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All Journal Media Kesehatan Masyarakat Indonesia Teknosains: Media Informasi Sains dan Teknologi Jurnal Administrasi Negara Public Health of Indonesia SEIKO : Journal of Management & Business JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Abditani : Jurnal Pengabdian Masyarakat Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Psikologi Jambi Kuriositas: Media Komunikasi Sosial dan Keagamaan Jurnal Penelitian Psikologi Jumper : Jurnal Mahasiswa Pendidikan Olahraga Jurnal Kolaboratif Sains Mabahits Pusaka : Journal of Tourism, Hospitality, Travel and Business Event KOMUNIDA: Media Komunikasi dan Dakwah Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Siteba AL-ISHLAH: Jurnal Pendidikan Islam Al-Hukmi : Jurnal Hukum Ekonomi Syariah dan Keluarga Islam JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Quancom: Jurnal Quantum Komputer NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Jurnal Intelek Dan Cendikiawan Nusantara The Indonesian Journal of Computer Science Bravo's: Journal of Physical Education and Sport Science Joong-Ki PESHUM
Muhammad Jufri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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MARKETING STRATEGY FOR STREET FOOD VENDORS IN CIDU MARKET, MAKASSAR Rahmadhani Rahman; Marhawati Najib; Muhammad Jufri
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to examine the marketing strategies implemented by street vendors, specifically food vendors selling suki-suki at Cidu Market in Makassar, with the goal of increasing their sales revenue. Therefore, the researcher aims to conduct an in-depth analysis of the Marketing Strategy of Suki-suki Street Food Vendors at Cidu Market in Makassar. The research method used is a qualitative exploration method with SWOT analysis as its framework. The results of this study indicate that based on the analysis using the previously processed and presented SWOT diagram, the data analysis shows that the Suki-Suki business is in quadrant I, which is dynamic growth or a strategic position of strength-opportunity. In other words, it uses its strengths to take advantage of opportunities in decision-making. This indicates that there is an opportunity to develop the Suki-Suki food business, where it not only has greater strengths than weaknesses but also has greater opportunities than threats.
Co-Authors Abd. Rahim Arsyad Abdullah Abdullah Adhelia Dwi Rismawani Risal Adi Sucipto, Adi Afifah Nurian Aryanti AFRIAN HERMAWAN AGUS AGUS Agus Syam Ahmad Ghozali Ahmad Yani Alfira Alimuddin Aminuddin Syam Andi Aidil Akram Andi Reski Nurhikmah Andi Tenri Ampa Andika Isma Anhar Aryo Pratama, Bimo Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti Ayu Hasra Nurfaiza Beda, Nadjamudin Budu Budu candra, joni eka Caniago, Deosa Putra Daniel Happy Putra Desvita Maharani Dewi Lestari Enzel D. S. Situmorang Fakhira Tri Ismawati A. Saleh Farah Fitria Ramadhani Fitrah Widyawati Ghanang Harisya Ubra Gledy Febriani Buranda GOD LIFE ENDOB M M Gunawan Gunawan Hajar Dewantara Hamzah HASNADIA RUSDY Hasra Hijratul Adha Herawan Hisanan Herdah Hernando, Luki Idris Parakkasi Idrus Sahar Muhammad Imam Ahmad Syadiq Indah Sari, Dely Indra Afrianto Jamaluddin Jati, Jati Laksono Kahirunnisa, Kahirunnisa Khaerani Kiramang M Abrar Masril M. Abrar Masril Marcelino Febriansyah Marhawati , Marhawati Marhawati Najib Marhawati, Marhawati Mashud Maswar Maswar Mega Sintia Nur Karisma Mhd Adi Setiawan Aritonang Mohamad Ikbal Riski A. Danial Muhammad Alfa Sikar Muhammad Firmansyah Muhammad Qadaruddin Muhammad Rafil Muhammad Rakib Muhammad Saleh Muhammad Syukran Mustari Mustari nazir, muhamad NOFRAN PSIKOLOGI Nur Afni Indahari Nur Halim Nur Rismawati Nurasina Nurdiana Nurdiana Nurhaedar Jafar Nurjannah Nurjannah Nurjannah Nurjannah Nurmila Khairunnisa Nurpudji A. Taslim Ohyver, Daniel Adolf Oman Unju Subandi Parmitasari , Rika Dwi Ayu Puput Ayu Rahmadhani Rahman Rahmat Dinul Paqi Rahmatullah Rahmi Ramli Rikki Arisandi Rikki Arisandi Rizki Fadhel Dwipananda Sita Acetylena Siti Nurrochmah Sitti Aminah Azis Sitti Nur Qalbi Sri Wahyuni Sudarmi Sudarmi Sudirman Sumiati Tahir Syaiful Syaiful Syamsuar Basri Syamsurizal Tahir, Sumiati Tri Setyo Guntoro Tri Sulastri Trie Utari Rasmi Pesona Tuti Supatminingsih Yuliani Yuliani Zikriati Mahyani