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Journal : International Journal of Community Service

AI-Based Market Intelligence as a Strategic Tool for Local MSME Development in West Java Suhendri; Hidayat, Dina; Novasa Adiyani; Endang Ahmad; Fanissa Narita; Nico Irawan; Egi Sucianti
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.986

Abstract

Local Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, particularly ceramic craftsmen in Plered District, have strong potential to contribute to regional economic growth and enter broader export markets. However, they still face several major problems, including inconsistent product quality, limited design innovation, weak packaging standards, insufficient branding, limited digital marketing capacity, and low readiness to meet export market requirements. The gap identified in this activity is the limited integration between traditional ceramic production practices and modern market-oriented strategies, especially in quality control, product differentiation, digital promotion, and export preparation. Current developments show that MSME competitiveness is increasingly influenced by product innovation, digital marketing, branding, packaging quality, and export readiness. Therefore, this community service activity applied a participatory mentoring approach through field observation, discussion, consultation, and practical recommendations for ceramic craftsmen in Plered. The proposed solution focused on strengthening product quality, improving design and packaging, developing brand identity, optimizing digital marketing, and preparing MSMEs for export-oriented market access. The results indicate that the mentoring activity increased the awareness of ceramic craftsmen regarding product competitiveness, market standards, and the importance of continuous innovation. In conclusion, ceramic MSMEs in Plered have strong potential to improve their competitiveness in the export market when supported by consistent mentoring, quality standardization, strategic branding, digital promotion, and collaboration between higher education institutions, local industry, and community stakeholders.
Co-Authors Abdhillah, Anzalini Abid, Hussein Rasool Ade Onny Siagian Agus Ismail Ahmad Fadli Ahmad Zaky, Ahmad Akbar, Nova Nauval Al Fauzi, Muhamad Iqbal Alltop Amri Ya Habib Al’farisi, Cory Dian Amir Rofiudin Ani Ardian Kusmahardhika Ary Agung Wibowo Awaluddin Azhar, Muhammad Rizwan Bachtarino Bahrul Ulum Baihaqi, Wildan Budiati, Sekar Chairun Nisa Chrisca Lolita Danda Akbar Syuhada De Tian Septiana Sopandi Deffy Susanti Denny Martin Ediyanto Egi Sucianti Eka Alel, Ariya Eka Altiarika Ellya Rakhmawati Endang Ahmad Faisal Ahmad Fandila, Thasya Umy Fanissa Narita Fauziah, Nadia Kurnia Fendy Ferdy Ashari Syawal Fernanda Putra Adela Fikri Fahrudin Friti May Sandi Ghifari Azriel Akbari Hanif Aulawi HARIS MUNANDAR Harun Sujadi Hastuti, Ririn Puji Haudi Helena, Dida Hendra Raza Heru Wahyu Herwanto Hidayat, Dina Hidayatullah, Aldi Ibrahim N S Iis Khurniati Ikhyanuddin Indah Waraswita INDRA KESUMA NASUTION Ira Rizka Aisyah Lubis Irva Widiyawati Julius Kayne Karmelita, Mita Karmila, Mita Khusniyati Masykuroh Khusnul Muttaqiyah Koerniawan, M. Donny Lolita, Chrisca Luhur Adi Prasetya Manawan, Maykel Maryanah, Sri Meyke Garzia, Meyke Muhamaad Janwar Muhammad Ardian Muhammad Aris Ichwanto Muhammad Azhar Fahrezi Mukit Ridho Mutamima, Anisa N Ginting Nico Irawan Nida, Milhatun Norimune, Kawai Novasa Adiyani Nunu Nurdiana Nurazizah, Riri Nurfatihayati Nurjama’yah br Ketaren Nurul Aurila Mafaza Pahrudin Pikih Alpahri Prawiranegara, Barata Aditya Putri Indriyani Rada, Zana Hassan Rahmansyah Ranny Anggraeni Rahmawardani Reimond Hassangapan Mikkael Rian Syahmulloh Hendranawan Richnady, William Rico Nur Ilham Rohastono Ajie Ruswandi, Uus Salsabila Thifal Nabil Haq Samodra, Joko Satria, Doni Shilpana Anjelika Siti Ade Ida Rosia Sri Rahayu Sanusi Sugesti, Heni Sumringah, Mada SUNARNO Suwandi Tai, Calvin Tri Suyati Utama, Panca Setia Vanny Aulia Wendy Yansah WIJOYO, HADION Wiwik Kusdaryani Yelmida Azis Yolanda, Yogi Zalsahra, Rendy