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Slamet
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Journal : Jurnal Manajemen USNI

 1 
PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT.BERSIH SEHAT CABANG PURI KENCANA JAKARTA BARAT (STUDI PELANGGAN BERSIH SEHAT PURI KENCANA) Slamet; Lucy Nancy
Jurnal Manajemen Vol 7 No 1 (2022): Volume 7 Nomor 1 Tahun 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.154 KB) | DOI: 10.54964/manajemen.v7i1.239

Abstract

The purpose of this study was to determine the effect of price, facilities and service quality on customer satisfaction at PT.Bersih Sehat Puri Kencana simultaneously or partially. The number of respondents in this study were 100 people. This research is a descriptive study with a causal associative approach. Sampling using non-probability sampling technique. The data analysis technique uses multiple linear regression analysis accompanied by the F test (simultaneous), t test (partial), and the coefficient of determination (Adjusted R Square) with the help of SPSS 20 software. The results of this study show simultaneously (F test) Price, Facilities and Service quality has a significant and significant effect on customer satisfaction. Partially (t test) shows that price, facilities and service quality, while price and service quality have a significant effect on Purchase Decisions. With a coefficient of determination (Adjusted R Square) of 41%, it means that customer satisfaction cannot be explained by price, facilities and service quality, while 59% of purchasing decisions are influenced by variables not explained in this study.
Co-Authors Agus Sulastio Agus Wiranata Agustinus Tamo Bapa Ahmad Muhibbin Ainun Fitri Mughiroh Al-Farisi, Nizar Ahmad Alfanda, Dea Angelina Anggraini, Maya Lestari Anik Gufron Anita Dewi U Anwari Ari Nuswantoro Arif Setia Sandi A. Asyifa Urohmah, Isma As’ady, Mustofa Atingul Chusna Budi Suhendro Dani Ramdani, Dani Denni Lesmana Dinasti Aprillia Eka Syahrul Afrian Elfrida Ratnawati Eniya Listiani Dewi Erlin Melani Ety TDC Fadilah Putri, Najah Faizal Rizky Yuttama Fitrah Yuliawati Fitri Puji Rahmawati Grace Maria Fitricia Panggabean Hamdani Hana Salsabila Hendriana, Benny Hery Susanto Indrayati Indrayati Ismil Mubarok Isnan Murdiansyah Istanto, Iwan Jamaliatul B Juhan Syah, Fahmi Kamarza Mulia, Kamarza Karima KHOIRUNNISA Kurnia Al Fandi Lesmana, Denni Lianti Putri, Puspita Lucy Nancy Lukman Sholeh M Wildan Purnama M. Makruf Al Arif Manshur, Fauzan Al Mariana Matsuri Maulidiyah Salim miftah nugroho Miswan Ramdani Mochammad Arifin Mohammad Jusak Mohammad Nurul Huda Muhammad Irfan muhammad irfan Muis, Ahmad Munajat Munajat, Munajat Nadifa Ariya Maulinda Ningrum, Eva Veronika Cahya Nisa, Dea Izatin Nuniek Nizmah Fajriyah Nur Husna Afandi, Alia Nurul amin, Nurul Nuryanti Oktarina, Yetti Oktaviani Adhi Suciptaningsih Pahlewi, Reza Mina Pajri, Ari Purwati Latifah, Linatri Putra, Galih Rangga Ramadhan, Genta RATNAWATI Ria Ester Riky, Moh. Rio Natanael Wijaya Riska Pristiani Rita Arbianti Rokhmat Arifianto Rosidi, Mohammad Rustamadji, Ryan Rafi Rustanto R Saddam Husein, Saddam Samsul Rosadi Santoso, Calvin Sartika, Farahiyah Sartika Setiani Sianipar, Ronald Sigit Adi Setiawan sigit prasojo Siti Aisyah Soekorini, Noenik Subekti Suhari Sulaiman , Robi Suryapranata, Bryan Tamo Bapa, Agustinus Tania Surya Utami Teguh Santoso Teguh Sutanto Tiur Elysabeth Trianingsih Eni Lestari Triwibowo, Deny Nugroho Tsamara Bunga Maulida Tutut Wurijanto Uus Ruswandi Widana, Alit Widiastuti, Eko H Wildan Mahmudin Yanto Maulana Restu Yati, Mirta Dwi Yuswan Muharam