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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Riset Mahasiswa Manajemen (JRMM) JAM : Jurnal Aplikasi Manajemen Media Mahardhika Share : Journal of Service Learning Jurnal Bidan Komunitas SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan Arthavidya Jurnal Ilmiah Ekonomi Jurnal Ekonomi dan Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Psikologi : Jurnal Ilmiah Fakultas Psikologi Universitas Yudharta Pasuruan JURNAL PERSPEKTIF PENDIDIKAN International Journal of Environmental, Sustainability, and Social Science Warta Pendidikan : Jurnal Pendidikan dan Budaya Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Sosial dan Teknologi Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat eMBeJi : Manajemen dan Bisnis Jurnal Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Teknologi dan Manajemen Industri Terapan Bakti Nusa Linggau DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Pendidikan Indonesia (Japendi) Enrichment: Journal of Multidisciplinary Research and Development Journal of Economics and Management Scienties Nusantara Journal of Multidisciplinary Science IIJSE At- Ta'lim : Jurnal Pendidikan International Journal of Economics, Accounting, and Management Jurnal Cendekia Ilmiah Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal of Islamic Economic Studies Ite Ngabdi
Endang Suswati
Universitas Gajayana Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Penguatan Pemasaran Online untuk Meningkatkan Daya Saing UMKM Bakso Suswati, Endang; Ariyani, Fitria; Akbar, Taufik
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023): November 2023
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v4i1.874

Abstract

Transformasi digital pada sektor UMKM kuliner menuntut penguatan strategi pemasaran berbasis digital agar usaha mampu bertahan dan bersaing di tengah kompetisi yang semakin dinamis. Bakso Damas sebagai usaha kuliner yang telah mapan memiliki potensi produk dan loyalitas pelanggan yang kuat, namun pemanfaatan media sosial, marketplace, serta pengelolaan branding belum terintegrasi secara strategis. Kegiatan Pengabdian kepada Masyarakat ini bertujuan memperkuat daya saing usaha melalui pendampingan manajemen usaha, optimalisasi bauran pemasaran, serta penguatan strategi digital marketing secara terstruktur dan berkelanjutan. Pelaksanaan menggunakan pendekatan partisipatif melalui tahapan observasi kondisi usaha, identifikasi kebutuhan, perencanaan strategi, pendampingan teknis manajemen dan branding, implementasi penguatan pemasaran digital, serta evaluasi berbasis refleksi dan pengukuran sebelum–sesudah kegiatan. Intervensi menunjukkan peningkatan pemahaman dan konsistensi pencatatan keuangan, pemisahan keuangan usaha dan pribadi, pembaruan kemasan yang lebih profesional, serta pengelolaan media sosial yang lebih terencana. Mitra mulai menerapkan promosi digital secara rutin dan mengalami perluasan jangkauan pasar yang berdampak pada peningkatan performa penjualan. Pendampingan terintegrasi yang memadukan penguatan manajemen, branding, dan digital marketing efektif meningkatkan kapasitas usaha dan memperkuat daya saing UMKM kuliner secara berkelanjutan.
Penguatan Umkm Kota Batu melalui Sosialisasi Konsep OVOP Berbasis Potensi Lokal Hadiyati, Ernani; Suswati, Endang; Sulistyanti, Sulistyanti; Christofer, Kevin; Zahra, Atika; Kurniawan, Yossy
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Mei 2024
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v4i2.876

Abstract

Kota Batu memiliki potensi UMKM unggulan desa yang kuat, namun banyak pelaku usaha mengalami kesulitan dalam menjadikan produk lokalnya dikenal luas akibat lemahnya strategi branding, diferensiasi, dan literasi regulasi usaha. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kapasitas pelaku UMKM unggulan desa melalui pendekatan One Village One Product (OVOP) serta penguatan pemahaman regulasi usaha bekerja sama dengan PLUT KUMKM Kota Batu. Pelaksanaan dilakukan secara partisipatif melalui pemetaan masalah, pelatihan konseptual OVOP, pendampingan penyusunan strategi branding desa, serta evaluasi dampak menggunakan model pre–post assessment sederhana dan refleksi kualitatif. Hasil evaluasi menunjukkan peningkatan pemahaman strategis, kejelasan positioning produk, dan kesiapan pengurusan legalitas usaha pada mitra binaan. Pendekatan kolaboratif berbasis OVOP dan dukungan kelembagaan PLUT efektif memperkuat daya saing produk unggulan desa secara kontekstual dan berkelanjutan.
Peran Teknologi Informasi dalam Meningkatkan Produktivitas dan Efisiensi Operasional UMKM Modest’Art Hadiyati, Ernani; Suswati, Endang; Febriani, Dwi; Rosi, Baiq; Martaleni, Martaleni; Astuti, Rini; Kurniawan, M. Yusuf; Ariyani, Fitria; Utama, Bagus Ibnu; Akbar, M. Taufik
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): November 2024
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v5i1.878

Abstract

Latar Belakang: UMKM eco-fashion memiliki potensi besar dalam mendukung ekonomi kreatif berbasis keberlanjutan, namun sering menghadapi kendala pada aspek digital marketing dan pengelolaan operasional berbasis data. UMKM Modest’Art sebagai usaha ecoprint di Yogyakarta mengalami keterbatasan dalam perencanaan konten digital dan sistem pencatatan usaha. Tujuan: Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas manajerial dan daya saing usaha melalui pendampingan digital marketing berbasis eco-branding serta implementasi sistem pencatatan digital sederhana. Metode: Metode pelaksanaan meliputi identifikasi kebutuhan, perancangan solusi, implementasi pelatihan dan pendampingan partisipatif, serta evaluasi deskriptif berbasis total sampling (n=5) dengan pendekatan before–after. Hasil: Hasil menunjukkan peningkatan pemahaman digital marketing, keterampilan pencatatan, serta efisiensi pengelolaan usaha. Engagement media sosial meningkat 35% dan omzet bertambah 18% pasca-pendampingan. Kesimpulan: Model pendampingan integratif berbasis digital marketing dan sustainability branding efektif memperkuat kapasitas UMKM eco-fashion secara aplikatif dan berkelanjutan.
The Effect of Job Demands on Burnout Among Employees of PT PLN on Madura Island with Job Resources as an Intervening Variable Putra, Angger Yulia; Suswati, Endang; Mulyono, Sugeng
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9496

Abstract

This study addresses the significant challenge of employee burnout, exacerbated by excessive job demands in the post-pandemic era, particularly within essential public service sectors like energy. Focusing on the unique, geographically isolated context of PT PLN on Madura Island, the research examines the direct influence of job demands on burnout and investigates the intervening role of job resources as proposed by the Job Demands-Resources (JD-R) theory. The primary objectives were to analyze the direct effect of job demands on burnout, test the moderating role of job resources, and explore the contextual influence of managerial discretion. A quantitative survey method was employed, utilizing a saturated sample of 125 employees across all PLN units in Madura. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed complex dynamics: while all hypothesized paths were statistically significant, their directions contradicted conventional JD-R theory. Job demands had a significant negative effect on burnout, and job resources also showed a significant negative relationship with burnout. Only the positive effect of job demands on job resources aligned with theoretical expectations. These unexpected findings underscore the critical role of specific contextual factors such as remote location, socio-cultural norms, and organizational bureaucracy in reshaping well-known psychological pathways, suggesting that standardized interventions may be ineffective without contextual adaptation
THE ROLE OF ORGANIZATIONAL CULTURE AND COMPENSATION ON PERFORMANCE THROUGH MOTIVATION: A SHARIA-BASED PUBLIC MANAGEMENT APPROACH Nurdin, Safitri; Suswati, Endang; Astuti, Rini
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.12700

Abstract

Enhancement of public institution performance does not depend solely on administrative system and procedural but also about the strength of values underlying behavior. This research aims to test the effect of organizational culture and compensation on performance thorough motivation as a mediating variable by using a shariah valued public management approach. The study was conducted at the ad hoc body General Election Commission (KPU) Mojokerto City Boa... consisting of sub-district election committee (PPK) and voting committee (PPS) in 2024 election. This research used an explanatory quantitative design based on a survey, with data collection through questionnaires to 69 respondents, as well as analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that organizational culture has positive and significant effects on motivation (ß = 0.404, p < 0.001) and performance (ß = 0.269, p = 0.009). Compensation has positive and significant effects on motivation (ß = 0.410, p < 0.001), but it has no direct effect on performance (ß = 0.120, p = 0.151). Motivation has positive and significant effects on performance (ß = 0.483, p < 0.001), and is shown to mediate the relationship between organizational culture and performance (indirect effect = 0.195, p = 0.009) and between compensation and performance (indirect effect = 0.198, p = 0.008). These findings confirm motivation as a psychological and moral mechanism that connects your culture compensation system to performance in public organizations. In shariah values context, work culture based on justice, responsibility, and integrity is able to foster continuous intrinsic motivation. This research contributes to strengthening shariah values public management theory and has practical implications for human resources policy development in public institutions to be more oriented towards ethical and spiritual values that can increase performance in a sustainable manner.
Co-Authors Ade Setiawan Akbar, M. Taufik Alhasani, Indra Alvin Arifin Andie Indiarto - Andriyan Nurman Effendi Ariyani, Fitria Bagus Ibnu Utama Bambang Ragil Christofer, Kevin Darsi, Helvi Dra. Marianita Dyah Sawitri Eka Lokaria Erick Salman Ernani Hadiyati Fahmi Poernamawatie FEBRIANI, DWI Fitria Ariyani G. Budi Wahyono Gendut Budi Wahyono Gunadi Gunadi Hartutik, Erin Hikmawati, Nova I Putu WISMAYADI Indra Alhasani Ira Miyarni Jamal Abdul Nasir Jose Rizal Joesoef Khaer, Muhammad Hizbi Kurniawan, M. Yusuf Kurniawan, Yossy Lailatul Mufidah Luthfi, Abrorni M. Jamal Abdul NASIR M. Jamal Abdul Nasir Mareta Widiya Martaleni - Muda Priyatna, Navi NAILIN NIKMATUL MAULIDIYAH Nasir, M. Jamal Abdul Navi , Navi Navi Muda Priyatna, Navi Muda Nurdin, Safitri Paelori, Daeng Pakerti, Imbang Satrio PURWANTI PURWANTI Purwanty, Sandra Putra, Angger Yulia Rachmad Hidayat Ragil, Bambang Rahmi Rara Aditi Inandriciya Rini Astuti Rohmad Rohmad, Rohmad Rohmatin, Homsiatur Rosi, Baiq S.B.P. Handhajani Salman, Erick Satriya, Ifan Bagus Sepriyaningsih Sholihin, Mokhamad Srihadiyati, Srihadiyati Subendi, Antor Sudiana, Kade Sugeng Mulyono Sugeng Mulyono Sulaiman Sulaiman Sulistyanti, Sulistyanti Sulistyono Sulistyono Supristiwaningsih, Anita Syamsiar, Syamsiar Taufik Akbar Tri Cicick Wijayanti Triswanto, Ary Ulfa Meilia Umi Muawanah Wahyono, G. Budi Wardianti, Yunita Wijaya, Patria Wijayanti, Tri Cicik YOSAR HARITSAR Yuni Krisnawati Zahra, Atika