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PENGEMBANGAN STRATEGI PEMASARAN DALAM MENINGKATKAN PRODUKTIFITAS BAGI PENGRAJIN JAMU TRADISIONAL DIKOTA BATAM Yuanita FD Sidabutar; Angelina Eleonora Rumengan; Malahayati Rusli Bintang; Mohamad Gita Indrawan; Raymond, Raymond
Jurnal Pendekar Nusantara Vol. 1 No. 2 (2024): FEBRUARI 2024
Publisher : LPPM-Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/pend.v1i2.1327

Abstract

In an economic crisis situation like this, the MSME sector really needs special attention from the government because it is the largest contributor to GDP and can be a mainstay in employment. However, the impact of Covid does not all have a negative impact on the development of MSMEs but some also have a positive impact, such as on producers. The local herbal medicine in Batam City is Jamu Bos which is led by Mrs Christiani Prasetiasari with the address Purimas 1 block A2 No 26 Batam Center Batam City. Various classic problems faced by Jamu Bos producers, such as low understanding of basic marketing, limitations in mastery of health management. The aim of this community service activity carried out at Jamu Bos is to: 1) Expand market share for its products, through providing promotional media and increasing expertise and skills through assistance in marketing products 2) Increasing skills and understanding in the field of marketing management design
Modernization of “Transport” As Public Transportation to Reduce Personal Vehicle Ownership in the City of Tanjungpinang Purwasih, Hari Dewi; Sidabutar, Yuanita FD; Suciati, Herlina; Fauzan, Fauzan
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 1 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i1.10932

Abstract

The Riau Archipelago, which consists of islands, has its own challenges in terms of infrastructure and transportation development, so that the development and growth of each region is not the same, namely with five regencies and two municipalities. The Riau Archipelago has high potential in its tourism sector because each island has its own beauty and exoticism. Tanjungpinang City as the Capital of the Province in the past decade has begun to develop and organize itself to be better in regional order but not yet in its transportation system. Public transportation has not been felt as a very important thing because people can still walk freely by using their private vehicles. Public transportation is still not a matter of urgency in the next decade. This research is a descriptive research, descriptive research is a type of research whose purpose is to present a complete picture of a social setting or is intended to explore and clarify a phenomenon or social reality, by describing a number of variables related to the problem and units studied among the phenomena being tested. Here it will be explained based on a study of the factual conditions of transportation in Tanjungpinang City and their relevance in the next decade.
The Impact of Fly Over Construction at Simpang Ramayana Mall in An Effort to Reduce Traffic Logs and Community Economic Growth in Tanjungpinang City Wartono, Wartono; Sidabutar, Yuanita FD; Indrawan, Mohamad Gita; Panusunan, Panusunan
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 1 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i1.11075

Abstract

This is descriptive research that describes the characteristics of the population or phenomenon being studied. So that this one research method is the main focus is to explain the object of research. The purpose of this study is to try to reduce the number of vehicles that use the DI road. The research method focuses more on discussing why an event or phenomenon occurs. The results described the construction of the fly over at the Ramayana intersection in Tanjungpinang City is a design whose goal is to try to prevent traffic jams from occurring at that location and to make travel time efficient so as to minimize the impacts such as wasted time due to traffic jams.
Development of Historical and Religious Tourism in Spatial Planning Towards the Utilization of Local Wisdom Potentials in Penyengat Island Sutianto, Suwindar Agung; Sidabutar, Yuanita FD; Sinaga, M Ismael P
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.11234

Abstract

The development of the tourism sector based on local wisdom, in supporting a sustainable tourism sector on Penyengat Island, especially historical and religious tourism, namely mosques, chair hills and tombs is urgently needed. The application of community-based tourism on Penyengat Island can be carried out in three stages, namely, the planning stage, the implementation stage and the evaluation stage. With the implementation of community-based tourism, the development of the tourism sector on Penyengat Island can run smoothly and still maintain the preservation of sustainable local wisdom, besides Therefore, with the development of a sustainable tourism sector, the lives of the people around it can be more prosperous and can increase income for the surrounding community. The results of the research show that the development of religious tourism on Penyengat Island as sustainable tourism is very feasible to develop, this is evidenced by the existence of a Regional Regulation concerning the Spatial Planning for the Riau Archipelago Province 2017-2037 as a legal basis as well as a commitment to sustainable development, community involvement in decision making and Management of religious tourism facilities and pre-facilities has existed before, such as tombs, mosques and historical buildings. Efforts to optimize the development of sustainable religious tourism are developing the concept of a cultural city, increasing regional security, improving infrastructure and drainage in some places, providing religious tourism attractions as new and more attractive additional attractions.
Nongsa Development as A Special Economic Zone Anwar, Jaitul; Sidabutar, Yuanita FD; Raymond, Raymond; Sitio, Rini Lisbet
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.11274

Abstract

Space as a local development resource is an alternative input that is permanent and always available in an area. The focus of spatial planning and development is to create spaces that are safe, comfortable, productive, and sustainable and just, one of which is by reducing spatial exclusion and poverty. The development of Special Economic Zones (SEZ) is directed as a trigger for regional growth and development. SEZ consists of one or several Zones including: export processing, logistics, industry, technology development, tourism, energy, and/or other economies. Within the SEZ, supporting facilities can be built for workers and locations for micro, small and medium enterprises (MSMEs) and cooperatives can be built, both for business actors and as support for the activities of companies within the SEZ area. Nongsa SEZ stipulated on June 8, 2021 through Government Regulation Number 68 of 2021. This Nongsa SEZ is an area determined by the central government to be an area for carrying out economic functions and obtaining certain facilities. Where it is hoped that in 2030 it will be able to bring in investors to Batam City with an investment value of 16 trillion and absorb a workforce of 16,500 people. With the existence of this Nongsa SEZ, the Regional Government, Batam City is expected to be able to prepare both in terms of facilities and its people to compete with other countries. In addition, it is hoped that community readiness can be prepared from an early age to face the Asean Economic Community (AEC).
Utilizing the Potential of Local Wisdom and Infrastructure Development of Old village of Tiangwangkang, Tembesi Sub-District, Batam City Yandi, Delpra; Rakhman, Kurnia; Martan, Viven; Sidabutar, Yuanita FD
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.11341

Abstract

Indonesia is a country located in Southeast Asia and has more than 17,000 islands in it. One of the provinces in the form of islands is the Riau Archipelago Province which is close to Singapore and Malaysia, so that many tourists also visit the province, such as Batam City. In Batam City there are several tourist objects such as the Batam Botanical Garden, Welcome to Batam, and also Ocarina Park. Apart from tourist attractions in the city center, Batam City also has beach tourism destinations such as Melayu Beach, Melur Beach and many other beaches. Old village can also be an option for tourists to visit because there are many cultural values ​​of local wisdom that are still maintained and preserved in it. One of them is the Old village of Tiangwangkang which is in the Tembesi Village, Sagulung District. old village of Tiangwangkang has the potential to become a tourist village because it has a strategic area, which is close to the beach and also close to the Barelang Bridge. However, there are several problems in the area such as road problems, street lighting, and also several other public facilities to support the accessibility of the community and tourists later. Therefore, it is necessary to develop infrastructure and also arrange it so that the village is worthy of being a tourist village. This research uses a descriptive method as well as a potential analysis to see the potential of this region. Old village of Tiangwangkang has the potential to become a tourist village because it has local wisdom that is still maintained and has beautiful views. However, to become a tourist village that is appropriate and can prosper the local community, it is necessary to develop infrastructure and arrange it so that the old village of Tianwangkang can become a tourist destination that is comfortable and worth visiting.
Planning And Evaluation of Technological System Development in Public Street Lighting to Support Sustainable Development of The Integrated City of Batam Morwanto, Gatot; Sidabutar, Yuanita FD; Suciati, Herlina; Panusunan, Panusunan
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.13126

Abstract

Developing a smart public street lighting system involves the integration of advanced technologies to improve energy efficiency, reduce operational costs, enhance safety, and enable intelligent functionalities. This research discusses the planning and evaluation of the development of a smart public street lighting system in the Batam City area with the aim of increasing the sustainability of the smart city. The research method used is a case study to gain an in-depth understanding of existing lighting systems and involve relevant stakeholders, such as local governments, technical experts and local communities. The evaluation results show that the development of a smart public street lighting system has a positive impact on the sustainability of smart cities, increasing energy efficiency, safety and community participation. The integration of local wisdom and maritime aspects in planning intelligent public street lighting systems also makes an important contribution to the identity and sustainability of Batam City. This research recommendations for further development, strengthening local wisdom, collaboration and partnerships with the private sector, as well as expanding implementation to other regions.
Provision of Road Infrastructure as An Effort to Guarantee Area Accessibility in Order to Encourage Trade and Services Activities in the Nagoya Trade and Services Area, Batam City Suhar, Suhar; Sidabutar, Yuanita FD
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.13201

Abstract

This research is intended to analyze the influence of the quality of infrastructure services on the development of economic activities, especially trade and services activities in the Nagoya trade and services area, Batam City, using 6 indicators as a benchmark to evaluate the extent to which infrastructure development has an influence on the development of trade and services activities in the trade and services area. Nagoya, Batam City by testing the quality of available infrastructure services, including: (1). Physical availability, (2). Physical quality, (3). Suitability, (4). Effectiveness of utilization, (5). Absorption of labor and (6). Contribution to the economy. The Nagoya trade and services area is one of the first and largest trade and services areas in Batam City to date and is currently still a magnet for everyone to come to Batam City to visit this area. The Nagoya Trade and Services Area has 63 shopping complexes, 7 markets with permanent buildings, 55 mini markets, 1099 shops, 203 restaurants and 1111 food stalls, while in terms of services this area has 64 service institutions finance consisting of 18 government banks, 29 private banks and 17 people's credit banks and supported by accommodation facilities of 126 entities consisting of 106 hotels and 20 guesthouses.
Environmental Quality Development Strategy in Central Government Areas: Case Study of Dompak Island, Riau Islands Province Roby Cahayadi; Yuanita FD Sidabutar; Cevy Amelia; Isramilda
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 9 No. 1 (2024): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v9i1.14783

Abstract

Environmental quality refers to the state or condition of the environment in a particular area, taking into consideration various factors that affect the well-being of living organisms, including humans. It encompasses the health and sustainability of ecosystems, air, water, soil, and other natural resources. The interpretation of environmental quality as providing optimal carrying capacity for human survival implies that the environment should meet certain criteria to support human life and well-being. This research aims to find out how to apply and development strategy in providing regional facilities and infrastructure to optimize environmental quality on Dompak Island as the Central Government Area of the Riau Islands Province. This research uses a qualitative method with a descriptive approach through SWOT analysis. The research results found that the strategy for providing facilities and infrastructure to improve environmental quality on Dompak Island is by developing a drinking water supply system (SPAM), increasing drainage capacity, providing street lighting infrastructure, providing green open space, maintaining existing physical infrastructure, utilizing empty land. for the construction of parking lots, collaboration with other parties and strengthening regional management institutions. The novelty of this research involves various infrastructure components, effective use of resources, multi-party collaboration, institutional strengthening, and strategies based on SWOT analysis to achieve the goal of improving sustainable environmental quality on Dompak Island.
Natural Tourism Park Development Strategy With The Concept Of Education, Recreation And Conservation Towards The Visiting Interest Of The Community Of Batam City Fairuzzabadi, Fairuzzabadi; Sidabutar, Yuanita FD; Amelia, Cevy
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.9907

Abstract

Sekupang Deer Park is located on Jalan RE. Martadinata, Tanjung Pinggir Village, Sekupang District is a new tourist icon in Batam City. This tourist park, which carries the "Smart and Green Garden" concept, has an area of 12 hectares and is equipped with jogging track facilities, fountains, fish farming ponds, fishing ponds and children's playgrounds. Several types of animals found in the Sekupang Deer Park include deer, kate chickens, pigeons, koi fish, goldfish, tilapia and catfish. At Sekupang Deer Park, visitors can also learn plant cultivation techniques using a hydroponic system, how to make compost fertilizer, as well as a system for recycling water and electricity from solar power. With the various facilities available, Sekupang Deer Park is one of the choices of places to visit for the people of Batam City and tourists visiting Batam City. A natural tourist park is a natural conservation area which can also be used as a tourism location or recreation facility. Ecotourism is a tourism activity that is environmentally friendly by prioritizing aspects of nature conservation, aspects of socio-cultural economic empowerment of local communities as well as aspects of learning and education. This research aims to analyze the influence of developing a tourist park with the concepts of education, recreation and conservation on the interest in visiting the people of Batam City. The research method uses a quantitative approach with survey techniques using questionnaires distributed to respondents who are residents of Batam City. The collected data was analyzed using a simple linear regression method to determine the extent to which tourist park development variables influence the interest in visiting the people of Batam City. The results of the research show that the development of a tourist park with the concepts of education, recreation and conservation has a significant positive influence on the interest in visiting the people of Batam City. The existence of educational facilities, recreational activities and nature conservation efforts in tourist parks can increase public interest in visiting and participating in these activities.
Co-Authors AA Sudharmawan, AA Abdul Rohim, Abdul Adi, Pramono Albert RR Palit Ali Akbar Alpano Priyandes Amelia, Cevy Andhika Pradita F Anwar, Jaitul Bambang Hermanto Basana Budiati, Malinda Cevy Amelia Danuwidjojo Yusuf J.I. Danuwidjojo, Jusuf Danuwidjojo, Yusuf Dedi Hantono Depri Dian Hari Susanto Edi Indera Fahin Winukaryahan Fahin Winukaryahan Fairuzzabadi Fairuzzabadi Fairuzzabadi, Fairuzzabadi Fandy Iood Farid Ahmad Marzuki Farid Ahmad Marzuki Fauzan Fauzan Fera , Mirta Fermana, Andhika Pradita Fhaisal Isfandhi Gatot Morwanto Ginting, Herman Suranta Gunawan Toto Hadiyanto Habibie, Mulia Hanifah hanifah hanifah Hardiyanti YM Herlina Suciati Herman Suranta Ginting Indera, Edi Indrawan, Mohamad Gita Iood, Fandy Irawan, Jhoni Ismael MP Sinaga Ismael P Sinaga Isramilda, Isramilda Istiqa, Suci Jaitul Anwar Jusuf Danuwidjojo Kareem, Zidan Dwi Khalfani Leonar Rowardi M Ismael P Sinaga M.Ismail P.Sinaga Malahayati Rusli Bintang Malinda Budiati Martan, Viven Marzuki, Farid Ahmad Masfar, Febi Hendra Mirta Fera Mohamad Gita Indrawan Morwanto, Gatot Muda Andrian Oktama Muhammad Dahari Nunung Nuring Hayati Nuraida Pohan Nurhaida Pohan Nurul Hilda Syani Putri OK Henry OK.Henry Oktama, Muda Andrian Panusunan, Panusunan Pramono Purwasih, Hari Dewi Putri , Nurul Hilda Syani Raflis Tanjung Raharjo, Teguh Eko rahmat putra Rakhman, Kurnia Raymond Raymond Raymond Raymond Raymond Reinold Palit Renggi E Siregar Renggi Erwanda Siregar Rio Andrian Saputra Risnawati Risnawati Risnawati Riswanto Agung Sedayu Roby Cahayadi Rujiman Rumengan, Angelina Eleonora Sabriani, Sabriani Saherny, Sukma Sarmini Sarmini Sedayu, Riswanto Agung Silalahi, Ratna Dewi Sinaga, M Ismael P Sirojuzilam Hasyim Sitio, Rini Lisbet Sitopu, Selli Dosriani Suci Istiqa Suhar Suhar, Suhar Suhara, Yayat Yatna Sutianto, Suwindar Agung Suwardi Suwindar Agung Sutianto Syafrijal Syafrijal Syafrijal Syaiful Bahri Tanjung, Raflis Teguh Eko Raharjo Tri Sutrisno TRI SUTRISNO Ully Irma Maulina Hanafiah Viven Martan Wartono Wartono Wenda, Notiben Yandi, Delpra Yasri, Ade Yayat Yatna Suhara Yusuf Danuwidjojo