Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : An Nafah: Jurnal Pengabdian Masyarakat

Peran Pemuda Dalam Pengembangan Pemasaran Digital Terhadap UMKM Desa Sidomulyo Bahtiar, Yuyun; Ma’arif, Iin Baroroh; Afidah, Nurul; Nur, Luluk Choirun Nisa; Agustina, Ulfa Wulan
An Naf'ah: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari
Publisher : Lembaga Penelitian, Penerbitan dan pengabdian kepada masyarakat (LP3M) STIT Al-Urwatul Wutsqo Jombang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/annafah.v2i1.1364

Abstract

Digital marketing has become a main pillar in advancing micro, small and medium enterprises (UMKM) in various regions, including in Sidomulyo Village, Megaluh District, Jombang Regency. This study aims to analyze the role of youth in supporting and developing digital marketing for MSMEs in Sidomulyo Village, Megaluh District, Jombang Regency. This study uses qualitative methods with interview, observation, and documentation study techniques. The results of this study underline the importance of the youth's role in driving digital transformation in rural environments. Youth are not only agents of change, but also the main drivers in increasing income and welfare of Sidomulyo Village MSMEs, Megaluh District, Jombang Regency through digital marketing. Therefore, it is necessary to continue encouraging the active role of youth in supporting and developing digital marketing for MSMEs, with support from various parties, including the government, non-governmental organizations, and the private sector.
Peran Pemuda Dalam Pengembangan Pemasaran Digital Terhadap UMKM Desa Sidomulyo Bahtiar, Yuyun; Ma’arif, Iin Baroroh; Afidah, Nurul; Nur, Luluk Choirun Nisa; Agustina, Ulfa Wulan
An Naf'ah: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari
Publisher : Lembaga Penelitian, Penerbitan dan pengabdian kepada masyarakat (LP3M) STIT Al-Urwatul Wutsqo Jombang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/annafah.v2i1.1364

Abstract

Digital marketing has become a main pillar in advancing micro, small and medium enterprises (UMKM) in various regions, including in Sidomulyo Village, Megaluh District, Jombang Regency. This study aims to analyze the role of youth in supporting and developing digital marketing for MSMEs in Sidomulyo Village, Megaluh District, Jombang Regency. This study uses qualitative methods with interview, observation, and documentation study techniques. The results of this study underline the importance of the youth's role in driving digital transformation in rural environments. Youth are not only agents of change, but also the main drivers in increasing income and welfare of Sidomulyo Village MSMEs, Megaluh District, Jombang Regency through digital marketing. Therefore, it is necessary to continue encouraging the active role of youth in supporting and developing digital marketing for MSMEs, with support from various parties, including the government, non-governmental organizations, and the private sector.
Co-Authors Abdul Muhith Adiwibowo, Prajayanto Afidah, Afidah Afidah, Nurul Agustin, Ulfa Wulan Agustina, Ulfa Wulan Ahmad Alex Zakaria Ahmad Kanzul Fikri Aini, Aisyatul Izzah Putri Akhmad Kanzul Fikri Akhmad Kanzul Fikri Al-amin, Ahmad Aliyudin Anwar, Mohammad Nuril Aprilia Salsa Nabila Aprosina, Faot Aulia, Sefindi Awaludin, Soni Baroroh Ma'arif, Iin Choiruddin, Rendy CHOIRUN NISA Choirun Nisak Nur, Luluk Dina Rizkia Fitrillah Elsa Dwi Aprilia Falesta, Octo Gyan Fikri, A. Kanzul Fikri, Akhmad Kanzul Fitriani, Rohmatul Fitrotuzzahwannisa, Fitrotuzzahwannisa Hanifah hanifah hanifah Herlina, Nur Hidayatur Rohmah Huda, Saihul Atho Alaul Iin Baroroh Maarif Iin Baroroh Ma’arif Iin Baroroh Ma’arif Iin Baroroh Ma’arif Italia, Italia Khasibah, Nur Khoir, Tita Syafa’atul Khoirun Nisa KHOIRUN NISAK khusnul khotimah Lailatul Fitri Latifah Latifah, Lailatul Fitri Luluk Choirun Nisa’ Nur Luluk Choirun Nisak Nur Luluk Choirun Nisak Nur Luluk Khoirun Nisak Nur M. Meilan Diamond Krisna Ma'arif, Iin Baroroh Maarif, Iin Baroroh Maazah, Abdatul Maárif, Iin Baroroh Ma’arif, Iin Baroroh Mahardina Putri Teguh Laily Manurung, Marlina Stepani Maskhurin Fajarina Maskhurin Fajarina Maskhurin Fajarina Maskhurin Fajarina Maskhurin Fajarina, Maskhurin Ma’arif, Iin Baroroh Mohammad Ashari Ridho Mudmaina, Mudmaina Muhammad Lutfi Munawarah Muthoharoh Muthoharoh, Muthoharoh Muzakki, Muhammad Dliyaurrahman Ni Made Laksmi Dewi Kristiani Nina Zulva Syafaatin Nisak Nur, Luluk Choirun Nisak, Luluk Choirun Nisya, Choirun Nur Herlina Nur Khasibah Nur, Luluk Choirun Nisa Nur, Luluk Choirun Nisa’ Nur, Luluk Choirun Nisak Nur, Luluk Khoirun Nisak Nurfalah, Alifa Nursabila, Aulia Nizar Nurul Afidah Nurul Anwar Nurul Anwar Nurul Latifatul Aini Pipit Ertika Daristin Rabani, Ahmad Ramadhani, Sri Ramlah, Samsul Rina Zunanik Robani, Ahmad Rohmat Hidayat Rosida, Fatia Sa'diyah, Lailatus Salim, Moch Hanafi Sa’diyah, Lailatus Siti Saudah Soni Awaludin Stianto, Mitayakuna Styaningsih, Dian Evi Subekti, Tamsur Sufaidah, Siti Surya Andre Ferdian Causa Syaifuddin, Maskur Syarifah Syarifah Ulfa Wulan Agustina ulfa, ulfa wulan agustina Umardiyah, Fitri Wulan Agustina, Ulfa Zakaria, Ahmad Alex Zebua, Panca Indah Kusmira