrative requirements of the number of districts, namely 5 districts consisting of East Kotawaringin, West Kotawaringin, Seruyan, Lamandau and Sukamara districts. However, the Regional Original Income in the proposed area for the expansion of Kotawaringin Raya Province is deemed unable to support sustainable regional development, especially Lamandau and Sukamara Regencies, which are the smallest contributors of all the regencies in Central Kalimantan Province, so there is a need for more monitoring and evaluation. comprehensive. The proposed expansion of the Greater Barito Province, which consists of South Barito, East Barito, North Barito and Murung Raya Regencies, is considered to still not meet administrative requirements. The proposed expansion of Barito Raya Province still consists of 4 (four) districts or one more district has not been fulfilled, so the initial recommendation that can be given is that the regional government of the Greater Barito region can add one more district or can expand the districts first. The sustainability of the business strategy is built with a vision, mission and positive influence to improve the welfare of the SMes business. The effect of entrepreneurship on innovation has an impact on SMes business performance
SOSIALISASI RENCANA PEMEKARAN PROVINSI BARITO RAYA UNTUK MENINGKATKAN PEMAHAMAN PELAKU USAHA KECIL DAN MENENGAH DI BUNTOK Kristinae, Vivy; Toepak, Erwin Prasetya; Mahrita, Ani; Giovanni, Jonathan; Prakosos, Rian Sidiq; Sambung, Roby; Damayanti, Nurlia Eka; Sukmani, Meylinda
MAJU : Indonesian Journal of Community Empowerment Vol. 1 No. 3 (2024): MAJU : Indonesian Journal of Community Empowerment, Mei 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/6b43fa39

Abstract

Pelayanan administrasi bagi usaha kecil dan menengah (UKM) di provinsi yang memiliki banyak kabupaten mempunyai tantangan yang besar seperti penerapan sistem administrasi yang tidak memadai dan layanan publik yang tidak optimal akibat keterbatasan sumber daya dan kelangkaan transportasi. Provinsi Kalimantan Tengah memiliki 14 wilayah administratif, dan luasnya wilayah administratif ini dapat memberikan masalah bagi pemerintah khusunya dalam hal optimasi layanan publik. Untuk mengatasi hal tersebut dapat dilakukan melalui pembangunan daerah Provinsi baru di Kalimantan Tengah sehingga dapat meningkatkan pemerataan pelayanan publik bagi usaha kecil dan menengah. Kegiatan pengabdian kepada masyarakat (PkM) ini dilaksanakan dengan tujuan untuk meningkatkan pemahaman para pelaku usaha kecil dan menengah di Buntok, Barito Selatan mengenai rencana pembentukan Provinsi Barito Raya. PkM ini dilakukan dengan menggunakan metode Focus Group Discussion dan dilaksanakan di di Warung Mama Nisa Kamper. Hasil kegiatan ini menunjukkan bahwa pelaku usaha di Warung Mama Nisa Kamper mengetahui tujuan dari pembentukan Provinsi Barito Raya.
PENGUATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI GREEN HUMAN RESOURCE MANAGEMENT DAN INOVASI HIJAU DI CALON KAMPUNG NELAYAN MERAH PUTIH Sambung, Roby; Kristinae, Vivy; Toepak, Erwin Prasetya; Mahrita, Ani; Giovanni, Jonathan; Damayanti, Nurlia Eka; Sopather, Kembara; Lampe, Normand Armando; Aprilita, Aprilita
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 8, No 2 (2025): NOPEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v8i2.5569

Abstract

ABSTRACTThis community service activity aimed to strengthen human resource capacity through Green Human Resource Management (GHRM) and green innovation in the prospective Kampung Nelayan Merah Putih located in Tanjung Putri and Sei Ijum Raya Villages, Central Kalimantan. The activity adopted a participatory action research approach involving local communities in every stage, from identification to training evaluation. The program was designed through three integrated components: socialization on green innovation, training on GHRM, and green marketing practice. The training increased participants’ understanding of sustainable human resource management and environmental awareness. The pre-test and post-test results indicated an average knowledge improvement of more than 40 percent, showing a significant shift in participants’ behavior toward environmentally responsible practices. The integration of GHRM and green innovation proved effective in empowering coastal communities, strengthening village institutions, and encouraging the emergence of sustainable economic initiatives. This model demonstrates that environmentally-based capacity building can be replicated in other coastal villages to promote inclusive green and blue economy development.Keywords: Green Human Resource Management, green innovation, green marketing, coastal community, sustainable developmentABSTRAKKegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas sumber daya manusia melalui penerapan Green Human Resource Management (GHRM) dan inovasi hijau di Calon Kampung Nelayan Merah Putih yang berlokasi di Desa Tanjung Putri dan Desa Sei Ijum Raya, Kalimantan Tengah. Kegiatan dilaksanakan dengan pendekatan participatory action research yang melibatkan masyarakat secara aktif dalam setiap tahap, mulai dari identifikasi masalah hingga evaluasi pelatihan. Program ini dirancang melalui tiga komponen utama, yaitu sosialisasi tentang inovasi hijau, pelatihan GHRM, dan penerapan green marketing. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta lebih dari 40 persen dan perubahan perilaku menuju praktik ramah lingkungan. Integrasi antara GHRM dan inovasi hijau terbukti efektif dalam meningkatkan kapasitas masyarakat pesisir, memperkuat kelembagaan desa, serta mendorong munculnya inisiatif ekonomi berkelanjutan. Model pelatihan ini dapat direplikasi pada desa pesisir lain untuk mendukung pembangunan hijau dan ekonomi biru yang inklusif.Kata Kunci: Green Human Resource Management, inovasi hijau, green marketing, masyarakat pesisir, pembangunan berkelanjutan
The influence of brand Image on the competitiveness of local products at jawet niang small and medium enterprises with purchasing decisions as a mediating variable Inglesia, Nathaly; Kristinae, Vivy; Muliyani, Agustina; Retawati, Anike
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6742

Abstract

Using purchase decision as a mediating variable, this study attempts to examine how brand image affects local product competitiveness in IKM Jawet Niang.  Using a quantitative technique, the study was carried out in Palangka Raya City with an emphasis on a local small and medium industry (IKM).  Customers who had made at least two purchases from IKM Jawet Niang were given questionnaires to complete in order to gather data.  SmartPLS 4.1 was used for data processing, and 96 people made up the sample.  The findings show that brand image has a favourable impact on both product competitiveness and purchase decisions, with the relationship between brand image and product competitiveness being mediated by purchase decisions. This study adds to the body of knowledge on traditional-cultured local SMEs, stresses the value of brand awareness in boosting the competitiveness of local products, and highlights how SMEs support regional economic growth while preserving ancestral culture by empowering local speciality products
PENGARUH KEPERCAYAAN DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS PENGGUNA DANA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI: STUDI PADA MAHASISWA DI KOTA PALANGKA RAYA Astrid, Astrid; Kristinae, Vivy; Mahrita, Ani; Syamsudin, Achmad
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3692

Abstract

DANA is one of the most popular e-wallet in Indonesia, with over 190 million users. This study aims to examine the influence of trust and perceived ease of use on user loyalty, with customer satisfaction serving as a mediating variable. The research employed a quantitative survey design with a total of 100 respondents, and data were analyzed using PLS-SEM through SmartPLS 4.0. The findings reveal that trust has a positive and significant effect on user loyalty toward the DANA application, whereas perceived ease of use shows a positive but insignificant effect on user loyalty. Nonetheless, both trust and perceived ease of use exert a positive influence on customer satisfaction, which in turn mediates and strengthens their relationship with user loyalty. These results highlight that trust and customer satisfaction are essential determinants in fostering long-term loyalty among DANA application users.
OPTIMALISASI PELATIHAN DIGITAL MARKETING PADA USAHA KULINER DI KAWASAN BRAGA, KOTA BANDUNG Kristinae, Vivy; Ferdinand, Ferdinand
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.2026

Abstract

This community service activity aims to optimize the ability of culinary business actors in the Braga area, Bandung City, in utilizing digital marketing as a strategy to increase business competitiveness. The main problems faced by partners include low digital literacy, limited strategic use of social media, and not optimal use of marketplaces and digital promotional content. The implementation method uses a participatory approach through training, mentoring, direct practice, as well as monitoring and evaluation. Activity partners are micro and small-scale culinary business actors in the Braga area. The results of the activity show that there is an increase in business actors' understanding of the concept of digital marketing, an improvement in the quality of promotional content, the use of social media in a more structured manner, and an increase in the reach of online marketing. This activity proves that targeted and applicable digital marketing training is able to increase the marketing capacity of culinary businesses and support business sustainability in the digital economy era.
Pengaruh Pemasaran Konten dan Ulasan Pelanggan Online terhadap Keputusan Pembelian melalui Kepercayaan Pelanggan (Studi Kasus pada Generasi Z Pengguna TikTok Shop di Kota Palangka Raya) Amilia, Noor; Kristinae, Vivy; Sukmani, Meylinda; Meitiana, Meitiana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6815

Abstract

Tujuan dilakukan penelitian ini yaitu untuk menguji pengaruh pemasaran konten dan ulasan pelanggan online terhadap keputusan pembelian yang dimediasi oleh kepercayaan pelanggan. Sampel didapatkan menggunakan teknik Non-Probability Sampling, yang melibatkan sampel sebanyak 97 responden. Data dikumpulkan dengan menyebarkan kuesioner menggunakan Google Form, yang selanjutnya diolah dan dianalisis menggunakan Structural Equation Modelling-Partial Least Square (SEM-PLS) didukung oleh aplikasi SmartPLS versi 4.1. Temuan-temuan yaitu pemasaran konten mempunyai pengaruh terhadap kepercayaan pelanggan, ulasan pelanggan online tidak mempunyai pengaruh terhadap kepercayaan pelanggan, pemasaran konten tidak mempunyai pengaruh terhadap keputusan pembelian, ulasan pelanggan online mempunyai pengaruh terhadap keputusan pembelian, kepercayaan pelanggan mempunyai pengaruh terhadap keputusan pembelian, pemasaran konten mempunyai pengaruh terhadap keputusan pembelian melalui mediasi kepercayaan pelanggan, dan ulasan pelanggan online tidak mempunyai pengaruh terhadap keputusan pembelian melalui mediasi kepercayaan pelanggan.
Pengaruh Sistem Reward, Recognition dan Motivasi Kerja terhadap Kinerja Karyawan Coffee Shop di Kota Palangka Raya Angelica, Helena; Sintani, Lelo; Karuehni, Ina; Kristinae, Vivy
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36399

Abstract

Penelitian ini menyelidiki bagaimana sistem reward, recognition dan motivasi karyawan memengaruhi kinerja di coffee shop yang berlokasi di Kota Palangka Raya. Rasionalisasi penelitian ini berasal dari meningkatnya persaingan di sektor coffee shop, di mana personel sangat penting untuk menjaga standar layanan dan meningkatkan kinerja organisasi. Recognition dan sistem reward terhadap staf dipandang sebagai strategi manajemen penting yang dapat meningkatkan motivasi pekerja, yang pada gilirannya memengaruhi kinerja mereka. Metodologi penelitian ini melibatkan pendekatan kuantitatif dengan menggunakan teknik survei. Individu yang disurvei adalah karyawan dari Nakaya Cafe, Anggrek Koffie, dan Kopte by Dum Dum Palangka Raya. Kelompok sampel sebanyak 44 partisipan dipilih untuk penelitian berdasarkan rumus Slovin. Data dikumpulkan menggunakan kuesioner terstruktur yang menggunakan skala Likert. Data yang dihasilkan akan dinilai melalui analisis regresi linier berganda untuk mengeksplorasi hubungan antara berbagai variabel. Faktor-faktor yang diteliti meliputi sistem reward, recognition, dan motivasi, sedangkan kinerja karyawan dianggap sebagai variabel hasil. Penelitian ini diharapkan dapat memberikan kontribusi pada ranah teori manajemen sumber daya manusia dan menawarkan panduan praktis bagi kepemimpinan coffee shop dalam menciptakan kerangka kerja sistem reward dan recognition yang efektif yang bertujuan untuk meningkatkan motivasi karyawan dan kinerja secara keseluruhan
Co-Authors Aditya Candra L. Awat, Natanael Amilia, Noor Andre Setiawan Angelica, Helena Ani Mahrita Aprilita, Aprilita Aref Puadi Arum, Diah Panjar Astrid, Astrid Atviaputra, Alvin Siena Borneo Poetra, Gema Bryanviko, Mayrichael Christa, Usup Riassy Damayanti, Nurlia Eka Erwin Prasetya Toepak Erwin Prasetya Toepak Ferdinand Ferdinand Ferdinand, Ferdinand Inglesia, Nathaly Irmawan, Muhammad John Budiman Bancin Jonathan Giovanni Jonathan Giovanni Karuehni, Ina Lampe, Normand Armando Lelo Sintani Mahrita, Ani Meidian Krisna, Kade Chrysti Meitiana Meitiana Meitiana, Meitiana Muliyani, Agustina Nahan, Noorjaya Novan Novan, Novan Nurlia Eka Damayanti Pebriani, Putri Peridawaty, Peridawaty Prakosos, Rian Sidiq Prasetia, Gerry Agave Retawati, Anike Rian Sidiq Prakoso Roby Sambung Roby Sambung Septya, Lia Sihombing, Salbetta Sonder, Johni Sopather, Kembara Sukmani, Meylinda Supriyono , Bambang Syamsudin, Achmad Tiawon, Harin Toendan, Rita Yuanita Tunjang, Hansly Victor Victor Wulandari, Leony