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All Journal Journal of Indonesian Applied Economics Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Media Mahardhika YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Demos Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Mattawang: Jurnal Pengabdian Masyarakat Jurnal IPTEK Bagi Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Jurnal Ekonomi Trisakti Media Ekonomi Media Riset Bisnis & Manajemen Indonesian Journal of Management Science Cerdika: Jurnal Ilmiah Indonesia Dirkantara Indonesia Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Education, Vocational and Social Science Asian Journal of Management, Entrepreneurship and Social Science Bata Ilyas Educational Management Review Jurnal Ekonomi, Manajemen, Akuntansi
Yusran, Husna Leila
Fakultas Ekonomi Dan Bisnis Universitas Trisakti, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Analisis Kualitas Pelayanan Pada J.co Donuts & Coffee Terhadap Kepuasan Pelanggan di Jakarta Ulfah Nurzakiyyah; Husna Leila Yusran; Deva Sasqi Khairunissah; Cindy Frasiska Ansori; Aliyah Bilkis; Saleha Adiba
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.10737

Abstract

Studi ini bertujuan untuk mengetahui sejauh mana kualitas layanan mempengaruhi tingkat kepuasan pelanggan di gerai Jakarta J.CO Donuts & Coffee.  Kerangka kerja SERVQUAL terdiri dari lima komponen utama: tangible, reliability, response, assurance, dan empathy. Mereka digunakan untuk menilai kualitas layanan.  Penelitian ini menggunakan pendekatan kuantitatif, yang melibatkan 102 responden yang melakukan transaksi di J.CO. ata dikumpulkan melalui survei dengan skala Likert, dan analisis data dilakukan menggunakan analisis regresi linier sederhana.  Dari hasil penelitian, nilai signifikansi 0.000 dan beta 0.761 menunjukkan bahwa kualitas layanan memengaruhi kepuasan pelanggan secara signifikan dan positif.  Hasilnya menunjukkan bahwa kepuasan pelanggan akan meningkat secara proporsional dengan peningkatan kualitas layanan.  Dari lima dimensi, persepsi pelanggan paling banyak dipengaruhi oleh responsivitas, jaminan, dan bukti fisik.  Studi ini juga menunjukkan bahwa penyediaan layanan yang konsisten sangat penting untuk menyediakan pengalaman yang menyenangkan dan mempertahankan loyalitas pelanggan.  J.CO harus rutin melakukan evaluasi layanan agar tetap kompetitif di industri makanan dan minuman yang kompetitif.
How Influencer Attributes Drive Online Purchase Intention Through Value Co-Creation: Evidence from the SOR Framework: English Cesilia Felicia Laura Toda; Yolanda Masnita; Husna Leila Yusran
Indonesian Journal of Management Science Vol. 5 No. 1: Juni 2026
Publisher : Program Magister Manajemen Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/ijms.v5i1.759

Abstract

This study aims to analyze the influence of personal influencer attributes such as Inspiration, Similarity, and Enjoyability on consumer behavior through Value Co-Creation (VCC) and Relationship Quality (RQ). Based on the Stimulus–Organism–Response (SOR) framework, a quantitative approach was used by distributing an online questionnaire to 121 respondents aged 17–31 years, and the data were analyzed using SEM–AMOS. The results show that Inspiration has a positive effect on VCC, while Similarity increases Relationship Quality, but Enjoyability has no significant effect. Furthermore, VCC was found to strengthen RQ, which in turn increases consumers’ purchase intention toward products recommended by influencers. These findings confirm that emotional closeness and collaborative engagement between followers and influencers are more important than entertainment aspects alone. Further research is recommended to expand the influencer categories and add mediation or moderation variables to provide a more comprehensive understanding.
Co-Authors Abbraham Sahertian Adi Rosyadi Adinda Cintami Regalia Aditya Nur Prasetyo Ahmad Buchori Aji Mohammad Fadrian Nur Al Faruq, Muhammad Umar Aliyah Bilkis Aliyah Bilkis Alvina Hasanah Rachmadanty Alvina Hasanah Rachmadanty Annisa, Raden Fani Mutiara Ardhan Hilfiyanda Ardiyanto Ardiyanto Ariarti, Juni Ariyanto, Hepy Hefri ASEP HERMAWAN Aulia, Naila Awal Ferdiansyah Awal Ferdiansyah Bilkis, Aliyah Blaško, Michaela Busneti, Ida Cesilia Felicia Laura Toda Christin, Lelly Cindy Frasiska Ansori Claudia, Hadijah Ayu Danang Islami Danang Islami Darmawati, Deni Debbie Aryani Tribudhi Debbie Aryani Tribudhi Defretes, Ulya Deni Mukti Hidayat Despriandi, Dino Deva Sasqi Khairunissah Deva Sasqi Khairunnisa Dewi ANGGRAENI Dian Octaviani Dianti, Nurkis Etty Murwaningsari Ezekiel Lagman Fani Ahmad Fauzi Farah Margaretha Fathurrahman, Daffa Aulia HAMID Hamid Hamid Hartini Hartini Rahayu, Dwi Hasta, Steffen I Nyoman Andika Putera Yasa Ida Busnetty Irfan Ariyanto Iha Islami, Danang Johannes Dimson Marbun Juniati Gunawan, Juniati Justine Tanuwijaya Khairunissah, Deva Sasqi Khomsiyah Khomsiyah Lalu Masyhudi Mangku Rasyawal Maria Ariesta Utha Masni Salfinnia Mona Adriana Patriyasa Muhamad Yusuf, SE., M.Si. Muhammad Ibnu Fatsabit Muzaki, Arvi Netania Emilisa Nirdukita Ratnawati nirdukita ratnawati, nirdukita Nurhayati Nurhayati, Nimati Andini Nurjanah, Listia Nurkis Dianti Nurkis Dianti Nurlida Fatmikasari Nurzakiyyah, Ulfah Raflis Raflis Randi Nurdiana Rapilau Retno Sari Murtiningsih Richy Wijaya Riyanti, Yulia Eka Rustam, Rinaldi Safnita Safnita Saiful Ali Saleha Adiba Saleha Adiba Salim Budiman Soeharjoto . Soeharjoto, Soeharjoto Solly Aryza Sumiyarti Sumiyarti Sumiyarti, Sumiyarti Tara Aldiera Prijono Teddy Siswanto, Teddy Teguh Supriyadi Titik Aryati Tribudhi, Debbie Aryani Ulfah Nurzakiyyah Ulfah Nurzakiyyah Wafa Zabitha Jhonaidi Wafa Zabitha Jhonaidi Wegig Murwonugroho Windhy Puspitasari Wulandari, Erika Putri Yolanda Masnita Siagian Zabitha, Wafa