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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Teknologi Informasi dan Ilmu Komputer SISFOTENIKA IJCIT (Indonesian Journal on Computer and Information Technology) IT JOURNAL RESEARCH AND DEVELOPMENT Jurnal Pendidikan Bahasa dan Sastra Indonesia Metalingua TEKTRIKA - Jurnal Penelitian dan Pengembangan Telekomunikasi, Kendali, Komputer, Elektrik, dan Elektronika Jurnal Elkolind : Jurnal Elektronika dan Otomasi Industri Journal of Applied Sciences and Advanced Technology INAJEEE (Indonesian Journal of Electrical and Electronics Engineering) JTEIN: Jurnal Teknik Elektro Indonesia Journal of Computer, Electronic, and Telecommunication (COMPLETE) Journal of Applied Smart Electrical Network and System (JASENS) Journal of Soft Computing Exploration Indonesian Journal of Engineering Research Joutica : Journal of Informatic Unisla Procedia of Social Sciences and Humanities E-JRM JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal 7 Samudra Politeknik Pelayaran Surabaya Jurnal Ecotipe (Electronic, Control, Telecommunication, Information, and Power Engineering) Journal of Safety, Health, and Environmental Engineering Jurnal Teknologi Maritim CSRID Jurnal Cakrawala Maritim SISFOTENIKA Proceeding Maritime Business Management Conference
Hasin, Muhammad Khoirul
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Religion Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Transportation

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Journal : Proceeding Maritime Business Management Conference

 1 
ANALISA PIECES DALAM OPTIMALISASI TRAFFIC ACCESS MENGGUNAKAN SEO PADA WEBSITE PEMASARAN Aqshal Ilham Fadhillah; Yesica Novrita Devi; Muhammad Khoirul Hasin
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2023
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v2i2 2985-379.2576

Abstract

Marketing communication is a process carried out by a company in coordinating several promotional elements and other marketing activities so that communication is established with the company's consumers. Currently, there are many websites that have been widely used as promotion media of a product to find out the problems in the marketing management information system that has been implemented in the company. Therefore, it is necessary to carry out further analysis using PIECES (Performance, Information, Economic, Control, Efficiency and Service). The PIECES method is used to analyze marketing management information systems that have been implemented previously. After analyzing the existing marketing management information system, it is necessary to optimize it using the Search Engine Optimization (SEO) method to increase website visitor traffic. From the results of the analysis and application of the Search Engine Optimization (SEO) method, it was found that there were 892 visitor traffic in 1 month, 729 users obtained from Direct, 245 Referral users, 31 Organic Social users, and 17 Organic Search users. The impact of this SEO method can only be felt after 4 to 6 months ormore with the implementation of SEO methods and activities carried out continuously as long as the website still exists so that the traffic continuously increases. Based on the results obtained, sites with SEOimplementation have a much higher amount of traffic and have great potential to be used as marketing websites with a wider customer reach compared to sites that do not implement the SEO method
Co-Authors A Aminudin A S Setiyoko Abdul Kodir Djaelani Abdullah Fiqru Siech ABS, M Khoirul Adam Maulana, Adam Maulana Adhitya, Ryan Yudha Adi, Muhammad Adimassyah Adianto Adianto Adianto Adianto Adianto Afif Zuhri Afif Zuhri Arfianto Afif Zuhri Arifianto Agus Khumaidi Agus Khumaidi Agus Nurcahyo Akmal, Revanza Akmal Pradipta Alfianto Taufiqul Malik Anggarjuna Puncak Pujiputra Ani Dwi Ratnasari Aqshal Ilham Fadhillah Ardhan, Mohammad Ardhan Fawwaz Arfianto , Afif Zuhri Arfianto, Afif Zuhri Arie Indartono Arninputranto, Wibowo Asri, Purwidi Aulia Nadia Rachmat Bambang Teguh Setiawan Basuki Rahmat Bayu, Nurissabiqoh Binta Budi, Perdinan Setia C R Handoko C. I. Sutrisno Chikita Anisa Poerestika D A Utari Dewi Kurniasih Dewi Rizani Ruwahida Dian Asa Utari Dian Asa Utari Didi, Perdinan Setia Budi Didik Sukoco Dika Rahayu Widiana Dimas Pristovani Riananda Dimas Pritovani Riananda Dody Hidayat Dwi Sasmita Aji Pambudi Edy Prasetyo Hidayat Edy Setiawan Eng Imam Sutrisno Fiqrotin Nur Asita Fiqrotin Nur Asita Fitri Hardiyanti Gusti Audryadmaja, Anugerah Ekha H A Widodo Ihsania, Tsabita Ii Munadhif Ii Munadhif Ii'Munadhif Imam Sutrisno Isa Rachman Isa Rachman Joko Endrasmono Laili Ayu Sa’diah Lilik Subiyanto M B Rahmat Malik, Alfianto Taufiqul Masitah, Dewi Ayu Mat Syai'in Mat Syai'in Miftachudin Miftachudin Moh. Andy Wiranata Mohammad Abu Jami’in Mohammad Basuki Rahmad Mohammad Basuki Rahmat Mohammad Basuki Rahmat Mohammad Basuki Rahmat, Mohammad Basuki Muhamad Nasir MUHAMMAD NIAL ALANUS SHOLAH Muhammad Rafi Solakhudin Mustika Kurnia Mayang Sari Nancy Nurinasari Nurcahyo, Agus Nurissabiqoh Binta Bayu Prayoga, Yusma'el Khammi Pujiputra, Anggarjuna Puncak Purwoko, Ageng Rochmad Joko Putri Nur Rahayu Radianto, Denny Oktavina Rahmat, M. Basuki Ramadani, Yury Novian Ramadhan, Novalliansyah Ramadhan Renanda Nia Rachmadita Riananda, Dimas Pristovani Richo Richo Richo, Richo Rinanto, Noorman Rizal Indrawan Rohmansyah, Ade Fitra Ruwahida, Dewi Rizani Ryan Yudha Adhitya Ryan Yudha Adhitya Ryan Yudha Aditya Sa'diyah, Aminatus Santosa, Anisa Fitri Sheilla Nurlailly Insani Sholahuddin Muhammad Irsyad Siti Zaenab, Siti Zaenab Subagio Soim Syai’in, Mat Tabah Uji Antoro Trio Andika Putra Ulya, A. Arif Zuchal Urip Mudjiono, Urip Wardana, Raditya Prabaswara Widya Primaswari Putri1 Yesica Novrita Devi Yudha Adhitya, Ryan Yuning Widiarti Zindhu Maulana Ahmad Putra