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All Journal Abjadia, International Journal of Education Jurnal Ilmiah Universitas Batanghari Jambi Owner : Riset dan Jurnal Akuntansi Jurnal Riset Inspirasi Manajemen dan Kewirausahaan INCARE Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Cahaya Mandalika Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Journal Corner of Education, Linguistics, and Literature Jurnal Manajemen dan Profesional Riset Akuntansi (RISTANSI) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Horizon: Indonesian Journal of Multidisciplinary Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ilmiah Riset Aplikasi Manajemen
BUKHORI, MOHAMMAD
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Citra Kampus Terhadap Word of Mouth dengan Kepuasan Mahasiswa sebagai Variabel Intervening (Studi pada Mahasiswa di Fakultas Teknologi dan Informasi pada Institut Bisnis dan Teknologi Indonesia (INSTIKI) Denpasar, Bali) Sudianti, Ni Made; Bukhori, Mohammad; Rachmawati, Ike Kusdyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4913

Abstract

Competition in educational institutions is currently increasingly fierce, so student satisfaction and Word of mouth to attract prospective new students are of particular concern in order to achieve the development and existence of the institution. The aim of this research is to determine the direct and indirect influence of service quality and campus image on Word of mouth through student satisfaction as an intervening variable.The research was conducted on students of the Indonesian Institute of Business and Technology (INSTIKI) Denpasar, Bali. The sample was selected using a purposive sampling technique. The research instrument was a questionnaire distributed to 85 respondents from the class of 2021 (72 students from the IT Faculty and 13 students from the SK Faculty). The collected quantitative data was analyzed using SEM-PLS analysis using SmartPLS-4.0.9.8 software. The research results show that service quality and campus image have a direct and indirect positive and significant effect on Word of mouth through student satisfaction as an intervening variable. Meanwhile, student satisfaction acts as partial mediation.
Pengaruh Citra Sekolah dan Kualitas Pelayanan Terhadap Keputusan Memilih Sekolah dengan Word of Mouth (WOM) Sebagai Variabel Intervening pada SMK Telkom Malang M, Anum Rosaliani N.; Bukhori, Mohammad; Handoko, Yunus
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.7297

Abstract

Competition among schools—particularly private ones—increasingly drives educational institutions to build a positive image and enhance service quality to gain public trust and influence prospective students' enrollment decisions. In this context, word-of-mouth serves as a crucial mechanism, as experiences and recommendations from current students and social circles shape prospective students' perceptions of the school. This study aims to examine a model regarding the influence of school image and service quality on the decision to choose a school, with word-of-mouth acting as an intervening variable. The study employs explanatory research with a quantitative approach, focusing on 10th-grade students at SMK Telkom Malang during the 2025/2026 academic year. A sample of 222 students was selected using purposive sampling. Data were collected via Google Forms in April 2026 and analyzed using Partial Least Squares (PLS) with SmartPLS software. The results indicate that school image and service quality have a positive and significant impact on word-of-mouth. School image has a positive and significant effect on the enrollment decision, whereas service quality has a positive but non-significant effect. Word-of-mouth was found to function as an intervening variable within the research model.
Co-Authors Abda Abda Adi, Teja Agustina, Tin Ahmad Mufid Ain, Fatima Wati Alamsyah - Amuntai, Kimsry Analisa Analisa, Analisa Aqromi , Nur Lailatul Barasjid, Lidya Bualo, Julfikar Dewi R, Widi Dewi, Widi Fadilla Cahyaningtyas Farokah, Lia Fathorrahman Hanif, Rifki Ichlasurohmah, Nuke - Ichwanda, Retania Ike Kusdyah Rachmawati Ilmi, M. Aliyya Indahsari, Septia Putri Jaenal Arifin Justita Dura Karnawati, Tin Kribiyantara, Yohanes Kustiari, Ninik Lailatul Izzah, Lailatul Leksono, Hendi M, Anum Rosaliani N. Mufidatul Islamiyah, Mufidatul Ni Made Sudianti Nuryadi, Alief Octaviola Rosanti, Nabila Rahawarin, Fazlur Ratmelia, Nia Rochman, Mohammad Nailur Ruspitasari, Widi Ruspitasari, Widi Dewi Samsul Arifin Sandra, Jelita Virliana Sasela, Pearly Setyocahyono, Wahyungesthi Sha'bani, Devia Sinaga, Diana Siti Muyassaroh, Siti Siti Nurul Afiyah Suastika Yulia Riska Sulis Setiawati Sunu Jatmika, Sunu Sutiono, Syenni Theresia Pradiani Tin Agustina Karnawati Toha, Muhammad Tuasikal, Marwan Usmandi, Usmandi Vinnafatun, Vinnafatun Wasul, Jazid Widayat, Bima Satrya Yogatama, Ahmad Nizar Yudhanto, Ifani Yunus Handoko