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All Journal As-Salam: Jurnal Studi Hukum Islam & Pendidikan Journal of Computer Science and Informatics Engineering (J-Cosine) Tahdis: Jurnal Kajian Ilmu Al-Hadis Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Manajemen DIVERSIFIKASI Juris Humanity: Jurnal Riset dan Kajian Hukum Hak Asasi Manusia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha SIMPLEX: Journal of Economic Management Sunan Kalijaga: Islamic Economics Journal Akademika Journal of Managiere and Business PESHUM Integrasi: Jurnal Ilmiah Teknik Industri ASPIRATOR - Journal of Vector-Borne Diseases Studies Jurnal Pendidikan Guru Profesional
Febriyanto
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Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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A PENGARUH HARGA, KUALITAS PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PB 21 KOTA METRO: PENGARUH HARGA, KUALITAS PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PB 21 KOTA METRO Lystiawan; Febriyanto; Marhaban Sigalingging; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.8772

Abstract

The purpose of this study was to determine whether there is an influence of product quality, price, and company image on purchasing decisions of PB 21 Metro City consumers. This study uses a quantitative method by measuring research variables using an instrument in the form of a questionnaire given by PB 21 consumers in Metro City. The population of the study was all PB 21 consumers with samples taken using the probability sampling technique using the Cocran formula so that the number of samples found during the research period was 96 people. The questionnaire data that had been collected was then analyzed using the multiple linear regression formula. The results of the study showed that partially Product Quality influenced product purchasing decisions of consumers in PB 21 Metro City. The price variable had a negative effect on product purchasing decisions in PB 21 Metro City. Company image influenced purchasing decisions in PB 21 Metro City, and the variables of product quality, price, and company image simultaneously influenced purchasing decisions. This means that good product quality, accompanied by relatively affordable product prices and coming from shopping centers that are known to be cheap and complete, will provide a higher chance of purchasing decisions
PENGEMBANGAN SISTEM PENENTUAN MAHASISWA BERPRESTASI DENGAN PENDEKATAN SIMPLE ADDITIVE WEIGHTING MENGGUNAKAN PEMBOBOTAN ENTROPY PADA UNIVERSITAS MUHAMMADIYAH METRO mahdaleni; Febriyanto; Marhaban Sigalingging; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.9146

Abstract

This study aims to find the criteria for decision making for determining outstanding students and how to develop a system for determining outstanding students with the Simple Additive Weighting approach using entropy weighting at Muhammadiyah Metro University. This study uses a survey method with a quantitative descriptive approach. Data collected were 100 student respondents from 7 faculties at Muhammadiyah Metro University. Data analysis with the Simple Additive Weighting approach steps using entropy weighting. The results of the study show that there are several types of criteria used, namely: IPK, number of attendance, involvement in scientific activities, english language competence, sports and arts achievements, and experience in organizations. The Simple Additive Weighting method with entropy weighting is able to provide objective and accurate ranking results as well as mathematical and scientific, so that decisions are fairer and more measurable. This study provides suggestions for the need to add more comprehensive criteria such as community service, entrepreneurial activities, and international recognition that will enrich the assessment and reflect the quality of students more comprehensively. Keywords: Outstanding students, simple additive weighting, entropy weighting.
Co-Authors AGUS SETIAWAN Alexandra Hukom Ali, Karnila Andesta Anggarina, Rimma Anggraini Arien, Arien Armadiana Hutari Assery, Syeh AYU OKTASARI Bambang Suhada Bella Selviana Putri Brian Ganas Kalista Desy Asyati Desy Labora Banjar Nahor Devita Febrianti Dies Hendra WW Emawati Fahsya Zshulhan Giling, Mustamin Halil Akhyar Hanifah Febriana Cahyani Hendayani, Nia Himawan Sutanto, Himawan I Gede WD I Gede WD Permadi Iqrom, Sahidul Irpan Pahlepi, Rahman Junianto, Arwan Khairani, Adilla Khaliq, Aisyah Kholid Mawardi Kuncoro Budi Riyanto Lubis, Dharmawan Lystiawan mahdaleni Marhaban Sigalingging Merti Megawaty Muhammad Iqbal Raissilki Muhammad Umar Riandi Muhammad Umar Riandi Mutiara Wika Azyaza Nani Septiana Nasution, Verawati Nouval Aqil Rakhman Prihantini, Nabila Putri, Salwa Adisa Rafael Prasetyo Silaban Rahayu Hasti Komaria Rahayu Hasti Komaria, Rahayu Hasti Rahman Irpan Pahlepi Regania Pasca Rassy Rheinhardt Sandi Priyono Rindiyani Riyanto, Kuncoro Budi Santoso SANTOSO SANTOSO Sari, Dick Ratna Sigalingging, Marhaban Sri Marlina, Sri Suana, Irma Suhada, Bambang Sulastiningsih Sumarno Surayya, Rafeyfa Aynuha Suryadi Suwarto Suwarto Taufik Hidayat Thalib, Abdullah Thalib Vivin Mahdalena Vivin Mahdalena, Vivin Wahyudi, Buwang Widodo, Deny Edy Yulia Ardianti Yulian Taviv Yulian Taviv