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All Journal Syntax Literate: Jurnal Ilmiah Indonesia TEGAR: Journal of Teaching Physical Education in Elementary School GEMA EKONOMI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Syntax Idea Cakrawala Repositori Imwi jurnal syntax admiration Journal of Economics and Business UBS Winter Journal: IMWI Student Research Journal Jurnal Impresi Indonesia Jurnal Forum Kesehatan : Media Publikasi Kesehatan Ilmiah Jurnal Locus Penelitian dan Pengabdian Journal of Comprehensive Science Jurnal Sehat Indonesia (JUSINDO) Return : Study of Management, Economic and Bussines Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Indonesia Sosial Sains Journal of Business, Social and Technology Jurnal Ekonomi, Teknologi dan Bisnis Blantika : Multidisciplinary Journal Advances In Social Humanities Research Journal of Law and Social Politics Journal of Management, Economic, and Financial Asian Journal of Social and Humanities Journal of Economic Development and Village Building Jurnal Pendidikan Progresif Journal of Digital Marketing and Search Engine Optimization Journal of Sharia Micro Enterprise and Cooperation Journal of Global Tourism Journal of Taxation Insights Policy Practice
Agus Rohmat Hidayat
Sekolah Tinggi Agama Islam Kuningan, Indonesia
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Implementasi Project Based Learning dalam Meningkatkan Pemahaman Siswa pada Konsep Ekonomi Berkelanjutan Nendi, Ikhsan; Lestari, Anisa Ayu Dwi; Saona, Saona; Alifah, Nur; Hidayat , Agus Rohmat
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29446

Abstract

This study aims to examine the effectiveness of project-based learning in improving students' understanding of the concept of sustainable economy. The study used a quantitative approach with a cross-sectional design, involving 200 high school students in Cirebon Regency who were selected through random sampling techniques. The research instrument was a Likert scale questionnaire, with validity and reliability tested using Pearson Product Moment and Cronbach Alpha coefficients. The results showed that project-based learning significantly improved students' understanding of the concept of sustainable economy. The t-test analysis revealed significant differences based on gender, where female students had a higher level of understanding than male students. The ANOVA results showed significant differences in students from public and private high schools (F = 5.678, p < 0.05), while Pearson's correlation indicated a positive relationship between age and student understanding (r = 0.453, p < 0.01). This study provides practical and theoretical contributions in integrating project-based learning into the curriculum, while supporting constructivist theory in education. Limitations of the study include limited geographic coverage and cross-sectional design. Further research is recommended to use a longitudinal design and expand the scope of the area.
The Effectiveness of Influencer Marketing in Digital Campaigns for Beauty Products Fahad Khan Afridi; Hidayat, Agus Rohmat
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.3

Abstract

In recent years, influencer marketing has emerged as a powerful component in digital advertising strategies, particularly in the beauty industry. The proliferation of social media platforms such as Instagram, YouTube, and TikTok has enabled beauty influencers to build large followings and significantly shape consumer preferences and purchase decisions. This paper investigates the effectiveness of influencer marketing in digital campaigns for beauty products by exploring how influencer credibility, content quality, audience engagement, and brand alignment contribute to campaign success. Through a qualitative approach and literature review, the study identifies key factors influencing campaign effectiveness and highlights both opportunities and challenges for marketers. Findings indicate that influencer marketing can enhance brand awareness, drive consumer trust, and increase sales conversions when executed with strategic precision. However, issues such as influencer authenticity, audience skepticism, and algorithmic changes may affect outcomes. The paper concludes by offering strategic recommendations for brands aiming to leverage influencer marketing to achieve measurable results in the highly competitive beauty sector.
Predatory Short Selling and Market Volatility: an Empirical Analysis of The Impact of Leverage Constraints on The Stability of Financial Institutions on The Indonesia Stock Exchange Najah, Neneng Putri; Hidayat, Agus Rohmat; Komarudin, Komarudin
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 3 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i3.202

Abstract

This study analyzes the impact of predatory short selling on the stability of financial institutions on the Indonesia Stock Exchange by focusing on the role of leverage constraints in creating systemic vulnerability. Using panel data from 42 registered banks for the 2018-2023 period, this study applies an agent-based modeling approach combined with empirical analysis to understand the transmission mechanism of short selling to forced liquidation. The results show that financial institutions with a high leverage ratio (>8%) experience an increase in stock price volatility by 23.7% when facing intensive short selling pressure. The simulation model identifies three vulnerability regions: the safety region (leverage <6%), the vulnerability region (leverage 6%-8%), and the doomed region (leverage >8%). Empirical findings confirm that coordination between short sellers expands the doomed region, where liquidation becomes a single equilibrium. Panel regression analysis showed that every 1% increase in the short interest ratio increased the probability of forced liquidation by 0.47% in high-leverage institutions. The implementation of circuit breakers and short selling restrictions has proven effective in reducing manipulative short selling by 31% during the COVID-19 crisis period. This research provides an empirical justification for the temporary restriction of short selling on vulnerable financial institutions and contributes to the development of a more adaptive regulatory framework in emerging markets.
The Role of Digital Marketing in Increasing The Competitiveness of Msmes in The Era of The Industrial Revolution 5.0 Hidayat, Agus Rohmat; Wahyuni, Ani; Fitriani, Renita; Putra, Rifky Pratama; Supandji, Wahyu
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 3 (2025): JETBIS : Journal of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i3.204

Abstract

The Industrial Revolution 5.0 has changed the global business paradigm, especially for Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly complex competitive challenges. This research aims to analyze the role of digital marketing in increasing the competitiveness of MSMEs in the era of the Industrial Revolution 5.0. The research method uses a quantitative approach with survey techniques on 385 MSMEs in the Greater Jakarta area that have implemented digital marketing strategies. Data collection was conducted using a structured questionnaire that had been validated with a Cronbach's Alpha value of 0.892. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS 24.0 software. The results of the study show that digital marketing has a positive and significant effect on the competitiveness of MSMEs with a path coefficient value of 0.784 (p<0.001). The most influential digital marketing indicator was social media marketing (B=0.856), followed by search engine optimization (B=0.743), and content marketing (B=0.692). The competitiveness of MSMEs increased significantly through increased operational efficiency (34.2%), market expansion (41.7%), and product innovation (28.9%). This research makes a theoretical contribution to the development of an integrated digital marketing framework model for MSMEs and practical implications for the development of MSME empowerment policies in the digital era.
Makna Employee Engagement bagi Generasi Milenial: Pendekatan Fenomenologi Hidayat, Agus; Amelia, Amelia; Budiwidodo, Sidik; Suherli, Eli; Chandrasari, Farika
Cakrawala Repositori IMWI Vol. 8 No. 2 (2025): Cakrawala Repository IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v8i2.791

Abstract

Perubahan dinamika tenaga kerja global telah menimbulkan tantangan baru dalam manajemen sumber daya manusia, terutama dalam memahami keterlibatan kerja generasi milenial. Penelitian ini bertujuan untuk mengeksplorasi makna employee engagement dari perspektif generasi milenial dengan pendekatan fenomenologi. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi untuk menggali secara mendalam makna employee engagement dari perspektif generasi milenial. Menggunakan wawancara mendalam terhadap 15 informan dari berbagai perusahaan di Jakarta, ditemukan bahwa keterlibatan kerja generasi milenial sangat dipengaruhi oleh makna pekerjaan, apresiasi dari manajemen, hubungan interpersonal positif, fleksibilitas kerja, serta peluang pengembangan diri. Penelitian ini memberikan wawasan baru dalam memahami keterlibatan karyawan milenial, yang bermanfaat untuk merancang strategi manajemen sumber daya manusia yang lebih efektif. Hasil penelitian juga menegaskan bahwa organisasi perlu beradaptasi dengan karakteristik khusus generasi milenial agar dapat mempertahankan keterlibatan mereka di tempat kerja. Kesimpulan penelitian ini menegaskan bahwa organisasi perlu mengadaptasi strategi manajemen sumber daya manusia agar sesuai dengan kebutuhan generasi milenial. Dengan menciptakan lingkungan kerja yang fleksibel, memberikan penghargaan, serta menyediakan jalur pengembangan karir yang jelas, organisasi dapat meningkatkan employee engagement secara berkelanjutan. Implikasi dari penelitian ini adalah perlunya perubahan paradigma dalam pengelolaan karyawan milenial, yang lebih berorientasi pada kesejahteraan emosional dan profesional mereka. Penelitian ini berkontribusi terhadap literatur employee engagement dengan memberikan wawasan baru mengenai bagaimana generasi milenial memahami dan mengalami keterlibatan kerja.
Community Empowerment Strategy in Ecotourism Management: A Case Study in Baluran National Park Hidayat, Agus Rohmat
Journal of Global Tourism Vol. 2 No. 1 (2025): Journal of Global Tourism
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jht.v2i1.11

Abstract

This study aims to identify and analyze community empowerment strategies in ecotourism management in Baluran National Park, East Java. Ecotourism is considered a sector that can provide economic benefits while supporting environmental sustainability, but empowering local communities in its management still faces major challenges. This research used a qualitative approach with a case study design and data collection techniques in the form of in-depth interviews, questionnaires, and participatory observation. The results showed that although there were several efforts to empower the community, such as skills training and providing employment opportunities in ecotourism activities, the level of community participation in planning and decision-making was still limited. Factors that hinder empowerment include a lack of understanding of sustainable ecotourism, limited resources, and inadequate training. This research recommends the need for increased community involvement in planning, more inclusive management, and policies that better support the economic and social sustainability of local communities. The practical implications of this research are expected to provide a basis for more sustainable and inclusive ecotourism policies in Indonesia.
Integration of Musharakah Financing in The Development of MSMES in Developing Countries: Sharia and Sustainable Finance Perspectives Ela, Nur; Rohmat Hidayat, Agus; Dwi Putri Pramesti, Ginna Novarianti
Winter Journal: IMWI Student Research Journal Vol. 6 No. 1 (2025): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v6i1.70

Abstract

MSMEs (Micro, Small, and Medium Enterprises) play an essential role in the economies of developing countries. However, they often face difficulties in accessing financing that aligns with sustainable finance and Sharia principles. Musharakah financing, based on the principle of profit sharing, is an alternative that can support the development of MSMEs, particularly in developing countries that prioritize the Sharia economy. This research aims to analyze the integration of musharakah financing in the development of MSMEs in developing countries, as well as evaluate the benefits and challenges related to the application of sharia principles and sustainable finance in this context. This research employs a qualitative approach, utilizing case studies in several developing countries, including Indonesia and Malaysia. Data were collected through interviews with MSME actors, Islamic financial institutions, and relevant government agencies. The analysis was carried out by comparing musharakah financing practices in the MSME sector and their impact on business sustainability. The results of the research indicate that musharakah financing can enhance MSMEs' access to capital in a more equitable and sustainable manner. However, the main challenges include a lack of understanding of Sharia concepts and regulatory barriers that hinder optimal development. Musharakah financing has demonstrated the potential to stimulate local and global economic growth when supported by the right policies.
Pengaruh Manajemen Sumber Daya Manusia Terhadap Peningkatan Kinerja Karyawan di Perusahaan Digital Hidayat, Agus Rohmat; Astuti, Aurelia Widya
Jurnal Locus Penelitian dan Pengabdian Vol. 3 No. 9 (2024): Jurnal Locus Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v3i9.3161

Abstract

Perusahaan digital menghadapi masalah spesifik dalam pengelolaan SDM, terutama dalam kesenjangan keterampilan yang dapat berdampak pada kinerja karyawan dan pertumbuhan perusahaan. Dampak negatif dari tidak adanya penanganan yang tepat, seperti tingginya turnover karyawan yang berpotensi merusak stabilitas perusahaan. Penelitian ini berfokus untuk mengeksplorasi dampak pengelolaan SDM terhadap peningkatan kinerja karyawan, serta untuk mengevaluasi efektivitas program pengembangan keterampilan di perusahaan digital dalam menghadapi tantangan era transformasi digital. Menggunakan desain survei kuantitatif, penelitian ini mengumpulkan data dari 100 karyawan di berbagai divisi melalui kuesioner tertutup dengan skala Likert. Hasil analisis regresi linier menunjukkan bahwa pengelolaan SDM dan pengembangan keterampilan memiliki pengaruh signifikan terhadap kinerja karyawan, dengan koefisien regresi masing-masing sebesar 0.45 dan 0.32 serta p-value < 0.05, menunjukkan hasil yang signifikan secara statistik. Temuan ini mendukung hipotesis bahwa investasi dalam pengelolaan SDM yang efektif, seperti pelatihan berkelanjutan dan pengembangan keterampilan, dapat meningkatkan produktivitas dan retensi karyawan. Penelitian ini memberikan kontribusi bagi pengelolaan SDM di perusahaan digital, terutama dalam menyusun strategi pelatihan yang disesuaikan dengan kebutuhan teknologi terbaru dan perkembangan industri.
Financial Performance Analysis: Manufacturing Companies In Indonesia Before And Post The 2008 Global Economic Crisis Rohmat Hidayat, Agus; Alifah, Nur; Oga Laksana, Medika
Journal of Comprehensive Science Vol. 1 No. 5 (2022): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v1i5.158

Abstract

This study aims to analyze the financial performance of Indonesian manufacturing companies before and after the global economic crisis in 2008. In this study, financial performance is measured by Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). By comparing the average ROA, ROE, and NPM before and after the crisis, the results of the descriptive analysis were tested. It can be seen that ROA, ROE and NPM after the crisis were higher than before the crisis. As a result, post-crisis financial performance has improved compared to before the crisis. Based on the descriptive analysis, it is known that the financial performance of manufacturing companies after the crisis is better than before the crisis. Based on the t test, the results of ROA, ROE and NPM tests were obtained as follows. First, Post-crisis ROA is higher than before the 2008 global economic crisis, and the increase is said to be large. Second, post-crisis return on equity appears to be higher than before the global economic crisis, but this is not statistically significant. Third, post-crisis NPM also appears to be larger than before the crisis, but not statistically significant. The results of the t test show that financial performance as measured by ROA has improved after the crisis compared to before the crisis.
The Role Of Digital Marketing For Micro, Small And Medium Enterprises In The Era Of The Asean Economic Community Alifah, Nur; Rohmat Hidayat, Agus; Elan Maulani, Isma
Journal of Comprehensive Science Vol. 2 No. 1 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i1.177

Abstract

Today's technology continues to grow and users begin to feel the benefits of using the internet. Some feel dependence on the presence of the Internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) using information technology in their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to describe in general the impact of digital marketing on SME sales in Batam City. This research is qualitative in nature and uses a triangular model that combines structured interview methods, in-depth interviews and observations of MSMEs participants who actively participate in Market Community Improvement Services – Cooperatives and SMEs in the City. From the results of the study it can be seen that digital marketing facilitates communication and direct interaction between MSME players and consumers, increasing market share, increasing the visibility of MSME players and increasing sales.
Co-Authors Abdurokhim Abdurokhim Ades Sugita Adil Barus Agis Ahmad Rodiansjah Agis Ahmad Rodiansjah Agis Ahmad Rodiansjah Ahmad Rodiansjah, Agis Aisyah Nurjanah Aisyah Nurjanah Ajeng Nurmala Sari Al-Amin Aldo Hermaya Aditiya Nur Karsa Aldo Hermaya Aditiya Nur Karsa Amelia Amelia Amelia Amelia Annisa Wibawanthi APRIANI Arif Rohman Hakim Astuti, Aurelia Widya Baharuddin Yusuf Budiwidodo, Sidik Chandrasari, Farika Difa Ameliora Pujayanti Dwi Putri Pramesti, Ginna Novarianti Ela, Nur Elan Maulani, Isma Eli Suherli Fahad Khan Afridi Fahira, Siti Hafsah Fajar Siddiq, Muhammad Farika Chandrasari Farika Chandrasari Feri Hardianto Feri Hardiyanto Feri Hardiyanto Fitriani, Renita Ginna Novarianti Dwi Putri Pramesti Hanipah Hanipah Hardiyanto , Feri Ibnu Ubaidillah, Suwi Imam Mutakin Irwan Rachmiadji Karsa, Aldo Hermaya Aditiya Nur Komarudin Komarudin Kyra Kholilah Wardaniyah Lestari, Anisa Ayu Dwi Mahendra, Agus Mohammad Ridwan Mohammad Ridwan Muhamad Zaenal Asikin Muhammad Fajar Siddiq Muhammad Zaenal Asikin Mukhlisin Mukhlisin Mutakin, Imam Najah, Neneng Putri Nendi, Ikhsan Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Alifah Nur Saebah Nurjanah, Aisyah Nurmala Sari, Ajeng Nuroh Najmi Oga Laksana, Medika Oksyalia, Dean Otih Yuningsih Oxy Prabowo Prabowo, Oxy Putra, Rifky Pratama Rafi Farizki Rani, Vita Raodatul Jannah Ridzki, Mohamad Maulana Rodiansjah, Agis Ahmad Rosdiansjah, Agis Ahmad Rudi Ferdiansah Santika, Rani Saona, Saona Savandha, Septien Dwi Septien Dwi Savandha Septien Dwi Savandha Septien Dwi Savandha Sidik Budiwidodo Sidik Budiwidodo Siti Hapsah Pahira Sri Intan Wulandari Suherli, Eli Sukmawati A. Damiti Suntoda, Andi Supandji, Wahyu Suwi Ibnu Ubaidillah Suwi Suwi Suwi, Suwi Taufik Ridwan Taufik Ridwan, Taufik Vita Rani Wahyuni, Ani Wahyuning Febriyanti Wibawanthi, Annisa