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Price and Location Trump Taste in Influencing Consumer Choices in Indonesia: Harga dan Lokasi menjadi Faktor Utama dalam Mempengaruhi Pilihan Konsumen di Indonesia Priamitra, Caraka; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 19 No. 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1092

Abstract

This study analyzes the impact of taste, price, and location on consumer buying interest in Devil Noodle Ponti Sidoarjo using a descriptive quantitative method. Data were gathered via questionnaires from 100 consumers using accidental sampling, and analyzed with multiple linear regression. The results show that while taste does not significantly affect buying interest, both price and location do. These findings suggest that strategic pricing and convenient location are crucial for attracting customers in the specialty noodle market. This research provides valuable insights for marketing strategies in the food industry. Highlights: 1. Taste does not significantly impact consumer buying interest.2. Price and location significantly influence purchasing decisions.3. Strategic pricing and location are crucial for attracting customers. Keywords: Consumer Buying Interest, Taste, Price, Location, Marketing Strategy
Investigating Influential Factors in Scarlet Product Purchases through Global Marketing insights: Menyelidiki Faktor-Faktor yang Berpengaruh dalam Pembelian Produk Scarlet melalui wawasan Pemasaran Global Nurhasanah, Zenith; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 19 No. 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1117

Abstract

This study investigates the determinants influencing the purchasing decisions of scarlet skincare and bodycare products among users in Sidoarjo City, Indonesia. Utilizing a quantitative approach, data was collected from 100 respondents through online questionnaires. The findings reveal that product quality, brand image, and promotional activities significantly impact purchasing decisions, with product quality being the most influential factor, followed by brand image and promotional strategies. These insights provide valuable guidance for scarlet product manufacturers and marketers to tailor their strategies effectively, ultimately enhancing customer satisfaction and brand loyalty in the competitive skincare and bodycare market. Highlights: 1. Investigates factors influencing scarlet product purchases.2. Product quality, brand image, and promotions significantly affect decisions.3. Insights aid scarlet product marketers in enhancing brand loyalty. Keywords: Scarlet products, purchasing decisions, skincare, brand image, promotional strategies.
Transformational Leadership and Job Satisfaction in Employee Performance: Kepemimpinan Transformasional dan Kepuasan Kerja pada Kinerja Karyawan Hutagaluh, Gigih; Indayani, Lilik
Indonesian Journal of Law and Economics Review Vol. 19 No. 4 (2024): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i4.1229

Abstract

Background: In a competitive business environment, organizations need strong capabilities to succeed globally. Specific Background: Employee performance is essential for organizational success, influenced by leadership, job satisfaction, and commitment. Knowledge Gap: Limited research has examined the combined effects of these factors in a specific context. Aims: This study explores the relationships among transformational leadership, job satisfaction, and organizational commitment on employee performance at PT. Tirtadaya Adiperkasa Gempol. Results: A quantitative approach utilizing a Likert scale questionnaire and Simple Random Sampling revealed that transformational leadership, job satisfaction, and organizational commitment significantly enhance employee performance both individually and collectively. Novelty: This research addresses a critical gap in the literature regarding the interaction of these factors. Implications: The findings highlight the importance of nurturing transformational leadership and improving job satisfaction and organizational commitment as effective strategies to boost employee performance, offering organizations a pathway to gain competitive advantages. Highlights : Transformational leadership significantly enhances employee motivation and productivity. Job satisfaction plays a crucial role in fostering organizational commitment. Collective influence of leadership, satisfaction, and commitment boosts overall performance. Keywords: Transformational Leadership, Job Satisfaction, Organizational Commitment, Employee Performance, Quantitative Research
Pengaruh Video Marketing, Harga dan Kualitas Produk Terhadap Minat Beli Pengguna Marketplace Shopee Citrawati, Fonny Dwi; Yulianto, Mochamad Rizal; Febriansah, Rizky Eka; Indayani, Lilik
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1718

Abstract

This research aims to analyze the influence of video marketing, price and product quality partially and simultaneously on the buying interest of Shopee marketplace users in Sidoarjo Regency. The sample used in this research was 100 respondents. This research uses an associative explanatory method, this sampling uses a non-probability sampling method, known as purposive sampling with the data analysis approach applied is multiple linear regression, and is calculated using the Slovin formula. The results obtained show that simultaneously the video marketing, price and product quality variables have a positive and significant effect on the buying interest of Shopee marketplace users, but partially only the video marketing variable has no significant effect on the buying interest of Shopee marketplace users.
Analisis Electronic Word of Mouth (e-WOM), Harga, dan Citra Merek terhadap Minat Beli pada Produk The Originote Habibatullah, Nida’ul Firda Azhari; Indayani, Lilik; Pebrianggara, Alshaf
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2046

Abstract

Tujuan penelitian ini adalah untuk mengetahui variabel mana yang paling dominan pengaruhnya terhadap peningkatan minat beli konsumen dalam membeli produk The Originote. Penelitian ini adalah penelitian kuantitatif dengan metode analisis data statistik deskriptif. Populasi pada penelitian ini adalah konsumen yang menggunakan produk The Originote yang berdomisili di Kota Sidoarjo. Pengumpulan data dilakukan melalui kuesioner dengan jumlah responden sebanyak 100 orang. Pengujian dalam penelitian ini menggunakan analisis regresi linear berganda, uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Hasil penelitian ini mengungkapkan bahwa variabel citra merek paling dominan pengaruhnya terhadap minat beli pada produk The Originote di Kota Sidoarjo. Hal ini menujukkan semakin baik atau semakin tinggi citra merek membuat konsumen cenderung lebih percaya dan termotivasi untuk membeli produk yang ditawarkan sehingga, dapat meningkatkan minat beli pada produk The Originote
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Mie Setan Prigen Pasuruan Muazaroh, Nailahtul; Febriansah, Rizky Eka; Indayani, Lilik
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1775

Abstract

This research aims to determine the influence of price, product quality and service quality on customer satisfaction at the Mie Satan Prigen Pasuruan Restaurant. The research method used is quantitative and the research sample uses a purposive sampling method. This research used a sample size of 100 respondents with customers who had tried and eaten at the Mie Satan Prigen Pasuruan restaurant more than 2 (two) times. The research results show that simultaneously there is a positive and significant influence between the price, product quality and service quality variables on customer satisfaction, but partially only the product quality variable has no effect on customer satisfaction at the Mie Satan Prigen Pasuruan Restaurant.
Pengaruh Ulasan Produk, Kepercayaan dan Harga terhadap Keputusan Pembelian Produk Kecantikan di Marketplace Shopee Setyaningrum, Vira; Pebrianggara, Alshaf; Indayani, Lilik
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1965

Abstract

This research aims to determine the influence of product reviews, trust, and price on purchasing decisions for beauty products on the Shopee Marketplace. This research is a quantitative study with data obtained from distributing questionnaires which were measured using the Linkert scale. The sample in this study amounted to 96 people with a sampling technique, namely the purposive sampling method. The results of this research conclude that there is a positive and significant influence between the product review, trust and price variables on the decision to purchase beauty products on the Shopee marketplace, both simultaneously and partially.
Analysis of Hedonic Shopping Value, Fashion Involvement on Impulse Buying with Shopping Lifestyle and Positive Emotion as Intervening Variables in Malls: Analisis Hedonic Shopping Value, Fashion Involvement terhadap Impulse Buying dengan Shopping Lifestyle dan Positive Emotion sebagai Variabel Intervening pada Mall Yuhanda, Rihadatul Aisy; Indayani, Lilik; Rizal, As’at; Sari, Dewi Komala
Indonesian Journal of Innovation Studies Vol. 14 (2021): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3907.303 KB) | DOI: 10.21070/ijins.v14i.542

Abstract

This study aims to determine the Hedonic Shopping Value Analysis, Fashion Involvement of Impulse Buying with Shopping Lifestyle and Positive Emotion as Intervening Variables at SOGO Tunjungan Plaza Surabaya. The sample used is 100 respondents. Samples were taken by incidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Hedonic shopping value has an effect on impulse buying. Fashion involvement has an effect on impulse buying. Hedonic shopping value has an effect on shopping lifestyle. Shopping lifestyle has an effect on fashion involvement. Hedonic shopping value has an effect on positive emotion. Fashion involvement has an effect on positive emotion. Hedonic Shopping Value has an effect on impulse buying. Shopping lifestyle has an effect on positive emotion. Positive emotion has an effect on impulse buying.
Brand Equity, Service Quality, and Price on Fast Food Purchase Decisions in Sidoarjo: Ekuitas Merek, Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian Makanan Cepat Saji di Sidoarjo Putri, Novithalya Bella Tiara; Indayani, Lilik
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.103 KB) | DOI: 10.21070/ijins.v21i.771

Abstract

The type of research used in this research is quantitative research with associative explanatory method, where this associative relationship is used to determine the relationship between two or more variables that are shown in a causal relationship or cause and effect. ). The samples taken in this study were Hisana Fried Chicken consumers in Sidoarjo who had visited and bought 100 respondents. Based on the Simultaneous F test, the value of sig = 0.00 and the value of = 0.05 means that P < then H0 is rejected, meaning that there is an influence of brand equity, service quality and prices on the purchasing decisions of Hisana Fried Chicken in Sidoarjo, It is expected that respondents will pay more attention and consider in making purchases of goods and services so as to further increase the effectiveness of purchases and consumer convenience.
The Influence of Product Quality, Price and Promotion on Purchase Decisions of Cosmetic Products in Sidoarjo: Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Kosmetik di Sidoarjo Saharani, Andina; Indayani, Lilik
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.02 KB) | DOI: 10.21070/ijins.v21i.778

Abstract

Skincare is becoming a major necessity for women. With so many products circulating in Indonesia, it makes it difficult for women to choose according to their needs The purpose of this research was to determined The Effect of Product Quality, Price and Promotion on Purchase Decision of Emina Skincare Product in Sidoarjo. This research is a descriptive study using quantiative methods. The population in this research is woman who had used and buy Emina Skincare. Sampling using Non Probablity Sampling technique. The number of samples used is 80 respondents. The Data collected using quisionnaire method and the data analysis used is multple linier regression analysis using the SPSS Statistics version 22.The results of the study show and prove the influence of Product quality, price and promotion on the decision to purchase emina skincare in Sidoarjo partially and simultaneosly.
Co-Authors Achmad Zilmam Sadad Abu Kautsar Adam Jody Suwarno Suwarno Adelia, Wahyu Adinda, Taskia Putri Afifah, Faridatul Nur Agil Panji Susilo Ahmed, Zuhal Yussi Al Machfudz Alam, Imam Bahrul Aldi Dwi Mahendra Almirah, Olga Violyta Alshaf Pebrianggara Alshaf Pebrianggara Amaliyah, Fitrotul Ananda Mety Amelia Andira, Delsy Angga Putra Anggita, Vierlyana Anggraini, Elisah Fitri Angraeni, Dian Fransisca Dewi Nur Anwar, Mib Vakul Hadi aprilia imaniar Aprilia, Rizka Wahyu Aprilya, Arintha Galuh Arif , Fikri Rohman Arini Tri Purwanti Atika Dwi Wardani Atikha Sidhi Cahyana Awalya, Salma Rizky Bachtiar, Muhammad Rizki Bahalwan, Faiz Basysyar Hasna Choirunnisa, Nurussyahidah Chusnah, Yunia Najachatul Citrawati, Fonny Dwi Dalila Ali Al Chotib Darmayanti, Ilga Dewi Detak Prapanca Dewi Komala Sari Dewi, Ayu Tri Tungga Dhea Ariesta Dhea Nabella Meirani Dian Bagus Mujisantoso Dwi Nurita Eki Wulanfitri Ellysa Aristha Dewi Erni Fatmawati Errinda Ayu Dwi Pramesti Fahim Ridho Irawan Fahmi, Moh Farahdilla, Sherin Faridatul Nur Afifah Faridatul Nur Afifah Fatimatuz Zahro Fauziah Noralia Fa’una, Dyah Atia Mayang Febriansyah, Rizky Eka Febrianti, Davina Avrilia Febriyanti , Sofia Naya Firmansyah, Rama Ade Fitria, Lailatul Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fizza Ainun Yaumil Rahmatika Galuh Ratmana Hanum Gerung, Vido Michael Gumardi, Yuanita Seva Habibatullah, Nida’ul Firda Azhari Hana Fitania Indri Leksono Harijono, Dyah Alifia Wulandhari Hazaeirin Hazaeirin Herdianto, Moch Sigit Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hermawan, Diky Hidayat , Rahmat Humroh, Faizatul Hutagaluh, Gigih Iin Aniyati Ilmi, Rosa Devi Fitrotin Imaniar, Aprilia Imroatul fauziyah, Imroatul Intan Ainun Majid Irawan, Fahim Ridho Islamia, Nanda Putri Izzatur, Aruni Jamilah, Hafshah Julianto, Rachmat Kholida, Anzely Rohmatul Kiki amelia Kiki Amelia, Kiki Kumara Adji Kusuma Kurnia, Indah Nillam Larasati , Yesika Lina Permatasari Mahendra, Danar Putra Margie, Maryam Wiyar Mariani, Anti Marta, Aurelia Putri Maulana Hila Julian Salasa Maulidiyah, Nur Laili Miftahorrotmat, Agus Misti Hariasih Moch Agung Kurniawan Moch Fani Andrian Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Moh Mauludin Ihsan Mohammad Rifai Mokhammad Thoriq Al Khaq Muazaroh, Nailahtul Muhammad Haris Rahmadana Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Nabila Uswatul Aprianti Nadifah, Khoirun Nadifah Naily Fitria Faroha Ningrum, Ridiya Nur Fadila, Rahmatul Nur Kholidah Nurhasanah, Zenith Nurindrawati, Feny Yuan Nurwanto, Virgiawan nuzulaturrayhan, muhammad Oetarjo, Mas Pebrianggara , Alshaf Pramana, Sugianto Eko Priamitra, Caraka Purnami, Charina Laras Puspitasari, Natasya Dwi Putri, Novithalya Bella Tiara Rachmawati, Errina Raden Dicky Anugrah Pamungkas Rahmah Setiawati Rahmat Hidayat Rahmat Hidayat Rahmatika , Fizza Ainun Yaumil Rahmawati, Riza Dwi Rifai, Moh Rifdah Abadiyah Rischawati, Novita Rita Ambarwati Sukmono Rizal, As'at Rizal, As’at Rizky Eka Febriansah Rosdiana, Monica Sabnatia Fanani Sadilah, Ainun Saharani, Andina Saifudin, Muhamad Vicky Sari, Elda Premesta Septanaya, Erneisha Adiesti setiawan, akhmad david Setyaningrum, Vira Sherin Farahdilla Sobirin, Yusuf Subroto, Anggraini Cahyaning Tias Suci Wulandari Sudarso, Satrio Sukmono, Rita Ambrawati Sumartik Sumartik, Sumartik Sumartik Supardi Supardi Supardi Surya Farhan Permadi Suwarno, Adam Jody Suwarno Syafrianda, Adityan Syayidati Mauliah Tinah, Tinah Tinanto, Bagus Tegar Ubaidillah, Hasan Vebia Afni Riszaini Vera Firdaus Viranti, Adelia Eva Wardana, Oktavia Putri WDP, Al Machfudz Widyasmara, Bunga Aulia Yuhanda, Rihadatul Aisy Yulia Ambarsari Yunitasari, Yayuk Zalfa, Khairina Vindy Zuhroh, Siti