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All Journal Jurnal MIPA Jurnal Buana Informatika InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan Sistemasi: Jurnal Sistem Informasi BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Teknoinfo Journal of Computer System and Informatics (JoSYC) TIN: TERAPAN INFORMATIKA NUSANTARA IJPD (International Journal Of Public Devotion) JTIKOM: Jurnal Teknik dan Sistem Komputer Jurnal Teknologi dan Sistem Tertanam Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal Teknologi dan Sistem Informasi Journal Social Science And Technology For Community Service KLIK: Kajian Ilmiah Informatika dan Komputer JURNAL REKAYASA INFORMASI SWADHARMA (JRIS) BEES: Bulletin of Electrical and Electronics Engineering Jurnal Sisfotek Global Jurnal Telematics and Information Technology (TELEFORTECH) Jurnal Ilmiah Sistem Informasi Akuntansi (JIMASIA) Journal of Computing and Informatics Research Journal of Engineering, Computer Science and Information Technology (JECSIT) Jurnal Ilmiah Informatika dan Ilmu Komputer Nuansa Informatika Journal of Informatics, Electrical and Electronics Engineering Bulletin of Informatics and Data Science Jurnal Ilmiah Computer Science Jurnal Media Borneo Jurnal Media Celebes Journal of Data Science and Information System Journal of Artificial Intelligence and Technology Information Journal of Information Technology, Software Engineering and Computer Science Bulletin of Artificial Intelligence Journal of Decision Support System Research
Sanriomi Sintaro
Universitas Sam Ratulangi
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Journal : Jurnal Buana Informatika

 1 
Implementasi Teknologi Visual 3D Objek Sebagai Media Peningkatan Promosi Produk E-Marketplace Surahman, Ade; Deni Wahyudi, Agung; Sintaro, Sanriomi
Jurnal Buana Informatika Vol 11, No 2: Vol 11, No 2 (2020): Jurnal Buana Informatika Volume 11 - Nomor 2 - Okober 2020
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v11i2.3701

Abstract

Abstract. This research is based on study of purchasing premium products at NIELSEN Changing Consumer Prosperity. Nielsen found that 58% premium products are bought by Indonesian local e-commerce. There are some influential factorsin buying premium products such as Superior Quality 56%, Performance 51%, Design 43%, Experience 42% and Brand 42%. There are 46% customers’ friend recommendation on feedback as the most influential factor. However, each customer’s point of view is different that causes a new problem to solve. Therefore, there must be a technology that provides better product visualization for the customer experience and this visualization can be done by Visual 3D Object technology with 3D warehouse library. The implementation result showed 88.9% which was categorized as very good. This means 3D visual objects for e-marketplace products could improve customer experience and this will become a good solution for product promotion and competitive advantage.Keywords: Visual 3D Objects, E-Marketplace, Promotion, Recommendations, 3D WarehouseAbstrak. Penelitian berdasarkan studi Changing Consumer Prosperity NIELSEN tentang pembelian produk premium. Nielsen menemukan pelanggan berbelanja online ke ecommerce local Indonesia untuk produk premium sebesar 58%. Faktor yang mempengaruhi pembelian produk premium seperti Kualitas Unggul 56%, Kinerja 51%, Desain 43%, Pengalaman 42% dan Merek 42%. Pelanggan memberikan penilaian rekomendasi feedback teman sebagai faktor yang paling berpengaruh terhadap produk baru yaitu 46%. Permasalahannya adalah rekomendasi yang diberikan oleh teman tidak selalu sama dengan apa yang diinginkan oleh pelanggan karena sudut pandang setiap pelanggan akan berbeda, maka harus ada teknologi yang memberikan visualisasi produk yang lebih baik sebagai pengalaman pelanggan dan visualisasi tersebut dapat dilakukan dengan teknologi Visual 3D Objek dengan library 3D Werehouse, Hasil implementasi adalah 88,9 % dengan kategori Sangat Baik yang berarti bahwa visual 3D objek untuk produk e-marketplace dapat meningkatkan pengalaman pelanggan sehingga menjadi solusi yang baik untuk melakukan promosi produk dan menjadi keunggulan bersaing. Kata Kunci: Visual 3D Objek, E-Marketplace, Promosi, Rekomendasi, 3D Warehouse
Implementasi Teknologi Visual 3D Objek Sebagai Media Peningkatan Promosi Produk E-Marketplace Ade Surahman; Agung Deni Wahyudi; Sanriomi Sintaro
Jurnal Buana Informatika Vol. 11 No. 2: Vol 11, No 2 (2020): Jurnal Buana Informatika Volume 11 - Nomor 2 - Okober 2020
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v11i2.3701

Abstract

Abstract. This research is based on study of purchasing premium products at NIELSEN Changing Consumer Prosperity. Nielsen found that 58% premium products are bought by Indonesian local e-commerce. There are some influential factorsin buying premium products such as Superior Quality 56%, Performance 51%, Design 43%, Experience 42% and Brand 42%. There are 46% customers’ friend recommendation on feedback as the most influential factor. However, each customer’s point of view is different that causes a new problem to solve. Therefore, there must be a technology that provides better product visualization for the customer experience and this visualization can be done by Visual 3D Object technology with 3D warehouse library. The implementation result showed 88.9% which was categorized as very good. This means 3D visual objects for e-marketplace products could improve customer experience and this will become a good solution for product promotion and competitive advantage.Keywords: Visual 3D Objects, E-Marketplace, Promotion, Recommendations, 3D WarehouseAbstrak. Penelitian berdasarkan studi Changing Consumer Prosperity NIELSEN tentang pembelian produk premium. Nielsen menemukan pelanggan berbelanja online ke ecommerce local Indonesia untuk produk premium sebesar 58%. Faktor yang mempengaruhi pembelian produk premium seperti Kualitas Unggul 56%, Kinerja 51%, Desain 43%, Pengalaman 42% dan Merek 42%. Pelanggan memberikan penilaian rekomendasi feedback teman sebagai faktor yang paling berpengaruh terhadap produk baru yaitu 46%. Permasalahannya adalah rekomendasi yang diberikan oleh teman tidak selalu sama dengan apa yang diinginkan oleh pelanggan karena sudut pandang setiap pelanggan akan berbeda, maka harus ada teknologi yang memberikan visualisasi produk yang lebih baik sebagai pengalaman pelanggan dan visualisasi tersebut dapat dilakukan dengan teknologi Visual 3D Objek dengan library 3D Werehouse, Hasil implementasi adalah 88,9 % dengan kategori Sangat Baik yang berarti bahwa visual 3D objek untuk produk e-marketplace dapat meningkatkan pengalaman pelanggan sehingga menjadi solusi yang baik untuk melakukan promosi produk dan menjadi keunggulan bersaing. Kata Kunci: Visual 3D Objek, E-Marketplace, Promosi, Rekomendasi, 3D Warehouse
Co-Authors Ade Dwi Putra Ade Surahman Ade Surahman Ade Surahman Ade Yusupa Adhie Thyo Priandika Aditya Lapu Kalua Agung Taroreh, Gabriell Cristiano Agus Wantoro Ahmad Ari Aldino Ahmad Ari Aldino Albani Boutje Johanes Alfonsius, Eric Amelya Ramadhanty Van Gobel Arinda Rifaini Arshad, Muhammad Waqas Arundaa, Rillya Bernard Bernard, Bernard Budiono, Andiswar Muhamad Catra Adi Pranata Christian Alderi Jeffta Soewoeh Daniel Wolayan, Delon Dedi Darwis Dingse Pandiangan Djoni Hatidja Dodisutarma Lapihu Donaya Pasha Dr. Nelson Nainggolan, M.Si Eko Dedi Listiono Eliasta Ketaren Fenty ariany Henry Tampi, Christian Ronaldo Hutasoit, Las D. Idrajat Pangestu Irfan Fauzan Iriansu, Irfah Syagitsyah Islam, Noorul Isnain, Auliya Rahman Izudin Ismail Kadek Tame Jaya Kaplale, Jaidun Ramadhan Khafidlin Triatama Kurnia Noviyanti A. Mantu Lapu Kalua, Aditya Lili Andraini Lulud Oktaviani Lusiana Indawa Luther Latumakulita M. Ghufroni An’ars Mahardika Inra Takaendengan Mapalie, Natassya Klarissa Ribka Massie Hihola, Maharani Margareth Melvitasari Tinambunan Mesran, Mesran Muhammad Rahadiyan Bagaskara Muhammad Waqas Arshad Nelson Nainggolan Ngangi, Stephano Caesar Wenston ningtyas, Kurnia rimadhanti Nofri Khairandi Pamungkas, Nurhuda Budi Pasaribu, A. Ferico Octaviansyah Rillya Arundaa Ryan Randy Suryono Salaky, Deiby Tineke Setiawansyah Setiawansyah Setiawansyah Setiawansyah Sharon Tabita Sulung Shotya Goma Siska Ayu Widiana Soleman, Kurniawan Stephanie Marceline Raintung Stephano Caesar Wenston Ngangi SUAIDAH SUAIDAH, SUAIDAH Sumanto, Sumanto Surahman, Ade Takaendengan, Mahardika Inra Tenda, Edwin Tien Yulianti Turnip, Rama Ijon Tutu, Erlica M.I. Vederico Pitsalitz Sabandar Verina Putri Gloria Nainggolan Very Hendra Saputra Very Hendra Saputra Wahyudi, Agung Deni Waqas Arshad, Muhammad Wisard Widsli Kalengkongan Yessi Yunitasari YOHANA TRI UTAMI, YOHANA TRI Yohanes Bery Mokalu Yuni Tri Lestari, Yuni Tri Yuri Rahmanto