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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies IJOT
Lilik Indayani
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Existence of Kampoeng Batik Jetis and its Impact on The Socio Economic Life of The People of Jetis Village Sidoarjo Anggraini, Elisah Fitri; Indayani, Lilik; Sudarso, Satrio
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 2 (2024): Kolokium : Publishing October 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i2.867

Abstract

Kampoeng Batik Jetis Sidoarjo is the center of the handmade batik industry in Sidoarjo city. The purpose of this study was to determine the existence of Kampoeng Batik Jetis and its impact on the socio-economic life of the Jetis Sidoarjo community. Approach This research method uses descriptive qualitative methods so that data collection techniques are carried out by means of observation, interviews, and documentation. Data analysis techniques used in this study using 3 stages including data reduction, data presentation, and conclusion drawing. The results showed that most batik craftsmen use personal capital to run this batik business. The development of the batik industry in Kampoeng Batik Jetis from year to year is quite stable despite the many ups and downs in market share but the craftsmen still maintain their existence. The existence of the Kampoeng Batik Jetis industrial center has a positive impact in social and economic terms for the surrounding community. In social terms, for example, the development of tourism and increased awareness and welfare of the community. In terms of economy, it has an impact on employment, business opportunities, and encourages the growth of other sectors such as trade and services.
Pengaruh Budaya Organisasi, Employee Engagement, dan Kepuasan Kerja terhadap Loyalitas Karyawan pada UD. Bumbu Masak Machmudah (BMM) Firmansyah, Rama Ade; Firdaus, Vera; Indayani, Lilik
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.5401

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh budaya organisasi, keterikatan karyawan, dan etos kerja terhadap loyalitas karyawan pada UD. Bumbu Masak Machmudah (BMM). Jenis penelitian yang dilakukan penulis dalam penelitian ini menggunakan metode deskriptif kuantitatif. Purposive sampling adalah teknik yang digunakan dalam penelitian pustaka kuantitatif sebagai cara memilih sampel untuk pengumpulan data. Lokasi penelitian yang penulis gunakan untuk menguji hipotesis adalah UD. Bumbu Masak Machmudah (BMM) yang berlokasi di Jl. Putat Selatan Rt 02, Rw 01, Tanggulangin, Sidoarjo, dengan kode pos 61272. Dalam penelitian ini responden yang berjumlah sekitar 100 orang. Penelitian ini menggunakan metode SPSS 25 untuk validitas, reliabilitas, dan asumsi klasik. Uji regresi linier berganda, uji t, uji f, dan koefisien determinasi digunakan untuk menguji hipotesis. Berdasarkan hasil hipotesis tersebut dapat diketahui bahwa organisasi mempunyai pengaruh positif yang signifikan terhadap loyalitas karyawan. Selain itu, Employee Engagement memberikan pengaruh positif dan signifikan terhadap Loyalitas Karyawan, demikian pula Prestasi Kerja mempunyai pengaruh positif dan signifikan terhadap Loyalitas Karyawan pada UD. Machmudah Bumbu Masak. Berdasarkan hasil uji f dapat diketahui bahwa loyalitas karyawan pada UD. Bumbu Masak Machmudah dipengaruhi secara simultan oleh budaya organisasi, keterikatan karyawan, dan prestasi kerja.
Strategi Pemasaran Mengenai Persepsi Harga, Kualitas Produk, dan Kepuasan Konsumen Terhadap Keputusan Pembelian Perumahan Gempol Citra Asri Hermawan, Diky; Indayani, Lilik; Sudarso, Satrio
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.2079

Abstract

This research aims to analyze marketing strategies regarding price perceptions, product quality and consumer satisfaction regarding purchasing decisions for Gempol Citra Asri housing. This research was conducted at the Gempol Citra Asri Housing Complex. This research uses quantitative methods. The sample used in this article used the Slovin Formula and found 115 respondents. The sampling technique uses non-probability with the accidental sampling method, where the researcher selects samples and takes respondents who are available at the research site. The results obtained in this research indicate that price perception has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing, product quality has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing, and consumer satisfaction has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing. And it can be concluded that price perception, product quality and consumer satisfaction have a positive and significant influence on purchasing decisions for Gempol Citra Asri housing.
Pengaruh Live Selling, Content Marketing dan Influencer terhadap Keputusan Pembelian Produk Lozy Hijab di E-Commerce Puspitasari, Natasya Dwi; Hariasih, Misti; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5831

Abstract

This digital era has caused a paradigm shift in society who in their daily lives have done all their activities by utilizing the internet. This also has an impact on the process of reforming the Muslim fashion model in Indonesia. One of the fashion brands oriented in the modern era is Lozy Hijab. This study aims to analyze the effect of Live Selling, Content Marketing, and Influencers on purchasing decisions for Lozy Hijab products in E-Commerce. This research was conducted using quantitative methods with the population being people who are active users of social media and consumers of Lozy Hijab products. Sampling was carried out using non-probability sampling techniques through the quota sampling method so that a sample of 96 respondents was obtained. Data analysis in this study was carried out using the SPSS version 25 tool. So that the results obtained state that Live Selling, Content Marketing, and Influencers have an effect on purchasing decisions for Lozy Hijab products in E-Commerce.
Efekivitas Celebrity Endorse, Content Marketing, dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Somethinc di Shopee Febrianti, Davina Avrilia; Indayani, Lilik; Pebrianggara, Alshaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6333

Abstract

This study aims to describe the Effectiveness of Celebrity Endorse, Content Marketing, and Electronic Word Of Mouth (E-WOM) on Purchasing Decisions for Somethinc Products at Shopee. Quantitative research was used in this study. Buyers of Somethinc products at Shopee were determined to be the population for this study with the criteria of men and women over 17 years of age. In this study, it was carried out using a non-probability sampling method with a purposive sampling technique of 100 respondents for the sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured on a Likert scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with the support of SmartPLS 3.0 software. The results showed that Celebrity Endorse has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, Content Marketing has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, and Electronic Word Of Mouth (E-WOM) has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee.
The Influence Of Influencer Marketing, Digital Advertising, Online Customer Reviews And Perceived Value On Purchasing Decisions In The Ms Glow E-Commerce Brand (Study Of Ms Glow Users In Sidoarjo) Choirunnisa, Nurussyahidah; Muhammad Yani; Lilik Indayani
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.14432

Abstract

E-commerce has gotten to be one of the foremost prevalent computerized acquiring and offering media and has gotten to be a prevalent online shopping stage by businesses. Online shopping offers comfort counting boundless get to to time and area, simple get to to item data, cost and quality comparison, and more. The reason of this think about is to analyze the affect of esteem on influencer promoting, advanced promoting, online client surveys, and acquiring choices of MS Gleam Sidoarjo e-commerce brands. For obscure populaces, utilize the favor condition to calculate the number of tests with 100 respondents. This ponder employments a quantitative approach and SmartPLS examination apparatuses. The comes about showed that influencer showcasing incorporates a critical positive affect on obtaining choices, online client reviews have a critical positive affect on acquiring choices, and seen esteem features a noteworthy positive affect on MS Gleam e-commerce brands.
Pengaruh Kompensasi, Lingkungan Kerja Dan Komitmen Organisasi Terhadap Kepuasan Kerja Dan Stres Kerja Menjadi Variabel Intervening Pada Pt. Ekosjaya Abadi Lestari Syayidati Mauliah; Lilik Indayani
International Journal on Orange Technologies Vol. 3 No. 4 (2021): IJOT
Publisher : Research Parks Publishing LLC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijot.v3i4.1752

Abstract

This study aims to determine the effect of compensation, work environment and organizational commitment to job satisfaction and job stress as intervening variables at PT. Ekosjaya Abadi Lestari.This research is a quantitative research with hypothesis testing. The sample used in this study were 104 employees at PT. Ekosjaya Abadi Lestari. The analytical tool used in this research is path analysis using a questionnaire program whose measurements use a Likert scale which is tested for validity and reliability.The results of this study prove that compensation has a significant effect on job stress, work environment has a significant effect on job stress, organizational commitment has a significant effect on job stress, compensation has a significant effect on job satisfaction, work environment has a significant effect on job satisfaction, organizational commitment has a significant effect on job satisfaction. , Job stress has a significant effect on job satisfaction, There is no indirect effect of compensation on employee job satisfaction through job stress as an intervening variable, There is no indirect effect of work environment on employee job satisfaction through job stress as an intervening variable, There is no indirect effect of commitment organization on employee job satisfaction through job stress as an intervening variable.
Efektivitas Live Streaming, Content Marketing dan Brand Trust terhadap Keputusan Pembelian Viva Cosmetic di Bisnis Marketplace Tiktokshop Al Machfudz WDP; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7407

Abstract

This research aims to find out and measure how much influence Live Streaming, Content Marketing and Brand Trust have on Viva cosmetic purchasing decisions in the TikTokshop marketplace business. This research is quantitative research that uses an explanatory research approach. The population in this study was taken from Viva Cosmestic consumers in the TikTokshop e-commerce business. The sample obtained was 100 respondents using a non-probability sampling technique using the lemeshow formula. Data collection in this research was by observation and distributing questionnaires which were measured using a Likert scale. This research uses the SPSS analysis method. The results of this research prove that Live Streaming influences purchasing decisions. Content Marketing influences purchasing decisions. Brand Trust influences purchasing decisions. Thus, it can be concluded that Live Streaming, Content Marketing, Brand Trust have a simultaneous influence on purchasing decisions
STRATEGI DAYA TARIK CELEBRITY ENDORSE, TRUST, DAN CUSTOMER KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPEDA MOTOR HONDA (SIDOARJO) Afifah, Faridatul Nur; Indayani, Lilik
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.20

Abstract

The purpose of this research is to determine the influence of celebrity endorsement, trust, and customer knowledge on purchasing decisions for Honda motorbikes. This research uses quantitative methods with a population of Honda motorbike users in Sidoarjo and this sample consists of 100 respondents. The sampling technique uses nonprobability sampling with purposive sampling. Data collection methods include interviews and questionnaires. Questionnaire using Google Form online. The data analysis technique uses a Likert scale and uses multiple linear regression analysis with the help of the SPSS program.
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Chusnah, Yunia Najachatul; Indayani, Lilik; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Economic and Economic Policy Vol. 2 No. 3 (2025): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i3.66

Abstract

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used is people who live in Sidoarjo, especially people who have purchased Ultra Milk brand UHT milk products. The number of samples in this study was 100 respondents, taken using a questionnaire with a purposive sampling method. Data analysis in this study used IBM SPSS Statistics Version 26 for Windows. Results: The results of this study indicate that Celebrity Endorsement has a negative and insignificant effect on Purchasing Decisions, Content Marketing has a positive and significant effect on Purchasing Decisions, and Product Quality has a positive and significant effect on Purchasing Decisions. Novelty: This study offers a unique contribution by simultaneously examining the effects of Celebrity Endorsement, Content Marketing, and Product Quality on purchasing decisions in the context of a specific local market—Ultra Milk UHT products in Sidoarjo. The findings highlight a surprising insight that Celebrity Endorsement, despite its common use in marketing strategies, has a negative and insignificant impact on consumer purchasing decisions in this case.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Dewi Komala Sari Dewi, Ayu Tri Tungga Dewi, Ellysa Aristha Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Erni Fatmawati Errinda Ayu Dwi Pramesti Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Febriansyah, Rizky Eka Febrianti, Davina Avrilia Firmansyah, Rama Ade Fitria, Lailatul Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki Amelia, Kiki Kumara Adji Kusuma Leksono, Hana Fitania Indri Lina Permatasari Mahendra, Aldi Dwi Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pramana, Sugianto Eko Prapanca , Detak Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Fitriana Salsabila Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta setiawan, akhmad david Setyaningrum, Vira Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti