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All Journal Journal of Indonesian Applied Economics Jurnal Ilmiah Ekonomi Islam Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Media Mahardhika YUME : Journal of Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Mattawang: Jurnal Pengabdian Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Trends Economics and Accounting Research Jurnal Ekonomi Trisakti Media Ekonomi Media Riset Bisnis & Manajemen Dirkantara Indonesia Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Education, Vocational and Social Science Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ekonomi, Manajemen, Akuntansi
Yusran, Husna Leila
Fakultas Ekonomi Dan Bisnis Universitas Trisakti, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Analysis of Psychological Factors and Free Shipping on Online Impulse Buying in Modest Fashion Yusuf, Muhamad; Masnita, Yolanda; Yusran, Husna Leila
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1960

Abstract

This research draws attention to impulsive buying behavior in a vibrant and booming modest fashion industry, one of the most significant contributor segments to e-commerce in Indonesia. Part of the difficulty is that consumers are increasingly making additional online impulsive purchases driven by psychological triggers and marketing efforts that prompt rapid, unplanned buying decisions. To investigate, the paper explores hedonic motivation, positive emotions, perceived trust, and online shopping attitude, along with free shipping, applying the Self-Determination Theory (SDT)- based model to the factors that incite impulsive purchase. Positive emotions and perceived trust are two of the most significant indicators (positive frailties) in standardized results for online impulse buying, with no direct effect from free shipping. Based on these findings, the study suggests that future research is needed to consider social cues and interface design factors to better understand impulse buying among MF consumers online and to develop marketing strategies that enhance the emotional experience.
Analysis of Impulsive Buying Mechanism Through Hedonic Motivation, Emotion, and Online Trust Al Faruq, Muhammad Umar; Masnita, Yolanda; Yusran, Husna Leila
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.43383

Abstract

This study aims to analyze the mechanisms underlying online impulse buying among Muslim women consumers of modest fashion in Indonesia by integrating psychological factors (hedonic motivation and positive emotions), economic factors (cashback), and cognitive–perceptual factors (online shopping attitude and perceived trust). Using Structural Equation Modeling (SEM) with AMOS, data were collected from 145 respondents. The constructs examined include Hedonic Motivation, Online Shopping Attitude, Online Impulse Buying, Cashback, Positive Emotions, and Perceived Trust. The results indicate that hedonic motivation significantly influences online shopping attitude (β = 0.642; p = 0.009), whereas online shopping attitude does not significantly influence impulse buying (p = 0.164). Cashback emerges as the strongest predictor of impulse buying (β = 0.777; p = 0.000), indicating that financial incentives operate as a form of controlled extrinsic motivation that directly stimulates spontaneous purchasing behaviour rather than shaping attitudinal evaluations. Positive emotions do not significantly affect online shopping attitude (p = 0.647), but they significantly influence perceived trust (β = 1.423; p = 0.000). Although perceived trust does not exert a significant direct effect on impulse buying, it functions as an indirect mechanism through which positive emotions contribute to impulsive purchasing behaviour, with an indirect effect value of 0.199. Theoretically, this study contributes to the literature by clarifying the distinct roles of intrinsic motivation and controlled extrinsic incentives within the framework of Self-Determination Theory (SDT) in explaining online impulse buying. Practically, the findings highlight the importance of affect-based marketing strategies and cashback programs as effective triggers of impulsive purchasing in modest fashion e-commerce.
Analisis Kualitas Pelayanan Pada J.co Donuts & Coffee Terhadap Kepuasan Pelanggan di Jakarat Nurzakiyyah, Ulfah; Yusran, Husna Leila; Khairunissah, Deva Sasqi; Ansori, Cindy Frasiska; Bilkis, Aliyah; Adiba, Saleha
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.10737

Abstract

Studi ini bertujuan untuk mengetahui sejauh mana kualitas layanan mempengaruhi tingkat kepuasan pelanggan di gerai Jakarta J.CO Donuts & Coffee.  Kerangka kerja SERVQUAL terdiri dari lima komponen utama: tangible, reliability, response, assurance, dan empathy. Mereka digunakan untuk menilai kualitas layanan.  Penelitian ini menggunakan pendekatan kuantitatif, yang melibatkan 102 responden yang melakukan transaksi di J.CO. ata dikumpulkan melalui survei dengan skala Likert, dan analisis data dilakukan menggunakan analisis regresi linier sederhana.  Dari hasil penelitian, nilai signifikansi 0.000 dan beta 0.761 menunjukkan bahwa kualitas layanan memengaruhi kepuasan pelanggan secara signifikan dan positif.  Hasilnya menunjukkan bahwa kepuasan pelanggan akan meningkat secara proporsional dengan peningkatan kualitas layanan.  Dari lima dimensi, persepsi pelanggan paling banyak dipengaruhi oleh responsivitas, jaminan, dan bukti fisik.  Studi ini juga menunjukkan bahwa penyediaan layanan yang konsisten sangat penting untuk menyediakan pengalaman yang menyenangkan dan mempertahankan loyalitas pelanggan.  J.CO harus rutin melakukan evaluasi layanan agar tetap kompetitif di industri makanan dan minuman yang kompetitif.
Co-Authors Abbraham Sahertian Adi Rosyadi Adiba, Saleha Adinda Cintami Regalia Aditya Nur Prasetyo Ahmad Buchori Aji Mohammad Fadrian Nur Al Faruq, Muhammad Umar Alvina Hasanah Rachmadanty Annisa, Raden Fani Mutiara Ansori, Cindy Frasiska Ardhan Hilfiyanda Ardiyanto Ardiyanto Ariarti, Juni Ariyanto, Hepy Hefri ASEP HERMAWAN Awal Ferdiansyah Bilkis, Aliyah Blaško, Michaela Christin, Lelly Claudia, Hadijah Ayu Darmawati, Deni Debbie Aryani Tribudhi Debbie Aryani Tribudhi Defretes, Ulya Deni Mukti Hidayat Dewi ANGGRAENI Dian Octaviani Dianti, Nurkis Etty Murwaningsari Fani Ahmad Fauzi Farah Margaretha HAMID Hartini Hartini Rahayu, Dwi I Nyoman Andika Putera Yasa Ida Busnetty Irfan Ariyanto Iha Islami, Danang Johannes Dimson Marbun Juniati Gunawan, Juniati Justine Tanuwijaya Khairunissah, Deva Sasqi Khomsiyah Khomsiyah Lalu Masyhudi Mangku Rasyawal Maria Ariesta Utha Masni Salfinnia Mona Adriana Patriyasa Muhamad Yusuf, SE., M.Si. Muhammad Ibnu Fatsabit Netania Emilisa Nirdukita Ratnawati nirdukita ratnawati, nirdukita Nurhayati Nurhayati, Nimati Andini Nurjanah, Listia Nurkis Dianti Nurlida Fatmikasari Nurzakiyyah, Ulfah Raflis Raflis Rapilau Retno Sari Murtiningsih Richy Wijaya Riyanti, Yulia Eka Rustam, Rinaldi Safnita Safnita Saiful Ali Salim Budiman Soeharjoto . Soeharjoto, Soeharjoto Solly Aryza Sumiyarti Tara Aldiera Prijono Teddy Siswanto, Teddy Teguh Supriyadi Titik Aryati Tribudhi, Debbie Aryani Wegig Murwonugroho Windhy Puspitasari Yolanda Masnita Siagian Zabitha, Wafa