This study aims to analyze the implementation of the Sabtu Budaya (Cultural Saturday) Program and its impact on the development of patriotism among students class V at SDN 2 Jurit. This program is an initiative by the Education and Culture Office of West Nusa Tenggara Province to strengthen character education based on local culture. The research employed a descriptive qualitative method using observation, interviews, and questionnaires. The results show that the Sabtu Budaya activities are carried out regularly every third Saturday of the month, including: wearing traditional clothing, singing national and regional songs, organizing traditional games competitions, learning regional dances, screening and discussing nationalism-themed films, and conducting school environment clean-up through mutual cooperation. These six activities have successfully shaped students’ sense of nationalism, responsibility, and pride in local culture. A total of 97% of students responded “very good” to the program. Thus, Sabtu Budaya has proven to be an effective medium for instilling the value of patriotism through a contextual and enjoyable approach