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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Promosi Pendidikan Ekonomi Jurnal Terapan Abdimas Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Ekonomi Efektif Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Indonesian Journal of Islamic Studies Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Journal of Empowerment and Community Service Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Pemberdayaan Ekonomi dan Masyarakat INTERACTION Communication Studies Journal Journal of Economics and Economic Policy Journal of Ekonomics, Finance, and Management Studies IJOT
Lilik Indayani
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Content Marketing dan Influencer Terhadap Keputusan Pembelian Produk Flicka Bags di TikTok yang di Mediasi oleh Kepuasan Konsumen Wardana, Oktavia Putri; Yani, Muhammad; Indayani, Lilik
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1348

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan influencer terhadap keputusan pembelian produk Ficka Bags di TikTok yang di mediasi oleh kepuasan konsumen. Penelitian ini mengadopsi metodologi kuantitatif, untuk Populasi yang ditargetkan dalam penelitian ini adalah masyarakat Sidoarjo yang sebelumnya telah membeli produk Tas Flicka Bags. Strategi pengambilan sampel yang digunakan dalam penelitian ini adalah metode pengambilan sampel non-probability yang dikenal sebagai sampling purposive, dengan kriteria sampel perempuan berusia >17 tahun dan jumlah responden sebanyak 100 orang. Pengumpulan data dilakukan melalui distribusi kuesioner dan jawaban akan diukur dengan menggunakan skala likert. Teknik analisa data dalam penelitian ini menggunakan metode PLS-SEM dengan bantuan software SmartPLS 3.0. Hasil penelitian ini membuktikan bahwa content marketing berpengaruh terhadap kepuasan konsumen pada produk Flicka Bags di TikTok, influencer berpengaruh terhadap kepuasan konsumen pada produk Flicka Bags di TikTok, kepuasan konsumen berpengaruh terhadap keputusan pembelian pada produk Flicka Bags di TikTok, content marketing berpengaruh terhadap keputusan pembelian pada produk Flicka Bags di TikTok, influencer berpengaruh terhadap keputusan pembelian pada produk Flicka Bags di TikTok, kepuasan konsumen memediasi content marketing berpengaruh terhadap keputusan pembelian pada produk Flicka Bags di TikTok, dan kepuasan konsumen memediasi influencer berpengaruh terhadap keputusan pembelian pada produk Flicka Bags di TikTok.
Analisis Customer Review, Brand Image dan Celebrity Endorser terhadap Keputusan Pembelian Produk Luxcrime di Tiktok Shop Fitriani, Rizky Dwi Putri; Hariasih, Misti; Indayani, Lilik
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1364

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh Customer Review terhadap keputusan pembelian. Pengaruh brand image terhadap keputusan pembelian. Dan pengaruh Celebrity Endorser Terhadap keputusan pembelian. Penelitian ini tergolong penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden pada pengguna Luxcrime di TikTok Shop. Metode pengumpulan data yang digunakan adalah menggunakan kuesioner Teknik pengambilan sampel yang digunakan adalah teknik non probability sampling dengan pendekatan purposive sampling. Metode pengujian menggunakan uji validitas dan reliabilitas, yaitu uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji t, Uji koefisien Determinasi (R-Squared), Uji Regresi Linier berganda. Hasil penelitian ini adalah Customer Review, Brand Image dan Celebrity Endorser  berpengaruh signifikan terhadap keputusan pembelian.
Analisis Live Streaming, Discount dan Online Customer Review terhadap Keputusan Pembelian pada Pengguna Shopee Rahmawati, Riza Dwi; Hariasih, Misti; Indayani, Lilik
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1365

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Live Streaming, Discount, dan Online Customer Review terhadap keputusan pembelian pada Pengguna Shopee di Sidoarjo. Metode yang digunakan adalah pendekatan kuantitatif, memanfaatkan data primer melalui kuesioner yang disebar melalui Google Form, serta data sekunder data dari penelitian sebelumnya. Penelitian ini menggunakan teknik non-probability sampling untuk pengumpulan data. Analisis data menggunakan uji validalitas, uji reabilitas, uji normalitas, uji multikolineritas, uji heteroskedastisitas, uji regresi linier berganda, uji T, uji F, uji koefisien determinasi yang difasilitasi dengan SPSS versi 25. Hasil analisis ini menunjukan bahwa ketiga variable yaitu Live Streaming, Discount, dan Online Customer Review memiliki pengaruh yang signifikan terhadap keputusan pembelian pada pengguna Shopee di Sidoarjo.
Influence of Viral Marketing, Celebrity Endorsement, and Brand Awareness on Purchase Decision of Specs in Sidoarjo Saifudin, Muhamad Vicky; Yani, Muhammad; Indayani, Lilik
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72657

Abstract

This study aims to analyze the influence of viral marketing, celebrity endorsement, and brand awareness on purchasing decisions for Specs products in Sidoarjo. The development of digital technology and the high number of social media users in Indonesia open up great opportunities for companies to utilize digital marketing strategies. Specs, as one of the local sports shoe brands, faces tight competition with similar brands such as Eagle and League, so it requires an effective marketing strategy to maintain its market share. This study uses a quantitative approach with a survey method through a questionnaire to 100 respondents who use Specs products in Sidoarjo. The data analysis technique used is Partial Least Squares (PLS) to test the validity, reliability, and direct influence of the three independent variables on purchasing decisions. The results of the study show that viral marketing, celebrity endorsement, and brand awareness have a positive and significant influence on purchasing decisions. Viral marketing through social media is able to create interest and encourage purchasing decisions. Celebrity endorsement contributes to forming trust and product appeal through relevant public figures. Brand awareness makes it easier for consumers to recognize and remember products, thus encouraging purchasing actions. This study provides strategic implications for local companies in increasing the effectiveness of promotions in the digital era.
Efektivitas Live Streaming, Content Marketing dan Brand Trust terhadap Keputusan Pembelian Viva Cosmetic di Bisnis Marketplace Tiktokshop Al Machfudz WDP; Indayani, Lilik
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7407

Abstract

This research aims to find out and measure how much influence Live Streaming, Content Marketing and Brand Trust have on Viva cosmetic purchasing decisions in the TikTokshop marketplace business. This research is quantitative research that uses an explanatory research approach. The population in this study was taken from Viva Cosmestic consumers in the TikTokshop e-commerce business. The sample obtained was 100 respondents using a non-probability sampling technique using the lemeshow formula. Data collection in this research was by observation and distributing questionnaires which were measured using a Likert scale. This research uses the SPSS analysis method. The results of this research prove that Live Streaming influences purchasing decisions. Content Marketing influences purchasing decisions. Brand Trust influences purchasing decisions. Thus, it can be concluded that Live Streaming, Content Marketing, Brand Trust have a simultaneous influence on purchasing decisions
Analysis Of Product Quality , Brand Ambassador, And E – WOM On The Decision To Purchase Scarlett Products On Shopee Among The Sidoarjo Community Dewi, Ellysa Aristha; Indayani, Lilik
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8284

Abstract

This research is directed at understanding the effect of Product Quality, Brand Ambassadors, and E-WOM on Purchasing Decisions for Scarlett Products at Shopee among the Sidoarjo Community. This research applies a quantitative approach and the sample used in this research is 100 informants, which are determined through purposive sampling method and data collected using a questionnaire. The population includes people who live in Sidoarjo. Data analysis in this study used the IBM SPSS Statistics Version 27 for windows application. The findings of this study indicate that Product Quality, Brand Ambassador, and E-WOM individually have a significant and positive effect on Purchasing Decisions.
Pengaruh Promotion, Online Customer Review dan Trust terhadap Keputusan Pembelian pada Marketplace Lazada Leksono, Hana Fitania Indri; Lilik Indayani; Misti Hariasih
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1010

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, ulasan pelanggan daring (online customer review), dan kepercayaan terhadap keputusan pembelian konsumen pada platform marketplace Lazada. Latar belakang penelitian ini adalah meningkatnya transaksi digital di Indonesia, yang menuntut pemahaman lebih dalam mengenai faktor-faktor yang memengaruhi perilaku konsumen. Pendekatan yang digunakan bersifat kuantitatif, dengan pengumpulan data melalui kuesioner terhadap 100 responden pengguna aktif Lazada. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Trust berpengaruh positif dan signifikan terhadap Keputusan Pembelian.merupakan determinan utama dalam mendorong intensi pembelian pada marketplace.
Servicescape, Utilitarian Value dan Variasi Produk terhadap Kepuasan Konsumen Miniso Marta, Aurelia Putri; Pebrianggara, Alshaf; Indayani, Lilik
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.8702

Abstract

Penelitian ini bertujuan untuk menganalisis servicescape, utilitarian value, dan variasi produk terhadap kepuasan konsumen Miniso, di tengah pesatnya pertumbuhan bisnis ritel yang menjawab kebutuhan konsumen yang semakin beragam. Dengan meningkatnya persaingan dalam industri ritel, memahami faktor-faktor yang mempengaruhi kepuasan konsumen menjadi sangat penting untuk kelangsungan dan pertumbuhan bisnis. Tujuannya adalah untuk menguji seberapa besar kontribusi ketiga variabel independen ini terhadap kepuasan konsumen. Metode yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif, yang melibatkan pengumpulan data melalui kuesioner yang disebarkan kepada 100 responden berusia 17-40 tahun yang telah berbelanja di Miniso. Hasil penelitian menunjukkan bahwa variabel servicescape tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan variabel utilitarian value dan variasi produk memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Penelitian ini memberikan wawasan penting bagi Miniso dalam upayanya untuk memenuhi ekspektasi konsumen dan meningkatkan kepuasan konsumen.
Product Quality, Price, and Word of Mouth on Customer Purchase Decisions: A Study at Cafe Horas Porong Sobirin, Yusuf; Kusuma, Kumara Adji; Indayani, Lilik
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 9 No 1 (2026): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v9i1.9167

Abstract

This study focused on analyzing the influencing element of purchase decisions in the context of coffee shop at Café Horas Porong with a focus on the effect of product quality, price, and word of mouth on customer purchase decisions at Café Horas Porong. The approach in this research is using quantitative method in which the sample is taken using purposive sampling technique from 96 respondents who have made purchases at Café Horas Porong. The data was analyzed using SmartPLS 3. The results of the study show that the three independent variables, namely product quality, price, and word of mouth, significantly and positively affects customer purchase decision. The implications of this study contribute to the management of Cafe Horas Porong to focus on improving product quality, competitive pricing, and positive word of mouth management in order to increase customer purchase decision. The urgency of this research lies in the need for MSMEs to understand the key factors that can increase competitiveness in the midst of increasingly fierce competition in the coffee shop industry. The limitation of this study lies in the limited location coverage of one coffee shop, so generalization of the results needs to be done with caution. The novelty of this research lies in the simultaneous integration of the three variables in the context of local coffee shop MSMEs in the Porong area.
Product Design and Quality as Determinants of Oppo Purchase Decisions: Desain Produk dan Kualitas sebagai Faktor Penentu Keputusan Pembelian Oppo Hidayat , Rahmat; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 20 No. 4 (2025): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v20i4.1345

Abstract

Background: The increasing smartphone usage in Indonesia has intensified market competition, requiring companies to optimize design, brand image, and product quality to influence purchasing behavior. Specific Background: Oppo, as one of the top smartphone brands, remains competitive despite global market fluctuations. Knowledge Gap: Previous studies provided inconsistent results on how brand image and design shape purchasing decisions. Aims: This study investigates how product design, brand image, and product quality affect purchasing decisions for Oppo smartphones. Results: Using quantitative methods with 96 respondents, findings reveal that product design and quality significantly affect purchase decisions, while brand image does not. Novelty: The study identifies quality as the dominant factor influencing consumer behavior among Indonesian smartphone users. Implications: The results suggest that manufacturers should focus on design innovation and maintain product quality consistency to sustain market competitiveness. Highlights:• Product design and quality significantly influence Oppo smartphone purchase decisions.• Brand image does not significantly affect consumer decision-making.• Quality perception is the key driver for Indonesian consumers. Keywords: Product Design, Brand Image, Product Quality, Purchase Decision, Oppo Smartphone
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Dewi Komala Sari Dewi, Ayu Tri Tungga Dewi, Ellysa Aristha Dhea Ariesta Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Erni Fatmawati Errinda Ayu Dwi Pramesti Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Febriansyah, Rizky Eka Febrianti, Davina Avrilia Firmansyah, Rama Ade Fitria, Lailatul Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Harijono, Dyah Alifia Wulandhari Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki Amelia, Kiki Kumara Adji Kusuma Leksono, Hana Fitania Indri Lina Permatasari Mahendra, Aldi Dwi Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pramana, Sugianto Eko Prapanca , Detak Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Fitriana Salsabila Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta setiawan, akhmad david Setyaningrum, Vira Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti