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All Journal Jurnal Pengabdian kepada Masyarakat MUSHAF JOURNAL: Jurnal Ilmu Al Quran dan Hadis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Jurnal Sistim Informasi dan Teknologi Journal of Community Dedication Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Jurnal Ekonomi dan Bisnis Jurnal Komunikasi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE TARBIYATUL ILMU: Jurnal Kajian Pendidikan Prosiding Seminar Nasional Indonesia
SILVIA EKASARI
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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SUSTAINABLE FINANCE STRATEGY: BUILDING A STRONGER BUSINESS Loso Judijanto; Dedi Harianto; Silvia Ekasari
Jurnal Ekonomi dan Bisnis Vol. 2 No. 5 (2024): Mei
Publisher : ADISAM PUBLISHER

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Abstract

In the modern business context, the urgency to integrate sustainability into the core of corporate strategy has increased significantly. This study aims to investigate how sustainable finance strategies can build stronger businesses, increase resilience, and ensure long-term development. The research method used in this study is literature by searching for references in accordance with the context of the research. The results show that sustainable finance strategies have significant positive impacts on various aspects of business performance. First, companies that adopt these strategies show greater resilience to economic fluctuations and environmental changes, thanks to better diversification and risk management. Second, sustainable finance strategies create better access to capital, both through green financial instruments and through enhanced corporate reputation. Thirdly, sustainability drives innovation and operational efficiency, resulting in cost reduction and improved profit margins. Finally, research shows a positive relationship between sustainable finance and regulatory compliance, as well as long-term value creation for all stakeholders.
COMMUNITY SERVICE THROUGH STRENGTHENING UMKM: A REAL CONTRIBUTION TO VILLAGE PROGRESS Silvia Ekasari
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Community service through strengthening MSMEs is an effective strategy to encourage village progress. MSMEs have a crucial role in increasing local employment, which leads to a reduction in unemployment and an increase in the income of rural communities. In addition, the economic diversification resulting from the development of various business sectors helps create village economic resilience. Through empowerment and training, the capacity of human resources in the village increases, making MSME actors more competitive and efficient. Overall, strengthening MSMEs through community service programmes not only provides short-term benefits but also opens up opportunities for sustainable and inclusive economic growth in villages.
PELATIHAN STRATEGI PEMASARAN DIGITAL DI MEDIA SOSIAL TIKTOK UNTUK MENINGKATKAN PENJUALAN DAN MEMPERLUAS PANGSA PASAR Luh Komang Candra Dewi; Silvia Ekasari; Syamsul Hadi; Erna, Erna; Uli Wildan Nuryanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i8.9331

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan strategi pemasaran digital di media sosial TikTok untuk meningkatkan penjualan dan memperluas pangsa pasar bagi Usaha Mikro, Kecil, dan Menengah Indonesia. Metode yang digunakan dalam kegiatan pengabdian ini adalah metode ceramah dan metode tanya jawab. Strategi pemasaran digital di media sosial TikTok untuk meningkatkan penjualan dan memperluas pangsa pasar adalah penggunaan hashtag yang tepat untuk brand, menyediakan konten video yang menarik perhatian atau sedang tren, serta rutin melakukan posting video di TikTok.
SOSIALISASI PENTINGNYA MANAJEMEN PELATIHAN KERJA SEBAGAI PENGEMBANGAN JENJANG KARIER KARYAWAN BERBASIS DIGITAL Silvia Ekasari; Susilo Utomo; Balla Wahyu Budiarto; Endah Pujiastuti; Roy Setiawan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9612

Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan sosialisasi pentingnya manajemen pelatihan kerja sebagai pengembangan jenjang karier karyawan berbasis digital. Metode kegiatan pengabdian kepada masyarakat ini dalam bentuk sosialisasi kepada karyawan yang mengikuti jalannya kegiatan. Hasil kegiatan pengabdian kepada masyarakat ini memberikan pemahaman mengenai pelatihan kerja digital yang dilakukan secara online, luring, atau gabungan, diantaranya seperti pelatihan digital marketing, pelatihan content creator, dan pelatihan desain grafis. Tujuan dari manajemen pelatihan kerja berbasis digital adalah untuk meningkatkan keterampilan, pengetahuan, dan kemampuan karyawan, selain itu sebagai sarana pengembangan jenjang karier karyawan di mana pun berada
ANALYSIS OF CONSUMER DECISION FACTORS FOR MAXRIDE USAGE Silvia Ekasari; Revi Sesario; Donny Dharmawan; Musran Munizu; Ramadhani Kirana Putra
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9690

Abstract

Maxride is an online transportation application that provides motorcycle taxi and taxi services based on bajaj. Maxride's passion lies in revolutionizing the landscape of three-wheeled transportation that is safe, comfortable, and accessible to everyone, while empowering local tricycle drivers. The purpose of this study is to describe the explanation of consumer decision factors for Maxride usage. The types of research used are qualitative and descriptive research. The data sources used in this study use secondary data. The results of the study indicate that consumer decisions to use Maxride Bajaj are the flexible seating capacity of MaxRide Bajaj and the agile cruising range of MaxRide Bajaj in overcoming traffic jams.
BRANDING AND PERSONAL BRANDING IN THE SOCIAL MEDIA ERA Silvia Ekasari
Jurnal Komunikasi Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

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Abstract

In the social media era, branding and personal branding have become vital elements in building a strong image and presence. Social media offers the opportunity to reach a wide audience and engage with them directly, enabling brands and individuals to strengthen their influence. Relationships built through transparent and responsive interactions increase trust and loyalty. Therefore, an effective branding strategy on social media is essential to increase recognition, strengthen relationships with audiences, and open up growth opportunities for both businesses and individuals.
THE ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN PRECISION TARGETING: REVOLUTIONIZING MARKETING STRATEGIES Silvia Ekasari; Loso Judijanto; Arnes Yuli Vandika
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Digital marketing has undergone rapid evolution in recent years. The development of machine learning and artificial intelligence (AI) is one of the major shifts affecting the marketing environment (ML). This technology has completely changed how businesses engage with their clientele and maximize their advertising budgets. Artificial intelligence refers to the ability of a computer or system to imitate human intelligence. In the context of digital marketing, AI can be used to quickly and efficiently analyze data, identify patterns and provide valuable insights. With artificial intelligence, companies can make smarter decisions and optimize their marketing campaigns based on deeply analyzed data. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses the definition of AI and ML, the transformation of the marketing sector by digital platforms and data analytics, the exploration of precision marketing and its increasing relevance in the digital era, the role of AI and ML in data mining for precision targeting, the contribution of AI in creating more granular customer segments, and the study of ML in predictive analytics to anticipate customer behavior.
DIGITAL MARKETING STRATEGY ANALYSIS OF PRODUCT PURCHASING DECISIONS AT THE TIKTOK SHOP Kespandiar, Tengku; Mokhamad Arwani; Saida Zainurossalamia ZA; Silvia Ekasari; Donny Dharmawan
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7553

Abstract

The aim of this research is to analyze digital marketing strategy analysis of product purchasing decisions at the TikTok Shop. This type of research is survey research. The population in this research are buyers who have a TikTok account and have shopped at the TikTok Shop. Because the population is so large, the sample taken was limited to 50 respondents. Data analysis in research uses simple linear regression using the partial (t) test. The research results show that electronic word of mouth has a positive and significant effect on product purchasing decisions at the TikTok Shop.
EFFECT OF FINANCIAL LITERACY ON HOUSEWIVES' FINANCIAL PLANNING Nurhasanah, Nurhasanah; Anggita Permata Yakup; Silvia Ekasari; Donny Dharmawan; Ufi Rumefi
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7555

Abstract

The aim of this research is to analyze effect of financial literacy on housewives' financial planning. This type of research uses descriptive associative research with an ex-post facto approach. The population in this study were housewives in Medan City. Sampling in this study used random sampling. From random sampling, the sample was 50 respondents. Data collection obtained in this research was observation, documentation, and questionnaire. The data analysis tool in this research uses simple linear regression. The research results show that financial literacy is positive and significant in housewives' financial planning.
THE ROLE OF CREATIVITY IN ENTREPRENEURIAL SUCCESS Ani Kusumaningsih; Silvia Ekasari; Adih Supriadi; Titis Nistia Sari; Akbar Tanjung
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

Creativity is an important element in the entrepreneurial process, forming the foundation for innovative ideas that drive business success. Entrepreneurship is the quality of a person's conscience, character, and will that enables them to creatively bring new ideas into the world. Someone who applies entrepreneurial principles will work independently, by starting their own business and using available resources creatively and innovatively. he approach is a review of the literature using knowledge of earlier studies' data obtained from journals. references on the internet relating to the role of creativity in entrepreneurial success. Based on this study, it was found that success in the world of entrepreneurship really depends on the level of creativity, because creativity functions in driving and developing business. In other words, business progress and success is closely related to the level of innovation that can be produced. A new venture's success can be greatly influenced by its creative energy. Whether it's creating original goods or services or coming up with creative fixes for problems, others' creativity can serve as a catalyst for their own successful entrepreneurship.
Co-Authors Adih Supriadi Aglis Andhita Hatmawan, Aglis Andhita Akbar Tanjung Anggita Permata Yakup Ani Kusumaningsih Ardiyanto Maksimilianus Gai Arifai Ilyas Armizi Arnes Yuli Vandika Balla Wahyu Budiarto Benediktus Rolando Dakwan Soaloon Harahap Dedi Harianto Dinda Ayu Izmi Donny Dharmawan Eddy Silamat Eliagus Telaumbanua Endah Pujiastuti Erna Erna, Erna Fenny Noor Salam Henny Noviany Indah Sulistiani Ita Nurcholifah Iwan Kusnadi Iwan Ridwan Johni Eka Putra Kespandiar, Tengku Kholid Ansori Loso Judijanto Luh Komang Candra Dewi Melyana R Pugu Mokhamad Arwani Musran Munizu Nurhasanah Nurhasanah Nurussama Oskar Hutagaluh Ramadhani Kirana Putra Ratnawita Revi Sesario Robby Cahyadi Roy Setiawan Septina Elida Shinta Dzauharoh Solly Aryza Sufia Widi Kasetyaningsih Susilo Utomo Syamsul Ph.D M.A. Hadi Taat Kuspriyono, Taat Teguh Prakoso Titis Nistia Sari Ufi Rumefi Uli Wildan Nuryanto ZA, Saida Zainurossalamia Zainal Arifin