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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Mirai Management Jurnal Sinar Manajemen Jurnal EMT KITA JURNAL MANAJEMEN Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmu Komputer dan Bisnis ACCOUNTHIK : Journal of Accounting and Finance Syntax Idea Buana Ilmu Jurnal Abdi Insani Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Value : Journal of Management and Business Jurnal Ilmiah Wahana Pendidikan Movere Journal Transformasi Manageria: Journal of Islamic Education Management Economicus: Jurnal Ekonomi dan Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Sharia Economic and Management Business Journal (SEMBJ)
KUSNANTO, DANANG
Universitas Singaperbangsa Karawang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Penerapan Metode Design Thinking pada Produk Tas Multifungsi 3 in 1 Universatile Sahroni, Muhammad; Nugraha, Rizki Agung; Ramadhan, Muhammad Daffa; Kusnanto, Danang
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6094

Abstract

UniVersatile is a multifunctional bag innovation developed in 2024 by a group of management students. Born from a campus entrepreneurship project, this product was created to address the needs of urban communities with high mobility who often face the inconvenience of carrying more than one bag in their daily activities. Beyond its functional aspects, UniVersatile also addresses environmental issues stemming from textile waste, as synthetic bags typically have a short lifespan and are difficult to decompose, contributing approximately 15% of domestic waste in Indonesia (KLHK, 2023). Through market research and direct consumer testing, UniVersatile has successfully designed a bag with smart pocket features, special compartments, and durable materials to support efficiency, cleanliness, and sustainability. This innovation not only addresses the practical needs of active users such as students, workers, and travellers, but also provides an environmentally friendly alternative to the fashion product consumption cycle.
A Purchase Decision Behavior Model by Generation Z: The Mediating Role of Consumer Motivation Ajat Sudrajat; Danang Kusnanto; Liya Megawati; Nadya Millasyfa; Dinda Mardiah; Ayu Oktavianita
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): June
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.2324

Abstract

Background: Given Generation Z’s significant dependence on e-commerce platforms, it is crucial to understand how they shop in the digital economy. However, limited studies have examined how affiliate marketing and advertising influence actual purchase decisions, particularly when mediated by consumer motivation. Method: A quantitative explanatory design was employed using a survey of 200 Generation Z respondents aged 18 to 26 who actively make online purchases. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. A bootstrapping approach was applied to test the mediation effect. Results: The findings indicate that advertising has a significant influence on consumers’ purchase decisions (β = 0.578, p < 0.05), whereas affiliate marketing does not. Both affiliate marketing and advertising positively influence consumer motivation; however, motivation does not significantly affect purchase decisions Conclusion: These findings advance motivation theory by highlighting the greater influence of external digital stimuli over intrinsic drivers in shaping Generation Z’s purchasing behavior. Practically, the study suggests that Indonesian e-commerce platforms, such as Shopee and Tokopedia, should prioritize interactive and storytelling-based advertising combined with urgency-driven strategies (e.g., flash sales and exclusive promotions) to enhance purchase effectiveness
Analisis Swot Dalam Perumusan Strategi Pengembangan Usaha Kuliner Gudeg Eyang Selviana Junaedi Putri; Dede Jajang Suyaman; Rabhi Fathan Muhammad; Danang Kusnanto
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10609

Abstract

Penelitian ini membahas tantangan yang dihadapi kuliner tradisional seperti Gudeg Eyang dalam mempertahankan eksistensi di tengah dinamika pasar, perubahan selera konsumen, serta meningkatnya intensitas persaingan. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi untuk menggali faktor internal dan eksternal yang memengaruhi strategi bisnis. Analisis data dilakukan menggunakan Model Analisis SWOT yang mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi Gudeg Eyang. Hasil analisis menunjukkan bahwa kekuatan utama terletak pada keaslian cita rasa, kedekatan dengan pelanggan, dan reputasi budaya lokal. Namun, kelemahan masih ditemukan pada aspek inovasi produk, pemanfaatan digital marketing, serta pengelolaan sumber daya manusia. Dari sisi eksternal, peluang muncul melalui tren minat terhadap kuliner tradisional dan potensi ekspansi pasar digital, sementara ancaman berasal dari perubahan preferensi konsumen dan persaingan produk sejenis. Berdasarkan hasil tersebut, strategi yang direkomendasikan meliputi diversifikasi kanal distribusi, penguatan identitas merek berbasis kearifan lokal, optimalisasi teknologi digital untuk promosi, serta peningkatan kapasitas SDM guna meningkatkan adaptabilitas terhadap perubahan pasar. Penerapan strategi ini diharapkan mampu memperkuat daya saing dan menjaga keberlanjutan usaha Gudeg Eyang secara jangka panjang.
Analisis Pengembangan Bisnis menggunakan Business Model Canvas melalui Pendekatan SWOT pada UMKM Kerupuk Gendar Benang Raja Kabupaten Bogor Kelsha Berliana Rifty; Danang Kusnanto; Rabhi Fathan Muhammad
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 3 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8p2qsq65

Abstract

is study aims to analyze the business development of the Gendar Benang Raja Crackers MSME in Bogor Regency using the Business Model Canvas (BMC) approach and SWOT analysis to formulate a sustainable business development strategy. The research method used is a qualitative descriptive method with data collection techniques through direct observation and in-depth interviews with business owners. Data analysis was carried out by mapping the nine elements of the Business Model Canvas, identifying internal and external factors through SWOT analysis, and compiling the IFAS, EFAS, SWOT, and Internal-External (IE) Matrix. The results of the study indicate that the Gendar Benang Raja Crackers MSME has the main strengths of a distinctive traditional taste, affordable prices, the use of raw materials without harmful preservatives, and good relationships with customers. On the other hand, weaknesses found include limited product innovation, unattractive packaging, low digital marketing, limited production capacity, and unstructured business management. Business development opportunities are supported by increasing public interest in traditional products, the development of digital technology, partnership opportunities, and government support for MSMEs. The IFAS analysis results obtained a score of 2.48 and EFAS of 2.59, placing the MSME in Quadrant V of the IE Matrix with a hold and maintain strategy. Recommended strategies include increasing digital marketing, product and packaging innovation, strengthening business partnerships, increasing production capacity, and improving financial management and recording systems. The conclusion is that the integration of the Business Model Canvas and SWOT analysis can provide a comprehensive picture of the internal and external conditions of MSMEs and serve as a basis for formulating adaptive and sustainable business development strategies.  Keywords: Business Model Canvas, Business Development, Business Strategy
Co-Authors Abdul Holik Abidzar Achmadtyar Fazrul Haq Aditya Ryan Pradipta Ajat Sudrajat Alam, Muhammad Nur Alfina Agustin Ananda Nabilaturrahmah Asep Maulana, Asep Athaullah, Salsabilla Ayu Oktavianita Danu Ruenda Dede Jajang Suyaman Desi Jaelani Dinda Mardiah Dzakiya Rahmanita Ekawaty, Novian Eman Sulaeman Eman Sulaeman Fahmi, Ilyan Sandrian Fazrul Haq, Abidzar Achmadtyar Hamzah, Darryl Pratama Arman Hawignyo Hawignyo Heni Pujiastuti Herawati Herawati Herawati Herawati huda, Syamsul Huda I Gusti Agung Komang Diafari Djuni Hartawan Ilyan Sandrian Fahmi Ina Ratnasari Joko Tri Susilo Kelsha Berliana Rifty Kirom, Muhammad Fuaidil Leilani, Elvina Rosa Lengga Pramu Lestari Liya Megawati Lugina Ahjan Wijaya Lulu Suwaryu Luthfiyyah, Shinta Mangandar Sitanggang Mega Naliyah Syahfitri Mega Naliyah Syahfitri Mohamad Ardwian Fizkiana Mohammad Frisky Fachry Muhamad Ari Maulana Muhammad Nur Alam Nadya Millasyfa Ninda Meidiani Nugraha Nugraha Nugraha, Rizki Agung Nurhalimah Nurhalimah Nurul Azizah OKTAVIANY, RISKA AYU Pamungkas Satya Putra Paramitha, Febyana Pascal Sidqi Lubis Patricia Gunadhi, Leony Pradipta, Aditya Ryan Putra, Erlangga Dwi Putri Ayu, Maria Rabhi Fathan Muhammad Rahayu, Yustiani rahma, rida Rahman, Zaidan Al Ramadhan, Muhammad Daffa Ramsena, Ramsena Rani Apriani Rizke Wiliyanti Rizke Wiliyanti Sahroni, Muhammad Salsa Nur Supiyanti Salsabila Triadi Salsyabila, Shafira Ramadhanti Saputra, Cepi Hanafi Selviana Junaedi Putri Shafira Ramadhanti Salsyabila Sisi Sarah Siska Dwi Rahayu Soni Okabrian Soni Okabrian Sri Ayu Lestari Sufi, Dimas Maulana Surya, Qothifah Delanis Tanti Pratiwi Tjitrayudha, Marcel Triadi, Salsabila Wahyu Prasetyo Yoga Prasetyo Wibowo Yustiani Rahayu Zaidan Al Rahman