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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Briliant: Jurnal Riset dan Konseptual International Journal of Artificial Intelligence Research Edumaspul: Jurnal Pendidikan Journal of Humanities and Social Studies International Journal of Business Studies Emerging Markets : Business and Management Studies Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Sustainable: Jurnal Kajian Mutu Pendidikan Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Journal of Sustainable Community Development (JSCD) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Jurnal Penelitian Chanos Chanos Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat) Journal of Social Science and Business Studies Salus Publica Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat
Anantadjaya, Samuel PD
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Journal : Apollo: Journal of Tourism and Business

 1 
How Does Service Affect the Usage of Transportation in Indonesia: A Study Between Gojek, Grab, and Blue Bird Taxi Nawangwulan, Irma M; Anantadjaya, Samuel PD; Samuel, DC Ethan; Samuel, Daniella Christy Eryn; Lahuddin, Abdul Haris
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.367

Abstract

This paper examines the service marketing between three-most-popular private transportation in Indonesia which are Gojek, Grab and Blue Bird taxi. Not only will this paper discuss on the matter of service that performed by each company but also analyzed the positive outcomes and opinions about steps that needed to be taken immediately by each company. A comparison data will be performed to compare the service outcome from the customers which gotten from the primary data. The primary data contains of questionnaires that were distributed to the customers for each company. Needed to be taken into the account for each company that service marketing is one of the leading factors on how the brand image and performance of the company will be judged.
Co-Authors ABDUL HARIS LAHUDDIN Abdurohim Abdurohim, Abdurohim Agus Rachmat, Timotius Agus Supriyanto Ahmad, Srifatmawati Alamsyah - Alfiana Alfiana Alfiyanto, Afif Aman Wirakartakusumah Anggreni, Made Ayu Anugriaty Indah Asmarany Assery, Syeh AYU LESTARI Azizi, Muhammad Bahtiar Efendi Daniella CE Samuel DC Ethan Samuel desi kristanti, desi Devy Sofyanty Diawati, Prety Dina Fahma Sari, Dina Fahma Donny Dharmawan Erlin Dolphina Farid Ardyansyah Fatimah Malini Lubis Gede Wirabuana Putra Ginting, Sunardi Hadiati, Lia Hamdany, Mohammad Azharie Hasbi, Hariandy Hasibuan, Renika Hendy Tannady Hermiyetti, Hermiyetti - Heryadi, Ferry Irdawati Irdawati Irma M Nawangwulan Irma M. Nawangwulan Irwan Moridu Isna Juwita Iswahyu Pranawukir Jayanti, Ansri Jayanto, Imam Kadeni Kadeni, Kadeni Kusnadi, Eko Kusumawati, Diana Anggraini LAHUDDIN, ABDUL HARIS lestari, winda Leuhery, Ferdy LISTIANA SRI MULATSIH Lumentah, Natalia Reyne Mardikawati, Budi Mardikawati Maskikit, Coleta Mohammad Wahiddudin Muklis Muklis Nawangwulan, Irma M Nurdiani, Tanti Widia Nurfadilah, Dety Nurhayati, Eni Candra PA Andiena Nindya Putri Pratama, Sasotya Rachmat, Timotius A Rakhmawati, Eni Ramli, Akhmad Ratnawati Ratnawati Rihfenti Ernayani sabil sabil, sabil Saliu, Fluturim Samuel, Daniella CE Samuel, Daniella Christy Eryn Samuel, DC Ethan Sari , Dyan Prawita Sari, Ade Risna Sasotya Pratama Setio, Yusuf Budi Setyawan, Antonius Ary Sjahruddin, Herman Sri Purwati, Sri St. Sukmawati. Sufyati HS Sukma , Agus Hitopa Sukma Sulawati, Sulawati Sumartono Sumartono Susanto Susanto Suwandi Ng Timotius Agus Rachmat Timotius Agus Rachmat, Timotius Agus Upik Djaniar Verawaty Verawaty Vivi Adeyani Tandean, Vivi Adeyani Wahiddudin, Mohammad Yuliawati, Minar Zahirsjah, Rifa Zulaecha, Hesty Erviani