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All Journal Jurnal Pengabdian kepada Masyarakat MUSHAF JOURNAL: Jurnal Ilmu Al Quran dan Hadis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Jurnal Sistim Informasi dan Teknologi Journal of Community Dedication Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Jurnal Ekonomi dan Bisnis Jurnal Komunikasi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE TARBIYATUL ILMU: Jurnal Kajian Pendidikan
SILVIA EKASARI
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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A COMPREHENSIVE STUDY OF SOCIAL AND ECONOMIC TURMOIL: IMPLICATIONS OF THE PROPOSED 40-75 PERCENT ENTERTAINMENT TAX HIKE IN INDONESIA Zainal Arifin; Silvia Ekasari; Dinda Ayu Izmi; Fenny Noor Salam; Teguh Prakoso
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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This comprehensive study delves into the multifaceted implications of Indonesia's proposed 40-75 percent entertainment tax hike, shedding light on the intricate social and economic landscape it unveils. Focusing on sectors like spas, bars, nightclubs, and karaoke joints, the proposed tax has elicited significant opposition from businesses and workers, triggering concerns about its impact on Indonesia's society. From an economic perspective, spa owners, particularly in Bali, have contested the tax increase, emphasizing potential job losses and economic fallout beyond business owners. The study reveals the profound social implications, emphasizing the threat to financial stability for individuals like Murniyati, a taxi driver dependent on the entertainment sector. Government responsiveness to these concerns, as indicated by a delayed tax hike pending evaluation, reflects a commitment to holistic assessment. Situating the tax within Indonesia's economic policies, the study calls for a balanced approach that considers the interdependencies within the entertainment sector. A legal perspective highlights court challenges, adding a layer of uncertainty for businesses. Regional and demographic differentials, global economic considerations, cultural dimensions, and digital discourse are explored, offering a comprehensive understanding. In exploring societal ramifications, the study considers entertainment services' cultural and social value, emphasizing the need for policies to preserve cultural diversity. The economic landscape is examined for potential ripple effects on employment, and alternative fiscal measures are proposed for a balanced approach. Historical contexts and fairness assessments contribute to a forward-looking perspective.
LITERATURE REVIEW: COMPREHENSIVE UNDERSTANDING OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIP DEVELOPMENT IN INDONESIA Eliagus Telaumbanua; Silvia Ekasari; Henny Noviany; Dakwan Soaloon Harahap; Iwan Kusnadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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Entrepreneurship development in Indonesia is a multifaceted phenomenon influenced by various factors and characterized by opportunities and challenges. This literature review provides a comprehensive understanding of the dynamics and challenges shaping entrepreneurship in Indonesia. It explores the role of government policies, education and training programs, access to finance, supportive infrastructure, and international collaboration in fostering entrepreneurship. Additionally, the review delves into the driving factors of entrepreneurship, including cultural, economic, educational, technological, social, and regulatory dimensions. Furthermore, it examines the challenges hindering entrepreneurship development, such as access to finance, skills and talent shortages, regulatory burdens, market competition, infrastructure deficiencies, and socio-cultural constraints. By synthesizing existing literature, this review aims to provide insights into the intricacies of entrepreneurship development in Indonesia and offer recommendations for policymakers, stakeholders, and researchers to address critical challenges and unlock the full potential of the entrepreneurial ecosystem.
UNRAVELING THE MULTIFACETED TAPESTRY: A COMPREHENSIVE EXAMINATION OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIP DEVELOPMENT WITHIN INDONESIA Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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Entrepreneurship development in Indonesia is a complex and multifaceted phenomenon influenced by various factors. This study comprehensively examines the dynamics and challenges shaping entrepreneurship within the Indonesian context. It explores the role of government policies, education and training initiatives, access to finance, supportive infrastructure, international collaborations, and cultural, economic, and regulatory factors in fostering or hindering entrepreneurship. Through a thorough literature review, this study provides insights into the intricacies of entrepreneurship development in Indonesia, highlighting key findings and implications for policymakers, practitioners, and researchers. By unraveling the multifaceted tapestry of entrepreneurship in Indonesia, this study aims to contribute to a deeper understanding of the entrepreneurial landscape and inform strategies for promoting sustainable entrepreneurship development in the Country.
LOCAL COSMETICS MARKETING STRATEGY BASED ON DIGITIZATION TO BOOST SALES Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
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In today's digital age, local cosmetics marketing strategies face challenges as well as opportunities. The research aims to develop digitization-based marketing strategies to increase sales of local cosmetic products. This research uses a qualitative approach to the study of literature. The findings show that digital marketing, through the use of social media, search engine optimization (SEO), and content marketing, plays a major role in increasing brand awareness and product sales. Other strategies such as influencer marketing, email campaigns, and affiliate marketing also proved effective in attracting and retaining consumers. Furthermore, personalization and unique customer experiences are key to creating added value for local cosmetic products in a competitive market. The research concluded that integrating comprehensive digital marketing strategies, coupled with an in-depth understanding of consumer preferences and market trends, can significantly boost sales of local cosmetic products.
Co-Authors Adih Supriadi Aglis Andhita Hatmawan, Aglis Andhita Akbar Tanjung Anggita Permata Yakup Ani Kusumaningsih Ardiyanto Maksimilianus Gai Arifai Ilyas Armizi Arnes Yuli Vandika Balla Wahyu Budiarto Benediktus Rolando Dakwan Soaloon Harahap Dedi Harianto Dinda Ayu Izmi Donny Dharmawan Eddy Silamat Eliagus Telaumbanua Endah Pujiastuti Erna Erna, Erna Fenny Noor Salam Henny Noviany Indah Sulistiani Ita Nurcholifah Iwan Kusnadi Iwan Ridwan Kespandiar, Tengku Kholid Ansori Loso Judijanto Luh Komang Candra Dewi Melyana R Pugu Mokhamad Arwani Musran Munizu Nurhasanah Nurhasanah Nurussama Ramadhani Kirana Putra Ratnawita Revi Sesario Robby Cahyadi Roy Setiawan Septina Elida Shinta Dzauharoh Solly Aryza Sufia Widi Kasetyaningsih Susilo Utomo Syamsul Ph.D M.A. Hadi Taat Kuspriyono, Taat Teguh Prakoso Titis Nistia Sari Ufi Rumefi Uli Wildan Nuryanto ZA, Saida Zainurossalamia Zainal Arifin