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Ana Kuswanti
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Representamen

 1 
Media Relation On Branding Activity Of Muhammadiyah University Of Prof. Dr. Hamka With Peso Model Study sulis, Sulis; Kuswanti, Ana
representamen Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v10i02.11203

Abstract

Public relations (PR) has an important role for higher education. The implementation of PR strategies is expected to create a positive image that attracts public attention while achieving institutional goals. One of them is by utilising media relations in branding activities. PR measures the mutually beneficial relationship between an organisation and its main public. It is also related to reputation management and crisis communication. According to the International Public Relations Association (IPRA, 1978). The formulation of the problem in this research is how the media relations strategy in university branding activities through the PESO Model study. While the purpose of this research is to describe and explain the strategy of University Public Relations, especially Uhamka Public Relations in establishing media relations through the PESO Model view. So as to obtain the benefits of this research, academically the research is useful for developing PESO Model studies on media relations activities carried out by Uhamka. The practical benefit is that Public Relations at the University can use the PESO Model strategy so that it can improve branding at the University.
Co-Authors Aan Setiadarma Abdul Basit Ahmad Mulyana Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S. Hubeis Alyssa Nahla Amir Amiruddin Saleh Anggeline Saviola Zabieno Anna Gustina Zainal Anna Gustina Zainal Anter Venus Azwar Azwar Azwar Basit, Abdul Charisma Dina Wulandari Dedy Putra Widi Utama Dian Tri Hapsari Diana, Marselin Dwi Fajar Saputra Eka Asih Febriani Eko Purwanto Eko Purwanto Fadjrin Satriyani Komariyah Felia Siska Ghozali Moenawar , Mohamad Hamsah Hamsah Hamsah, Hamsah Herien Puspitawati Hermina Simanihuruk Ilham Sukmono Ilyas Naufal Zuhdi Irwan Irwan Irwan Irwan Islam, Amaliyah Izzul Junita Duwi Purwandari Kusuma, Airlangga Surya Kusumajanti Kusumajanti Kusumajanti, Kusumajanti Lebba Lebba, M. Syafril Marib Setiawan Libra, Yunaldi Lusiana Setianti Lusiana Setianti Matondang, Nurhafifah Mirza Shahreza Moenawar, Mohamad Ghozali Moenawar, Muhamad Ghozali Muklis Efendi Muqsith, Munadhil Abdul Muzykant, Valerii L. Nuril Ashivah Misbah Pratiwi, Aprilianti Pratomo, Rizky Ridho Puri Bestari Mardani Putri Ramadaniar R. Dudy Heryadi Radita Gora Tayibnafis Radita Gora Tayibnapis Radita Gora Tayibnapis Radita Gora Tayibnapis ramadaniar, putri Ramadhani, Alya Retno Dyah Kusumastuti, Retno Dyah Reza Akbar, Muhamad Ridwan , Ridwan Ridwan Ridwan Ridwan, Ridwan Ridwan, Ridwan Rita Nur Suhaeti Rizky Ridho Pratomo Romi Mesra Salsabila, Kania Untari Santoso, Hudi Sari, Yollanda Vusvita Selly Oktarina Selly Oktarina Selly Oktarina SITI MARYAM Siti Maryam Siti Maryam Sri Dayanti Subangkit, Sapta Hari Sukmono, Ilham Sulis, Sulis Tayibnapis, Radita Gora Tayibnapis, Radita Gora Tayinapis, Radita Gora Tri Dian Hapsari Valerii Leonidovich Muzykant Wijaksono, Dimas Winda Amalia Yumiyanti*, Iin Yuni Hariyanti Zempi, Chairun Nisa Zempi, Charun Nisa Zuhdi, Ilyas Naufal Zusmelia Zusmelia