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All Journal JURNAL ECONOMIA Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Humanism : Jurnal Pengabdian Masyarakat International Journal of Community Service JIMEBIS Asian Journal of Community Services (AJCS) Borneo : Journal of Islamic Studies Indatu Journal of Management and Accounting International Journal of Kita Kreatif Jurnal Pengabdian Bakti Akademisi Rekayasa Mekanika: Jurnal Ilmiah Teknik Mesin Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Nizam, Ahmad
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Journal : International Journal of Kita Kreatif

 1 
The Influence of Country of Origin, Product Involvement, and Halal Brand Awareness on the Purchase Decision of Samyang Instant Noodles in Banda Aceh City Hawa, Aqlima Putri; Nizam, Ahmad; Umuri, Khairil
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.48774

Abstract

This study aims to examine the influence of Country of Origin, Product Involvement, and Halal Brand Awareness on the purchase decision of Samyang instant noodles in Banda Aceh. Data were collected through questionnaires distributed to 170 respondents who had previously purchased Samyang products. The sampling technique used was purposive sampling combined with proportional sampling. Data analysis was conducted using multiple linear regression. The results show that both partially and simultaneously, Country of Origin, Product Involvement, and Halal Brand Awareness have a significant influence on purchase decisions. The Country of Origin variable indicates that positive perceptions of a products country of origin can increase consumer trust. Product Involvement shows that higher consumer engagement with a product increases the likelihood of purchase. Halal Brand Awareness demonstrates that consumer awareness of halal labels influences purchase decisions, especially in predominantly Muslim regions. These findings are expected to contribute to a better understanding of consumer behavior toward imported products and can serve as a reference for businesses in designing marketing strategies that align with the preferences and values of consumers in the research area.
THE EFFECT OF ISLAMIC MARKETING MIX AND BRAND IMAGE ON PURCHASING DECISIONS AT CANTING BATIK STORES IN BANDA ACEH Mauliani, Mela; Nizam, Ahmad
International Journal of Kita Kreatif Vol 1, No 4 (2024): International Journals Kita Kreatif Vol.1 No. 4 November 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i4.41705

Abstract

The study aims to determine the effect of Islamic marketing mix and brand image on purchasing decisions at batik canting shops in Banda Aceh. This research uses quantitative methods, where the population used in this study are canting batik customers with a sample of 82 respondents obtained through purposive sampling technique. The data used in this study are primary data. Primary data was obtained from distributing questionnaires to respondents. The analysis used is Multiple Linear Regression. The results of this study indicate that partially the product and brand image variables have no effect on purchasing decisions, while the price, place, and promotion variables partially have a positive and significant effect on purchasing decisions. Then simultaneously, the variables of product, price, place, promotion and brand image have a positive and significant effect on purchasing decisions at the Canting Batik shop in Banda Aceh. Therefore, it is hoped that the cantng batik shop can pay more attention to brand image and improve products both in terms of quality and quantity.Keyword : Islamic Marketing Mix,Brand Image, purchasing decisions
THE INFLUENCE OF SELF EFFICACY, BUSINESS CAPITAL, CREATIVITY AND RELIGIOSITY ON THE SUCCESS OF UMKM BUSINESS OF MELINJO CHIPS IN PIDIE DISTRICT Nufus, Zakiatun; Nizam, Ahmad
International Journal of Kita Kreatif Vol 1, No 2 (2024): International Journals Kita Kreatif Vol.1 No. 2 Mei 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i2.38324

Abstract

This study aims to analyze the effect of self efficacy, business capital, creativity and religiosity on the success of MSMEs of melinjo chips. The sample used in the study amounted to 83 respondents selected using the Proportional Stratified Random Sampling technique. The data analysis technique used is multiple linear regression analysis using SPSS. The results showed that self efficacy, business capital and religiosity partially had a significant effect on business success in MSMEs of melinjo chips in Pidie Regency, but creativity partially had no significant effect on business success in MSMEs of melinjo chips in Pidie Regency. Simultaneously, self efficacy, business capital, creativity, and religiosity affect business success in melinjo chips MSMEs in Pidie Regency. It is hoped that business actors of melinjo chips MSMEs in Pidie Regency can increase selfefficacy, business capital, creativity and religiosity to get business success in their business.
Co-Authors A. Sakir, A. Abd Karim, Mohd Rahimie bin Ade Irma Suryani Adnan, Muhd Amanatillah, Dara Amir, Fakhrurrazi Amri Aqil, Atallah Aurman, Aurman Azuddin Yakob, Noor Bambang Bambang Budin, Dg Safrina Ag BZ, Fazli Syam Chan, Syafruddin Chenny Seftarita Cut Aprilia Dahlan, Haris Bin Darwanis Darwanis Dedi Suryadi Dewi, Nurfitria Evi Mutia Faisal Faisal Farid Farid, Farid Farid Mulana Fatahillah, Habib Halim, Hendra Halimatussadiah, Halimatussadiah Halimatussakdiah Halimatussakdiah Hamdi Harmen Haris Riyaldi, Muhammad Hawa, Aqlima Putri Hermawan, Yudi Idris, Sofyan Ikhsan In-In Hanidah Iskandarsyah Madjid, Iskandarsyah Ismail, Adawiyah Jalaluddin Jalaluddin Jannah, Rauzatul Jhon Andra Asmara Kesuma, T. Meldi Khairat, Ummil Lada, Suddin Long, Ahmad Sunawari bin M. Shabri Abd. Majid Mahdani, Mahdani Mauliani, Mela Muhammad Adam, Muhammad Muhammad Haris Riyaldi, Muhammad Haris Muhammad Syahrizal, Teuku Mukhlis Yunus Nabilah Nabilah Nasution, Lisa Elianti Nisva, Raisa Ullya novindra . Nufus, Zakiatun Nurma Sari, Nurma Nuryadi, Rio Arian Syaputra Othman, Razali Bin Qashmal, Muhammad Rakhmawati, Lenny Ratna Mulyany, Ratna Ridwan Nurdin Riha Dedi Priantana Rivani, Rivani Rizqi, Muhammad Fauzil Runaika, Nafisya Said Musnadi Sakir, A Saputra, Al Mahfud Sari, Meutia Dwi Novita Sartiyah Siregar, M. Ridha Siregar, Muhammad Ridha Sri Rezeki Syahriyal Taufiq Carnegie Dawood Teuku Meldi Kesuma, Teuku Meldi Tiarni, Risa Umuri, Khairil Yaacob, Salmy Edawati Zahrani, Nazila Zahri Hamat