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All Journal Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Journal of Sustainable Tourism and Entrepreneurship Aviasi : Jurnal Ilmiah Kedirgantaraan Jurnal Kewarganegaraan Studi Ilmu Manajemen dan Organisasi Premium: Insurance Business Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Law, Poliitic and Humanities Jurnal Pemberdayaan Ekonomi International Journal of Asian Business and Management (IJABM) Jurnal Siber Multi Disiplin Jurnal Manajemen dan Bisnis (J-Mabis)
suryawan, ryan firdiansyah
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Journal : Jurnal Pemberdayaan Ekonomi

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Sinergi Cuci Tradisional dan Modern untuk Pelestarian Budaya dan Usaha Lokal Suryawan, Ryan Firdiansyah; Husainah, Nazifah; Latuconsina, Abdul Samad; Pahala, Yosi; Sumardi, Sumardi
Jurnal Pemberdayaan Ekonomi Vol. 4 No. 2 (2025): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v4i1.4816

Abstract

Purpose: To provide strategic recommendations for traditional and modern laundry business actors in designing service innovations, improving operational efficiency, and strengthening customer satisfaction and loyalty amid increasingly fierce business competition. Methodology/approach: This service activity employs participatory and educational methods to encourage active community involvement in developing local culture-based businesses. Results/findings: The synergy between traditional washing and modern laundry can encourage the preservation of local culture and the development of community businesses. Innovation, cross-generational collaboration, and strengthening cultural values are key to business sustainability and competitiveness in the modern era. Conclusion: The program demonstrates that blending traditional practices with modern laundry technology can enhance local businesses, preserve cultural identity, and foster community empowerment. The Pringsewu model proves that culture-based entrepreneurship is both sustainable and competitive when supported by inclusive, adaptive and collaborative approaches. Limitations: This study is limited to the Pringsewu region and does not include quantitative analysis. Contribution: This study contributes to the literature by strengthening the synergy between local culture and modern innovation as a strategy for sustainable business development and preservation of traditional values in the context of the community economy.
Co-Authors Aditya Wardhana Agusinta, Lira Alfi Maghfuriyah Aminullah Assagaf Ari Sulistyowati, Ari Arief, Ilham Bando, Nurjannah Dian Nurmastuti Didin Sjarifudin, Didin Edhie Budi Setiawan, Edhie Budi Endah Yuniarti, Endah Febrian, Wenny Desty Hendy Tannady Hernawan, Moch Arif Husainah, Nazifah Ika Utami Yulihapsari Istiqaroh, Choirum Rindah Josua Panatap Soehaditama Julianti, Rina Juliater Simamarta Juliater Simarmata Kamsariaty, Kamsariaty Latuconsina, Abdul Samad Madjid, Suharto Abdul Maharani, Amalina Maianto, Teguh Marwan Marwan Maulina, Evaf Muliyati, Muliyati Nadia Dwi Irmadiani Nuryana, Arief Panggabean, Helena Louise Parmenas, Naik Henokh Perwitasari, Erni Pratiwi Pramana Putra, Nanda Prihanto, Y. Johny Natu Primadi Candra Susanto Ratnasari, Dyah Novita Sani, Indra Sari, Laynita Septiano, Renil Sesario, Revi Siera Syailendra Siti Annisa Wahdiniawati, Siti Annisa Slamet Riyadi Sudarno Sudarno SUGENG SUROSO, SUGENG Sukesi . Sumardi . Sungkono Suyanto Tri Susilowati Widiyanto, Prima Yosepha, Sri Yanthy Yosi Pahala, Yosi Yuliastuti, Hilda