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Noorhapizah
Universitas Lambung Mangkurat
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Brand Image Strategy in Increasing the Number of New Students Risma Aryanthi, Ayu; Novitawati, Novitawati; Noorhapizah, Noorhapizah
Journal of English Language and Education Vol 10, No 5 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i5.1164

Abstract

This study aims to analyze the brand image strategy implemented by PAUD IT Athaira in Banjarbaru City in increasing the number of students. In the midst of fierce competition between educational institutions, building an institutional image (brand image) is one of the important strategies to maintain its existence and attract public interest. The selection of the right method and relevant to the condition of the institution is a crucial factor in building a positive image, both internally and externally. Educational institutions need to formulate positioning, brand value, and marketing concepts that are able to reflect competitive advantages. This study uses a qualitative approach with data collection techniques through in-depth interviews, observations, and documentation. The informants in this study include school principals and teachers. The results of the study show that the brand image strategy through the 7P marketing mix approach implemented by PAUD IT Athaira has a positive impact on increasing the number of students every year and increasing public awareness of the existence and quality of the institution. These findings show that a strategic and sustainable approach in building brand image has significant practical implications in strengthening the competitiveness of educational institutions in the modern era.
Pendampingan Implementasi Aplikasi e-Bangkit Berbasis Android untuk Meningkatkan Efisiensi dan Implementasi P5 Berbasis Kearifan Lokal di KKG Aluh-aluh Kabupaten Banjar Noorhapizah; Yogi Prihandoko; Agus Rifani Syaifuddin; Diani Ayu Pratiwi; Mubarok
Jurnal Pengabdian Masyarakat - PIMAS Vol. 4 No. 3 (2025): Agustus
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v4i3.2024

Abstract

This article aims to describe the mentoring program for the implementation of the e-BANGKIT Android-based application for teachers in the Aluh-aluh Teacher Working Group (KKG) in carrying out the Pancasila Student Profile Strengthening Project (P5) based on local wisdom. The program was motivated by the limited educational infrastructure in wetland areas, which hampers efficiency in administration and documentation of learning. The applied methods included workshops, intensive training, field assistance, the establishment of digital school driving teams, and periodic evaluations. These stages were designed to enhance teachers’ digital literacy, strengthen competencies in integrating technology, and ensure the program’s sustainability after the mentoring phase. The results show that the use of e-BANGKIT simplifies P5 administration, improves teachers’ skills in managing digital data, and facilitates systematic documentation of local wisdom–based activities. Moreover, the formation of digital school driving teams plays a crucial role in ensuring the continuity of application utilization. In conclusion, this mentoring program successfully strengthened teachers’ digital literacy, supported the implementation of the Merdeka Curriculum, and provided a practical solution to overcome educational infrastructure limitations in the Aluh-aluh region.
Co-Authors Abidin, Muhammad Agus Rifani Syaifuddin Agus Rifani Syaifuddin Agusta, Akhmad Riandy Ahmad Fikri Akbar Ahmad Suriansyah Ahmad Suriansyah Aida, Nor Akhmad Riandy Agusta Akhmad Riandy Agusta Amalia Handayani Arta Mulya Budi Harsono Aslamiah Aslamiah Asmah Asmah Astuti, Rahma Dewi Aulia Sari Azzahra, Dina Rizky Azzahra, Humaira Salwa Bachri, Harva Gina Putri Desy Winda Sari Dewi Rana Maghfirah Dewi Yulianti Diani Ayu Pratiwi Diani Ayu Pratiwi Fathul Jannah, Fathul Gadis Redhamah Hairunnisa Hairunnisa Hartati Hartati Hartini, Yayuk Hayatunnisa Hayatunnisa Helwa Ayuni Husnul Khatimah Irfan Stiyan Noor Karmilla Ramadhanty Kurniyati, Widi Latifa Putri Ridhaningtyas Linda Rahmaniah Lisa Muzdhalifah Hayati Maulana, Selamat Maulida Purnama Sari Ma’wa, Janatul Monica Ria Rahayu Mubarakah, Laila Mubarok Muhammad Bagoes Pribadi Munawarah, Raudatul Na'im Na'im Ni'mah Azizah Nina Permata Sari Noor, Mahyuddin Nor Aida Norlatifah Sari Novitawati Novitawati Puteri, Nur Aulia Fajerina Putri, Rennie Fahlia Raudatul Jannah Ririanti Rachmayani Jamain Risma Aryanthi, Ayu Rizky Akbari Rooswita Santia Dewi, Rooswita Santia Rusdiamah, Rusdiamah RUSMINI Safara, Fauziah Saidati Rahmah Saputra, M. Diki Sari, Raihanah Sepriyani, Ika Siti Aisyah Sulaiman Sulaiman Sunita Cehsoh Sutarto Hadi Syaifudin, Agus Rifani Thai, Aom Thoni, Muhammad Syahdinnor A. Tri Ayu Saptaning Putri Tri Ayu Saptaning Putri Uswatun Nisa, Uswatun Wahidah Wahidah Wahyu Wahyu Wardana Rahmawati WIWI, WIWI Wulandari, Yenny Nurul Yasha Saleha Elma Yogi Prihandoko