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Journal : Inaba of Community Services Journal

THE OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA Herlina, Listri; Suryaningprang, Andre; Meltareza, Ridma
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.23

Abstract

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.
Co-Authors Abdul Aziz Mubarok, Dadan Abdul Aziz, Dadan Adhima, Rio Fauzan Akbar, Ridho Riadi Andrey Satwika Yogaswara Aprilliani, Pritta Arie Hendra Saputro Auliya, Nisa Ayatika, Arini Chaidir, Moehammad Ilham Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayona Ismail, Gurawan Dayona, Gurawan Detya Wiryany Disman Disman Ellen Rusliati Erna Herlinawati Fajar, Moh. Wisnu Fanji Wijaya Fany Oktaviani Febriyanti, Diah Fitri Julianti Gunawan, Wulandari Gurawan Dayona Ismail Gurawan Dayona Ismail Hamdani, Deni Herlina*, Listri Herlinawati , Erna Icha Sandrina, Icha Sandrina Ida Farida Oesman Ihwan Nudin, Mohammad Rizky Indah, Dewi Yuliati Ismail, Gurawan Dayona Jaja Suteja Kaniasari Wulan Dewi Khoirunnisa, Asyifa Lella N Q Irwan Listri Herlina Listri Herlina Manasye Arveni Sinamo Maulani, Magfira Gifani Meilani, Haifa Syafira Muhamad Raji, Padil Mukti Ali, Mochammad Muldiani, Nadia Mulyaningrum Mulyaningrum MULYANINGRUM SUDIBYO Muttaqin, Ridlwan Nuradina, Kartika Nurillah, Dewi Fitriani Nurshifa Putri Irawan Permana, Ari Putri, Salma Sofyanti R. Rheina Amalina Iskandar Rahmawati, Lira Ramadhan, Rio Ari Ramdan, Ahmad Taufiq Maulana Rasti Ristiya Ratih Hurriyati Recky, Recky Ridma Meltareza Ridwan Ridwan Rika Rahmawati Ristiya, Rasti Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Rizkyanti, Mira Sayyidinaa Zahra Ridha Pramitha Siddiq, Andhika Mochamad Siti Nur Asyifa, Alma Sonia Chandra Utami Suci Fauziah Lestari Sudaryo , Yoyo Sufyani, Mujibah Achyar Suhendra Suhendra Sumawidjaya, Riyandi Nur Supiyadi , Dedi Supiyadi, Dedi Suryatna, Tri Tawaqal, Rizki Surya Wanda, Syalwa Nazhifah Aulya Wentri Merdiani Wini Fetia Wardhiani Wulandari Gunawan Yoyo Sudaryo Zamzam, Rizqi Darmawan Zulfiqar, Mochammad