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Development of an Assessment Rubric for Story Writing Skills in Indonesian Integrated with Acehnese Folklore for Senior High School Verawati; Lustyantie, Ninuk; Murtadho, Fathiaty
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.7050

Abstract

This study aims to develop an assessment rubric for storytelling skills in Indonesian that is integrated with Acehnese folklore, specifically for high school students (SMA). The development of this rubric is based on the need for a valid, reliable, and contextual assessment tool to measure students' creative writing abilities while utilizing local cultural values. The research method used is the Research and Development (R&D) model, which includes stages of design, validation by language and cultural experts, limited trials, and rubric revisions. The rubric instrument integrates linguistic aspects, story text structure, and distinctive elements of Acehnese folklore as learning materials that encourage creativity and cultural understanding. The validation results show that the rubric has a high content validity and can be used as a guide for objective and comprehensive storytelling assessment. The implementation of the rubric in high school classes also demonstrated an improvement in the quality of students' written work and a deeper cultural awareness. This study concludes that the developed rubric effectively supports storytelling learning based on local wisdom, while also enriching students' language and cultural competencies.
INOVASI DAN PENGEMBANGAN PRODUK PADA USAHA PAKAIAN BATIK MILENIAL Prajogi, Muhammad Bintang; Utama, louis; Verawati
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batik is one part of the original cultural works of the archipelago which is much admired by audiences from all over the world. However, over time, batik is often identified with formal clothing that is old-fashioned, stiff, and is only worn by elderly people in Indonesia. To increase the value of batik, batik needs to be adapted to the interests of the millennial generation, including visuals on batik so that it has better commercial value and attractiveness. This activity helps one of the batik clothing businesses at Boutique A in developing their business. The products produced in the boutique only focus on women's batik clothing with the target market are adults. The problem with Boutique A is that they don't have batik clothing products for millennials. The advantage of this boutique is that it has a lot of raw materials for batik. This activity helps Boutique A to develop and provide product diversification innovations, especially for the millennials. Innovative products designed specifically for men's batik fashion include batik jackets, batik shirts, and shirts with batik patchwork accents with modern designs. With the creation of this new product, Boutique A will give birth to a new second brand with a different vision, mission and target market. It is hoped that with the development of these new products, Boutique A's business performance will increase. Batik merupakan salah satu bagian dari karya budaya asli Nusantara yang banyak dikagumi oleh khalayak dari berbagai penjuru dunia. Namun seiring berjalannya waktu, batik kerap kali diidentikkan dengan busana formal yang kuno, kaku, dan hanya dikenakan oleh orang-orang tua di Indonesia. Guna meningkatkan nilai batik, kerajinan batik perlu disesuaikan dengan ketertarikan generasi milenial, meliputi visual pada batik sehingga memiliki nilai komersial dan daya tarik yang lebih baik. Kegiatan ini membantu salah satu usaha pakaian batik pada Butik A dalam mengembangkan usahanya. Produk yang dihasilkan dalam usaha butik tersebut hanya berfokus pada pakaian batik wanita dengan target pasar usia dewasa. Permasalahan pada Butik A adalah tidak memiliki produk busana batik untuk kaum milenial. Adapun kelebihan butik ini adalah memiliki bahan baku material batik yang sangat banyak. Kegiatan ini membantu bagaimana Butik A dapat mengembangkan dan memberikan inovasi diversifikasi produk, khususnya untuk target pasar kaum millennial. Produk inovasi yang dirancang khususnya produk fashion batik pria diantaranya jaket batik, kemeja batik, dan kaos dengan aksen patchwork batik dengan desain yang modern. Terciptanya produk baru ini memungkinkan Butik A melahirkan second brand baru dengan visi dan misi serta target pasar yang berbeda. Adanya pengembangan produk baru tersebut, diharapkan kinerja bisnis Butik A semakin meningkat.
KUALITAS PELAYANAN GUNA MENINGKATKAN KEPUASAN PELANGGAN PADA JASA WESHWASH LAUNDRY Mudita, Novi Rahayu; utama, louis; Verawati
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i1.24110

Abstract

In today's modern era, competition in the world of work is very tight so that business competition occurs everywhere. Each person has to work hard to make ends meet so it is difficult to find time to do household chores, such as cleaning the house, cooking, and especially washing and ironing clothes. Therefore, businesses that focus on housework services began to emerge, for example the laundry service business. Laundry service business which is increasing has quite interesting business prospects. One who is interested in running this laundry service business is Weshwash Laundry. To attract consumers who use laundry services, business must provide quality services that can create satisfaction after using these services. What services that Weshwash laundry provides to their customers, how is the quality of Weshwash Laundry services that can increase customer satisfaction, and how is the customer satisfaction measurement system for the quality of Weshwash Laundry services? By using five dimensions of service quality, namely Tangible, Reliability, Responsiveness, Assurance, and Empathy, as well as using criticism and suggestions, it can be concluded that Weshwash Laundry is very good in services quality, in an effort to increase customer satisfaction. Pada era modern saat ini, persaingan di dunia kerja sangatlah ketat sehingga persaingan bisnis terjadi dimana-mana. Setiap orang harus bekerja keras untuk mencukupi kebutuhannya sehingga sulit mendapatkan waktu untuk melakukan pekerjaan-pekerjaan rumah tangga, seperti bersih-bersih rumah, memasak, dan khususnya mencuci dan menyetrika pakaian. Oleh karena itu, bisnis-bisnis yang berfokus pada jasa pekerjaan rumah tangga mulai bermunculan, salah satu contohnya bisnis jasa laundry. Bisnis jasa laundry yang semakin menjamur memiliki prospek bisnis yang cukup menarik. Salah satu yang tertarik menjalankan bisnis jasa laundry ini adalah Weshwash Laundry. Untuk menarik konsumen pengguna jasa laundry, perlu memberikan kualitas pelayanan yang dapat menciptakan kepuasan setelah menggunakan jasa tersebut. Apa saja pelayanan yang diberikan Weshwash Laundry kepada pelanggan, bagaimana kualitas pelayanan Weshwash Laundry yang dapat meningkatkan kepuasan pelanggan, dan bagaimana sistem pengukuran kepuasan pelanggan terhadap kualitas layanan Weshwash Laundry? Dengan menggunakan lima dimensi kualitas pelayanan yaitu Tangible, Reliability, Responsiveness, Assurance, dan Empathy, serta menggunakan kritik saran, dapat disimpulkan bahwa Weshwash Laundry sangat baik dalam kualitas layanan dalam upaya meningkatkan kepuasan pelanggan.
STRATEGI MEMPERTAHANKAN LOYALITAS PELANGGAN WESHWASH LAUNDRY Valencia; utama, louis; Verawati
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i1.24115

Abstract

In this increasingly modern era, many people prefer something that is more practical in their life. Especially those who have busy activities so they cannot allocated their time to deal with dirty clothes. As a result, many businessmen are competing to open business in the laundry sector. With this laundry service, can provide a solution for people who don't have time to wash and iron their own clothes due to the busy activities they live in. Due to the growth of laundry business, a strategy is needed to maintain customer loyalty. Weshwash Laundry is a business that engaged in the laundry service sector where in carrying out its business, tries to maximize service quality to gain customer loyalty. Weshwash Laundry responds to market needs and allocates suitable service offerings to anticipate the development of the laundry business. To maintain customer loyalty, Weshwash Laundry applies a strategy that is by paying attention to service quality, marketing, and price. Di zaman yang semakin modern ini, banyak orang lebih memilih sesuatu hal yang lebih praktis dalam kehidupannya. Terutama mereka yang memiliki kegiatan padat sehingga tidak bisa membagi waktu untuk berurusan dengan pakaian kotor. Akibatnya, produsen berlomba-lomba untuk membuka usaha di bidang laundry. Adanya jasa laundry, dapat memberikan solusi kepada masyarakat yang tidak memiliki waktu untuk mencuci dan menyetrika pakaiannya sendiri dikarenakan padatnya aktivitas yang mereka jalani. Oleh karena semakin berkembangnya usaha laundry, maka diperlukan strategi untuk tetap mempertahankan loyalitas pelanggan. Weshwash Laundry adalah sebuah usaha yang bergerak di bidang jasa cuci kiloan yang dalam menjalankan usahanya berusaha untuk memaksimalkan kualitas jasa guna mendapatkan loyalitas pelanggan. Weshwash Laundry menanggapi kebutuhan-kebutuhan segmen yang diidentifikasi dan mengalokasikan penawaran layanan yang cocok untuk mengantisipasi perkembangan usaha laundry. Untuk mempertahankan loyalitas pelanggan, Weshwash Laundry menerapkan strategi yaitu dengan memperhatikan kualitas pelayanan, pemasaran, dan harga.
INOVASI DAN PENGEMBANGAN PRODUK PADA USAHA PAKAIAN BEKAS Marcello, Ricco; Verawati
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i1.24528

Abstract

ing to the editors of OCBC NISP (2021) thrift means thrifty, more precisely, thrift is a behavior that pays close attention to how much money is spent to buy an item. So that it can be said, thrifting is a collection of items that are owned by someone and are no longer used. These goods are then traded and can be reused by other people. In other words, thrifting is a business of buying and selling used goods. In this thrifting business, it's not only used goods from well-known brands that can be traded. As long as the used goods are still functioning properly and the quality is quite decent, then they may do business. Apart from that, thrifting is one of the right solutions for you when you are looking for items with the price, size, and model you want, even limited editions. Menurut Redaksi OCBC NISP (2021) thrift berarti hemat, lebih tepatnya lagi thrift merupakan perilaku yang sangat memperhatikan berapa jumlah uang yang dikeluarkan untuk membeli suatu barang. Sehingga bisa dikatakan, thrifting adalah kumpulan barang yang dimiliki seseorang dan sudah tidak terpakai lagi (bekas). Barang-barang tersebut lalu diperjualbelikan dan dapat dipakai kembali oleh orang lain. Dengan demikian, thrifting adalah bisnis jual beli barang bekas. Pada usaha thrifting ini, bukan hanya barang-barang bekas dari merek ternama saja yang bisa diperjualbelikan. Selagi barang bekas tersebut masih berfungsi dengan baik dan kualitasnya cukup layak, maka boleh dibisniskan. Thrifting merupakan salah satu solusi tepat bagi seseorang ketika sedang mencari barang dengan harga, ukuran, dan model yang diinginkan bahkan barang yang limited edition.
STRATEGI KUALITAS SERVICE TERHADAP PELANGGAN UNTUK MEMPERTAHANKAN PELANGGAN LAMA DAN MENARIK PELANGGAN BARU Willy, Simon; Utama, Louis; Verawati
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i1.24537

Abstract

Laundry is a service business that is very useful among Indonesian people at this time. In the midst of a busy community, one of their mandatory activities is often neglected. Piled up clothes and piled up cloth will make us more stressed. Because clothes are one of the mandatory needs that we always use everyday. With this laundry service, we only send clothes and will be processed immediately by the laundry employees. Laundry is one of the services in the field of washing clothes by having the type of laundry that has been set at a price by the service provider and the length of time the laundry is usually determined by the provider with a minimum and maximum limit for the completion of the laundry ordered by the customer. The laundry as a business actor that provides laundry services, should provide the best service for laundry service users or consumers. But in reality laundry services still often make mistakes in the form of defects in clothes such as discoloration, faded colors, lost clothes, mixed up and the length of time it takes to wash clothes. Laundry adalah salah satu usaha jasa yang sangat berguna di kalangan masyarakat Indonesia untuk saat ini. Di tengah-tengah kesibukan masyarakat yang padat, seringkali salah satu kegiatan wajib mereka terbengkalai begitu saja. Baju yang menumpuk dan kain yang menumpuk akan membuat kita semakin stress, karena baju adalah salah satu kebutuhan wajib yang selalu kita gunakan sehari-hari. Dengan adanya jasa laundry ini kita hanya perlu mengirim pakaian dan akan segera diproses oleh pihak karyawan laundry. Laundry merupakan salah satu pelayanan jasa di bidang cuci mencuci pakaian dengan memiliki jenis cucian yang telah ditetapkan harganya oleh pihak penyedia jasa dan waktu lama cucian biasanya ditentukan oleh penyedia dengan batas minimal dan maksimal selesainya cucian yang dipesan pelanggan. Pihak laundry sebagai pelaku usaha yang memberikan layanan jasa laundry, sudah seharusnya memberikan pelayanan terbaik bagi pengguna jasa laundy atau konsumen. Tetapi pada kenyataannya jasa laundry masih sering melakukan kesalahan berupa cacat pada pakaian seperti kelunturan, pudar pada warna pakaian, pakaian hilang, tertukar dan lamanya waktu pencucian baju.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM DALAM MEMPROMOSIKAN BATIK TRIE Stefanus, Yordan Ponco; Utama, Louis; Verawati
Jurnal Serina Abdimas Vol 1 No 2 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i2.25461

Abstract

Batik is a part of the archipelago's original cultural works which is admired by audiences from all over the world and has a unique history. However, over time, batik is often identified with formal clothing that is old-fashioned, stiff, and only worn by parents in Indonesia by the current millennial generation. The rapid development of internet technology has given rise to social media which today, almost everyone uses as a medium for communicating, obtaining information, socializing and doing business, looking for entertainment and others. Social media creates changes in the way the world works, including the field of marketing, especially promotion and advertising, which results in the creation of online business trends. In order to reach consumers, observations, documentation, and literature studies are carried out to find out the most appropriate promotion concept according to marketing communication theory. Promotional activities carried out using Instagram have proven to be effective in attracting customers. The use of social media is expected to be able to market the products widely so that TRIE's business performance will increase. Batik merupakan salah satu bagian dari karya budaya asli Nusantara yang dikagumi oleh khalayak dari berbagai penjuru dunia dan memiliki sejarah yang unik. Akan tetapi seiring berjalannya waktu, batik kerap kali diidentikkan dengan busana formal yang kuno, kaku, dan hanya dikenakan orang tua di Indonesia oleh generasi milenial pada saat ini. Perkembangan teknologi internet yang semakin pesat kian hari telah melahirkan media sosial yang saat ini, hampir semua orang menggunakannya sebagai media sebagai sarana dalam berkomunikasi, memperoleh informasi, bersosialisasi dan berbisnis, mencari hiburan dan lainnya. Media sosial menciptakan perubahan pada cara dunia bekerja, tak terkecuali bidang pemasaran khususnya promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Guna menjangkau konsumen, dilakukan observasi, dokumentasi, dan studi kepustakaan untuk mengetahui konsep promosi yang paling tepat sesuai teori komunikasi pemasaran. Kegiatan promosi yang dilakukan dengan menggunakan media sosial Instagram terbukti efektif menarik pelanggan. Penggunaan media sosial diharapkan dapat memasarkan produk secara luas sehingga kinerja bisnis TRIE semakin meningkat.
TRANSAKSI KAS DAN BANK DENGAN SOFTWARE ACCURATE BAGI SMA KRISTOFORUS 1 Verawati; Denny; Jeferry C
Jurnal Serina Abdimas Vol 2 No 2 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i2.29284

Abstract

Cash and banks are part of company assets that can be used in operational activities to earn profits. Good management of cash and banks can show the certainty of company's cash flow in the future. Therefore, accurate and precise accounting records are needed for every transaction related to cash and banks. The use of trusted accounting software is necessary to make it easier to record company transactions in order to produce reliable reports. Apart from that, the skills of human resources who operate accounting software also need to be trained and improved. The problem faced by Kristoforus 1 High School is that they want to provide accounting software skills related to cash and bank transactions to students who take accounting extracurriculars. The solution provided by the PKM team is to provide cash and bank transaction training using Accurate software. The training was carried out face-to-face at the computer room of Kristoforus 1 High School on 17 and 22 November 2023. The material presented included theory about cash and banks, then followed by cash and bank transactions that were directly inputted into Accurate software. The training activities went well, where students participated actively, understood the material provided, and were able to answer the quiz questions given correctly.
PEMAHAMAN ASIMETRI DAN TRANSPARANSI INFORMASI BAGI SISWA/I SMA SANTO KRISTOFORUS II Verawati; Elsa Felicia; Angel
Jurnal Serina Abdimas Vol 3 No 2 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i2.35113

Abstract

Every decision is made based on an analysis of the information obtained. Therefore, the information obtained must be high quality information, such as complete and easy to access. Difficulty in accessing information can cause information asymmetry between the party providing the information and the party receiving the information. Differences in information that occur can cause disputes between the two parties. In order to avoid information asymmetry, transparency of high-quality information is needed. PKM partner is SMA Santo Kristoforus II. The problem faced by SMA Santo Kristoforus II is the needs of understanding for students of the importance of information in decision making, so that caution is needed in sorting information, and vice versa, in disseminating information. The solution provided is to provide training on information asymmetry, information transparency, and quality information concept. The training was conducted face-to-face and equipped with a lemon market theory game that was carried out at the beginning of the training session. After the game session ended, it was continued with an explanation of the material. The material presented was the concept of information asymmetry, information transparency, and characteristics of quality information. The training activities went well and smoothly. The result of PKM activity is that the students understand the concept of information asymmetry and the importance of transparency and caution in filtering and disseminating information. ABSTRAK Setiap keputusan didasari oleh analisis atas informasi yang diperoleh. Oleh karena itu, informasi yang diperoleh haruslah informasi yang berkualitas, diantaranya adalah lengkap dan mudah diakses. Akses informasi yang tidak mudah dapat menimbulkan asimetri informasi antara pihak yang menyediakan informasi dan pihak yang menerima informasi. Perbedaan informasi yang terjadi dapat menimbulkan perselisihan diantara kedua pihak tersebut. Supaya tidak terjadi asimetri informasi, maka diperlukan transparansi atas informasi yang berkualitas. Mitra PKM adalah SMA Santo Kristoforus II. Permasalahan yang dihadapi oleh mitra adalah supaya para siswa memahami pentingnya informasi dalam pengambilan keputusan, sehingga diperlukan kehati-hatian dalam memilah informasi, dan sebaliknya, dalam menyebarkan informasi. Solusi yang diberikan adalah memberikan pelatihan mengenai asimetri informasi, transparansi informasi, dan informasi yang berkualitas. Pelatihan dilakukan secara tatap muka dan dilengkapi dengan permainan lemon market theory yang dilakukan di awal sesi pelatihan. Setelah sesi permainan berakhir, dilanjutkan dengan penjelasan materi. Materi yang disampaikan berupa konsep asimetri informasi, transparansi informasi, dan ciri-ciri informasi yang berkualitas. Kegiatan pelatihan berjalan dengan baik dan lancar. Hasil kegiatan PKM adalah para siswa memahami konsep dari asimetri informasi serta pentingnya transparansi dan kehati-hatian dalam menyaring dan menyebarkan informasi.
Dari Keberagaman ke Nilai: Bagaimana ESG Menghubungkan Keberagaman Gender dan Nilai Perusahaan Candy; Verawati; Suprapto, Yandi
Jurnal Manajemen dan Keuangan Vol 14 No 2 (2025): Journal Management and Finance
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v14i2.12843

Abstract

This study aims to analyze the effect of gender diversity on firm value with ESG performance as a mediating variable. The research was conducted on 65 manufacturing companies in Indonesia that implement ESG performance and have published audited financial reports from 2019 to 2023. A quantitative method was employed using purposive sampling, and data analysis was conducted using Stata 17. The results show that gender diversity has a significant effect on firm value through ESG performance as a mediator. Gender diversity has a positive influence on ESG performance, while ESG performance has a negative impact on firm value. These findings highlight the important role of ESG in bridging the relationship between gender diversity and firm value.