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All Journal JURNAL ADMINISTRASI BISNIS Business UHO: Jurnal Administrasi Bisnis International Journal of Artificial Intelligence Research JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Patria Artha Journal of Accounting Dan Financial Reporting YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmiah Teknik Industri Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Akuntansi Jurnal Manajemen Enrichment : Journal of Management Jurnal Ecogen Journal La Bisecoman Golden Ratio of Marketing and Applied Psychology of Business Jurnal Bina Bangsa Ekonomika Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Golden Ratio of Human Resource Management JWM (JURNAL WAWASAN MANAJEMEN) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Administrasi Bisnis Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Advances in Human Resource Management Research Advances: Jurnal Ekonomi & Bisnis JER IECON: International Economics and Business Conference J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Bongaya (JIB) Atestasi : Jurnal Ilmiah Akuntansi International Journal of Education Management and Religion
Edy Jumady
Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Journal La Bisecoman

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The Influence of Promotion and Price on Purchase Decisions of Chicken Cuts Sellers Mustari, Muh. Fiqri; Jumady, Edy; Rusni, Muh.
Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i1.1848

Abstract

The influence of promotion and price on purchasing decisions at CV. Cahaya Huspi chicken sellers in Makassar, MUH. FIQRI MUSARI 2024. The purpose of this study was to determine the influence of promotion and price on purchasing decisions. The method used in this study was a survey method with a quantitative approach, namely by emphasizing hypothesis testing. The sample in this study were consumers who made purchases at Cahaya Huspi Makassar with a total of 97 participants from 161 questionnaires distributed. The sampling technique used the Accidental Sampling method by setting a time limit for distributing the questionnaire for two weeks. Data collection methods through questionnaires and direct observation. The data analysis used was descriptive quantitative using the SPSS program with a simple Linear Regression analysis method.
Co-Authors A. Dahrul Abdul Halik Abdul Mansyur Abdul Rajab Abdullah, Salma Adharry, Muhammad Agung Muslim, Muhammad Ahmad Anto Akob, Muh Ali, Firman Ampauleng Ampauleng Ampauleng, A. Ampauleng, Ampauleng Andi Sulfati Anggraini, Yaisa Anita Idris Ardiansyah Halim Arief, Faisal Arief, Muhammad Faisal Baharuddin Baharuddin Bungatang Bungatang Bungatang, B. Chalid Imran Musa Chalid Imran Musa Dewi Manja Dharmawati Djaharuddin Djaharuddin, Dharmawati Djaharuddin, Dharnawaty Djamila Saleh Erniwaty Madya Fardiansyah, Ibnu Eka Firdayanti, Erfani Firman Ali Halim, Ardiansyah Hardi, Muhammad Wahyuddin Hasbiyadi Hasbiyadi Hasbiyadi Hasbiyadi Hasbiyadi, Hasbiyadi Hasyim Mucktar Hatta, Sukarno Heslina, Heslina Hidayat Hidayat Hidayat, Yusran Hijriah, Nurul Ilmah Heri Utari Indri Septiani Intan Intan Irwan Muin Ishak, Rahmawati Kadir, Moh. Akob Kusdiningsih M. Torano Lilla, L. Marwah Yusuf Marwan Marwan Masrum, Muhammad Muh. Ma’ruf Idris Muhammad Faisal Arief Muhammad Ilham Muhammad Irwan Nur Hamiddin Muhammad Tafsir Muklis Kanto Mustari, Muh. Fiqri Natsir, Ramlan NurAfni NurAfni Nuramaliadina, Nuramaliadina Nurlina Nurlina Nurlina Nurul Qaisah Amaliah Pattiware, Andi Putra Akbar, Ade Rahmayani Rahmayani Ramlan Natsir Ramlan, Muchsin Raodhatuljannah, Andi Sitti Ridjal, Syamsul Rosmayani Ruddin Ruslan Ahmad Rusni, Muh. S. Sahabuddin Sahidah Sahidah Sahidah, Sahidah Sigit Sugiarto Suhendra S Sukarno Hatta Sumartan Sumartan Syahruddin, Herman Syahrudin Syahrudin, Syahrudin SYAMSU ALAM Syamsul Alam, Syamsul Syamsul Ridjal Tangngisalu, Jannati Ukke, Andi Tenri Utami, Mita Utari, Ilmah Heri Yaisa Anggraini Yana Fajriah Yudhi Adhitya Yusuf, Marwah Zulkarnin Basir