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Anantadjaya, Samuel PD
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Journal : Jurnal Pengabdian Kepada Masyarakat Kalam

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Pelatihan Branding Produk UMKM Berbasis Media Sosial Untuk Wirausaha Muda di Ciputat, Tangerang Selatan: Desain Logo, Feed Instagram dan Storytelling Produk Secara Digital Alamsyah, Alamsyah; Sari , Dyan Prawita; Sukma , Agus Hitopa Sukma; Nawangwulan, Irma M; Anantadjaya, Samuel PD
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i2.380

Abstract

Social media-based product branding is one of the keys to the success of MSMEs in building identity and increasing competitiveness amidst an increasingly competitive digital market. In the Ciputat area, South Tangerang, many young entrepreneurs have business potential but still face limitations in designing effective digital branding strategies. Responding to this challenge, this community service activity is designed to increase the digital branding capacity of young entrepreneurs through logo design training, Instagram feed management, and the preparation of communicative and attractive product storytelling. This activity is carried out with a participatory approach through the stages of identifying participant needs, preparing contextual training modules, practicing direct content design and production, and evaluating participant abilities through pre-tests and post-tests. The training results showed a significant increase in the understanding of the concept of digital branding and the technical skills of participants in creating consistent visual elements and conveying product value through narratives on social media. This program is expected to strengthen the brand identity of MSMEs and open up opportunities for digital market expansion for young entrepreneurs in the area.
Co-Authors ABDUL HARIS LAHUDDIN Abdurohim Abdurohim, Abdurohim Agus Rachmat, Timotius Agus Supriyanto Ahmad, Srifatmawati Alamsyah - Alfiana Alfiana Alfiyanto, Afif Aman Wirakartakusumah Anggreni, Made Ayu Anugriaty Indah Asmarany Assery, Syeh AYU LESTARI Azizi, Muhammad Bahtiar Efendi Daniella CE Samuel DC Ethan Samuel desi kristanti, desi Devy Sofyanty Diawati, Prety Dina Fahma Sari, Dina Fahma Donny Dharmawan Erlin Dolphina Farid Ardyansyah Fatimah Malini Lubis Gede Wirabuana Putra Ginting, Sunardi Hadiati, Lia Hamdany, Mohammad Azharie Hasbi, Hariandy Hasibuan, Renika Hendy Tannady Hermiyetti, Hermiyetti - Heryadi, Ferry Irdawati Irdawati Irma M Nawangwulan Irma M. Nawangwulan Irwan Moridu Isna Juwita Iswahyu Pranawukir Jayanti, Ansri Jayanto, Imam Kadeni Kadeni, Kadeni Kusnadi, Eko Kusumawati, Diana Anggraini LAHUDDIN, ABDUL HARIS lestari, winda Leuhery, Ferdy LISTIANA SRI MULATSIH Lumentah, Natalia Reyne Mardikawati, Budi Mardikawati Maskikit, Coleta Mohammad Wahiddudin Muklis Muklis Nawangwulan, Irma M Nurdiani, Tanti Widia Nurfadilah, Dety Nurhayati, Eni Candra PA Andiena Nindya Putri Pratama, Sasotya Rachmat, Timotius A Rakhmawati, Eni Ramli, Akhmad Ratnawati Ratnawati Rihfenti Ernayani sabil sabil, sabil Saliu, Fluturim Samuel, Daniella CE Samuel, Daniella Christy Eryn Samuel, DC Ethan Sari , Dyan Prawita Sari, Ade Risna Sasotya Pratama Setio, Yusuf Budi Setyawan, Antonius Ary Sjahruddin, Herman Sri Purwati, Sri St. Sukmawati. Sufyati HS Sukma , Agus Hitopa Sukma Sulawati, Sulawati Sumartono Sumartono Susanto Susanto Suwandi Ng Timotius Agus Rachmat Timotius Agus Rachmat, Timotius Agus Upik Djaniar Verawaty Verawaty Vivi Adeyani Tandean, Vivi Adeyani Wahiddudin, Mohammad Yuliawati, Minar Zahirsjah, Rifa Zulaecha, Hesty Erviani