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All Journal Kanz Philosophia: A Journal for Islamic Philosophy and Mysticism Gender Equality: Internasional Journal of Child and Gender Studies Journal of Applied Information, Communication and Technology (JAICT) Jurnal Teknologi Sistem Informasi dan Aplikasi Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Harmoni Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Indonesian Journal of Religion and Society Jurnal Ners JIKA (Jurnal Informatika) Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Riwayah : Jurnal Studi Hadis Jurnal Mekanik Terapan PENGABDI: Jurnal Hasil Pengabdian Masyarakat International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Jurnal Ekonomi Hamalatul Qur'an : Jurnal Ilmu Ilmu Al-Qur'an Society: Jurnal Pengabdian Masyarakat Journal of Applied Accounting And Business (JAAB) Jurnal Riset Agama Jurnal Lektur Keagamaan Jurnal Ledalero Journal of Computer Engineering: Progress, Application and Technology Integritas Terbuka: Peace and Interfaith Studies Information Technology Education Journal AMMA : Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Inovasi Teknologi Terapan APPA : Jurnal Pengabdian Kepada Masyarakat Amicus Curiae JURNAL PENA PAUD JPMFKI International Journal of Economics, Business and Innovation Research Media Penelitian dan Pengembangan Kesehatan Indonesian Journal of Economics, Business, Accounting, and Management JURNAL SOSIAL TERAPAN (JSTR)
Daffa, Muhammad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Society: Jurnal Pengabdian Masyarakat

 1 
Branding and Digital Marketing Strategy to Increase the Potential of Janti Park Tourism Object Klaten Regency Aziz, Riyan Abdul; Turmudi, Hadis; Widiati, Ina Sholihah; Lashwaty, Nina Dewi; Kurniawan, Twojar Shahirul; Daffa, Muhammad
Society : Jurnal Pengabdian Masyarakat Vol 4, No 2 (2025): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i2.512

Abstract

The tourism sector is one sector that can have a major economic impact on every village community. One of the villages that uses the tourism sector to revive its village economy is Janti Village with one of its leading tourist attractions, Janti Park. The main challenge for the Janti Park tourist attraction is the branding and digital marketing process which is less than optimal, resulting in less than optimal number of visitors. The community service team solved the partner's problem in three main stages: the branding stage, the training stage, and the mentoring stage. The branding stage produces logos, print designs, and merchandise. The training stage partners gain expertise in photography, videography, promotional content creation, application of SEO techniques, and optimization of paid advertising. The mentoring stage produces content for each social media increasing to 32 content, the number of content views on Instagram increases above 3000 views, and the number of content views on TikTok increases above 5000 views.
Branding and Digital Marketing Strategy to Increase the Potential of Janti Park Tourism Object Klaten Regency Aziz, Riyan Abdul; Turmudi, Hadis; Widiati, Ina Sholihah; Lashwaty, Nina Dewi; Kurniawan, Twojar Shahirul; Daffa, Muhammad
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i2.512

Abstract

The tourism sector is one sector that can have a major economic impact on every village community. One of the villages that uses the tourism sector to revive its village economy is Janti Village with one of its leading tourist attractions, Janti Park. The main challenge for the Janti Park tourist attraction is the branding and digital marketing process which is less than optimal, resulting in less than optimal number of visitors. The community service team solved the partner's problem in three main stages: the branding stage, the training stage, and the mentoring stage. The branding stage produces logos, print designs, and merchandise. The training stage partners gain expertise in photography, videography, promotional content creation, application of SEO techniques, and optimization of paid advertising. The mentoring stage produces content for each social media increasing to 32 content, the number of content views on Instagram increases above 3000 views, and the number of content views on TikTok increases above 5000 views.
Co-Authors Aang Saeful Milah Achwan, Achwan Agung, Dimas Agus Himmawan Utomo Ahmad Nurkhin Ahmad Rizki, Ahmad Aidil Amri, Muhammad Albar, Ibnu Ananda Fachrul, Nidya Anas Hidayat, Anas Anggara, Indra Anisatur, Rifka Anta Maulana, Achmad Anugraeni, Devitasari Ariyanto Ariyanto Arwansyah , Rifki Astri, Jasya Attala, Ceiza Avrilla, Syafina Nadya Aziz, Riyan Abdul Aziza, Maghfira Nur Azmi, Rifka Nur Azzahra, Nirwana Putri Badrussalam, Robbani Bela Amelia, Cindy Chairunisa, Nabila Dian Chasanah, Munifatul Desta, Nabila Dewi Lestari, Erna Djutalov, Roeslan Dony, Ahmad Rama Dwi Cahyani, Gita Dwi, Dela Dyah Purnamasari Edwar, Ferry Ekayuliana, Arifia Endro Wasito, Endro Eni Dwi Wardihani, Eni Dwi Erwan Efendi Fajariani, Ratna Fajriah, Yesa Farhamzah Fasha, Nadia Fauzan Azhima, Muhammad Ferdian Putra, Verry Feriadi, Indra Fitri Wijayanti Hadi Prayitno, Hadi Hadis Turmudi Hariandja, Andy Martahan Andreas Helmy Helmy, Helmy Heri Santoso Hutama Arif Bramantyo I, Suhendi Ina Sholihah Widiati, Ina Sholihah Joenianto, Heroe Kamil, Fabhian Aliy Rajaie Kamil, Izzan Khairul Anwar, Rizki Khansa, Syafinka Khesa Rhafi, Muhammad Kurnia Prima Putra Kurniawan, Twojar Shahirul Lashwaty, Nina Dewi Leanna Vidya Yovita Liong Ghozaly, Muhammad Miftah, Munasiron Mudrikah, Halimatul Mustika, Rasyidah Nadia Sigi Prameswari Nazwa Fatimah, Adinda Novrihaedi, Dziad Nurmutia, Syahreen Pratama, Fauzan Putu Reza Pratama, I Rafian Syafiq, Fawwaz Raihan Raihan, Raihan Ranlam Hidayat, Adi Rija, Muhammad Rizki Ramadhani Rois, Ibnu Rubieanti, Yuni Salam, Muhammad Abrar Haq Salsabila Shabirah, Farsya Sanjaya, Shendy Saputra, Aril Sarono Widodo, Sarono Septiana Dwiputri Maharani Septiandi, Ade Simbolon, Cahaya Solahudin Suhendi Irawan Sumadi Sumardiyono Sumardiyono Syafi'i, Dyan Tasha Kurnia, Shahnaz Taufiq Yulianto Tody Ariefianto Wibowo Tri Prasetyo Umami, Lutfa Wedadjati, Ratna Sesotya Wiwik Andriani Yamtana Yamtana, Yamtana Yasmine, Amalia YUDI NUR SUPRIADI Yuliana, Lutfi Zahira Umar, Nuur Zakaria, Rais Athfal Zurnan Alfian