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All Journal Journal of Indonesian Applied Economics Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Media Mahardhika YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Eksis: Jurnal Riset Ekonomi dan Bisnis Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen Procuratio : Jurnal Ilmiah Manajemen Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Al Azhar Indonesia Seri Ilmu Sosial Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Mattawang: Jurnal Pengabdian Masyarakat International Journal of Marketing and Human Resource Research Jurnal IPTEK Bagi Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Jurnal Manajemen Bisnis dan Kewirausahaan Golden Ratio of Mapping Idea and Literature Format Journal of Management and Digital Business Jurnal Ekonomi Trisakti Media Ekonomi Media Riset Bisnis & Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Management Science Dirkantara Indonesia Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Education, Vocational and Social Science Asian Journal of Management, Entrepreneurship and Social Science Bata Ilyas Educational Management Review Jurnal Ekonomi, Manajemen, Akuntansi
Yusran, Husna Leila
Fakultas Ekonomi Dan Bisnis Universitas Trisakti, Indonesia
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WHEN GREEN MARKETING LICENSES NON-GREEN LUXURY CONSUMPTION: A MORAL LICENSING PERSPECTIVE Fathayani Salsabila; Yolanda Masnita; Husna Leila Yusran
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 21 No. 1 (2026): April (2026) - September (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v21i1.1687

Abstract

Introduction: Although green marketing has been widely recognized for promoting environmentally friendly products, little is known about its ability to encourage consumers to purchase non-green luxury products. Drawing on Moral Licensing Theory, this study examines how green marketing influences purchase intention through brand ethical image while considering the role of luxury brand perception. Method: A quantitative cross-sectional survey was conducted among 130 Indonesian consumers familiar with luxury brands. Data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the proposed relationships. Results: Green marketing positively influenced both brand ethical image and purchase intention. Brand ethical image also significantly enhanced purchase intention, while luxury brand perception remained a significant predictor of consumers' intention to purchase non-green luxury products. These findings indicate that consumers simultaneously consider ethical evaluations and symbolic brand value in luxury purchasing decisions. Discussion: This study extends Moral Licensing Theory by demonstrating that organizational sustainability communication can generate ethical evaluations that justify consumers' intention to purchase non-green luxury products. The findings highlight that sustainability communication and luxury symbolism complement one another, providing both theoretical insights into sustainable luxury consumption and managerial guidance for integrating environmental responsibility into luxury brand strategies.
Analisis Kualitas Layanan dan Dampak Terhadap Tingkat Kepuasan Pelanggan Pengguna JakLingko Danang Islami; Husna Leila Yusran; Awal Ferdiansyah; Nurkis Dianti; Alvina Hasanah Rachmadanty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14046

Abstract

Kualitas layanan menjadi kunci untuk menentukan tingkat kepuasan pelanggan pada layanan moda transportasi JakLingko. Penelitian ini menganalisis lima dimensi SERVQUAL terhadap kepuasan pelanggan JakLingko. Hasil penelitian menunjukkan variabel Reliability, Responsiveness, dan Responsiveness paling berpengaruh signifikan terhadap kepuasan pelanggan. Secara bersamaan, seluruh variabel terbukti mempengaruhi kepuasan pelanggan. Pentingnya bagi JakLingko untuk meningkatkan konsistensi kinerja dan jaminan keamanan dalam meningkatkan kepuasan pelanggannya.
Pengaruh Kualitas Layanan Servqual Terhadap Kepuasan Pelanggan Kopi Kenangan Rasya Chairunnisa; Husna Leila Yusran; Cindy Frasiska Anshori; Danang Islami
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17454

Abstract

Penelitian ini mempunyai tujuan dalam pengaruh kualitas layanan berdasarkan Pengaruh lima dimensi SERVQUAL yang mencakup Reliability, Tangibles, Empathy, Assurance, dan Responsiveness kepada tingkat kepuasan pelanggan Kopi Kenangan di wilayah Tangerang. Penelitian dengan teknik kuantitatif dengan melibatkan 100 responden yang pernah membeli produk Kopi Kenangan. Data dikumpulkan dengan kuesioner berjumlah 30 item yamh dianalisis pakai SPSS melalui serangkaian uji validitas, reliabilitas, normalitas, heteroskedastisitas, serta regresi linier sederhana. Temuan studi menyatakan jika seluruh indikator penelitian valid serta reliabel, sehingga layak digunakan dalam analisis. Hasil dari pengujian regresi memperlihatkan bahwasanya kualitas layanan memberikan pengaruh positif serta signifikan kepada kepuasan pelanggan. Namun demikian, kepuasan pelanggan juga dipengaruhi dari berbagai faktor lainnya di luar penelitian, yakni kualitas produk, harga, serta pengalaman pelanggan secara menyeluruh. Hasil ini memperlihatkan bahwasanya meskipun kualitas layanan bukan faktor dominan, dimensi SERVQUAL tetap memberikan kontribusi penting dalam membentuk kepuasan pelanggan. Penelitian ini diharapkan menjadi bahan evaluasi untuk manajemen Kopi Kenangan dalam peningkatan standar layanan sekaligus mempertimbangkan aspek lain yang turut berperan dalam menciptakan pengalaman pelanggan yang optimal.
Purchase intention to virtual influencer marketing: Social presence theory highlights authenticity over influencer type Erika Putri Wulandari; Steffen Hasta; Yolanda Masnita; Husna Leila Yusran
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2605

Abstract

Purchase intention endorsed by virtual influencers remains inconsistent across studies, leaving a practical gap in how exposure translates into buying. This study examines whether anthropomorphic appearance and behavior increase purchase intention via social presence and perceived authenticity, and whether influencer type matters. Guided by Social Presence Theory, we conducted a cross-sectional online survey; the hypothesized relationships were evaluated using SEM. Results show that anthropomorphic appearance and behavior significantly heighten social presence, social presence increases perceived authenticity, and perceived authenticity strongly predicts purchase intention. Conversely, influencer type shows no meaningful effect on authenticity and does not improve the indirect pathway from anthropomorphism to purchase intention. The findings recommend that practitioners prioritize human-like visual and behavioral cues and design interactions that cultivate social presence and authenticity rather than relying on celebrity status. Limitations include the cross-sectional design, use of a single virtual influencer stimulus, and a relatively homogeneous sample; future work should test multiple stimuli using longitudinal designs.
The Implementation of Self Congruency Theory on Online Impulse Buying Intentions Mediated by Consumer Confidence in Online Shopping Towards Gen-Z Linda Anadya Tastya; Yolanda Masnita Siagian; Husna Leila Yusran
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3311

Abstract

This research focuses on Online Impulse Buying Intentions, defined as the motivation to purchase items without planning while browsing online sites, often triggered by product recommendations. The study employs the Self-Congruency Theory framework, which explains how the alignment between consumer identity and perceptions of influencers or products facilitates impulsive behavior. A contradiction exists in the literature regarding the relationship between Influencer–Product Congruence and Online Impulse Buying Intentions: some studies find a direct influence, while others do not. To address this, a research model was developed to test the influence of Consumer – Influencer Congruence, Consumer – Product Congruence, and Influencer – Product Congruence on Online Impulse Buying Intentions. This model integrates Wishful Identification as a moderating variable and Consumer Confidence in Online Shopping as a mediating variable. The main contribution of this study is to expand the theoretical model by incorporating Consumer Confidence in Online Shopping as a mediating variable. This addition aims to provide comprehensive insights into the psychological mechanisms underlying impulsive behavior in online shopping. These findings suggest that direct congruence between the consumer and the influencer, and between the consumer and the product, is a strong driver of Online Impulse Buying Intentions. The recommendation is that marketers should focus on creating strong congruence between consumer values and the influencer’s image, as well as product suitability with the consumer's lifestyle, as these factors directly trigger Online Impulse Buying Intentions
Peran Asuransi Syariah dalam Menguatkan Islamic Entrepreneurship Berbasis Halal Protection: Pengabdian Soeharjoto Soeharjoto; Husna Leila Yusran; Sumiyarti; Debbie Aryani Tribudhi; Deni Mukti Hidayat; Adi Rosyadi; Teguh Supriyadi; Saiful Ali
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4798

Abstract

Low insurance literacy, especially Sharia insurance, poses a challenge in raising public awareness about the importance of risk protection. This is particularly true for young people who are currently or will be starting businesses. Aims of this community service activity is to increase literacy and awareness of sharia insurance among students at Global Cahaya Nubuwwah Insani (GCNI), an Islamic Entrepreneurship Boarding School in Purwakarta, West Java. This activity was conducted using an extension method that integrated Sharia insurance literacy with entrepreneurship education. The results of the activity showed an increase in students' understanding of the basic concepts of Sharia insurance, the differences between conventional and Sharia insurance, and the compatibility of Sharia insurance with Islamic principles, linked to entrepreneurship. This finding aligns with the concept that value-based financial literacy can shape more responsible and blessed economic and financial attitudes and behaviors. Sharia insurance literacy with a case study approach on Askrida Sharia Insurance has equipped students to better understand business risk management from an early age, so that their businesses are not solely profit-oriented, but sustainable for the common good.This activity proves that insurance literacy integrated with the values of the Quran and Hadith is effective in raising awareness about insurance from an early age.
Analysis of Impulsive Buying Mechanism Through Hedonic Motivation, Emotion, and Online Trust Muhammad Umar Al Faruq; Yolanda Masnita; Husna Leila Yusran
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.43383

Abstract

This study aims to analyze the mechanisms underlying online impulse buying among Muslim women consumers of modest fashion in Indonesia by integrating psychological factors (hedonic motivation and positive emotions), economic factors (cashback), and cognitive–perceptual factors (online shopping attitude and perceived trust). Using Structural Equation Modeling (SEM) with AMOS, data were collected from 145 respondents. The constructs examined include Hedonic Motivation, Online Shopping Attitude, Online Impulse Buying, Cashback, Positive Emotions, and Perceived Trust. The results indicate that hedonic motivation significantly influences online shopping attitude (β = 0.642; p = 0.009), whereas online shopping attitude does not significantly influence impulse buying (p = 0.164). Cashback emerges as the strongest predictor of impulse buying (β = 0.777; p = 0.000), indicating that financial incentives operate as a form of controlled extrinsic motivation that directly stimulates spontaneous purchasing behaviour rather than shaping attitudinal evaluations. Positive emotions do not significantly affect online shopping attitude (p = 0.647), but they significantly influence perceived trust (β = 1.423; p = 0.000). Although perceived trust does not exert a significant direct effect on impulse buying, it functions as an indirect mechanism through which positive emotions contribute to impulsive purchasing behaviour, with an indirect effect value of 0.199. Theoretically, this study contributes to the literature by clarifying the distinct roles of intrinsic motivation and controlled extrinsic incentives within the framework of Self-Determination Theory (SDT) in explaining online impulse buying. Practically, the findings highlight the importance of affect-based marketing strategies and cashback programs as effective triggers of impulsive purchasing in modest fashion e-commerce.
Pengaruh Logika Dominan Layanan Terhadap Loyalitas Merek Melalui Keterlibatan, Cinta, Dan Kepuasan Merek Arvi Muzaki; Dino Despriandi; Yolanda Masnita; Husna Leila Yusran
JURNAL ADMINISTRASI & MANAJEMEN Vol 16, No 1 (2026): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v16i1.8348

Abstract

Berlatar pada industri e-commerce Indonesia yang berkembang pesat, penelitian ini mengkaji pengaruh citra merek terhadap loyalitas merek dengan menempatkan keterlibatan merek, cinta merek, dan kepuasan merek sebagai variabel mediasi. Menanggapi temuan empiris sebelumnya yang masih belum konsisten, khususnya terkait keterlibatan merek, penelitian ini menggunakan perspektif Service-Dominant Logic dengan memosisikan ketiga konstruk tersebut sebagai mekanisme perantara yang menghubungkan citra merek dengan loyalitas merek. Model konseptual yang diajukan diuji secara empiris menggunakan Structural Equation Modelling (SEM-AMOS) berdasarkan data survei dari 109 konsumen e-commerce. Hasil penelitian menunjukkan bahwa keterlibatan merek yang lebih tinggi secara signifikan meningkatkan kepuasan merek, yang selanjutnya menjadi prediktor kuat bagi loyalitas merek. Selain itu, pengaruh tidak langsung paling kuat ditemukan pada jalur Citra Merek → Cinta Merek → Loyalitas Merek. Namun, pengaruh langsung citra merek terhadap keterlibatan merek relatif lemah, yang menunjukkan bahwa citra merek yang positif saja belum tentu cukup untuk mendorong keterlibatan konsumen secara aktif. Temuan ini menegaskan pentingnya perusahaan merancang pengalaman yang interaktif, personal, dan berbasis komunitas guna memperkuat keterlibatan serta membangun loyalitas merek yang berkelanjutan.
PENGARUH DIMENSI SERVQUAL TERHADAP KEPUASAN PENGGUNA JASA SICEPAT EXPRESS DI DKI JAKARTA Alvina Hasanah Rachmadanty; Husna Leila Yusran; Nurkis Dianti; Saleha Adiba; Danang Islami; Cindy Frasiska Anshori
Procuratio : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2026): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v14i1.5682

Abstract

This study examines how SERVQUAL elements influence the level of satisfaction of SiCepat Express courier service users in the Jakarta area. The research employed a quantitative approach by distributing questionnaires to 100 respondents who had used SiCepat services. The measurement tool used a Likert scale to gauge perceptions of service quality and satisfaction levels. The research data was then analyzed using several tests, including validity, reliability, classical assumption tests, and single linear regression analysis to determine the extent and direction of service quality's influence on satisfaction. The study's findings demonstrate that service quality has a significant positive effect on SiCepat Express customer satisfaction. This means that improved user perceptions of the five SERVQUAL aspects are directly proportional to their level of satisfaction. Factors such as timely delivery of goods, quick response to problems, guaranteed security of goods, and caring attitudes from employees are proven to be crucial in creating satisfactory service. These results emphasize that as online shopping advances, logistics companies must continuously maintain and improve their service quality to maintain customer trust and loyalty. This can be achieved by, for example, improving physical facilities, developing better tracking systems, and enhancing the skills of their employees. Studi ini guna menguji bagaimana unsur SERVQUAL dapat memengaruhi seberapa puas pengguna jasa kurir SiCepat Express di wilayah Jakarta. Penelitian ini memakai pendekatan kuantitatif lewat penyebaran angket kepada 100 responden yang pernah memakai layanan SiCepat. Alat ukurnya memakai skala Likert untuk mengukur anggapan tentang mutu layanan serta tingkat kepuasan. Data hasil riset kemudian diolah memakai beberapa tes, termasuk uji validitas, reliabilitas, uji asumsi klasik, dan analisis regresi linear tunggal untuk melihat seberapa besar dan ke arah mana kualitas layanan memengaruhi kepuasan. Temuan studi ini memperlihatkan bahwa kualitas layanan sangat berpengaruh positif pada kepuasan pelanggan SiCepat Express. Ini berarti, anggapan pengguna yang makin baik mengenai lima sisi SERVQUAL berbanding lurus dengan tingkat kepuasan yang mereka rasakan. Faktor seperti barang sampai tepat waktu, cepat tanggap saat ada masalah, barang terjamin aman, serta sikap peduli dari karyawan terbukti sangat menentukan terciptanya layanan yang memuaskan. Hasil ini menekankan bahwa seiring makin majunya belanja daring, perusahaan logistik wajib terus menjaga serta menaikkan mutu pelayanannya agar pelanggan tetap percaya dan setia, misalnya dengan membenahi sarana fisik, membuat sistem pelacakan makin baik, dan meningkatkan kemampuan karyawan mereka.
Increasing Community Awareness of Sidamukti Village Community Through Waste Literacy Sumiyarti Sumiyarti; Ida Busneti; Rinaldi Rustam; Husna Leila Yusran
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1500

Abstract

Sidamukti Village in Sukaresmi District, Pandeglang Regency, still faces challenges in waste management. Poorly managed waste has the potential to disrupt the sustainability of residents’ livelihoods. Low levels of waste literacy and community participation are considered the main causes of this problem. This Community Service (PkM) activity aims to increase residents’ knowledge and awareness in managing waste and maintaining environmental sustainability. Using the Participatory Action Research (PAR) method, the community was actively involved in every stage, starting from problem identification, planning, to the implementation of concrete actions. Waste literacy activities were conducted through socialization programs and beach clean-up actions as participatory learning activities involving community leaders, PKK members, youth organizations (Karang Taruna), and local residents. The results show that this approach successfully improved community perceptions and behaviors toward the environment. However, to maintain the consistency of these behavioral changes, adequate waste management facilities and continuous education are required, particularly for younger generations and school children.
Co-Authors Abbraham Sahertian Adellia Assyifa Adi Rosyadi Adinda Cintami Regalia Aditya Nur Prasetyo Ahmad Buchori Aji Mohammad Fadrian Nur Aliyah Bilkis Aliyah Bilkis Alvina Hasanah Rachmadanty Alvina Hasanah Rachmadanty Alvina Hasanah Rachmadanty Annisa, Raden Fani Mutiara Ardhan Hilfiyanda Ardiyanto Ardiyanto Ariarti, Juni Ariyanto, Hepy Hefri Arvi Muzaki ASEP HERMAWAN Aulia, Naila Awal Ferdiansyah Awal Ferdiansyah Bilkis, Aliyah Blaško, Michaela Cesilia Felicia Laura Toda Christin, Lelly Cindy Frasiska Anshori Cindy Frasiska Ansori Claudia, Hadijah Ayu Daffa Aulia Fathurrahman Danang Islami Danang Islami Danang Islami Darmawati, Deni Daud Cahya Mulyo Debbie Aryani Tribudhi Debbie Aryani Tribudhi Defretes, Ulya Deni Mukti Hidayat Deva Sasqi Khairunissah Deva Sasqi Khairunnisa Dewi ANGGRAENI Dian Octaviani Dino Despriandi Erika Putri Wulandari Etty Murwaningsari Ezekiel Lagman Fani Ahmad Fauzi Farah Margaretha Fathayani Salsabila HAMID Hamid Hamid Hartini Hartini Rahayu, Dwi Haura Putri Adinda I Nyoman Andika Putera Yasa Ida Busneti Ida Busnetty Irfan Ariyanto Iha Islami, Danang Johannes Dimson Marbun Juniati Gunawan, Juniati Justine Tanuwijaya Khairunissah, Deva Sasqi Khomsiyah Khomsiyah Lalu Masyhudi Linda Anadya Tastya Mangku Rasyawal Maria Ariesta Utha Masni Salfinnia Mona Adriana Patriyasa Muhamad Yusuf, SE., M.Si. Muhammad Ibnu Fatsabit Muhammad Umar Al Faruq Nafila Nuraini Akhmad Netania Emilisa Nirdukita Ratnawati nirdukita ratnawati, nirdukita Nurhayati Nurhayati, Nimati Andini Nurjanah, Listia Nurkis Dianti Nurkis Dianti Nurkis Dianti Nurlida Fatmikasari Nurzakiyyah, Ulfah Raflis Raflis Raihan Andhika Dhiyaa Putranda Randi Nurdiana Rapilau Rapilau Rapilau Rasya Chairunnisa Reinal Pashya Ananta Raja Retno Sari Murtiningsih Richy Wijaya Riyanti, Yulia Eka Rustam, Rinaldi Safnita Safnita Saiful Ali Saleha Adiba Saleha Adiba Salim Budiman Soeharjoto . Soeharjoto, Soeharjoto Steffen Hasta Sumiyarti sumiyarti sumiyarti Tara Aldiera Prijono Teddy Siswanto, Teddy Teguh Supriyadi Titik Aryati Tribudhi, Debbie Aryani Ulfah Nurzakiyyah Ulfah Nurzakiyyah Wafa Zabitha Jhonaidi Wafa Zabitha Jhonaidi Wegig Murwonugroho Windhy Puspitasari Yael Geoffrey Aprianto Yolanda Masnita Siagian Zabitha, Wafa