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A PENGARUH HARGA, KUALITAS PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PB 21 KOTA METRO: PENGARUH HARGA, KUALITAS PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PB 21 KOTA METRO Lystiawan; Febriyanto; Marhaban Sigalingging; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.8772

Abstract

The purpose of this study was to determine whether there is an influence of product quality, price, and company image on purchasing decisions of PB 21 Metro City consumers. This study uses a quantitative method by measuring research variables using an instrument in the form of a questionnaire given by PB 21 consumers in Metro City. The population of the study was all PB 21 consumers with samples taken using the probability sampling technique using the Cocran formula so that the number of samples found during the research period was 96 people. The questionnaire data that had been collected was then analyzed using the multiple linear regression formula. The results of the study showed that partially Product Quality influenced product purchasing decisions of consumers in PB 21 Metro City. The price variable had a negative effect on product purchasing decisions in PB 21 Metro City. Company image influenced purchasing decisions in PB 21 Metro City, and the variables of product quality, price, and company image simultaneously influenced purchasing decisions. This means that good product quality, accompanied by relatively affordable product prices and coming from shopping centers that are known to be cheap and complete, will provide a higher chance of purchasing decisions
PENGEMBANGAN SISTEM PENENTUAN MAHASISWA BERPRESTASI DENGAN PENDEKATAN SIMPLE ADDITIVE WEIGHTING MENGGUNAKAN PEMBOBOTAN ENTROPY PADA UNIVERSITAS MUHAMMADIYAH METRO mahdaleni; Febriyanto; Marhaban Sigalingging; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.9146

Abstract

This study aims to find the criteria for decision making for determining outstanding students and how to develop a system for determining outstanding students with the Simple Additive Weighting approach using entropy weighting at Muhammadiyah Metro University. This study uses a survey method with a quantitative descriptive approach. Data collected were 100 student respondents from 7 faculties at Muhammadiyah Metro University. Data analysis with the Simple Additive Weighting approach steps using entropy weighting. The results of the study show that there are several types of criteria used, namely: IPK, number of attendance, involvement in scientific activities, english language competence, sports and arts achievements, and experience in organizations. The Simple Additive Weighting method with entropy weighting is able to provide objective and accurate ranking results as well as mathematical and scientific, so that decisions are fairer and more measurable. This study provides suggestions for the need to add more comprehensive criteria such as community service, entrepreneurial activities, and international recognition that will enrich the assessment and reflect the quality of students more comprehensively. Keywords: Outstanding students, simple additive weighting, entropy weighting.
Spiritual Leadership dan Employee Engagement Terhadap Produktivitas SDM Syariah Marlina, Leni; Misnah; Urbac, Juliyani; Wangge, Trivonia Dona Lau; Febriyanto; Sunarto, Sunarto
Indo-MathEdu Intellectuals Journal Vol. 7 No. 4 (2026): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i4.7191

Abstract

Human resource (HR) productivity in sharia-based organizations is a crucial aspect in enhancing organizational effectiveness and competitiveness. However, increased productivity is influenced not only by technical competence but also by leadership factors based on spiritual values ​​and employee engagement to the organization. This study aims to analyze the role of spiritual leadership and employee engagement in improving HR productivity in sharia-based organizations. This study used a library research method with a qualitative approach. Research data were obtained through a review of various relevant literature, such as scientific articles, books, and other academic sources that discuss spiritual leadership, employee engagement, and HR productivity from a sharia perspective. Data were analyzed using content analysis techniques through the stages of identification, grouping, interpretation, and synthesis of various literature findings. The results of the study indicate that spiritual leadership plays a role in building employee values, motivation, and commitment through leadership oriented towards meaning, ethics, and spiritual values. In addition, employee engagement is a crucial factor in driving involvement, loyalty, and increased work productivity. Thus, the integration of spiritual leadership and employee engagement can be a strategy for sharia-based organizations in developing productive and sustainable HR.
Analisis Pengelolaan Keuangan Dana Desa Terhadap Peningkatan Pembangunan Sumber Daya Desa Kauman Kotagajah Kabupaten Lampung Tengah: Tri Octagina, Ferira Zemni; Febriyanto; Ali, Karnila
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.6704

Abstract

This research aims to find out whether Village Fund Management has been implemented effectively in improving resource development in Kauman Village, Kota Gajah District. The type of research used is descriptive qualitative research. This research analyzes data by describing or describing the collected data as a question with the aim of making conclusions that apply to the general public and generalizing using analysis. The instruments used in this research were interviews and observations. The research results show that village fund management has been implemented quite effectively in increasing village resource development. The effectiveness of the management of the Kauman Village Fund, Kota Gajah District, Central Lampung Regency in the physical development of Kauman Village, Gajah City District, Central Lampung Regency, has been quite effective or felt directly by the community so that it can improve community welfare.