Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JINAV: Journal of Information and Visualization

Quality Improvement on SMEs: Trend and Visualization with Bibliometric Analysis Abdurrahman Rahim Thaha
JINAV: Journal of Information and Visualization Vol. 3 No. 2 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.jinav1407

Abstract

The purpose of this study is to discover the mapping and research trends of quality improvement in Small and Medium-sized Enterprises (SMEs) that Scopus index. A bibliometric analysis was conducted in this study from 1992 to mid-2022. The keywords quality improvement and SMEs are used in the title, abstract, and keywords for further filtering and screening manually. The analysis results yielded 114 relevant articles with the peak publications in 2019. India became the country with the highest quantity of publications, and the United Kingdom became the country with the most citations. Three cluster topics formed: SMEs' adaptation to consumer desires with quality processes and products, companies' challenges in accommodating the market without sacrificing product quality, and impact quality management to improve community outcomes with standardization. This paper provides an updated overview of research related to quality improvement and SMEs.
Marketing Campaign Insight in Open and Distance Learning Higher Education from Internet Analytic Rahmat Budiman; Abdurrahman Rahim Thaha; Gunawan Wiradharma
JINAV: Journal of Information and Visualization Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.jinav1601

Abstract

This study aims to find marketing campaigns that match the interests of the online audience at the Universitas Terbuka (UT) as an Open and Distance Learning (ODL) institution in Indonesia. Keyword research is used as a research method with the help of the keyword everywhere tool to get insights from keywords. Universitas Terbuka has high internet searches, indicating a high level of audience interest. Area and academic themes became the highest audience interest in the June-August range. Universitas Terbuka can create and schedule content based on keyword research findings. This research provides insight into a practical marketing plan that can be made based on keyword research so that it is effective and in the interests of the audience on the internet.